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Jorge Acosta

When Crisis Strikes, Ogilvy PR Tells a New Tale, Takes the Show on the Road and Saves M... - 0 views

www.bulldogreporter.com/...ow-road-and-saves-mexicos-imag

DailyDog tourism Mexico country brand branding reputation PR PR2.0 Ogilvy strategy communication

shared by Jorge Acosta on 12 Mar 13 - No Cached
  • Jorge Acosta on 12 Mar 13
     
    "What happens when your brand loses its voice-when poor product reviews, social media scrutiny or breaking news blunders speak for it? Moreover, what happens when your brand represents the image of one of the world's most populous countries, and it is outright blotched by headlines and hearsay? Such was the case in 2011 when newspapers, magazines and television screens were saturated with scenes of Mexico's drug seizures, cartel crimes and kidnappings. The once-celebrated south-of-the-border Shangri-la was swiftly scratched from the lists of spring breakers, scuba divers and travel agents: The country's consumer market was gone."
Jorge Acosta

Just Tap Here - Technology and Travel - NYTimes.com - 0 views

travel.nytimes.com/...ere-technology-and-travel.html

NYTimes travel technology trends ID identity privacy customer traveler tourism biometrics future

shared by Jorge Acosta on 10 Jun 13 - No Cached
  • Jorge Acosta on 10 Jun 13
     
    "These days you don't need any of the above to unlock a hotel room, buy a mojito or snap a vacation photo. All you need is, well - you. At hotels like Alma Barcelona in Spain, a scan of your fingertips opens the door to your room. At Ushuaïa Ibiza Beach Hotel in the Mediterranean, you can buy suntan lotion and a sarong with a tap of two fingers. On some Disney Cruise Line ships, facial recognition technology enables onboard photographers to easily group every candid picture they take of you so that you can later browse (read: buy) them."
Jorge Acosta

Name your price: The power of Big Data and analytics | Chief Marketing & Sales Officer ... - 0 views

cmsoforum.mckinsey.com/...ower-of-big-data-and-analytics

McKinsey ChiefMarketing&SalesOfficerForum business marketing strategy trends bigdata travel tourism

shared by Jorge Acosta on 19 Feb 13 - No Cached
  • Jorge Acosta on 19 Feb 13
     
    "In the travel industry, pricing has always been a tough job. Overprice an airline seat, hotel room, cruise cabin, or rental car today, and you won't get a second chance to move that unsold unit tomorrow. Set the price too low, and you destroy value by selling out limited inventory too soon. No wonder, then, that the industry boasts some of the most sophisticated pricing capabilities anywhere. But in the era of Big Data, those capabilities are looking increasingly outdated and inadequate."
Felipp Crushers

Stunning Doors For My Home - 1 views

I will soon transfer to my new home whose doors really look great. I ordered them from Island Doors, the best provider of doors in Adelaide. What is really good about their product is that, it is g...

started by Felipp Crushers on 10 Oct 12 no follow-up yet
Ananda K. Nunez

Cómo calcular el ROI de tu Campaña de Social Media - 0 views

mashable.com/...calculate-roi-social-media

social media socialmedia publicidad digital campaña ROI retorno de inversión

shared by Ananda K. Nunez on 06 Nov 10 - No Cached
  • According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return
  • unique visits, page views, followers, demographics, frequency, bounce rate, length of visit
  • Quantitative Metrics:
  • ...7 more annotations...
  • Qualitative Metrics:
  • ROI Metrics:
  • metrics that have an emotional component
  • percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website
  • Customer Lifetime Value
  • the amount of revenue a customer will bring to your company over the course of their lifetime with your brand.
  • Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale.
Ananda K. Nunez

PhoCusWright Report Studies Social Media's Impact on Travel - 1 views

www.travelpulse.com/l-medias-impact-on-travel.html

shared by Ananda K. Nunez on 24 Nov 10 - No Cached
  • Ananda K. Nunez on 24 Nov 10
     
    "despite widespread contraction in the travel industry in 2009, monthly visitors to social travel websites rose 34 percent between the first half of 2008 and the second half of 2009"
Ananda K. Nunez

