My new understanding: I learned on Friday night that the
critical test for fairness in terms of educational use of media is
transformative use. When a user of copyrighted materials adds value to,
or repurposes materials for a use different from that for which it was
originally intended, it will likely be considered transformative use; it will
also likely be considered fair use. Fair use embraces the modifying of existing
media content, placing it in new context. Examples of
transformativeness might include: using campaign video in a lesson exploring
media strategies or rhetoric, using music videos to explore such themes as urban
violence, using commercial advertisements to explore messages relating to body
image or the various different ways beer makers sell beer, remixing a popular
song to create a new artistic expression.
cory plough on 01 Apr 08Transformative Use- what a beautiful concept for copyright law.
