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Jorge Acosta

bcg.perspectives - The Digital Road to Earning Travelers' Trust - 0 views

www.bcgperspectives.com/...oad_to_earning_travelers_trust

bcgPerspectives BCG digital marketing travel tourism trends lodging socialmedia business trust

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Digital marketing in travel and tourism is quickly developing into much more than another e-commerce channel for companies to manage. Online and mobile interaction is becoming the most frequented and substantive interface between travel companies and consumers (other than the actual hotel, resort, airline, or cruise experience, of course)-and therefore a defining medium for travel brands."
Ananda K. Nunez

5 formas para que los Hoteles puedan orientar el revenue con Social Media - 0 views

www.hotelevolution.com/...ar-el-revenue-con-social-media

Social Media E-marketing Estrategia en redes sociales tips redes sociales

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Consejos para reforzar las estrategias de e-marketing orientadas a redes sociales (SMO), para poder destacarse entre la competencia.
Ananda K. Nunez

Factores para el éxito de las páginas de Facebook como estrategia de marketin... - 0 views

www.puromarketing.com/...como-estrategia-marketing.html

facebook pages tips bestpractices

shared by Ananda K. Nunez on 28 Feb 11 - No Cached
  • Ananda K. Nunez on 28 Feb 11
     
    según Altimeter Group
Ananda K. Nunez

El crecimiento de las Redes Sociales atrae al mundo de los negocios cada vez ... - 0 views

www.theslogan.com/...reglas-del-juego-del-marketing

redes sociales negocios do´s

shared by Ananda K. Nunez on 10 Mar 11 - No Cached
  • l primer paso que requiere iniciar cualquier actividad de marketing en las redes sociales es investigar el entorno en el que pretendemos iniciarla. Gracias a ello podremos descubrir en qué posición nos encontramos, nuestro punto de partida, y qué deberíamos potenciar. ¿Qué se dice sobre nosotros en Internet? ¿Y en las redes sociales en concreto? ¿Y sobre nuestros competidores? ¿Qué páginas suelen frecuentar nuestros potenciales clientes? ¿Cuáles son sus demandas? ¿Cuáles son sus temas de interés y qué información echan en falta? Una vez recabada toda la información que pueda ofrecer respuestas a este tipo de preguntas estaremos listos para definir el contenido de nuestros mensajes y delimitar el campo de acción sobre el que vamos a aplicar la estrategia de marketing en las redes sociales.
  • A la hora de definir los objetivos de la campaña, se ha de tener claro si se quiere potenciar la imagen de marca, conseguir nuevos clientes, mejorar la relación con los que se tiene, introducir un nuevo producto, establecer una nueva forma de dirigirse a ellos, etc. Una vez definidos, el camino a seguir pasa por determinar en qué tipo de redes queremos participar como empresa.
  • Precisamente, esta definición es crucial. La explosión de los medios sociales hacen que surjan nuevos conceptos como ROO (Return on Objectives) dejando atrás otras métricas sobre los que siempre hemos trabajado como el ROI (Return on Investment). El ROO se centra en la construcción de comunidades en las diferentes redes sociales y la obtención de resultados en términos de consecución de seguidores y el refuerzo de la relación con los consumidores
  • ...1 more annotation...
  • es fundamental fomentar la interacción entre los miembros de la comunidad objetivo, emplear herramientas audiovisuales, utilizar un mensaje sencillo y claro, incentivar al cliente para que sea más cooperativo y dejar al usuario que participe en la campaña siendo él quien aporte valor a la misma
Jorge Acosta

When Crisis Strikes, Ogilvy PR Tells a New Tale, Takes the Show on the Road and Saves M... - 0 views

www.bulldogreporter.com/...ow-road-and-saves-mexicos-imag

DailyDog tourism Mexico country brand branding reputation PR PR2.0 Ogilvy strategy communication

shared by Jorge Acosta on 12 Mar 13 - No Cached
  • Jorge Acosta on 12 Mar 13
     
    "What happens when your brand loses its voice-when poor product reviews, social media scrutiny or breaking news blunders speak for it? Moreover, what happens when your brand represents the image of one of the world's most populous countries, and it is outright blotched by headlines and hearsay? Such was the case in 2011 when newspapers, magazines and television screens were saturated with scenes of Mexico's drug seizures, cartel crimes and kidnappings. The once-celebrated south-of-the-border Shangri-la was swiftly scratched from the lists of spring breakers, scuba divers and travel agents: The country's consumer market was gone."
Jorge Acosta

The trouble with travel distribution - McKinsey Quarterly - Transportation - Strategy &... - 0 views

www.mckinseyquarterly.com/..._with_travel_distribution_2932

McKinseyQuarterly business online socialmedia distribution emarketing ecommerce travel tourism

shared by Jorge Acosta on 16 Dec 12 - No Cached
  • Jorge Acosta on 16 Dec 12
     
    "It's among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel's next wave."
Jorge Acosta

Name your price: The power of Big Data and analytics | Chief Marketing & Sales Officer ... - 0 views

cmsoforum.mckinsey.com/...ower-of-big-data-and-analytics

McKinsey ChiefMarketing&SalesOfficerForum business marketing strategy trends bigdata travel tourism

shared by Jorge Acosta on 19 Feb 13 - No Cached
  • Jorge Acosta on 19 Feb 13
     
    "In the travel industry, pricing has always been a tough job. Overprice an airline seat, hotel room, cruise cabin, or rental car today, and you won't get a second chance to move that unsold unit tomorrow. Set the price too low, and you destroy value by selling out limited inventory too soon. No wonder, then, that the industry boasts some of the most sophisticated pricing capabilities anywhere. But in the era of Big Data, those capabilities are looking increasingly outdated and inadequate."
Jorge Acosta

