The Future of Advertising Hinges on Understanding Identity | Adweek - 0 views
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. The future of identity lies in digitizing the physical world, and the context in which we collect data about identity needs to become transparent.
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Will consumers understand that better identity data equals higher-quality messaging to them throughout their lives? Context will allow us to exchange value better and build deeper networks in physical world data collection.
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We need better systems to understand and provide access to individuals’ identity by service and by object
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