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Anton Vorykhalov

Smart Billboards Identify Vehicles to Target Ads | Digital Trends - 0 views

  • Smart billboards will identify car models and target ads to drivers
  • Some day in the not-too-distant future ads you see on billboards will be there simply because of the make, model, and year of the vehicle you’re driving. Smart data storage company Cloudian and Japanese advertising company Dentsu are launching just such a program in Japan this fall, as reported by CNN Money.
  • Cloudian and Dentsu tested smart billboard vehicle recognition earlier this year with impressive results. Combining big data and deep learning, the test identified vehicles in traffic correctly 94 percent of the time.
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  • Once the system has identified a vehicle, it displays a targeted ad on the LED billboard for as long as five seconds. The choice of ads to be displayed to specific vehicles is determined by the advertisers. For example, people driving a five-year old vehicle might see an ad for a newer model of the same car. Truck drivers might be shown ads for upcoming trucker-friendly stops.
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