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Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
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  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
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    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
Maria Gurova

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys | TechC... - 0 views

  • Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home
  • While there are affordably priced 3D printers available today, the software that works with them can sometimes have a learning curve that can hinder adoption. With the new application, live now on iOS and Android, the goal was to make it easy enough for anyone to design their own toys – even younger children
  • The idea isn’t just to print an object and be done, however – instead, kids will print parts that can be assembled to form larger creations, like dolls, robots, dinosaurs, scorpions, skeletons, bracelets or necklaces, for example
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  • This process can take anywhere from 30 minutes for a small item, up to overnight (e.g. 6 6 to 8 hours) for a larger toy
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    Mattel presented a new affordable toy that allows kids to build their own toys at home using a kids-friendly app that is easy to use for a novice and a home 3D printer. The spread of this technology might put pressure on the traditional toy market and create opportunity for IPs owners to allow kids interact with their favorite franchise in the whole new way
anna_nelidova

Ъ - Amazon вышел на рынок кабельного ТВ - 1 views

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    Amazon explores new markets, this time cable TV market.
alexbelov

Oculus announces new social features to help personalize VR experiences | TechCrunch - 0 views

  • Starting tomorrow, users on the Gear VR platform will be able to create their own user profiles and search for friends by username who they can interact with in virtual space.
  • Social Trivia, which will allow you to hang out with buddies’ avatars in a social space and compete in trivia battles. Users will also be able to create VR chatrooms of sorts with Oculus Social where they can watch videos together from Vimeo or Twitch.
  • retty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re just there right there in person
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  • Alongside this launch, Oculus announced a new multiplayer game that makes use of some of these new social features.
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    Gaming and social media market landscape will very soon change a lot thanks to virtual reality.
Maria Gurova

Driverless cars, pilotless planes … will there be jobs left for a human being... - 3 views

  • From staff-free ticket offices to students who can learn online, it seems there is no corner of economic life in which people are not being replaced by machines.
  • One of the reasons Google is investing so much is that whoever owns the communications system for driverless cars will own the 21st century's equivalent of the telephone network or money clearing system: this will be a licence to print money.
  • The only new jobs will be in the design and marketing of the cars, and in writing the computer software that will allow them to navigate their journeys, along with the apps for our mobile phones that will help us to use them better
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  • The invention of 3D printing, in which every home or office will be equipped with an in-house printer that can spew out the goods we want – from shoes to pills – anticipates a world of what Summers calls automated "doers". They will do everything for us, eliminating the need for much work.
  • we have come to the end of the great "general purpose technologies" (technologies that transform an entire economy, such as the steam engine, electricity, the car and so on) that changed the world. There are no new transformative technologies to carry us forward, while the old activities are being robotised and automated.
  • The second is in human wellbeing. There will be vast growth in advising, coaching, caring, mentoring, doctoring, nursing, teaching and generally enhancing capabilities.
  • Notwithstanding robotisation and automation, I identify four broad areas in which there will be vast job opportunities.The first is in micro-production
  • The third is in addressing the globe's "wicked issues" . There will be new forms of nutrition and carbon-efficient energy, along with economising with water, to meet the demands of a world population of 9 billion in 2050.
  • And fourthly, digital and big data management will foster whole new industries
  • the truth is, nobody knows. What we do know is that two-thirds of what we consume today was not invented 25 years ago. It will be the same again in a generation's time
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    demand for the new expertise may impact not only the school and academic education, but earlier development stages
Maria Gurova

