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Oleg Batluk

Digital media may be changing how you think: New study finds users focus on concrete de... - 0 views

www.sciencedaily.com/...160508151944.htm

social digital dementia physical-digital overlap data digitalization

shared by Oleg Batluk on 31 May 16 - No Cached
  • Using digital platforms such as tablets and laptops for reading may make you more inclined to focus on concrete details rather than interpreting information more abstractly
  • wake-up call to how digital media may be affecting our likelihood of using abstract thought
  • Reading comprehension and problem solving success were affected by the type of platform used.
  • ...3 more annotations...
  • For the abstract questions, on average, participants using the non-digital platform scored higher on inference questions with 66 percent correct, as compared to those using the digital platform, who had 48 percent correct
  • On the concrete questions, participants using the digital platform scored better with 73 percent correct, as compared to those using the non-digital platform, who had 58 percent correct
  • it's crucial to recognize the role that digitization of information might be having on this important aspect of cognition
Vladimir Antonov

After Investing In A Local Services Startup, Google Turns Around And Builds A Competito... - 1 views

www.forbes.com/...rounds-and-builds-a-competitor

Technology Clash of Titans Economy centralization Big Data Digital Monopoly No Middle Man

shared by Vladimir Antonov on 12 Feb 16 - No Cached
  • Google is working to create a new product in the home services market
  • Calif.-based technology giant is working on an offering through its ads team that will allow customers to connect with roofers and repairmen and put it in direct competition with Thumbtack and Amazon.com
  • As Buzzfeed reported, there will likely be some integration with Google Ad Words, which will likely create targeted ads for users searching for certain services that will allow them to receive direct quotes.
  • ...2 more annotations...
  • This isn’t the first time that Google’s investing has created a possible conflict of interest. In February, Bloomberg Businessweek reported that Google was developing an Uber competitor in anticipation of the launch of its self-driving cars. The search company, through its venture capital arm Google Ventures, had previously invested $258 million in the ride-sharing service in Aug. 2013, with Google chief legal officer David Drummond taking an Uber board seat
  • Google is extremely wary of the expansion of the vertically-integrated tech giants into other spaces, said sources, and it’s not staying still with Amazon announcing its entry into a local services market that some experts estimate does more than $400 billion in business every year.
  • Vladimir Antonov on 12 Feb 16
     
    Big tech companies expansion // to be added to the 'clash of giants' trend
Oleg Batluk

Will Big Data Be Used to Create Ad Zombies or Digital Assistants? | Gary Eber... - 0 views

www.huffingtonpost.com/...ata-be-used-to-_b_8813650.html

CIS digital zombie Big Brother Business big data Social

shared by Oleg Batluk on 18 Dec 15 - No Cached
  • unable to separate reality (or as "real" as the online world can be, cartoon or otherwise) and the fictional world of advertising.
  • Dr. Domingos' recent article in the Wall Street Journal paints a utopian scenario where consumers are able to wrest control of the personal information stolen by big business and use it to create "digital models".
  • we really need to ask if creating millions of digital models to remove us even further from face-to-face interaction is the right thing to do.
  • ...2 more annotations...
  • Big Brother government is replaced by Big Business.
  • the perils of aggregating vast amounts of personal data in huge centralized repositories of purportedly trusted third-parties.
Ekaterina Yanovskaya

Mary Lou Jepsen: Could future devices read images from our brains? | Transcript | TED.com - 0 views

www.ted.com/...transcript

devices brains science social Technology

shared by Ekaterina Yanovskaya on 16 May 14 - No Cached
  • We have little option but to open this door. Regardless, pick a year -- will it happen in five years or 15 years? It's hard to imagine it taking much longer.
  • Ekaterina Yanovskaya on 16 May 14
     
    Could future devices read images from our brains? As an expert on cutting-edge digital displays, Mary Lou Jepsen studies how to show our most creative ideas on screens. And as a brain surgery patient herself, she is driven to know more about the neural activity that underlies invention, creativity, thought.
Maria Gurova

