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Yookyung Kim

Digital Signage Gives Burger Joint a Boost | Case Studies | | Hospitality Magazine (HT) - 0 views

  • Affordable and customizable communication
  • “We are able to share with our customers more products that we have every day because those are the most important products for us,” co-owner Zach Steffens says.
  • Quick solution for quick serve restaurant
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  • “We can show more items. With the daily specials, instead of changing out those plastic letters, we can just upload it and it runs. If we want to change it midday, it’s really easy to do, which is important because we want the majority of our employees’ focus to be on customer service.”
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    The owners of a Culver's franchise decided to install a digital signage to provide more menu information quickly because the menu board couldn't communicate enough with customers for a short time to select menu in the fast food restaurant. The challenge was how the small business owners and franchisee would handle their budget for the investment and added cost.  The problem was solved by selecting EzSign TV from LG Electronics which displays branded messaging and shows broadcast television or input content at the same time. Furthermore, the software offers a choice of more than 50 templates that can be customized with images and text. Therefore, the business can highlight the items with pictures and deliver their daily specials more efficiently.  Installation is easy, and daily specials menus can be replaced by simply clicking. The digital signage looks cleaner than old fashioned menu board, and saves more time to change menus. By implementing a system that requires limited attention from staff, Culver's can focus on customer service and deliver value. That was a good decision adopting a new technology fits in the quick service restaurants.  
augu010

Digital Menu Boards: Don't Buy Into the Hype - 0 views

  • It's undeniable—digital menu boards are very convenient. You can display different menu items based on the time of day or day of the week, you can alter prices or remove menu items, and you can do all of this without bringing a ladder into the process.
  • It's much easier to add detailed nutritional information for every item you serve to a digital menu board than having your standard board reprinted.
  • A digital menu board can showcase different parts of your menu in new and tantalizing ways You can easily upsell menu items by displaying attractive photos of the item, perhaps enticing your customers to make purchases they weren't planning to make through the power of suggestion.
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  • Implementing a digital menu board can be an enormous expense. The more elaborate they get, the more expensive they become. You'll have to purchase the hardware, the software, and the infrastructure required to implement the signage.
  • A high-quality printed menu board is generally executed better than the best of the digital menu boards. It's crisper, clearer, and the colors are richer than their digital counterparts.
  •  Should your digital menu board go down, it’s DOWN. There’s no backup, so your customers are left staring at a blank screen.
  • Sure, your digital menu board might be cheaper in the long run, but it might be at the expense of the appearance of your food
  • While traditional printed menu boards require very little by way of maintenance, a digital menu board will need continuous maintenance.
  • Printed boards are significantly less expensive to implement, and they're much easier to install, too.
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    This article share some pros and cons about utilizing a digital menu. It describes the convinces involved in using this device and also how cost for repairs and maintenance can be disheartening. All in all, digital menu's are becoming the new trend in this world but this shouldn't eliminate the need for waiters/waitresses.
natyangel