BBC - Future - Is e-waste an untapped treasure? - 0 views

  • Electronic waste, or e-waste, is a rapidly growing global problem
  • Yet many are realising that the gadgets we chuck away can be ripped apart and transformed into something new – brand new technology, or even art.
  • In 2012, we discarded 48.9 million tonnes of electrical and electronic products. If current trends continue, by 2017, the annual amount of e-waste produced globally will reach 65.4 million tonnes – that’s roughly 20% of the weight of all the people living on Earth.
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  • Using parts and wires from old computers, scanners and photocopiers (some of it for free, but most bought), and an Arduino electronics card as the brain, they managed to put together a working prototype for a few hundred euros (see below).
  • “In Togo, there are many people who can’t have access to computers, because they don’t have money to buy a new computer,” says Allahare. “But we have many computers that are broken and not working. It’s sometimes just a little piece that is spoiled in it. W.Jies can help people get connected, get information, and help kids learn ICT from low-cost computers.”
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    in 2012 china alone produced 11.1 mlm tones of e-waste, what can be considered trash in one part of the world, can indeed become a treasure in the other part of the world
Maria Gurova

Russia Wants People to Road Trip from New York to London (via Moscow) - 1 views

  • Russian Railways wants to build one, as part of a massive road and rail project that would stretch from New York to London by way of Canada, Alaska, Russia, and continental Europe.
  • The plan is called the Trans-Eurasian Belt Development, and Russian Railway president Vladimir Yakunin proposed it earlier this year.
  • A 520 mile stretch of road would carry travelers — and, presumably, trade goods — west from the Canadian border, through Fairbanks and Nome, to the shores of the Seward Peninsula.
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  • On the other hand, Yakutin may be a plausible successor to Russian president Vladimir Putin, and the two are said to be close personal friends.
  • Even if the TEBD never breaks ground, the idea lends itself to all sorts of speculation. You could, in theory, one day make it from the northern tip of Scotland to the southern tip of Chile using a combination of roads and railways.
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    and when you look at the same subject from outside of Russia that might seem like a Transformative scenario rather then Market or Fortress 
Maria Gurova

James Cameron on the Future of Cinema | 40th Anniversary | Smithsonian - 1 views

  • The technology has changed but the basics of the job haven’t. It is still about storytelling, about juxtaposing images, about creating a feeling with images and music. Only the technical details have changed
  • I think there will be movie thea­ters in 1,000 years. People want the group experience, the sense of going out and participating in a film together
  • I think it will be standard in 4 years, not 40. We will have a glasses-free technology in five years at home and three years for laptops. The limiting factor is going to be content. You can’t rely on a few films a year for this. It is going to have to be 3-D broadcast sports, scripted television, non-scripted television and reality television
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  • Hollywood is also the place for filmmakers who want to make movies for a global market. China and Russia make films for their own markets, but I don’t see the likelihood of those places replacing Hollywood
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    James Cameron believes that despite of exciting new technology - making movie is and will always be about the story. also he is certain that going to watch a movie together is a shared group experience that audience will still be looking for in the future, no mater how advance the in-home technology will be
Maria Gurova

How I Convinced My 8 Year Old To Choose Books Instead Of Minecraft - Forbes - 0 views

  • There’s dissonance between the cultural and psychological associations I have about technology and the associations I have about reading. The popular mythology tells me that words are good while tech is scary.
  • Bottom line: the eReader makes my son read more. And my son is not unique. According to PlayScience and Digital Book World study, the Kids eBook market “has basically tripled from 2011 to 2012, that is 500% growth.”  What’s more, “A staggering number of kids  (85%) e-read at least once a week.”
  • “Which do you like better,” I sent him a message with gChat, “eBooks or paper books?” “ebook” “Why?” “Its a elictrak devise” I forgive the bad spelling. But I should probably correct him. Or, even better, respond with sentences that use the words and model correct spellings. “What have you been reading?” “All the Horrid Henrys” “Cool. Are they good books?” “Ya.”
anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
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    Incorporation of emotion measurement technology into content testing and media planning.
Vladimir Antonov

After Investing In A Local Services Startup, Google Turns Around And Builds A Competito... - 1 views

