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Oleg Batluk

Will Big Data Be Used to Create Ad Zombies or Digital Assistants? | Gary Eber... - 0 views

  • unable to separate reality (or as "real" as the online world can be, cartoon or otherwise) and the fictional world of advertising.
  • Dr. Domingos' recent article in the Wall Street Journal paints a utopian scenario where consumers are able to wrest control of the personal information stolen by big business and use it to create "digital models".
  • we really need to ask if creating millions of digital models to remove us even further from face-to-face interaction is the right thing to do.
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  • Big Brother government is replaced by Big Business.
  • the perils of aggregating vast amounts of personal data in huge centralized repositories of purportedly trusted third-parties.
Maria Gurova

The Movie Theater Of The Future Is All About Big Screens And Big Data - 2 views

  • With huge-flat screen TVs becoming more affordable — and more original TV content being produced — cinemas have to step up their game to keep pace in the arms race with home theaters. That’s why theater chains are coming out with better food, reclining chairs, and more supersized screens like Imax to take full advantage of the special effects in many tentpole blockbusters.
  • The theater, which opens to the public Friday night, now has a lobby that’s part of the show (and soon, a camera-based audience data gathering tool to go with it), and a cinema equipped with the showpiece Barco Escape, which combines three screens in a U-shaped pattern that gives the viewer almost a cockpit-type perspective of the action.
  • “The Maze Runner” and its sequel, “Maze Runner: Scorch Trials,” were the first — and only — two films with scenes optimized for Barco Escape, but with dozens of Imax films coming out every year, there needs to be a much broader pipeline of content to compete with other large format
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  • Hoddick said he wants to develop three additional films this year, then eight in 2017 and then 12 a year after that
  • The Barco Escape costs exhibitors $100,000 with an additional fee per movie.
  • there are currently 21 Barco Escape theaters in the world — 16 in the United States, two each in Europe and China, and one in Mexico.
  • the plan is to have more than 100 by the end of this year, and 1,000 within three to five years. Oh, and they want an additional 1,000 just in China, soon to be the world’s biggest movie market — and one where Imax is in the process of opening hundreds of its own screens
  • Hoddick said while Barco Escape is only for 2D films at this point, he imagines it’s only a matter of time before 3D comes to the platform
  • it’s currently about 4 percent more expensive to produce a movie for Barco Escape, because the work has to happen in post-production, Hoddick said new cameras from manufacturers including Sony that can film in the 7:1 aspect ratio necessary for the medium will slash costs significantly
  • the theater will soon install a camera-based surveillance system to analyze demographics and customize which “lobby dominations” go live — think superhero trailers going up when a crew of high school kids walks in
Maria Gurova

Is it curtains for the big screen? - FT.com - 1 views

  • According to the National Association of Theatre Owners, US movie attendance peaked in 2002 and has been steadily declining ever since. To compensate, theatres have rolled out new technologies such as 3D, Imax and premium large-format cinemas, raising their ticket prices and thus keeping the box office at record-breaking levels
  • The majority of us are increasingly staying home.
  • At Cannes this year, the studio with the most films in competition
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  • was not one of the big studios, but the streaming service Amazon.
  • But blockbusters have a design flaw: their marketing costs are enormous — opening a movie typically costs anywhere from $20m — and they spend less and less time in cinemas. To take a recent example, ticket sales for Batman v Superman: Dawn of Justice dropped by an astonishing 68.4 per cent on its second weekend
  • “What you’re going to end up with is fewer theatres,” George Lucas said during a panel at the University of Southern California in 2013. “Bigger theatres, with a lot of nice things. Going to the movies is going to cost you 50 bucks, maybe 100.”
  • “Fifty per cent of Americans did not step into a movie theatre last year, and of the 50 per cent that did go into a theatre, 95 per cent of them went to one or two films,”
  • He argued that a film will come out in cinemas for 17 days — three weekends — which is where 98 per cent of films make 95 per cent of their revenues anyway. On the 18th day, the film will be available everywhere and you will pay for the size: a movie screen will be $15, a 75-inch TV will be $4, a smartphone will be $1.99.
  • Arguably, it’s more visual than television. It has our full attention: each frame must pull its weight in terms of narrative and spectacle. That is why it is a director’s medium: it envelops us. TV comes to us, into our homes, casual, familiar, favouring habit-forming episodic narratives. That is why it is a writer’s medium. The big screen glamorises — its stars are the stuff of myth; the small screen is more like a member of the family
  • And something like The Avengers, it’s too much fun laughing with the audience. These things are communal experiences.
  • But then many film-makers would argue that movies should be consumed differently from music: a song is a song wherever you play it, whereas films were built for the big screen.
  • “I don’t think that experience is going to die,” says Obst, “although I do worry that eventually we will all be inside on our huge computer screens, watching all of the different types of entertainment together
  • Nothing breaks the spell of the movie more instantly than the pause button.
Maria Gurova

