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Oleg Batluk

Most preschoolers use tablets, smartphones daily - WDAM-TV 7-News, Weather, Sports-Hatt... - 2 views

www.wdam.com/...-use-tablets-smartphones-daily

digital babysitting digital natives infants mobile customisation consumer fragmentation digital divide new skill set new market diversity fragmented target audience

shared by Oleg Batluk on 02 Nov 15 - No Cached
  • The study of 350 children in a low-income, minority community suggests that an income-based "digital divide" is shrinking.
  • some parents might be using technology as a surrogate babysitter.
  • The older the children were, the more likely they were to have their own technology.
  • ...1 more annotation...
  • one-quarter of 2-year-olds needed no help using a smartphone or tablet, the findings showed.
  • Oleg Batluk on 02 Nov 15
     
    Mobile technologies are getting close to infant ages though might be dangerous as surrogate babysitting. 
Maria Gurova

Facebook will give video makers a cut - 0 views

www.cnbc.com/...l-give-video-makers-a-cut.html

Technology Facebook video content Immersive Entertainment Social Media content consumption content snacking micro-moments news platforms UGC Maker Movement

shared by Maria Gurova on 01 Dec 15 - No Cached
  • "There's a certain class of content which is only going to come onto Facebook if there's a good way to compensate content owners for that,"
  • "We've recently rolled out the business model for this. We'll give a revenue share on a portion of the views to content owners
  • To grasp the scope of change unraveling in content creation, which is increasingly fragmented, consider all the mobile apps on your smartphone.
  • ...10 more annotations...
  • Studies consistently show users thumb through only a handful of apps on a regular basis
  • This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.
  • Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.
  • Professional content already is splintered across content creators and technology platforms
  • Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,
  • Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.
  • Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic
  • For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic
  • Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.
  • Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.
  • Maria Gurova on 01 Dec 15
     
    social media is rapidly moving towards serving as a one-stop destination for all consumer media needs 
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