How IT Can Go Green | Top Stories | | Hospitality Magazine (HT) - 1 views

  • In the world of information technology (IT), the green movement is taking shape.
  • Technology is a tool to provide solutions, but regrettably, technology can also be a source of the problem due to factors like energy consumption and the environmental impacts when disposing of obsolete or broken technology (i.e., e-waste).
  • Like any business initiative, green IT projects will require strong commitment from an organization’s top management and investment in time and resources at all levels.
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  • The environmental focus is here to stay and must be embraced.
  • Clearly, hotels and resorts are in the business of making money, but they must do so in a conscientious manner
  • The focus on sustainability or "going green" is quickly becoming a major trend. But let’s face it, being environmentally conscious is the right thing to do, and it should be a business imperative for everyone. After all, a significant portion of the hospitality and tourism industries rely on the natural beauty and desirability of destinations: beach resorts, mountain ski lodges and canyon-land ranches
  • Deploying effective technology practices such as Energy Star compliance to power down computers automatically after periods of inactivity and server virtualization: This means having applications which share a common server rather than each application hosted on a separate server.
  • There are numerous opportunities for IT professionals to take leadership roles in helping their organizations to adopt sustainable practices.
  • Using IT responsibly and effectively to reduce energy, water and paper consumption: Energy management systems are effective at controlling guest comfort while saving energy consumption and costs.
  • Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts: Many electronic firms offer responsible recycling programs for used hardware. Technology can also be utilized to assist in the recycling process
  •  Digital marketing practices: Using digital media instead of print media is a great way to save money while reducing the impact on the environment. By tapping into social media, you can let guests be involved in green practices and spread the word virally about all the good the organization is doing
  • There is a growing environmentally conscious market, a profitable segment to tap
  • .    Educate employees and guests to improve awareness of environmental issues and green practices in your organization and the industry.
  •    Conduct an energy audit to see where and how energy is being consumed and to establish a baseline. Continue these audits on a regular basis.
  • Seek suggestions from employees and guests, and offer rewards for ideas that get implemented.
  • Celebrate and market key successes
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    This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.
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    The articles describes, how technology helps a hospitality firm in conserving non renewable resources. It focuses on sustainability of hospitality industry. The article describes one interesting point, educate the employees and the guest, employees and guest are the pillars of any hotel. If they understand the concept of going green, it would be easy for the organization to conserve energy. use of E marketing by the hotels has reduced the use of paper, which mean many trees are being saved from getting cut. Use of recycle bins by the firms makes people aware of the waste which an be recycled should be disposed off separately. The use of tablets in the rooms is another way which the hospitality firms have adapted to go green, it not only saves paper but also gives a new amenity in the rooms.
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    The emphasis on sustainability and going green is everywhere, including hospitality and tourism industries. Within the scope of information technology, there are numerous opportunities to becoming greener and more sustainable both in the short and long term. First, using IT responsibly and effectively to reduce energy, water and paper consumption are advantageous and can also be seen as consumer driven. For instance, if a hotel offers a guest the convenience of controlling temperature through their smartphone or using their smartphone as the room key, not only is the hotel becoming greener but also the guest will appreciate these value added features. Instilling technology practices such as Energy Star compliance will lead to less consumption. Additionally, addressing the issue of e waste and creating recycling technologies to reduce environmental waste and impact adds on to the sustainable strategy. Lastly, with the growing environmentally conscious effort, creating marketing strategies to promote green practices improves the company's image, increases awareness on becoming more sustainable, and educates the public on becoming greener. It takes time, as employees need to be trained in order to become aware of environmental impacts (such as printing less paperwork and shutting off a printer when idle), track energy consumption, and instill these behaviors on a day to day basis. According to this article, it was noted that " for many guests, particularly Millennials, environmental stewardship is a key topic that resonates with them. It has become one of the decision-making criteria used to select companies in which they do business, including hotels and resorts". I believe that sustainability and the promotion of green practices is not a fleeting trend, but rather it is a change in mindset in which younger generations appreciate this adopted conscientious value.
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    The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.
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    This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.
jordanfernandez

Proximity Marketing: Often Creepy, but It Doesn't Have to Be. | Center for Digital Ethi... - 0 views

  • Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”
  • As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.
  • Target merged its “Cartwheel” coupon app — used by 27 million shoppers, saving them more than $1 billion — with the main Target app and incorporated new features.
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  • This beats traditional advertising, which connects to consumers before they’re in a store — while they’re sitting on the couch at home watching television, for instance — and relies on them to remember the message later.
  • By using proximity marketing technology, stores can catch up by providing some of the perks of online shopping in person, like easy access to discounts, saved shopping lists and personalized recommendations.
  • Lastly, proximity marketing tools allow companies to gather behavioral data about their customers, including how often they visit a store and when, how long they stay and what areas of the store they gravitate toward.
  • Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.
  • But completely opting-out of proximity marketing — agreeing to all or nothing — should not be the only way consumers can protect themselves.
  • Their recommendations include displaying in-store signage notifying shoppers that their location data is being collected, letting consumers opt-out of analytics services, limiting how data is used and never selling personally identifiable data to a third party.
  • If retailers want their customers to shed the “malicious” connotation that comes with data tracking, they need to be upfront about how they are using that data, including location.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.” How many customers read the whole statement and check back periodically for updates?
  • So let’s reimagine our scene in the department store: Again, you download its app. This time, the user agreement is a few clear bullet points. The app walks you through a quick Q&A to find out if it can access your location to make your shopping experience easier. It asks if it can share your information with its partners — other stores, whose names the user agreement lists out explicitly — and gives you an option to opt out.
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    This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.
pjohn091

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 1 views

  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
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    • Henrique Rodrigues
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
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    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
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    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
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    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
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    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
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    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
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    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
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    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
Juan Franco

Embassy Suites Boston at Logan Airport installs FlyteBoard | Hotel Management - 2 views