2 | Samsung Introduces A Wearable Health Tracker That Geeks and Insurance Companies Wil... - 0 views

  • The popularity of wearable health trackers, such as Fitbit, Jawbone UP, and Nike FuelBand, have created a problem
  • Hardly anyone has developed algorithms that derive actionable insights from the data that your body generates, and the dashboards are separate
  • Samsung is not planning to release a wearable health monitor to consumers, but expects other developers to build on the reference design shown today.
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  • In a study conducted with the University of Chicago involving 15 patients who had experienced heart failure, sensors and predictive analysis were able to detect early signs of heart problems
  • Though Samsung will still compete on a consumer level, the data on its platform could ramp up its business serving health care professionals.
  • "big data to small data, and small data to insights that people can understand--that are actionable,"
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    Samsung is trying to find a solution on how to interpret the big data collected from the health tracking wearable devices 
Maria Gurova

Should You Trust Big Pharma With Your DNA? | Popular Science - 0 views

  • In January, the biotech company Genentech reportedly committed $10 million for access to the DNA of 3,000 Parkinson’s patients and their families. A week later, Pfizer made a similar deal for the genomes of 5,000 people with lupus.
  • A trove of data could give scientists the tools they need to develop gene-specific drug therapies for certain diseases. “We are hoping to ultimately develop Parkinson’s medicines, for example, that actually modify the disease as opposed to just treating symptoms,”
  • “this has the possibility of not only helping us find new cures, but it also helps us create a genuine health care system as opposed to just a disease care system.”
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  • Even a small segment of DNA (23andMe looks at 750,000 base pairs out of 3 billion) can reveal a history of illness or predict future risks and be used
  • The 2009 Genetic Information Nondiscrimination Act makes it illegal for employers or health insurance companies to discriminate based on genetic data. The Act doesn’t address who controls data once it’s out there
Maria Gurova

Elon Musk Snags Top Google Researcher for New AI Non-Profit | WIRED - 0 views

  • Tesla founder Elon Musk, big-name venture capitalist Peter Thiel, LinkedIn co-founder Reid Hoffman, and several other notable tech names have launched a new artificial intelligence startup called OpenAI,
  • OpenAI has the talent to compete with the industry’s top artificial intelligence outfits, including Google and Facebook—but the company has been setup as a non-profit.
  • The apparent aim is to build systems based on deep learning, a form of artificial intelligence that has proven extremely adept in recent years at identifying images, recognizing spoken words, translating from one language to another, and, to a certain extent, understanding the natural way that we humans talk.
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  • intend to open source their work, freely sharing it with the world at large. Recently, Google open sourced the core software engine, TensorFlow, that drives its deep learning services, and just this week, Facebook open sourced its deep learning hardware.
  • OpenAI says, its backers have committed $1 billion to the project.
Anton Vorykhalov

REDEF ORIGINAL: By Obsessing Over the Present, Big Media has Forgotten its Past and End... - 0 views

  • By Obsessing Over the Present, Big Media has Forgotten its Past and Endangered its Future (But it’s Not Too Late)
  • When it comes to digital-era investments, Disney has certainly been the most active of the major media companies (though IP represents more than 80% of total outlays). Over the past decade, the House of Mouse has bought the largest YouTube Multi-Channel Network (Maker Studios), a mobile gaming company (Playdom), several multi-media storytelling platforms (Marvel, LucasArts, Pixar), become Vice’s largest outside shareholder, doubled down on technology-driven theme park experiences (MagicBand, VR), established an annual fan expo (D23), formed an accelerator program with TechStars (Disney Accelerator) and launched an ever-expanding sandbox video game at the cost of more than $125M (Disney Infinity)
  • For the past 20 years, television networks have reaped more than $1T inflation adjusted revenues and $300B in net cash flow thanks to what was sown throughout the 1980s and early 1990s (most cable networks took years to hit cumulative net profits, with several market leaders accumulating hundreds of millions in losses doing so). But the harvest is coming to an end. Crop rotation is not a waste; it’s an essential investment in forward productivity.
Olga Bykova

Are mind control toys set to be the next big thing for 2013? Cat ears that react to wea... - 1 views

  • A company has created a set of ears that apparently respond to the wearer’s emotions via a sensor on the forehead.
al_semenchenko

