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Anton Vorykhalov

Taylor Swift and other big names join the music industry's campaign against YouTube | T... - 0 views

  • DEAR CONGRESS: THE DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA) IS BROKEN AND NO LONGER WORKS FOR CREATORS
  • One of the biggest problems confronting songwriters and recording artists today is the Digital Millennium Copyright Act. This law was written and passed in an era that is technologically out-of-date compared to the era in which we live. It has allowed major tech companies to grow and generate huge profits by creating ease of use for consumers to carry almost every recorded song in history in their pocket via a smartphone, while songwriters’ and artists’ earnings continue to diminish. Music consumption has skyrocketed, but the monies earned by individual writers and artists for that consumption has plummeted.
  • The DMCA simply doesn’t work.
Maria Gurova

Brown University creates first wireless, implanted brain-computer interface | ExtremeTech - 0 views

  • Researchers at Brown University have succeeded in creating the first wireless, implantable, rechargeable, long-term brain-computer interface. The wireless BCIs have been implanted in pigs and monkeys for over 13 months without issue, and human subjects are next.
  • Brown’s wireless BCI allows the subject to move freely, dramatically increasing the quantity and quality of data that can be gathered — instead of watching what happens when a monkey moves its arm, scientists can now analyze its brain activity during complex activity, such as foraging or social interaction
  • the device’s power consumption, which is just 100 milliwatts. For a device that might eventually find its way into humans, frugal power consumption is a key factor that will enable all-day, highly mobile usage
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  • Amusingly, though, the research paper notes that the wireless charging does cause significant warming of the device
  • While the wireless BCI isn’t approve for human use (and there’s no indication that they’re seeking approval yet), it was designed specifically so that it should be safe for human use.
Maria Gurova

HBO NOW Pushing the Cord-Cutting Trend - App Annie Blog - 3 views

  • In 2007, Netflix changed the landscape by introducing streaming on PC, allowing customers to instantly watch shows. By 2010, Netflix video streaming became available on additional platforms, including iOS devices. Today, video streaming services Netflix and Hulu have a strong hold among combined iOS and Android Top US Apps.
  • These convenient apps have set the stage for a preferred entertainment delivery. A whole generation of consumers have grown up with video streaming, rather than (or in addition to) paying for cable television: cord cutters and cord nevers. Major premium cable networks, HBO and Showtime, are now after a piece of the pie Netflix and Hulu have carved out
  • Both HBO NOW and Showtime are taking different approaches to standalone streaming partnerships. HBO NOW has gotten more traction in part to a heavy promotion from Apple, resulting in positive metrics. Showtime’s success is less clear, being married into Hulu’s already strong performance
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  • Netflix isn’t being left in the dust completely, kicking off their original film initiative with “Beasts of No Nation”, which will launch both in theaters and streaming video on October 16th. HBO, Showtime, Netflix and Hulu will still need to compete with each other to retain users in a new “entertainment as a service” landscape where retention is not a given, but an earned currency.
  • Cable provider Comcast hasn’t felt the heat from the cord-cutting trend, having its second best Q2 in nine years. Comcast is also in an advantageous place as a broadband provider, with 22.3 million total customers in Q2. Good quality video streaming relies on broadband internet, meaning cable providers that offer bundled internet service will still be valuable
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    the rise of streaming services and how cable networks are competing with video streaming services on their battle field 
anna_nelidova

ВЕДОМОСТИ - Продажи музыки выросли впервые за 20 лет - 0 views

  • В 2015 г. продажи музыки выросли на 3,2% до $15 млрд, сообщила Международная федерация звукозаписывающей индустрии (IFPI)
  • Рост рынка обеспечен прежде всего тем, что продажа музыки в цифровом формате приносит теперь больше выручки, чем продажа треков на физических носителях – CD- и DVD-дисках.
  • На цифровые форматы теперь приходится 45% всех продаж, или $6,7 млрд. А в 19 странах мира они занимают уже больше половины рынка. За последние 10 лет онлайн-продажи музыки выросли в 6 раз, а в 2015 г. – на 10,2%.
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  • Быстрее всего среди цифровых форматов растут стриминговые сервисы – их общая выручка выросла на 45,2% до $2,9 млрд.
  • Более $2 млрд из этой суммы заплатили 68 млн подписчиков таких платных сервисов, как Spotify и Apple Music. При этом более 1 млрд пользователей YouTube и других музыкальных сервисов, работающих по рекламной модели, обеспечили лишь около $634 млн дохода.
alexbelov