TripAdvisor's Focus On Hotels, Social Media & Mobile Are Paying Off - Forbes - 0 views

www.forbes.com/...al-media-mobile-are-paying-off

Forbes TripAdvisor tourism travel trends recomendations influence opinion traveler hotels

shared by Jorge Acosta on 20 Feb 13 - No Cached
  • Jorge Acosta on 20 Feb 13
     
    "Quick Take Growth in hotel shoppers and increase in international traffic led to a 20% increase in 2012 revenues and a 23% y-o-y increase in Q4 2012 revenues. Traffic on TripAdvisor increased by 45% y-o-y. We estimate the user base to further expand in the future. More than 30% growth in hotel shoppers led to a 24% y-o-y increase in click-based revenues. With more than 75% growth in traffic, Asia-Pacific was one of the fastest growing markets. Increasing investment in social & mobile platforms increase traffic flow for TripAdvisor."
Ananda K. Nunez

Cómo calcular el ROI de tu Campaña de Social Media - 0 views

mashable.com/...calculate-roi-social-media

social media socialmedia publicidad digital campaña ROI retorno de inversión

shared by Ananda K. Nunez on 06 Nov 10 - No Cached
  • According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return
  • unique visits, page views, followers, demographics, frequency, bounce rate, length of visit
  • Quantitative Metrics:
  • ...7 more annotations...
  • Qualitative Metrics:
  • ROI Metrics:
  • metrics that have an emotional component
  • percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website
  • Customer Lifetime Value
  • the amount of revenue a customer will bring to your company over the course of their lifetime with your brand.
  • Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale.
Ananda K. Nunez

El misterio FourSquare - 0 views

www.juansobejano.com/...el-misterio-foursquare

geolocalización Foursquare SMCMXTurismo

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Presentación: Foursquare para Empresas. Marketing por GeoPosicionamiento\n\nVideo: How to unlock your world with Foursquare
Ananda K. Nunez

Turismo, marketing de destinos y redes de geolocalizacion: el caso Pennsylvania | Blog ... - 0 views

www.blogdeviajes.com.ar/...alizacion-el-caso-pennsylvania

Turismo Destinos Redes de geolocalización Foursquare

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Pennsylvania arma un acuerdo con Foursquare para lanzar su propia página en esta red social basada en la geolocalización.
Ananda K. Nunez

7 Most Important Themes from Social Media Strategies for Travel 2010 - 0 views

www.hotelmarketingstrategies.com/7-themes-from-sms-2010

hotelería redes sociales 2010

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Internet Marketing Ideas for Your Hotel
Ananda K. Nunez

The PhoCusWright Consumer Technology Survey Third Edition - Market Research Reports - R... - 0 views

www.researchandmarkets.com/...t_consumer_technology_survey_t

digital travel technology and travel travel survey

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    The PhoCusWright Consumer Technology Survey gathers information about how U S online travelers are using and adopting technology when discussing, shopping for and booking travel This Third Edition has a particular focus on social media and mobile technology, both of which continue to grow in usage.
Ananda K. Nunez

Creating a hotel social media management routine - 0 views

www.hotelmarketingstrategies.com/ocial-media-management-routine

social Media hotel

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Internet Marketing Ideas for Your Hotel
Ananda K. Nunez

How Marketers are using Social Media in 2010 - 0 views

www.juanmarketing.com/...22

socialmedia trends strategic planning uses of social media medios sociales redes 2010

shared by Ananda K. Nunez on 22 Nov 10 - No Cached
  • Ananda K. Nunez on 22 Nov 10
     
    Infographic
Ananda K. Nunez

Mobile + Social = A dream come true for marketers - 1 views

mindyjoyce.com/...-dream-come-true-for-marketers

shared by Ananda K. Nunez on 01 Dec 10 - No Cached
  • mobile social is about sharing experiences on the go, connecting with others and having fun – and it means a higher level of engagement with your brand.
  • “Companies need to accelerate their mobile strategy and not just repurpose their websites,”
Jorge Acosta

The Secrets to TripAdvisor's Impressive Scale - Jeffrey Bussgang - Harvard Business Review - 0 views

blogs.hbr.org/...ecrets_to_tripadvisors_im.html

HarvardBusinessReview HBR TripAdvisor socialmedia marketing trends business case research tourism travel recommendation

shared by Jorge Acosta on 03 Mar 13 - No Cached
  • Jorge Acosta on 03 Mar 13
     
    "Scaling is hard. Really hard. As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. So I'm highlighting a few companies outside of the Google/Amazon/Facebook pantheon that have built large, sustainable, profitable business models at scale."
Jorge Acosta

bcg.perspectives - Digital's Impact on Lodging and Leisure Brands - 0 views

www.bcgperspectives.com/...pact_on_lodging_leisure_brands

bcgPerspectives BCG travel leisure lodging digital marketing trends brand business socialmedia

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Like many industries, lodging and leisure is undergoing a digitally driven transformation that is changing how travelers shop for hotels, resorts, and cruises-and the nature of the relationship between brand and consumer. Those companies that can combine strong brands rooted in attractive products with comprehensive digital strategies have the opportunity to build enduring customer relationships. Those that fail to do so risk becoming commodities in the marketplace, with inevitable pressure on margins and profits."
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