  • Embassy Suites Boston at Logan Airport installs FlyteBoard
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    Hotels are using new technology in order to exceed customer satisfaction by using digital signage that inform to the guest of the real departures and flights from the local airport and no local. This digital flight board is also used to inform the customers of the local or nationwide weather, hotel events, and news, just to mention some of its use. It is called FlyteBoard; also the flights information can be seen through the guest in room television and ipads all this is touch screen interaction.
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    This is such a waist of funds just like as everything Hilton does...Guests can access all that information from their in-room TV - that will probably be more comfortable, than to look for this TV flat-super-screen somewhere in lobby, then standing their in front of it, navigating touch screen, when 20 other people are waiting to check their flight...
Shuqiong Huang

Wedding Planning Technology for Hotels - 1 views

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    This article is introducted about wedding planning technology in today's hospitality industry. In 2011, the global wedding industry was valued at $320 billion, a large slice of which was money spent on hotels as a wedding venue. And many large hotel brands have wedding planners on hand to help couples organize their big day. Generally, it's natural for consumers to look for digital information. And hotels provide touchscreen technology. It would be served content of your own design from a PC or laptop in the hotel. What is more, it invites couples to explore the hotel as a wedding venue, and offers content that engages minds with the possibilities, such as wedding checklists, a space calculator and availability calendar. And installing a touchscreen system is not complicated. Content is controlled and published to the screen using digital signage software, which can be downloaded from reputable providers for free. In a word, this new wedding planning technology is good for both hotels and consumers.
hankunli

The Technology That Can Make Events Possible in a Pandemic - 0 views

  • The future is surely small outside of virtual events. While smaller events have a more substantial chance of happening, how soon may depend on a number of technologies that will directly impact the event feasibility.
  • Devising the safety logistics for groups of 50 to 100 people should be the immediate goal.
  • Digital tracking has been demonstrated to be one of the most effective ways
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  • The one biotechnology we should all keep an eye on is the development of a vaccine.
  • everybody seems to be in agreement that a vaccine is the only definite way out of the crisis.
  • These purifiers, the press release reads, use a combination of technologies such as UVC lamps to deliver a virus free environment.
  • Technology that provides the ability to scan attendees upon entering the venue will become the norm at airports and event venues.
  • Event professionals will either need to select venues offering thermal scanning or bring their own provider on site. This could even become an opportunity for functional sponsorship as scanners become the norm going forward.
  • Technology offering digital signage is already present at venues and can be implemented via dedicated apps.
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    During a pandemic when access to on-site events are limited, this article on Skift offered possible solutions to larger gatherings and events. Technologies like tracking will be useful, as well as medical solutions. Using purifiers, doing thermal scanning and digital signage on-site are also possible ways for events. To avoid contact in an event, using apps is also a good solution to deliver the necessary information. Clever, informed, and creative event professionals will be able to leverage current technology to deal with the changes and make events happen.
Yuting Peng

New POS for hospitality industry - 0 views

  • the new point of sale software, FuturePOS exceeds any system currently used in the hospitality industry in South Africa, through its customisable, feature-rich, user-friendly and stable systems.
  • This product will change the way hospitality owners interact with their employees and customers, taking their respective businesses to a whole new level.
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     POS systems have revolutionized the Hospitality industry. The deployment of these systems have decreased service times and increased efficiency of the orders.As a result, the hospitality industry is able to provide better and efficient services to their guests.  Future POS exceeds any system currently used in the hospitality industry. It is described as the perfect fit for the fast-paced restaurant environment, is claimed to adaptable to any hospitality operation. This system will include many functions, such as delivery system, staff scheduling, digital signage, flexible customer loyalty programs and so on. This will change the way hospitality owners interact with their employees and customers, taking their respective businesses to a whole new level.
nadiatc

