Physical web is coming soon - 0 views
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Google is moving forward with its plans to allow Bluetooth beacons to broadcast location-based information and URLs to your phone. The Bluetooth-based technology is designed so that a subway can tell you when the next train is coming, or a nearby parking meter can alert you how to pay when you park. This seamless interaction with, what Google calls, the "physical web" has long been promised, but an upcoming update to Chrome for Android will make it more of a reality.
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Location-based information including URLs can be easily broadcasted to the phone by "beacons" that can be placed onto any physical objects and work for years without battery replacement. This means that every noteworthy physical object can potentially have its web page soon and brings new possibilities to advertising. A deeper link will be established between the reality and the cyberspace.
