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Oleg Batluk

Will Big Data Be Used to Create Ad Zombies or Digital Assistants? | Gary Eber... - 0 views

  • unable to separate reality (or as "real" as the online world can be, cartoon or otherwise) and the fictional world of advertising.
  • Dr. Domingos' recent article in the Wall Street Journal paints a utopian scenario where consumers are able to wrest control of the personal information stolen by big business and use it to create "digital models".
  • we really need to ask if creating millions of digital models to remove us even further from face-to-face interaction is the right thing to do.
  • ...2 more annotations...
  • Big Brother government is replaced by Big Business.
  • the perils of aggregating vast amounts of personal data in huge centralized repositories of purportedly trusted third-parties.
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