Luxury Hotel Transforms Guest Experience Through Technology - Cisco - 0 views

  • The hotels’ target market consists of highly accomplished, technology-savvy guests who expect the world’s best business tools, room amenities, and business services.
  • They envisioned using advanced video, collaboration, and networking technologies to create a unique and exciting experience throughout the property, delighting leisure travelers and providing world-class collaboration capabilities for business travelers.
  • The venture would require exquisitely coordinated interactions between high-bandwidth wired and wireless networks, multiple business video and collaboration applications, and endpoints such as video displays and IP phones.
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    The JW Marriott Marquis Miami and Hotel Beaux Arts Miami are three Marriott hotel brands that have been combined as the setting to create a revolutionized guest experience experience with the use of technology throughout the property. Not just technology here and there, but rather technology as the primary provider of the experience. This is evidenced by the conference room amenities: Virtual Meetings by Marriott, mobile video concierge, world's largest video powered by Cisco, digital signage, and wireless IP phones for guest use (which allow guest to order room service, check the weather, special offers, etc.). The goal and vision of the property is to allow guests to experience the advantages of technology to interact with other guets, co-workers, and hotel employees, in hopes that they will enjoy new ways to communicate, as well as have more fun. The hotel has already experienced several benefits and other favourable results: a one-of-a-kind experience for guests, effective marketing of hotel services, operational efficiency from working with one vendor, and increased guest safety thanks to 70 surveillance cameras deployed throughout public areas of the property and monitored by Cisco, who will notify hotel personnel immediately of any emergencies.
rakiasimon

Hotels and Resorts: The Benefits of Beacons | Hospitality Technology - 0 views

  • Since millennials are helping to steer technology trends, hotels are increasingly adopting technologies to differentiate themselves, attract loyal customers, and increase revenue.
  • some hotels are offering free Wi-Fi, beacons and digital signage technologies as a way to communicate with guests through smartphones, tablets and screens.
  • beacon technology, used in tandem with other technologies, can improve the guest experience and the hotel's bottom line.
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  • In order to receive free Wi-Fi, guests must download a mobile app. Once downloaded and in use, the mobile app offers guests not only free Wi-Fi but also information on the hotel’s services, restaurants and other targeted hotel features. The hotel can then use the app to send special perks to guests for the hotel’s facilities—including restaurants, golf clubs, spas and salons. These perks can help draw in guests and increase a hotel’s revenue stream, at a low cost and high return on investment.
  • Using those perks helps create customer loyalty while also helping to increase the hotel’s revenue.
  • Some hotels are using beacons to send a virtual room key to users’ smartphones, allowing them to unlock their door just by tapping a button. Beacons are additionally being used to accelerate the check-in process for frequent guests and let housekeeping know when guests are still in a room.
  • Some platforms work seamlessly with mobile screen messaging triggered by BLE beacon connectors communicating with iOS and Android devices running Bluetooth.
  • With a new generation of tech-savvy guests coming through the doors, adopting beacon technology and tastefully designed digital signage will continue to help set hotel chains apart from their less forward-thinking competitors.
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    This article is about the use of beacon technology throughout hotels and resorts. It explains how this particular technology works and discusses the benefits to using beacon technology within the hospitality industry. The article also mentions how tech-savvy millennials are steering technology trends toward the use of beacons.
blope130

hospitality/tourism telecommunications - Search - 0 views

shared by blope130 on 18 Jan 23 - No Cached
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    Technology can be found at almost every tourism destination from the moment you get to the airport to getting into your hotel room without passing the front desk. The pandemic played a huge role in this overnight chance in the industry. While logistical challenges have become a part of daily life for hospitality management, communications technology such as wayfinding and digital signage can be leveraged to both maintain public safety and keeping people safe.
Brittany K. Ward

Technology Trends in Hospitality - 0 views

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    This article summarizes a webinar sponsored and moderated by The Wall Street Journal that addresses the 10 key hospitality technology trends. One trend pointed out was hotel guests are traveling with an increasing number of technological items. "A SmartBreif poll showed that 45% of hotel guest travel with two devices and 40% with three or more". Hotels are accommodating this trend with free-wifi but also with guest room design assuring capabilities for their computers, tablets, and phones. A property in New York, Eventi a Kimpton property, has gone as far to install a "business bar" for those that forgot their tablet or just in need to entertain their kids. More-so technology is being used for signage, digital signage can be found in many lobbies showing off twitter messages and amenities guest can view while standing in line. A showy new trend is having interacting hub in the lobby for guest to be able to check the weather, look up restaurants in the area, find attractions, etc. with no need to wait in line to ask the concierge or front desk attendant. Marriott has a new concept which is a "Workspace on Demand" with services that allows for small-businesses to hold conferences in their space. They can lease the space for a half-day or the full-day. Allowing them to utilize their wifi, a large space, and includes use of audio and visual equipment without having to book rooms at the hotel. Needless to say this has been a huge success for Marriott with 120 bookings in the first 90 days.
xrive007

How Restaurants Are Using Technology to Deliver Better Customer Service - 0 views