Молодежь снимает стресс и засыпает под онлайн-видео | Реклама Маркетинг PR - ... - 1 views

  • Большинство представителей поколений Y и Z использует онлайн-видео как эффективное средство для снятия стресса или отличное снотворное.
  • Digital видео служит для большинства 13–24 летних молодых людей не развлечением или средством познания, как предполагают маркетологи, а антидепрессантом и средством побыстрее уснуть. Отличным способом для снятия стресса онлайн-видео назвали 61% представителей молодого поколения. Еще 44% молодых людей воспринимает видео как эффективное снотворное средство.
  • Defy Media также обнаружили, что подростки не возражают против рекламы. Более того, 63% молодых людей выразили готовность приобрести продукт, рекомендованный звездой на YouTube. А вот доверия к ТВ-звездам меньше – на нее откликнулись бы только 48% представителей поколения Z.
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  • Отметим, что 87% молодых людей одобряют продакт-плейсмент в видео, а 89%- спонсорскую рекламу.
Ekaterina Yanovskaya

Cities of the Future | INSEAD Knowledge - 0 views

    • Ekaterina Yanovskaya
       
      You think about the middle class in China, the middle class in India and you think about their consumption power, it is explosive," says Van Wassenhove. "It's good that these people get out of poverty but the constraints they're going to put on resources are just enormous. Sustainability is no longer a luxury; it is something that business will have to deal with
  • Singapore had the foresight to realise very early that they didn’t have resources. They didn’t have water, they didn’t have energy. So they were forced from the start to include sustainability in their thinking. They understood that economic sustainability for them was tightly linked to environmental sustainability
  • The infamous traffic in Indonesia’s capital city, Jakarta, led to the first phase of a Mass Rapid Transit (MRT) rail system to alleviate the strain on roads, to be announced this year
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  • Mumbai built the now-famous “Sealink” bridge to divert traffic away from the gridlock of the city and along its coast
  • There’s still the issue to develop a longer-term plan rather than chaotic management of cities. There may still be the issue of resources, where are the resources going to come from? Maybe companies can help by helping to create business which would generate economic resources.”
  • Globalisation has meant urbanisation, and by 2050, 70 percent of the world’s population will be living in cities. What should we do to survive and thrive in this brave new world?
  • You cannot attract highly educated people and become a knowledge centre if you have a lousy environment
Maria Gurova

The Climate Change Real Estate Boom Is Coming | Co.Exist: World changing ideas and inno... - 0 views

  • whole countries such as Mauritius and Tuvalu will need to evacuate due to rising sea levels. But while coastlines in much of the world may suffer, climate change will be a positive development in some areas. Specifically, Canada; northern Europe; Russia; Alaska; Patagonia, Argentina; and southern Africa may all experience real estate booms.
  • Continuing with the New York example, Mayor Michael Bloomberg recently proposed a $20 billion climate change plan for the city.
  • The plan is designed to mitigate damage from another Sandy-sized storm and would drastically change everyday life for New Yorkers, with sharply increased taxes and large construction projects in most seaside neighborhoods.
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  • new cities, which would cater to the “well-heeled,” would be built in places where rising sea levels would actually improve local climates. Rising temperatures and an increase in arable land as a result of climate change is expected to occur in Russia, Canada, Scandinavia, Chile, Argentina, southern Africa, the Great Lakes region
  • cities would also make use of newer technologies. Self-driving cars, for example, will transform living patterns due to convoy features that sharply reduce both commute times and greenhouse gas consumption
Maria Gurova