The Future of Advertising Hinges on Understanding Identity | Adweek - 0 views

www.adweek.com/...-understanding-identity-154330

Technology social security cyber safety identity google internet of things big data behavior

shared by Maria Gurova on 10 Dec 13 - No Cached
  • . The future of identity lies in digitizing the physical world, and the context in which we collect data about identity needs to become transparent.
  • Will consumers understand that better identity data equals higher-quality messaging to them throughout their lives? Context will allow us to exchange value better and build deeper networks in physical world data collection.
  • We need better systems to understand and provide access to individuals’ identity by service and by object
  • ...2 more annotations...
  • How do we get the right message to the right user to maximize the value to the consumer? In doing so, we can minimize waste and theoretically deliver a much more accurate and compelling experience
  • The Internet of Things phenomenon is in the early days of posing the question: Can we, or should we, bring the intelligence and efficiency of the Internet to everyday objects?
al_semenchenko

There Are Some Super Shady Things in Oculus Rift's Terms of Service - 1 views

gizmodo.com/-oculus-rifts-terms-1768678169

Technology Social economy entertainment VR concerns VR Oculus digital economy

shared by al_semenchenko on 02 Apr 16 - No Cached
  • If you create something with the Rift, the Terms of Service say that you surrender all rights to that work and that Oculus can use it whenever it wants
  • Oculus can collect data from you while you’re using the device
  • Furthermore, the information that they collect can be used to directly market products to you
  • ...2 more annotations...
  • What’s most worrisome here is that the emergence of VR technology opens up an new type of data for companies to mine en masse which can be collected efficiently. The fact that Oculus, the clear leader in the new VR marketplace, is setting this precedent could be dangerous for the future of the technology.
  • the Oculus Rift is a device that is always on (much like Microsoft’s Xbox One Kinect feature) which leads to further concerns about when the information will be collected.
  • al_semenchenko on 02 Apr 16
     
    Oculus already gathering much more personal data than were possible before, and owns any UGC created with the help of Oculus.
Olga Bykova

A Map Of Your City's Invisible Neighborhoods, According To Foursquare | Co.Design: busi... - 0 views

www.fastcodesign.com/...rhoods-according-to-foursquare

foursquare socioclustering neigborhoods map social

shared by Olga Bykova on 07 Aug 13 - No Cached
  • Livehoods clusters this data into what becomes a collection distinctive neighborhoods--places filled with people who enjoy going to the same restaurants, coffee shops, and music venues
  • In other words, the digital map lined up with many residents’ own mental maps
  • Olga Bykova on 07 Aug 13
     
    Livehoods clusters this data into what becomes a collection distinctive neighborhoods--places filled with people who enjoy going to the same restaurants, coffee shops, and music venues
Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

www.ft.com/...44-11e5-846f-79b0e3d20eaf.html

Social Media social networks Economy monetization ad market maker movement entrepreneurship digital advertising one-click purchase buy now micro-moments Hyper Consumerism accessibility big data manipulation Technology advertising to kids

shared by Maria Gurova on 08 Feb 16 - No Cached
  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
  • ...7 more annotations...
  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
  • Maria Gurova on 08 Feb 16
     
    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
Maria Gurova

How I Convinced My 8 Year Old To Choose Books Instead Of Minecraft - Forbes - 0 views

www.forbes.com/...ose-books-instead-of-minecraft

Technology KE Social reading e-book

shared by Maria Gurova on 31 Jul 13 - No Cached
  • There’s dissonance between the cultural and psychological associations I have about technology and the associations I have about reading. The popular mythology tells me that words are good while tech is scary.
  • Bottom line: the eReader makes my son read more. And my son is not unique. According to PlayScience and Digital Book World study, the Kids eBook market “has basically tripled from 2011 to 2012, that is 500% growth.”  What’s more, “A staggering number of kids  (85%) e-read at least once a week.”
  • “Which do you like better,” I sent him a message with gChat, “eBooks or paper books?” “ebook” “Why?” “Its a elictrak devise” I forgive the bad spelling. But I should probably correct him. Or, even better, respond with sentences that use the words and model correct spellings. “What have you been reading?” “All the Horrid Henrys” “Cool. Are they good books?” “Ya.”
Anton Vorykhalov