  • The next frontier for social media and smartphones may well be the restaurant table.
  • So far, restaurants have been slow to take to technology, but a few chains are breaking new ground.
  • Mobile ordering.
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  • This is one area where fast-food chains are in the forefront.
  • iPad order kiosks
  • Facebook ordering
  • Why wait in line if you can file your order at a kiosk immediately, and then sit down and relax?
  • Diners
  • This may be the biggest technology leap coming in the next year, as nearly 100 percent of restaurant owners say they plan to have a Facebook presence by next year.
  • This is a fairly low-cost add-on to make, and it has the potential to grow sales, which always gets a restaurauteur's attention.
  • Digital menu boards + smartphones
  • Tabletop e-waiter & checkout
  • Hand them a restaurant iPad they can self-checkout on where their card doesn't leave their sight, and they're happy.
  • it even suggests additional items to order, and the company reports it cuts 7 minutes off the average diner's stay.
  • Games while-u-wait
  • Watch for fast-food restaurants to change menus more often, because digital menu boards make it so much easier than manually changing prices and items.
  • Online coupons
  • Digital signage also allows quick-serve restaurants to provide entertainment and interactivity while you wait in line
  • Tech-savvy diners expect elegant solutions that work
  • restaurants that can get it right, integrating technology that makes customers happy and turns tables faster will be a no-brainer.
  • Gaming industry sources report McDonald's is projecting gesture-enabled games onto restaurant floors for kids to play while they wait for Happy Meals
  • More restaurants are using digital coupons, and diners gobble them up
Yujia Xie

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 0 views

  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media", it is clear that the future of hotel marketing is ready to evolve.
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers. Not a sign, and not a text-based advertisement, this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment - and at moments of maximum influence.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. Proximity marketing provides a new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction – all through their mobile devices and without leaving their hotel room or the property.
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  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. Two of the fastest-growing marketing channels today are mobile devices (19.4% growth by 2016), and digital out-of-home (DOOH with 15.2% growth by 2016). By combining these advertising channels, instead of just simply displaying advertisements to guests-hotels can now make a connection, tap guests on the shoulder, and give them something exclusive that entices them to act on the advertisement.
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction and exclusivity. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend.
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.
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    As this article mentioned, modern hospitality industry has a new approach to reach their guests and build loyal relationship with them. It is clear that marketing continue to evolve in the future. The article introduces the concept of proximity marketing and benefits of it. In my opinion, this style of communication between hotel and guests will be more and more popular and spread over the world rapidly because of its high efficiency and convenient. It provides useful information to customers, and at the same time, company can save costs and create good brand image and build loyalty relationship with their guests.
mjbengo04

How technology is changing the way we plan and experience events - 4 views

  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
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  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  •  
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
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  •  
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  •  
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  •  
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
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    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
Qike Chu

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views

  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
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  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
  •  
    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
  •  
    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
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    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
Bing Kwok

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 0 views

  •  
    This article talks about the new tool for the hotels to reach out to their customers, an interaction with their guests only through mobile phones. and this shows that the future of hotel marketing is going to evolve even further. One of the reasons why this would be helpful is because of the way everyone communicates today. of all the mobile phones used today, 95% of them have bluetooth, and another interesting statistics is that 98% of guests switch on the television within five minutes of entering their room. hotels customers are primed for information and offers. Proximity marketing enables guest engagement, it offers what the guests want the most. This type of marketing has a tremendous potential of generating revenue, by establishing stronger roots of connection with their customers. So basically it provides instant connection, manage campaigns and transactions in real time, advertise smarter, no delivery fee and no privacy issues. all this along with growing customer acceptance of location based services will open new opportunities for the for proximity marketing, not only for hospitality but for others too.
  •  
    Changing technologies provide a new way for hotels to interact with guests. Increased interaction engages the customer in a hotels promotion. Exclusivity generates interest and repeat business, and instant measurement gives hoteliers capabilities traditional advertising never could alone - instant customization and measurable reaction at no cost. With technology that allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them, hotels and advertisers can transform their in-room TV and digital signage into interactive consumer touchpoints. The result is a true consumer interaction, which evolves in real-time. Hotels can deliver branded content to guests within a certain location. Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.
lethannelson268

Ultra-Luxury Sinclair 'Smart Hotel' Outfits Every Guest Room with LG OLED TVs | Digital... - 0 views