BBC - Future - Is e-waste an untapped treasure? - 0 views

  • Electronic waste, or e-waste, is a rapidly growing global problem
  • Yet many are realising that the gadgets we chuck away can be ripped apart and transformed into something new – brand new technology, or even art.
  • In 2012, we discarded 48.9 million tonnes of electrical and electronic products. If current trends continue, by 2017, the annual amount of e-waste produced globally will reach 65.4 million tonnes – that’s roughly 20% of the weight of all the people living on Earth.
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  • Using parts and wires from old computers, scanners and photocopiers (some of it for free, but most bought), and an Arduino electronics card as the brain, they managed to put together a working prototype for a few hundred euros (see below).
  • “In Togo, there are many people who can’t have access to computers, because they don’t have money to buy a new computer,” says Allahare. “But we have many computers that are broken and not working. It’s sometimes just a little piece that is spoiled in it. W.Jies can help people get connected, get information, and help kids learn ICT from low-cost computers.”
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    in 2012 china alone produced 11.1 mlm tones of e-waste, what can be considered trash in one part of the world, can indeed become a treasure in the other part of the world
al_semenchenko

Gamasutra - Exploring a future of 'transmogrified reality' game design - 0 views

  • many developers are concerned about the dangers (physical, mental, or cultural) of asking their audiences to strap on a vision-obscuring headset for hours at a time. 
  • Long-time game designer and current Google game design chief Noah Falstein's personal favorite is "transmogrified reality" --  an approach to game design that relies on new 3D-sensing phones and tablets, combined with inexpensive head mounts, to seamlessly integrate the virtual with the real.
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    There are still many challenges for designers to adopt capabilities of VR and be able to deliver compelling product. One of the solutions requires much more than just a VR headset. Noah Falstein presents his concept of "transmogrified reality". An environment filled with various devices that work together to create new user interactions in VR-world that are not just possible, but also convenient.
Vladimir Antonov

China bought nearly half of the world's luxury goods last year - 0 views

  • Consumers in China spent $116.8 billion on luxury goods abroad in 2015
  • This translates to 46% of the global volume of high-end goods, which includes branded leather goods, cosmetics and electronics, according to consultants at Beijing-based Fortune Character Group, which derived these figures from the revenues of some 20,000 brands.
  • The government says that 120 million Chinese tourists — just about 1% of the population — went overseas in 2015, and contributed to 12% of global spending on their holidays.
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  • Many Chinese buyers are keen to make their high-end purchases overseas because luxury goods imported into China are priced at a premium, in part because of high import tariffs. The China Chamber of International Commerce found last year that high-end goods were priced at up to 68% higher in China compared to prices in the U.S. and Europe.
  • This has resulted in many overseas brands shutting their mainland stores, such as French fashion house Louis Vuitton, which closed stores in Guangzhou, Harbin and Urumqi last year. Other luxury goods brands such as Burberry, Hermes, Armani and Prada also shut outlets in China over the past two years.
  • Some brands remain bullish on China, however. Apple, for one, has been aggressively expanding in the country in the past year, and has set a goal to have 40 stores in Greater China by mid-2016
  • Domestic retail has been growing as an economic driver for the country, as the economy faces its slowest growth rate in two decades. Consumption contributed to 66.4% of GDP in 2015, up 15.4% from 2014.
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    Asian expansion overseas growth continues, also confirms global vs local trend.
Maria Gurova

