Skip to main content

Home/ CIS Focal Issue/ Group items tagged Advertising

Rss Feed Group items tagged

Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
  • ...7 more annotations...
  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
  •  
    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
Maria Gurova

Instagram Testing 3D Touch Ads - 1 views

  • says the move by Instagram is part of an ongoing initiative to add more e-commerce features to the platform, as well as more ways to display and interact with products
  • "Mobile commerce is definitely a space we are looking at closely.
  • Instagram has become increasingly more interested in advertising and has deployed a variety of new products and ad formats for advertisers.
  •  
    Instagram is testing tools that might make it the e-comemerce platform of the future
Anton Vorykhalov

Smart Billboards Identify Vehicles to Target Ads | Digital Trends - 0 views

  • Smart billboards will identify car models and target ads to drivers
  • Some day in the not-too-distant future ads you see on billboards will be there simply because of the make, model, and year of the vehicle you’re driving. Smart data storage company Cloudian and Japanese advertising company Dentsu are launching just such a program in Japan this fall, as reported by CNN Money.
  • Cloudian and Dentsu tested smart billboard vehicle recognition earlier this year with impressive results. Combining big data and deep learning, the test identified vehicles in traffic correctly 94 percent of the time.
  • ...1 more annotation...
  • Once the system has identified a vehicle, it displays a targeted ad on the LED billboard for as long as five seconds. The choice of ads to be displayed to specific vehicles is determined by the advertisers. For example, people driving a five-year old vehicle might see an ad for a newer model of the same car. Truck drivers might be shown ads for upcoming trucker-friendly stops.
Maria Gurova

The Future of Advertising Hinges on Understanding Identity | Adweek - 0 views

  • . The future of identity lies in digitizing the physical world, and the context in which we collect data about identity needs to become transparent.
  • Will consumers understand that better identity data equals higher-quality messaging to them throughout their lives? Context will allow us to exchange value better and build deeper networks in physical world data collection.
  • We need better systems to understand and provide access to individuals’ identity by service and by object
  • ...2 more annotations...
  • How do we get the right message to the right user to maximize the value to the consumer? In doing so, we can minimize waste and theoretically deliver a much more accurate and compelling experience
  • The Internet of Things phenomenon is in the early days of posing the question: Can we, or should we, bring the intelligence and efficiency of the Internet to everyday objects?
Ekaterina Yanovskaya

Out in the Open: The Tiny Box That Lets You Take Your Data Back From Google | Enterpris... - 0 views

  •  
    The National Security Agency is scanning your email. Google and Facebook are hoarding your personal data. And online advertisers are selling your shopping habits to the highest bidder. Today, more than ever, people are thinking about how to opt out of this madness without quitting the internet entirely.
Maria Gurova

YouTube Kids App Blasted as 'Deceptive' by Consumer Groups | Variety - 0 views

  • Google’s YouTube Kids app, which offers a walled garden of content aimed at the 5-and-under set, is the target of a coalition of consumer groups urging the Federal Trade Commission to investigate the service as a potential violation of rules about advertising to children
  • “Many of the video segments endorsing toys, candy and other products that appear to be ‘user-generated’ have undisclosed relationships with product manufacturers in v
  • iolation of the FTC’s guidelines concerning the use of endorsements and testimonials in advertising,
alexbelov

Physical web is coming soon - 0 views

  • Google is moving forward with its plans to allow Bluetooth beacons to broadcast location-based information and URLs to your phone. The Bluetooth-based technology is designed so that a subway can tell you when the next train is coming, or a nearby parking meter can alert you how to pay when you park. This seamless interaction with, what Google calls, the "physical web" has long been promised, but an upcoming update to Chrome for Android will make it more of a reality.
  •  
    Location-based information including URLs can be easily broadcasted to the phone by "beacons" that can be placed onto any physical objects and work for years without battery replacement. This means that every noteworthy physical object can potentially have its web page soon and brings new possibilities to advertising. A deeper link will be established between the reality and the cyberspace.
Maria Gurova