  • the first truly smart hotel in the United States. And, with top-of-the-line OLED hotel TVs from LG Business Solutions USA in every room
  • world’s first hotel to run almost entirely on Power-over-Ethernet
  • 55-inch LG OLED 4K UHD TVs in all 164 guest rooms and 65-inch LG OLED 4K UHD Wallpaper displays in 15 luxury suites and public areas – creating the ultimate digital guest experience.
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  • The difference between a traditional mirror TV and our smart mirror TV is that performing physical maintenance on the traditional version requires taking the whole mirror off the wall, which is a labor-intensive process. With Pro:Idiom integrated into the smart mirror, we now have a solution that is much simpler to install and service. It no longer needs to be removed from the wall. The service now happens through the software. Plus, it can even be powered through Power-over-Ethernet
  • The Sinclair Hotel’s use of Power-over-Ethernet (PoE) throughout the entire property is a leap forward in design and efficiency. All guest rooms and common areas run almost entirely on PoE, so there are very few 120-volt outlets or appliances. This technology enables the hotel to reduce its energy consumption by 30 to 40 percent while reducing the risk of electrical malfunctions
  •  
    This article spoke about Marriott's new luxury smart hotel, which may actually be the first fully smart hotel in the U.S. The hotel is powered fully by Power of Ethernet which allows it to save about 30 to 40 percent on energy consumption. The hotel also has OLED TVs in every guest room, which consumes the least energy among televisions. Furthermore, the mirrors in the bathroom are smart mirrors which means that there is no need to remove the mirror to fix it, you can simply fix it online through the software.
tjcamino

Five ways hotels can use technology for a better guest experience - Insights - 2 views

  • 70s when there was no internet and travelers would make hotel bookings through travel agents or phone calls.
  • made via phone prior to their arrival was tentative and not confirmed
  • , they were forced to look elsewhere
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  • hotel was full
  • amaged the hotel’s reputation all over the Internet through negative reviews and posts.
  • rise in Millennial travelers who are highly dependent on their smartphone.
  • preparing their own itinerary and replacing the traditional travel agents.
  • hey are able to use technology and provide value-added services, comfort and convenience to their guests which was not the case in the past.
  • five viable technology solutions that can help hotels serve their guests better and personalize the experience:
  • today’s era:
  • ne in four hotel bookings comes from a mobile device and Millennials alone add up to 38% of these bookings.
  • convenient option to book
  • pre-arrival through mobile apps
  • Tablets are growing in popularity among the new-age generation
  • Front desk
  • tablets at the front desk to check-in/out the guests and take their quick feedback.
  • digital signage
  • digital marketing strategies.
  • Rooms:
  • After Wi-Fi, guests are expecting hotels to provide tablets in the rooms. Seeing this rising demand, many hotels have started investing in tablets and are installing third party apps to give their guests the control of room lights, AC, TV and more.
  • Restaurants/bars/spas
  • point of sale
  • New-age travelers
  • Self check-in technology can play a role in providing convenience to the guest
  • check-in via tablets or phones using a QR code
  • Checking-out the guest can also be done via smartphones or tablets
  • ne of the best ways to connect with a potential guest.
  • n increasing sales while providing a convenient platform for interaction.
  • Engaging potential guests through this feature will make them feel valued and can convert lookers into bookers.
  • decisions are purely based on convenience
  • room doors using a mobile.
  • code on their mobile app through which they get control to their room door.
  • concierge or security.
  • Millennials are a dominating segment that often looks for hotels that offer quick services and technology allows hotels to deliver what they expect. So, strike the iron while it’s hot!
  •  
    Going back to the 70's when internet connections did not rule our minds and travelers would make hotel booking directly with the hotel or use travel agents. When there were no email confirmations, TripAdvisor reviews and when we had to use maps to find the locations. This article talk about five ways hotels are starting to use more technology to connect with the guest. 1) Mobile bookings. 2) Quick check-in with tablets. 3) Self check out. 4) Live chats to help turn lookers into bookers. 5) Door opening with Technology. I choose this article because all these new technology need to work on storage and software and there is no better way than to use cloud computing to run these programs safely.
  •  
    Things have certainly since the 70s, I am glad to have self checking rather than waiting in line. I cannot wait to get my cell phone to give me a key to access my room. With self checking, and room access, I will be glad to bypass all the waiting and processing and get to my room. I'm usually tired from traveling and so it would eliminate any aggression. Get article and great use of technology for hotels.
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