Cash for Kim: How North Koreans Are Working Themselves to Death in Europe | VICE News - 0 views

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    Forced labor is still a big thing in Europe, Russia included.
Maria Gurova

Imax's Richard Gelfond on Virtual Reality, Woody Allen and Reservations Over Netflix - ... - 0 views

  • Given Imax receipts typically account for about 10 percent of the average tentpole's box office, studios and top filmmakers frequently shift their release dates to land a big-screen berth
  • Looking forward, the company is making a big push into virtual reality, partnering with Google on a camera, and will launch its first VR space in Los Angeles this year. On the content front, Michael Bay is in talks to create original VR content for Imax
  • Any regrets about partnering with Netflix to release the low-grossing Crouching Tiger 2? I have no regrets about experimenting because, especially with the windows changing distribution patterns, with digital distribution and over‑the‑top alternatives evolving quickly, the industry is going to have to experiment and learn.
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  • If someone came to us and said, "Would you launch a TV series in Imax day-and-date?", that's definitely something we would consider
  • We have over 300 theaters open; we have over 200 theaters in backlog [where a theater has been approved and the space designated, but it hasn't been built yet]. We just announced a 10‑theater deal.
  • Wanda, which accounts for the largest number of Imax screens in China, has its own giant-screen technology. Worried? I'm not very worried.
  • If the public wants an experience that's better than a standard 35mm but not as good as an Imax, there's a category they fit in.
  • In 2015, you announced the creation of the Imax China Film Fund to invest in Chinese tentpoles.
  • We can leverage those relationships, plus the Imax technology, plus the Imax release windows, and create value by investing in the right films.
  • We could get into original programming, but we're not going to be a small participant in a $200 million movie. Could I see there being a $10 million or $20 million film that is with an Imax filmmaker who loves Imax and plays well to the Imax audience and has the right ancillary distribution afterward? Yes. That's something we're exploring.
Maria Gurova

Driverless cars, pilotless planes … will there be jobs left for a human being... - 3 views

  • From staff-free ticket offices to students who can learn online, it seems there is no corner of economic life in which people are not being replaced by machines.
  • One of the reasons Google is investing so much is that whoever owns the communications system for driverless cars will own the 21st century's equivalent of the telephone network or money clearing system: this will be a licence to print money.
  • The only new jobs will be in the design and marketing of the cars, and in writing the computer software that will allow them to navigate their journeys, along with the apps for our mobile phones that will help us to use them better
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  • The invention of 3D printing, in which every home or office will be equipped with an in-house printer that can spew out the goods we want – from shoes to pills – anticipates a world of what Summers calls automated "doers". They will do everything for us, eliminating the need for much work.
  • we have come to the end of the great "general purpose technologies" (technologies that transform an entire economy, such as the steam engine, electricity, the car and so on) that changed the world. There are no new transformative technologies to carry us forward, while the old activities are being robotised and automated.
  • Notwithstanding robotisation and automation, I identify four broad areas in which there will be vast job opportunities.The first is in micro-production
  • The second is in human wellbeing. There will be vast growth in advising, coaching, caring, mentoring, doctoring, nursing, teaching and generally enhancing capabilities.
  • The third is in addressing the globe's "wicked issues" . There will be new forms of nutrition and carbon-efficient energy, along with economising with water, to meet the demands of a world population of 9 billion in 2050.
  • And fourthly, digital and big data management will foster whole new industries
  • the truth is, nobody knows. What we do know is that two-thirds of what we consume today was not invented 25 years ago. It will be the same again in a generation's time
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    demand for the new expertise may impact not only the school and academic education, but earlier development stages
al_semenchenko

Фотограф протестировал нейросетевой поиск людей во «ВКонтакте» на пассажирах ... - 0 views

  • Развитие технологий отбирает у властных структур монополию на идентификацию человека по фото/видео и передаёт эту возможность буквально любому заинтересованному.
  • В проекте YOUR FACE IS BIG DATA я фотографировал людей, сидевших передо мной в вагоне метро, а потом искал их в социальных сетях с помощью общедоступного программного обеспечения. Таким образом я узнавал многое о жизни человека, не вступая в личный контакт, и мог сопоставить реальный образ с интернет-репрезентацией.
  • Для своего проекта Цветков использовал популярное приложение FindFace, авторы которого проиндексировали все доступные в открытом доступе фото во «ВКонтакте» и создали нейросеть, которая способна находить профиль нужного человека по снимку.
Maria Gurova

