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Jorge Acosta

Mexico Uses PR to Combat Negative Press, Lure Back Tourists | CMO Strategy - Advertisin... - 0 views

adage.com/...228385

turism socialmedia PR destination branding country marketing strategy

shared by Jorge Acosta on 04 Jul 11 - No Cached
  • Jorge Acosta on 04 Jul 11
     
    Mexico is undoubtedly a challenged brand. Drug cartels, violence, murder and kidnappings have been grabbing headlines, thus deterring tourists who typically flock to the country for its beaches, Mayan archaeological sites and tequila.
Jorge Acosta

bcg.perspectives - Digital's Impact on Lodging and Leisure Brands - 0 views

www.bcgperspectives.com/...pact_on_lodging_leisure_brands

bcgPerspectives BCG travel leisure lodging digital marketing trends brand business socialmedia

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Like many industries, lodging and leisure is undergoing a digitally driven transformation that is changing how travelers shop for hotels, resorts, and cruises-and the nature of the relationship between brand and consumer. Those companies that can combine strong brands rooted in attractive products with comprehensive digital strategies have the opportunity to build enduring customer relationships. Those that fail to do so risk becoming commodities in the marketplace, with inevitable pressure on margins and profits."
Ananda K. Nunez

Gogobot Leverages Social To Enhance Travel - 1 views

blogs.forrester.com/...rages_social_to_enhance_travel

travel startup gogobot socialmedia

shared by Ananda K. Nunez on 15 Nov 10 - No Cached
  • Forrester Blogs › Marketing & Strategy › eBusiness & Channel Strategy Professionals › Henry Harteveldt Gogobot Leverages Social To Enhance Travel Posted by Henry Harteveldt on November 15, 2010 Blog post info and actions 0 Recommendations Print Email 0 comments Blog post body tweetmeme_url = 'http://blogs.forrester.com/henry_harteveldt/10-11-15-gogobot_leverages_social_to_enhance_travel'; Forrester estimates that in 2010, $80 billion of leisure and personal travel will be bought online
  • more than 7 in 10 online leisure travelers in the US use social media
  • she can choose to target her request to selected friends whose experiences or tastes may be more closely aligned to hers. A user can also ask the entire Gogobot community or her Facebook friends, since Gogobot can be integrated with the user’s Facebook account.
Jorge Acosta

When Crisis Strikes, Ogilvy PR Tells a New Tale, Takes the Show on the Road and Saves M... - 0 views

www.bulldogreporter.com/...ow-road-and-saves-mexicos-imag

DailyDog tourism Mexico country brand branding reputation PR PR2.0 Ogilvy strategy communication

shared by Jorge Acosta on 12 Mar 13 - No Cached
  • Jorge Acosta on 12 Mar 13
     
    "What happens when your brand loses its voice-when poor product reviews, social media scrutiny or breaking news blunders speak for it? Moreover, what happens when your brand represents the image of one of the world's most populous countries, and it is outright blotched by headlines and hearsay? Such was the case in 2011 when newspapers, magazines and television screens were saturated with scenes of Mexico's drug seizures, cartel crimes and kidnappings. The once-celebrated south-of-the-border Shangri-la was swiftly scratched from the lists of spring breakers, scuba divers and travel agents: The country's consumer market was gone."
Jorge Acosta

The trouble with travel distribution - McKinsey Quarterly - Transportation - Strategy &... - 0 views

www.mckinseyquarterly.com/..._with_travel_distribution_2932

McKinseyQuarterly business online socialmedia distribution emarketing ecommerce travel tourism

shared by Jorge Acosta on 16 Dec 12 - No Cached
  • Jorge Acosta on 16 Dec 12
     
    "It's among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel's next wave."
Jorge Acosta

Name your price: The power of Big Data and analytics | Chief Marketing & Sales Officer ... - 0 views

cmsoforum.mckinsey.com/...ower-of-big-data-and-analytics

McKinsey ChiefMarketing&SalesOfficerForum business marketing strategy trends bigdata travel tourism

shared by Jorge Acosta on 19 Feb 13 - No Cached
  • Jorge Acosta on 19 Feb 13
     
    "In the travel industry, pricing has always been a tough job. Overprice an airline seat, hotel room, cruise cabin, or rental car today, and you won't get a second chance to move that unsold unit tomorrow. Set the price too low, and you destroy value by selling out limited inventory too soon. No wonder, then, that the industry boasts some of the most sophisticated pricing capabilities anywhere. But in the era of Big Data, those capabilities are looking increasingly outdated and inadequate."
Ananda K. Nunez

Cómo calcular el ROI de tu Campaña de Social Media - 0 views

mashable.com/...calculate-roi-social-media

social media socialmedia publicidad digital campaña ROI retorno de inversión

shared by Ananda K. Nunez on 06 Nov 10 - No Cached
  • According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return
  • unique visits, page views, followers, demographics, frequency, bounce rate, length of visit
  • Quantitative Metrics:
  • ...7 more annotations...
  • Qualitative Metrics:
  • ROI Metrics:
  • metrics that have an emotional component
  • percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website
  • Customer Lifetime Value
  • the amount of revenue a customer will bring to your company over the course of their lifetime with your brand.
  • Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale.
Ananda K. Nunez

Conferencia: EyeForTravel 2010 (Social Media Strategies) - 0 views

www.hotelmarketingstrategies.com/day-2-sms-2010

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Casos y aprendizajes de empresas turísticas en redes sociales: hoteles y aerolíneas\n\nTendencias para el 2010
Ananda K. Nunez

Conferencia: EyeForTravel (Social Media Strategies 2010) - 0 views

www.hotelmarketingstrategies.com/day-1-sms-2010

hoteles aerolíneas hotels airlines social media travel conference

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Reseña de la Conferencia EyeForTravel 2010, en San Francisco. Presentaciones de casos. \nPonentes: hoteles y aerlíneas.
Ananda K. Nunez

7 Most Important Themes from Social Media Strategies for Travel 2010 - 0 views

www.hotelmarketingstrategies.com/7-themes-from-sms-2010

hotelería redes sociales 2010

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Internet Marketing Ideas for Your Hotel
Ananda K. Nunez

Mobile + Social = A dream come true for marketers - 1 views

mindyjoyce.com/...-dream-come-true-for-marketers

shared by Ananda K. Nunez on 01 Dec 10 - No Cached
  • mobile social is about sharing experiences on the go, connecting with others and having fun – and it means a higher level of engagement with your brand.
  • “Companies need to accelerate their mobile strategy and not just repurpose their websites,”
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