  • Google is working to create a new product in the home services market
  • Calif.-based technology giant is working on an offering through its ads team that will allow customers to connect with roofers and repairmen and put it in direct competition with Thumbtack and Amazon.com
  • As Buzzfeed reported, there will likely be some integration with Google Ad Words, which will likely create targeted ads for users searching for certain services that will allow them to receive direct quotes.
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  • This isn’t the first time that Google’s investing has created a possible conflict of interest. In February, Bloomberg Businessweek reported that Google was developing an Uber competitor in anticipation of the launch of its self-driving cars. The search company, through its venture capital arm Google Ventures, had previously invested $258 million in the ride-sharing service in Aug. 2013, with Google chief legal officer David Drummond taking an Uber board seat
  • Google is extremely wary of the expansion of the vertically-integrated tech giants into other spaces, said sources, and it’s not staying still with Amazon announcing its entry into a local services market that some experts estimate does more than $400 billion in business every year.
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    Big tech companies expansion // to be added to the 'clash of giants' trend
zolotarev

News : Doosan Infracore 5G based remote control - 0 views

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    Doosan Infracore introduced its 5G-based construction machinery remote control technology to the European market for the first time at the trade show. It demonstrated how to remotely control an excavator in Incheon, Korea while sitting 8,500 kilometers away from the 5G Remote Control Station (Control Center) set up in Munich, Germany.
Maria Gurova

Tesla's Model S Has New Autopilot Tech--And I Just Sat Behind The Wheel | Fast Company ... - 0 views

  • Tesla is rolling out version 7.0 of its software, and with it new autopilot features that allow the car to stay in its lane, change lanes, and parallel park itself.
  • the new Autosteer feature. This is designed specifically for highway driving, and when engaged keeps the car in its lane. When you need to change lanes, you flip your turn signal and the car will move over on its own when it determines it’s safe to do so.
  • That "hands-on" detail is an important one. CEO Elon Musk emphasizes that the update is a public beta. "We say keep your hands on the wheel because it’s very important to exercise caution at this early stage,"
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  • Musk acknowledges that eventually we’ll not only be able to take our hands off the wheel, but there won’t be a steering wheel to begin with.
  • "This version doesn’t take into account stop signs and stop lights, but a future version will,"
  • "The more miles that are driven the better it will get," says Musk. "People should see the car improve with every passing week."
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    Autosteer feature that has been added to the recent update of Tesla vehicles software update is another step toward self-driving cars. In 10 years time the technology might lead to a accessibility of driving to everyone without the necessity of having a driving license 
Maria Gurova

YouTube's Grand Plan to Make VR Accessible to Everybody | WIRED - 0 views

  • Today, YouTube is unveiling 360-degree virtual reality videos and a virtual movie theater for all YouTube videos, available to anyone with a Google Cardboard headset. The goal is to “democratize virtual reality” and “bring VR to everybody
  • social network is now seeing 8 billion daily video views. Facebook itself recently debuted 360 video. And the social networking giant owns Oculus,
  • But Facebook, its biggest competitor, is rapidly encroaching on YouTube’s turf.
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  • expects that library of content to grow “very rapidly,” especially as the company works with YouTube creators to get more VR content up on the platform
  • According to Variety, these YouTube stars are even more influential among US teens than Hollywood celebrities.
  • The one stumbling block is that not that many people have the equipment to experience VR. Google says some 1 million folks already own the Cardboard viewer
  • it’s convenient that the company is launching these virtual reality features right before The New York Times ships 1.3 million Google Cardboard sets this weekend, as it debuts its new VR documentary, “The Displaced.”
Maria Gurova

How do we tackle urban planning? - The Hindu - 0 views

  • Indian cities don’t have planning. It has led to anarchic growth — cities and town are growing, more people are coming, huge construction turnover, huge investments in healthcare and educational sectors that are exclusive and unaffordable for the majority
  • The failure is so severe the government has to come back and play a dominant role in city planning. Citizens have to play a primary role
  • We are shrinking our public spaces as cities expand
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  • You might own expensive cars, but your children are still playing cricket on the streets; there are no playgrounds. Clubs and atriums are becoming new ideas of public spaces where rich children go for recreation. These notions of public spaces are oppressive to children. We are all trapped in our high-density capsules that will lead to serious health and mental trauma
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    rapid urbanization in emerging markets is shrinking public spaces and kids playgrounds, which leads to the serious health problems 
alexbelov