Google: The new GE: Google, everywhere | The Economist - 0 views

  • Its latest purchase is Nest Labs, a maker of sophisticated thermostats and smoke detectors: on January 13th Google said it would pay $3.2 billion in cash for the firm. Google’s biggest move into hardware so far is its $12.5 billion bid for Motorola Mobility
  • With Google’s collection of hardware businesses, the common factor is data: gathering and crunching them, to make physical devices more intelligent.
  • Packed with sensors and software that can, say, detect that the house is empty and turn down the heating, Nest’s connected thermostats generate plenty of data, which the firm captures.
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  • This month Samsung announced a new smart-home computing platform that will let people control washing machines, televisions and other devices it makes from a single app. Microsoft, Apple and Amazon were also tipped to take a lead there, but Google was until now seen as something of a laggard.
  • it is likely to do what it did with driverless cars: take a technology financed by military contracts and adapt it for the consumer market.
Maria Gurova

What Happens When Medical Science Meets Data Science? | Co.Exist | ideas + impact - 0 views

  • If data from personal biometric devices is ever going to be truly useful to researchers, big medical centers will have to pull it into electronic health records (EHRs), de-identify it, and make it public. Without the medical data found in EHRs, like CT scans, X-rays, and blood tests, researchers have little context for wearable sensor data and there is little useful information that can be gleaned from just the raw data
  • Practice Fusion, a popular EHR company, will begin opening up its API over the next year to pull in data from wearable sensors to its platform.
  • Basis, a startup that makes a health sensor-laden watch, is working on the first step: a device-agnostic platform that puts all of a person’s health sensor data into a single online repository.
Maria Gurova

How The Internet Of Everything Is Helping Humankind | Tae Yoo - 0 views

  • The good news is that the citizens faced with this disaster reaped the benefits of enhanced mass communications and early warning systems -- clearly the power of the Internet being used for social good.
  • citizens already turn to social media for disaster updates to supplement traditional governmental and agency sources. Taken a step further, imagine an app that enables disaster victims and relief workers to view a shared map and see where all the rescue and aid efforts are situated in real time.
  • Technology is getting smaller, faster, cheaper and more powerful every day. With this phenomenon, sensors in almost everything become the norm -- in our cars, machinery and infrastructure. This evolution, paired with the power of cloud computing and big data analytics, makes it possible for both humans and inanimate objects to communicate valuable information.
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  • Recognizing that while technology in and of itself does not save lives, the intelligent use of technology does.
Maria Gurova

Using ToyTalk Technology, New Hello Barbie Will Have Real Conversations With Kids | Fas... - 1 views

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    I've posted earlier about this ToyTalk company, they are founded by the guy who worked at Pixar for 20 years. The company develops the speech recognition technology, signed their first deal with a big toy company - Mattel. They are going to develop Barbie doll that will be able to sustain meaningful conversations with kids
Anna Dubinina

Контекстную рекламу хочет регулировать государство - 1 views

  • Помимо "навязчивости", Роскомнадзор отмечает недопустимость использования big-data инструментов для таргетинга рекламных сообщений.
alexbelov

Big Data Is Transforming Medicine - 0 views

  • “We’re in a new world in terms of the way healthcare is going to be practiced, based upon these data-driven insights.” A future which combines both evidence-based and practice-based medicine is likely to produce the best outcomes for patients
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    We're in a new world in terms of the way healthcare is going to be practiced, based upon these data-driven insights. A future which combines both evidence-based and practice-based medicine is likely to produce the best outcomes for patients.
Vladimir Antonov

After Investing In A Local Services Startup, Google Turns Around And Builds A Competito... - 1 views

  • Google is working to create a new product in the home services market
  • Calif.-based technology giant is working on an offering through its ads team that will allow customers to connect with roofers and repairmen and put it in direct competition with Thumbtack and Amazon.com
  • As Buzzfeed reported, there will likely be some integration with Google Ad Words, which will likely create targeted ads for users searching for certain services that will allow them to receive direct quotes.
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  • This isn’t the first time that Google’s investing has created a possible conflict of interest. In February, Bloomberg Businessweek reported that Google was developing an Uber competitor in anticipation of the launch of its self-driving cars. The search company, through its venture capital arm Google Ventures, had previously invested $258 million in the ride-sharing service in Aug. 2013, with Google chief legal officer David Drummond taking an Uber board seat
  • Google is extremely wary of the expansion of the vertically-integrated tech giants into other spaces, said sources, and it’s not staying still with Amazon announcing its entry into a local services market that some experts estimate does more than $400 billion in business every year.
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    Big tech companies expansion // to be added to the 'clash of giants' trend
Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
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  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
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    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
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