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Maria Gurova

The Future of Advertising Hinges on Understanding Identity | Adweek - 0 views

  • . The future of identity lies in digitizing the physical world, and the context in which we collect data about identity needs to become transparent.
  • Will consumers understand that better identity data equals higher-quality messaging to them throughout their lives? Context will allow us to exchange value better and build deeper networks in physical world data collection.
  • We need better systems to understand and provide access to individuals’ identity by service and by object
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  • How do we get the right message to the right user to maximize the value to the consumer? In doing so, we can minimize waste and theoretically deliver a much more accurate and compelling experience
  • The Internet of Things phenomenon is in the early days of posing the question: Can we, or should we, bring the intelligence and efficiency of the Internet to everyday objects?
Oleg Batluk

Евгений Касперский: «Биометрика умрет, и это будет проблемой» | Хайтек - 0 views

  • кража личности
  • Биометрика как надежное средство идентификации умрет
  • нехватка специалистов по ИТ-безопасности
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  • технические университеты не выпускают достаточное количество таких кадров
  • в некоторых странах такие интернет-паспорта уже появились
  • Когда умрёт биометрика? Тогда, когда 3D-принтеры научатся печатать отпечатки пальцев, глаза, лицо
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    Biometrics is not effective tool to prevent identity theft
evgeny lavrov

Web Fashion Retailer Yoox Net-a-Porter Rises on Trading Debut - Bloomberg Business - 0 views

  • Yoox Net-a-Porter SpA climbed on its debut after the Web distributors of Prada totes and Burberry trenchcoats combined to create the world’s largest online luxury retailer
  • Yoox agreed in March to buy Net-a-Porter from Cie. Financiere Richemont SA in an all-stock transaction.
  • competition intensifies in Web retailing of luxury goods
Maria Gurova

Should You Trust Big Pharma With Your DNA? | Popular Science - 0 views

  • In January, the biotech company Genentech reportedly committed $10 million for access to the DNA of 3,000 Parkinson’s patients and their families. A week later, Pfizer made a similar deal for the genomes of 5,000 people with lupus.
  • A trove of data could give scientists the tools they need to develop gene-specific drug therapies for certain diseases. “We are hoping to ultimately develop Parkinson’s medicines, for example, that actually modify the disease as opposed to just treating symptoms,”
  • “this has the possibility of not only helping us find new cures, but it also helps us create a genuine health care system as opposed to just a disease care system.”
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  • Even a small segment of DNA (23andMe looks at 750,000 base pairs out of 3 billion) can reveal a history of illness or predict future risks and be used
  • The 2009 Genetic Information Nondiscrimination Act makes it illegal for employers or health insurance companies to discriminate based on genetic data. The Act doesn’t address who controls data once it’s out there
Oleg Batluk

MasterCard и Visa заменят пин-коды на селфи и интернет вещей | Хайтек - 1 views

  • сервис подтверждения платежей с помощью селфи в 15 странах
  • MasterCard Identity Check
  • биометрические данные — отпечаток пальца и распознавание черт лица.
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  • Visa Ready
  • Первая демо-программа следит за уровнем бензина и подсказывает водителю, где находится ближайшая заправка
  • На заправке приложение рассчитывает стоимость бензина и предлагает оплатить его, не выходя из машины
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    Entertainment and banking are merging to widen internet of things experience
Maria Gurova

Norway gives powers to rights holders in piracy battle - 1 views

  • companies will be able to order the scanning of suspected copyright infringements and also target Internet Service Providers (ISPs)
  • “If you are an entity and feel you have IP rights and are the subject of piracy, what the law allows you to do is to start collecting suspected Internet addresses.  At the point when you have enough evidence you can then approach the court to get the ISP to reveal their identity
  • Once the entity has that address it’s up to them whether they want to bring a copyright case to the court or write to the person behind the website
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  • It appears to be designed to serve as a tool for rights holders to intervene against illegal file sharing by the use of peer-to-peer technology and web sites
  • “It is still an open question whether the rights holders will be able to use the legislation as a tool against copyright infringements that employ different technology, such as cloud-based storage and sharing of infringing material.
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