Research Says Screen Time Can Be Good For Your Kids - Forbes - 0 views

  • Still, most parenting wisdom continues to portray television as an evil mind-rotting demon. The fear of ‘screen time’ is so deeply ingrained in our collective imagination that an irrational opposition between outdoor play and media consumption is taken for granted. Many parents believe the choice is either/or: indoors or out.
  • most storytelling is interactive. We consume most of our media through internet connected devices. And technology is so adept at providing ‘adaptive feedback’ that it proves to be an exceptionally effective teaching tool. In fact, a recent SRI study shows that game based learning can boost cognitive learning for students sitting on the median by 12%.
  • Joint media engagement refers to spontaneous and designed experiences of people using media together, and can happen anywhere and at any time when there are multiple people interacting together with digital and traditional media.
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  • describes the rules and restrictions we put on screen time. Some of these restrictions limit time, other restrictions filter content.
  • Restrictive Mediation
  • Unlimited access to media becomes one of the markers of adulthood.
  • Instructive Mediation describes what happens when we talk to our kids while watching a movie or playing a video game with them. Make it a teaching opportunity
  • Instructive mediation is key for raising kids that are critical thinkers and intelligent adults in a media saturated world–kids who know how to THINK about the media they consume.
  • Social Coviewing is when you watch something with your kids but don’t necessarily talk about it. This is what happens in a movie theater.
  • This is what happens when I watch Phineas and Ferb with my kids.
  • Parallel play is kind of like multitasking. I can be typing on my Chromebook next to my son while he’s playing minecraft. We engage in peripheral conversations, some tangential, and some directly related to the game he is playing.
  • Asymmetrical joint media engagement
  • While interacting with me online, I hope they learn good web etiquette. I’m teaching them lessons about propriety and social media. They see the kinds of things I write in emails and chats.
alexbelov

Experiencing the News: Immersive Journalism | Virtual Reality Times - 2 views

  • Immersive journalism is an emerging genre in which sound, video, and reporting are melded together and presented with virtual reality technology to put the consumer in the scene, usually experiencing it from the point of view of the participants.
  • The larger concept is the cultivation of empathy, using the information—sight, sounds—point-of-view—to cause the user to see things he or she wouldn’t have seen otherwise.
  • It isn’t unreasonable to suggest that the way stories are told and received may fundamentally change in the next twenty to thirty years.  There are many ways to tell stories and to engage an audience.  Immersive journalism places emphasis on engagement through perspective, placing the user inside of the experience.
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    Immersive journalism revolutionises documentary storytelling via use of VR. Placing the user inside of the experience IJ provokes deep emotions, empathy and engagement.
Maria Gurova

Facebook will give video makers a cut - 0 views

  • "There's a certain class of content which is only going to come onto Facebook if there's a good way to compensate content owners for that,"
  • "We've recently rolled out the business model for this. We'll give a revenue share on a portion of the views to content owners
  • To grasp the scope of change unraveling in content creation, which is increasingly fragmented, consider all the mobile apps on your smartphone.
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  • Studies consistently show users thumb through only a handful of apps on a regular basis
  • This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.
  • Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.
  • Professional content already is splintered across content creators and technology platforms
  • Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,
  • Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.
  • Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic
  • For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic
  • Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.
  • Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.
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    social media is rapidly moving towards serving as a one-stop destination for all consumer media needs 
Maria Gurova

Consumerism in Russia - 1 views

  • Sociologists from Public Opinion Foundation (FOM), avoid using the term “middle-class”, explaining that a mechanical transfer of terms used in most developed countries standards only distorts the picture. Other researchers claim that if the middle-class does not exceed 25%-30 % of the population (the highest figures obtained for Russia), it is useless to discuss the phenomenon, since this figure is around 60% and over in developed societies! It is not just a matter of statistics; it means quality difference for middle-class role in society in general and its consumer aspect in particular.
  • ‘The Russian middle-class is growing not due to entrepreneurs and people from free business, but due to government employees or state corporations. Furthermore, gradually this tendency is becoming more vivid and changing the mentality of what the middle-class is
isoldatenkova

Digital media trends summary | Deloitte Insights - 0 views

  • Consumers have more digital media options than ever, and most are finding what they want. But many are becoming frustrated by the complexity and effort piecing together their entertainment experience requires.
  • While consumers appreciate the freedom to customize their entertainment experiences, they don’t enjoy the friction—the hassles, responsibilities, and even vulnerabilities—that can result from choosing options à la carte.
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