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Maria Gurova

Consumerism in Russia - 1 views

  • Sociologists from Public Opinion Foundation (FOM), avoid using the term “middle-class”, explaining that a mechanical transfer of terms used in most developed countries standards only distorts the picture. Other researchers claim that if the middle-class does not exceed 25%-30 % of the population (the highest figures obtained for Russia), it is useless to discuss the phenomenon, since this figure is around 60% and over in developed societies! It is not just a matter of statistics; it means quality difference for middle-class role in society in general and its consumer aspect in particular.
  • ‘The Russian middle-class is growing not due to entrepreneurs and people from free business, but due to government employees or state corporations. Furthermore, gradually this tendency is becoming more vivid and changing the mentality of what the middle-class is
Ekaterina Yanovskaya

It's no joke - the robots will really take over this time | Technology | The Observer - 1 views

  • Do we seriously believe that an economic system that supports the massive outsourcing of jobs to low-wage countries would not jump at the opportunity of replacing expensive white-collar employees with robots that cost about $4 an hour to run, never answer back, don't have unions and are never sick or depressed?
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    If capitalism can outsource low-paid jobs, why can't it replace the middle classes with automatons
Maria Gurova

How To Get More People Into Movie Theaters (Without Higher Ticket Prices) - 3 views

  • Its newest toy is called Barco Escape and right now it’s essentially three theater screens in one space — the main screen and then additional screens on the left and right walls. The effect is a 270-degree image that makes viewers feel like they are in the middle of the action.
  • It’s the kind of premium experience that most people would expect to pay extra for but Schilowitz says part of the point of Escape is to give viewers a more theme-park like experience without charging any more for a ticket.
  • One of the biggest trends right now is people watching other people play video games.
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  • Schilowitz hopes to engage brands to make 270-degree short films to show before the actual movie. Think Red Bull's Red Bull's many extreme sports videos. Now picture them in an immersive experience.  The money coming from brands could help offset the costs of the Escape screen.
  • Schilowitz believes you could take that experience into the theater. Have two people playing a virtual reality game while strapped into Oculus Rift-type devices and people would pay to watch the game on the big screen if top- ranked players were competing.
  • Escape will also be used to show things like concerts which can be better experienced with a wider screen. A Lady Gaga and Tony Bennett show will debut in Escape theaters in 2015.
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    The new technology that may transform all that real estate Theaters owns into the arcades of the future.  
Ekaterina Yanovskaya

Cities of the Future | INSEAD Knowledge - 0 views

    • Ekaterina Yanovskaya
       
      You think about the middle class in China, the middle class in India and you think about their consumption power, it is explosive," says Van Wassenhove. "It's good that these people get out of poverty but the constraints they're going to put on resources are just enormous. Sustainability is no longer a luxury; it is something that business will have to deal with
  • Singapore had the foresight to realise very early that they didn’t have resources. They didn’t have water, they didn’t have energy. So they were forced from the start to include sustainability in their thinking. They understood that economic sustainability for them was tightly linked to environmental sustainability
  • The infamous traffic in Indonesia’s capital city, Jakarta, led to the first phase of a Mass Rapid Transit (MRT) rail system to alleviate the strain on roads, to be announced this year
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  • Mumbai built the now-famous “Sealink” bridge to divert traffic away from the gridlock of the city and along its coast
  • There’s still the issue to develop a longer-term plan rather than chaotic management of cities. There may still be the issue of resources, where are the resources going to come from? Maybe companies can help by helping to create business which would generate economic resources.”
  • Globalisation has meant urbanisation, and by 2050, 70 percent of the world’s population will be living in cities. What should we do to survive and thrive in this brave new world?
  • You cannot attract highly educated people and become a knowledge centre if you have a lousy environment
Vladimir Antonov

After Investing In A Local Services Startup, Google Turns Around And Builds A Competito... - 1 views

  • Google is working to create a new product in the home services market
  • Calif.-based technology giant is working on an offering through its ads team that will allow customers to connect with roofers and repairmen and put it in direct competition with Thumbtack and Amazon.com
  • As Buzzfeed reported, there will likely be some integration with Google Ad Words, which will likely create targeted ads for users searching for certain services that will allow them to receive direct quotes.
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  • This isn’t the first time that Google’s investing has created a possible conflict of interest. In February, Bloomberg Businessweek reported that Google was developing an Uber competitor in anticipation of the launch of its self-driving cars. The search company, through its venture capital arm Google Ventures, had previously invested $258 million in the ride-sharing service in Aug. 2013, with Google chief legal officer David Drummond taking an Uber board seat
  • Google is extremely wary of the expansion of the vertically-integrated tech giants into other spaces, said sources, and it’s not staying still with Amazon announcing its entry into a local services market that some experts estimate does more than $400 billion in business every year.
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    Big tech companies expansion // to be added to the 'clash of giants' trend
Maria Gurova

From Netflix to full immersion: how the future of cinema lies in our handhelds | Film |... - 2 views

  • Unlike films made for the silver screen, an internet film doesn’t need to contain something for everyone
  • But the internet is different. As viewers are watching alone, films can be made exclusively for certain fanbases and still be confident of finding an audience.
  • in the eyes of a conservative family, the company should stand for wholesome entertainment, but to a 20-year-old city-dwelling college graduate, it should be more edgy. It’s unlikely these two demographics would go to the cinema together, while they almost certainly won’t be streaming the same content.
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  • Cinemas probably aren’t going to die out any time soon, but they may well host different kinds of films than laptops and phones in the near future.
  • Netflix’s chief content officer is open about this, saying that watching a movie online is like seeing a sports game broadcast on TV rather than being at the stadium
  • When you watch it, you realise that this software blurs the boundary between films and games: although, strictly speaking, you are not playing anything; you are participating in the experience.
  • A distinctive form of film is also emerging on phones: 360-degree movies were developed by Google
  • The technology gets really interesting when it comes to documentaries. Director Chris Milk has used virtual reality to make films about a refugee camp in Jordan and a mass protest in New York.
  • Fundamentally, this is taking out the middle man in that process, and making you feel as if you were actually there.
  • Call it fly-off-the-wall film-making
  • traditionally it is the director’s job to tell the audience what to look at, in this approach directors don’t exist, only “creators”
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