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Maria Gurova

Instagram Testing 3D Touch Ads - 1 views

www.fastcompany.com/...instagram-testing-3d-touch-ads

Technology social media e-commerce Instagram mobile advertising micro-moments Shop Now ADD instant shopping Market Access vs Ownership Consumerism 2.0

shared by Maria Gurova on 10 Nov 15 - No Cached
  • says the move by Instagram is part of an ongoing initiative to add more e-commerce features to the platform, as well as more ways to display and interact with products
  • "Mobile commerce is definitely a space we are looking at closely.
  • Instagram has become increasingly more interested in advertising and has deployed a variety of new products and ad formats for advertisers.
  • Maria Gurova on 10 Nov 15
     
    Instagram is testing tools that might make it the e-comemerce platform of the future
alexbelov

Physical web is coming soon - 0 views

www.theverge.com/...roid-bluetooth-beacons-support

beacons NFC mobile Technology IoT advertizing

shared by alexbelov on 26 Feb 16 - No Cached
  • Google is moving forward with its plans to allow Bluetooth beacons to broadcast location-based information and URLs to your phone. The Bluetooth-based technology is designed so that a subway can tell you when the next train is coming, or a nearby parking meter can alert you how to pay when you park. This seamless interaction with, what Google calls, the "physical web" has long been promised, but an upcoming update to Chrome for Android will make it more of a reality.
  • alexbelov on 26 Feb 16
     
    Location-based information including URLs can be easily broadcasted to the phone by "beacons" that can be placed onto any physical objects and work for years without battery replacement. This means that every noteworthy physical object can potentially have its web page soon and brings new possibilities to advertising. A deeper link will be established between the reality and the cyberspace.
isoldatenkova

Google is adding AR features to Search and Maps - Business Insider - Business Insider - 1 views

www.businessinsider.com/d-maps-business-insider-2019-5

Technology google advertising AR

shared by isoldatenkova on 13 May 19 - No Cached
  • At Google's annual I/O developer conference, the company announced a number of new AR features that will be integrated into its core mobile offerings — Search and Maps.
  • Google Maps' newly announced AR feature will leverage a user's smartphone camera to superimpose walking directions over real-world streets.
  • Business Insider Intelligence expects the number of mobile AR users to near 2.5 billion by 2023, up from 1 billion in 2018.
  • ...1 more annotation...
  • Google could also build out a unique and attractive platform by leaning on the insights it gains from business and consumer users of its AR features. The company could then license this tech to headset manufacturers, opening up another valuable revenue stream.
zolotarev

Q1 2019 Social Trends - eMarketer Trends, Forecasts & Statistics - 2 views

viewcontent2.emarketer.com/...q1-2019-social-trends

social networks social platforms

shared by zolotarev on 21 Apr 19 - No Cached
  • “We plan to build this [platform] the way we’ve developed WhatsApp: focus on the most fundamental and private use case—messaging
  • WeChat Pay and Tenpay (Tencent’s business-oriented payment platform) accounted for 38.8% of the total amount spent via mobile payments in China during Q3 2018
  • games were the most popular category of miniprograms, used by 42% of WeChat miniprogram users in China
  • ...3 more annotations...
  • and then build more ways for people to interact on top of that, including calls, video chats, groups, Stories, businesses, payments, commerce, and ultimately a platform for many other kinds of private services,” Zuckerberg wrote.
  • Advertisers worldwide will continue to shift spending from the News Feed to Stories, slowing ad revenue growth for Facebook in 2019. Stories monetize at a lower rate than the News Feed.
  • More social commerce: Facebook is likely to expand its “Checkout on Instagram” to new countries and companies throughout 2019.
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