Smart Billboards Identify Vehicles to Target Ads | Digital Trends - 0 views

www.digitaltrends.com/...lboards-id-vehicles-target-ads

Advertising Image_recognition

shared by Anton Vorykhalov on 14 Jul 16 - No Cached
  • Smart billboards will identify car models and target ads to drivers
  • Some day in the not-too-distant future ads you see on billboards will be there simply because of the make, model, and year of the vehicle you’re driving. Smart data storage company Cloudian and Japanese advertising company Dentsu are launching just such a program in Japan this fall, as reported by CNN Money.
  • Cloudian and Dentsu tested smart billboard vehicle recognition earlier this year with impressive results. Combining big data and deep learning, the test identified vehicles in traffic correctly 94 percent of the time.
  • ...1 more annotation...
  • Once the system has identified a vehicle, it displays a targeted ad on the LED billboard for as long as five seconds. The choice of ads to be displayed to specific vehicles is determined by the advertisers. For example, people driving a five-year old vehicle might see an ad for a newer model of the same car. Truck drivers might be shown ads for upcoming trucker-friendly stops.
Maria Gurova

Driverless cars, pilotless planes … will there be jobs left for a human being... - 3 views

www.guardian.co.uk/...rs-pilotless-planes-jobs-human

robotics Technology Social KE CIS employment expertise jobs big data wicked issues wellbeing

shared by Maria Gurova on 13 Jun 13 - No Cached
  • From staff-free ticket offices to students who can learn online, it seems there is no corner of economic life in which people are not being replaced by machines.
  • One of the reasons Google is investing so much is that whoever owns the communications system for driverless cars will own the 21st century's equivalent of the telephone network or money clearing system: this will be a licence to print money.
  • The only new jobs will be in the design and marketing of the cars, and in writing the computer software that will allow them to navigate their journeys, along with the apps for our mobile phones that will help us to use them better
  • ...7 more annotations...
  • The invention of 3D printing, in which every home or office will be equipped with an in-house printer that can spew out the goods we want – from shoes to pills – anticipates a world of what Summers calls automated "doers". They will do everything for us, eliminating the need for much work.
  • we have come to the end of the great "general purpose technologies" (technologies that transform an entire economy, such as the steam engine, electricity, the car and so on) that changed the world. There are no new transformative technologies to carry us forward, while the old activities are being robotised and automated.
  • The second is in human wellbeing. There will be vast growth in advising, coaching, caring, mentoring, doctoring, nursing, teaching and generally enhancing capabilities.
  • Notwithstanding robotisation and automation, I identify four broad areas in which there will be vast job opportunities.The first is in micro-production
  • The third is in addressing the globe's "wicked issues" . There will be new forms of nutrition and carbon-efficient energy, along with economising with water, to meet the demands of a world population of 9 billion in 2050.
  • And fourthly, digital and big data management will foster whole new industries
  • the truth is, nobody knows. What we do know is that two-thirds of what we consume today was not invented 25 years ago. It will be the same again in a generation's time
  • Maria Gurova on 13 Jun 13
     
    demand for the new expertise may impact not only the school and academic education, but earlier development stages
al_semenchenko

Фотограф протестировал нейросетевой поиск людей во «ВКонтакте» на пассажирах ... - 0 views

tjournal.ru/-passazhirah-moskovskogo-metro

Technology Social privacy digital ID big data

shared by al_semenchenko on 08 Apr 16 - No Cached
  • Развитие технологий отбирает у властных структур монополию на идентификацию человека по фото/видео и передаёт эту возможность буквально любому заинтересованному.
  • В проекте YOUR FACE IS BIG DATA я фотографировал людей, сидевших передо мной в вагоне метро, а потом искал их в социальных сетях с помощью общедоступного программного обеспечения. Таким образом я узнавал многое о жизни человека, не вступая в личный контакт, и мог сопоставить реальный образ с интернет-репрезентацией.
  • Для своего проекта Цветков использовал популярное приложение FindFace, авторы которого проиндексировали все доступные в открытом доступе фото во «ВКонтакте» и создали нейросеть, которая способна находить профиль нужного человека по снимку.
Maria Gurova