Facebook's Trojan Horse Commerce Strategy | Re/code - 0 views

  • Using partners that have existing payment systems would be one option, but many of the most obvious partners have become direct or quasi-competitors to Facebook over recent years, including both Amazon and Apple. Once a user’s first transaction is completed, the rest is straightforward, but it’s that first transaction that’s going to be the hard part. Crack that, and Facebook should quickly become a major player in e-commerce, adding yet another arrow to its quiver and opening up a whole new set of revenue streams.
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    Facebook will become an e-commerce market player soon, knowing everything about billions of customers and sellers.
Maria Gurova

The Public Costs of Private Distribution Strategies: Content Release Windows as Negativ... - 0 views

  • “copyright extremism” – a term he used to describe extended delays in content distribution, which often result in content reaching foreign markets months after it is released in the United States.
  • Essentially, “extremism” is another way of saying that piracy is more a business model problem than a policy problem. 
  • The strategy of windowing has long been practiced because it is believed to maximize revenue opportunities for a given film.  By giving successive distribution channels exclusive rights to the work, a film distributor aims to extract maximum revenues from licensees in each channel.
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  • Even if film distributors were to reject the conventional wisdom of windowing, those windows are jealously guarded by their respective sectors.  The theatrical exhibition window is particularly so
  • announced in September 2014 that they would distribute a sequel to the 2000 hit Crouching Tiger, Hidden Dragon simultaneously via Netflix and IMAX theaters worldwide, movie theater chains swiftly circled the wagons and announced a boycott of the Weinsteins’ film.
  • “value of ownership for the consumer” is a euphemism for “consumer willingness-to-pay.”  The longer a consumer must wait before they can watch a movie on their Netflix subscription, the likelier that consumer is to pay for a DVD
  • numerous industries have attempted to insulate themselves from disruption by persuading lawmakers to prescribe their exclusive industrial role in public laws, including auto dealers and beer distributors
  • windowing has been widely criticized as contributing to piracy, and “leaving money on the table.”  Empirical evidence bears that out.  Content producers are not unaware of this data; their calculus is that the revenues attributable to aggressive windowing (and avoiding friction with their distributors) exceed losses associated with piracy.
  • Windowing alienates consumers and arguably undermines respect for copyright in countries that receive content late
  • In the content distribution example, compensation might involve repayment for government resources expended on attributable piracy, perhaps based on a user-fee model that various government agencies already have.  If the windowed release distribution model generated more revenue than the costs it incurs, it would continue, taxpayers would be made whole, and the externality would be “internalized.”
Maria Gurova

Google: The new GE: Google, everywhere | The Economist - 0 views

  • Its latest purchase is Nest Labs, a maker of sophisticated thermostats and smoke detectors: on January 13th Google said it would pay $3.2 billion in cash for the firm. Google’s biggest move into hardware so far is its $12.5 billion bid for Motorola Mobility
  • With Google’s collection of hardware businesses, the common factor is data: gathering and crunching them, to make physical devices more intelligent.
  • Packed with sensors and software that can, say, detect that the house is empty and turn down the heating, Nest’s connected thermostats generate plenty of data, which the firm captures.
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  • This month Samsung announced a new smart-home computing platform that will let people control washing machines, televisions and other devices it makes from a single app. Microsoft, Apple and Amazon were also tipped to take a lead there, but Google was until now seen as something of a laggard.
  • it is likely to do what it did with driverless cars: take a technology financed by military contracts and adapt it for the consumer market.
Oleg Batluk

Most preschoolers use tablets, smartphones daily - WDAM-TV 7-News, Weather, Sports-Hatt... - 2 views

  • The study of 350 children in a low-income, minority community suggests that an income-based "digital divide" is shrinking.
  • some parents might be using technology as a surrogate babysitter.
  • The older the children were, the more likely they were to have their own technology.
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  • one-quarter of 2-year-olds needed no help using a smartphone or tablet, the findings showed.
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    Mobile technologies are getting close to infant ages though might be dangerous as surrogate babysitting. 
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