Group items tagged

Social Media will eventually become “media,” representative of an important chapter in its advancement and transformation.

Short Version Any tool or service that uses the internet to facilitate conversations. Long Version Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.

1. Take an interest in other people – and pass on their content. It will get you noticed – the Law of Attraction. It really does work: these people will notice you back, in time, and reciprocate. 2. Take risks – be authentic, speak with your actual voice on social media platforms. Get the vibe of your business or Agency out there: let people know what working with you looks like, feels like. 3. Be real – don’t tell me about how many new widgets you manufactured this month, let the person who actually makes them tell their personal story. Your business is brilliant, but you have to get this story out there – from each employee outwards. 4. Be selective – don’t set up a Facebook page if you don’t have to. Select which social media platforms are best – it may be that your business or Agency only needs a real presence on one or two – and focus your attention, effort, and energy there. 5. Be unique – don’t copy what your competitors are doing: show your audience the uniqueness in your business or Agency, give them your biggest unique asset, your people. Get everybody involved, to tell their stories in a way which makes your business or Agency so attractive, natural engagement form others will follow. 6. Stop talking and start listening – too many Agencies (PRs are the worst culprits) are so busy shouting about how brilliant they are, and how many industry (navel-gazing) awards they’ve won, they forget the audience. Less broadcasting, more listening please.

November 17, 2010

only 36% of the CEOs at the world’s 50 largest companies are engaging via social media or their company websites.

28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies’ websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).

creating an iPhone/ Android promotional mobile app for your business which uses your Facebook or Twitter credentials is likely to gain good traction.

Socialytics

According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return

unique visits, page views, followers, demographics, frequency, bounce rate, length of visit

Create shareable content

While there are a million definitions for "engagement" ranging from comments and discussion to posting or sharing content - this is the behaviour that matters most in the social web and the one that we should all focus on rewarding when it happens.

Make sharing easy

Regla 9. Conozca como llegar a su audiencia

Regla 8. Participe

Regla 10. Cree contenido