YouTube Kids App Blasted as 'Deceptive' by Consumer Groups | Variety - 0 views

variety.com/...-by-consumer-groups-1201467392

Technology entertainment KE youtube legal 'marketing to kids' Google Social UGC 'short-form' video

shared by Maria Gurova on 07 Apr 15 - No Cached
  • Google’s YouTube Kids app, which offers a walled garden of content aimed at the 5-and-under set, is the target of a coalition of consumer groups urging the Federal Trade Commission to investigate the service as a potential violation of rules about advertising to children
  • “Many of the video segments endorsing toys, candy and other products that appear to be ‘user-generated’ have undisclosed relationships with product manufacturers in v
  • iolation of the FTC’s guidelines concerning the use of endorsements and testimonials in advertising,
Oleg Batluk

Алгоритмы любви: какими будут свидания в 2040 году | Хайтек - 0 views

hightech.fm/...dating_2040

CIS e-romance digital zombies AI global mobility

shared by Oleg Batluk on 02 Mar 16 - No Cached
  • прогнозы о том, как изменятся отношения и свидания через 25 лет
  • Американская компания New Deal Design, которая занимается выпуском фитнес-трекеров Fitbit, готовит к выпуску «татуировки», которые будут визуализировать эмоции человека.
  • в будущем у нас будет две «вторых половинки» — человек и робот
  • ...4 more annotations...
  • Программы на основе искусственного интеллекта смогут в реальном времени анализировать видео со свидания и облегчить моменты неловкости
  • Люди будут полагаться на большие данные для принятия решений о длительных отношениях
  • в будущем люди захотят подбирать себе пару по данным ДНК
  • искать партнера можно будет не только в своем городе, но и в других городах и даже странах
  • Oleg Batluk on 02 Mar 16
     
    Technologies will bring big data to romantic relationship turning it into e-romance
Anton Vorykhalov

Sketching Pictures Could Be the Future of Online Shopping | Digital Trends - 0 views

www.digitaltrends.com/...opping-by-sketch-deep-learning

DCP E-commerce Neural_networks ADD_Society

shared by Anton Vorykhalov on 14 Jul 16 - No Cached
  • Forget keywords — this new system lets you search with rudimentary sketches
  • They’ve taught a deep learning neural network — an incredibly powerful tool that mimics the way that the human brain works — to recognize hand-drawn sketches and use them to search for real-life products.
  • The network was “trained” to match sketches to photos based on a data set consisting of around 30,000 sketch-photo comparisons.
Maria Gurova

Your First-Grader is Going to Be A High School Drop Out | TIME.com - 0 views

ideas.time.com/...g-to-be-a-high-school-drop-out

learning big data Technology behavior education

shared by Maria Gurova on 06 Aug 13 - No Cached
  • The predictive factors themselves—behavior problems, frequent absences from school, reading skills that are below grade level—are not so surprising.
  • Thanks to widespread automation and digitization, we now have access to more information, gathered at ever-earlier stages, about individuals’ performance at school
  • There is a danger, of course, that people who struggle early on will be written off too soon, before they’ve had a chance to prove themselves.
  • ...2 more annotations...
  • The availability of very early indicators of performance puts a whole new spin on the Matthew effect: teachers can use these indicators to address trouble spots before the student or employee ever has a chance to fall seriously behind.
  • the evaluation specialist West pointed out that his formula only spots “signs of students who drop out—it doesn’t mean they are dropouts.” But the research is clear that we also shouldn’t wait to help them avoid that fate.
al_semenchenko

Банки будут принимать решения по кредитам исходя из фото заемщиков в соцсетях... - 0 views

lenta.ru/banks

Technology Social Economy Finance digital life privacy infomatrix

shared by al_semenchenko on 29 Feb 16 - No Cached
  • Соответствующий сервис Social Attributes запустило Национальное бюро кредитных историй (НБКИ) совместно с IT-компанией Double Data.
  • Первый опыт использования системы, по информации издания, показал, что подписка заемщика на группы о сетевом маркетинге, быстрых кредитах или антиколлекторах увеличивает риск невыплаты кредита в 2-4 раза. При этом позитивные действия пользователя, например, публикация фотографий о путешествиях, наоборот, снижают риски для кредитора.
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