The Benefits of Workplace Sabbaticals - Experteer Magazine - 0 views

  • Many firms, including 25 percent of Fortune’s 100 Best Companies to Work For, now offer sabbaticals. These typically four- to 10-week pauses allow employees time out to focus on their needs instead of the organization’s. 
  • Most organizations offer sabbaticals to employees who have been there for a certain period of time (at least five to seven years is common), and employees may take multiple sabbaticals so long as they work a minimum number of years in between. This provides an incentive for workers to remain at a company longer.
  • Adobe Systems encourages its employees to use their breaks to do volunteer work. Then they promote the good deeds in the Adobe Life magazine, a website directed at attracting new talent. Companies that have formal career pauses advertise them as part of the benefits package, like Boston Consulting Group’s Time For You/Flexleave program, which allows workers with just 12-months of time onboard to take an eight-week unpaid break to recharge.
Maria Gurova

SDF: Looking for a Few Good Women -- To Date - Japan Real Time - WSJ - 0 views

  • 131 women who signed up for a Self-Defense Force “Talking Festival,” a social gathering to promote matchmaking between Maritime SDF personnel and women interested in dating, and maybe even marrying, men in uniform.
  • 61 couples claim to have gotten married as a result of linking up at the events
  • The number of applicants seeking to attend each event rose to around 300 from 200 or so previously.
  • ...1 more annotation...
  • For the Saturday, July 13 barbecue attended by JRT, a record 1,117 women raised their hands for the 80 spots advertised as available. Given demand, the sponsors expanded the party and 131 women ultimately came
  •  
    another way to meet the significant other and build a family without any tech involved 
Maria Gurova

These are the top-earning YouTube stars of 2015 according to Forbes | The Verge - 1 views

  • The financial magazine has published its first ever list of top earners on the video platform, with the irrepressible Felix Kjellberg (better known as PewDiePie) heading the charts with pretax earnings of $12 million,
  • most of these individuals’ income comes from advertising such as sponsored videos and previews, although four of those on the list also have book deals, while a few even offer their own product lines.
  •  
    The fact that Forbes made an official ranking of income of the YouTube celebrities is an indication that this is an actual economic driver. The numbers might not be accurate at this point of time, as there's no infrastructure to track income individuals' receive through this type of monetisation, but this is only a matter of time  
Oleg Batluk

Will Big Data Be Used to Create Ad Zombies or Digital Assistants? | Gary Eber... - 0 views

  • unable to separate reality (or as "real" as the online world can be, cartoon or otherwise) and the fictional world of advertising.
  • Dr. Domingos' recent article in the Wall Street Journal paints a utopian scenario where consumers are able to wrest control of the personal information stolen by big business and use it to create "digital models".
  • we really need to ask if creating millions of digital models to remove us even further from face-to-face interaction is the right thing to do.
  • ...2 more annotations...
  • Big Brother government is replaced by Big Business.
  • the perils of aggregating vast amounts of personal data in huge centralized repositories of purportedly trusted third-parties.
zolotarev

Q1 2019 Social Trends - eMarketer Trends, Forecasts & Statistics - 2 views

  • “We plan to build this [platform] the way we’ve developed WhatsApp: focus on the most fundamental and private use case—messaging
  • WeChat Pay and Tenpay (Tencent’s business-oriented payment platform) accounted for 38.8% of the total amount spent via mobile payments in China during Q3 2018
  • games were the most popular category of miniprograms, used by 42% of WeChat miniprogram users in China
  • ...3 more annotations...
  • and then build more ways for people to interact on top of that, including calls, video chats, groups, Stories, businesses, payments, commerce, and ultimately a platform for many other kinds of private services,” Zuckerberg wrote.
  • Advertisers worldwide will continue to shift spending from the News Feed to Stories, slowing ad revenue growth for Facebook in 2019. Stories monetize at a lower rate than the News Feed.
  • More social commerce: Facebook is likely to expand its “Checkout on Instagram” to new countries and companies throughout 2019.
isoldatenkova

Google is adding AR features to Search and Maps - Business Insider - Business Insider - 1 views

  • At Google's annual I/O developer conference, the company announced a number of new AR features that will be integrated into its core mobile offerings — Search and Maps.
  • Google Maps' newly announced AR feature will leverage a user's smartphone camera to superimpose walking directions over real-world streets.
  • Business Insider Intelligence expects the number of mobile AR users to near 2.5 billion by 2023, up from 1 billion in 2018.
  • ...1 more annotation...
  • Google could also build out a unique and attractive platform by leaning on the insights it gains from business and consumer users of its AR features. The company could then license this tech to headset manufacturers, opening up another valuable revenue stream.
zolotarev

Firefox gets aggro blocking ads from tracking you online. - 0 views

  •  
    Browser tracker blocking becomes standard.
1 - 14 of 14
Showing 20 items per page