Defining Social Media: 2006 - 2010 Brian Solis - 0 views

www.briansolis.com/...ocial-media-the-saga-continues

social media brian solis

shared by Ananda K. Nunez on 12 Mar 11 - Cached
  • Social Media will eventually become “media,” representative of an important chapter in its advancement and transformation.
  • Short Version Any tool or service that uses the internet to facilitate conversations. Long Version Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.
  • Ananda K. Nunez on 12 Mar 11
     
    "Social Media will eventually become "media," representative of an important chapter in its advancement and transformation."
Ananda K. Nunez

The 5 NEW Rules Of Social Media Optimization (SMO) - 0 views

www.rohitbhargava.com/...al-media-optimization-smo.html

SMO socialmedia tips

shared by Ananda K. Nunez on 10 Mar 11 - Cached
  • Create shareable content
  • While there are a million definitions for "engagement" ranging from comments and discussion to posting or sharing content - this is the behaviour that matters most in the social web and the one that we should all focus on rewarding when it happens.
  • Make sharing easy
  • ...3 more annotations...
  • Reward engagement
  • Proactively share content
  • Encourage the mashup
  • Ananda K. Nunez on 10 Mar 11
     
    UPDATE -> Original post was written before Twitter or Foursquare or many other big trends or sites that are now becoming a big part of the social web
Justin Kingsley

Reliable Provider Of Welding Products - 1 views

Before I finally put up my own automotive shop, I have already bought genuine welding products to ensure quality service. I was so happy that all equipment I needed were found at AWS Sales. I reall...

started by Justin Kingsley on 05 Nov 12 no follow-up yet
Jacob Martin

Amazing Seascape; Absolutely Second to None - 1 views

We just love this place and have stayed there several times now. The warm welcome, the comfort, the fresh design of the rooms and the atmosphere of the buildings are all second to none. When you ar...

started by Jacob Martin on 03 Oct 12 no follow-up yet
Ananda K. Nunez

Social Media Marketing: 5 Lessons From Business Leaders Who Get It - 0 views

mashable.com/...business-leaders-social-media

CEOs socialmedia data stats

shared by Ananda K. Nunez on 13 Mar 11 - No Cached
  • November 17, 2010
  • only 36% of the CEOs at the world’s 50 largest companies are engaging via social media or their company websites.
  • 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies’ websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).
Joan Adams

Experience Adelaide Hills - 1 views

Being a sales representative, I have already been to different places and have experienced different types of accommodations. But nothing compares to the one I had just last week at The Manna Of Ha...

started by Joan Adams on 15 Oct 12 no follow-up yet
Jorge Acosta

The Secrets to TripAdvisor's Impressive Scale - Jeffrey Bussgang - Harvard Business Review - 0 views

blogs.hbr.org/...ecrets_to_tripadvisors_im.html

HarvardBusinessReview HBR TripAdvisor socialmedia marketing trends business case research tourism travel recommendation

shared by Jorge Acosta on 03 Mar 13 - No Cached
  • Jorge Acosta on 03 Mar 13
     
    "Scaling is hard. Really hard. As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. So I'm highlighting a few companies outside of the Google/Amazon/Facebook pantheon that have built large, sustainable, profitable business models at scale."
Jorge Acosta

bcg.perspectives - The Digital Road to Earning Travelers' Trust - 0 views

www.bcgperspectives.com/...oad_to_earning_travelers_trust

bcgPerspectives BCG digital marketing travel tourism trends lodging socialmedia business trust

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Digital marketing in travel and tourism is quickly developing into much more than another e-commerce channel for companies to manage. Online and mobile interaction is becoming the most frequented and substantive interface between travel companies and consumers (other than the actual hotel, resort, airline, or cruise experience, of course)-and therefore a defining medium for travel brands."
Jorge Acosta

bcg.perspectives - Digital's Impact on Lodging and Leisure Brands - 0 views

www.bcgperspectives.com/...pact_on_lodging_leisure_brands

bcgPerspectives BCG travel leisure lodging digital marketing trends brand business socialmedia

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Like many industries, lodging and leisure is undergoing a digitally driven transformation that is changing how travelers shop for hotels, resorts, and cruises-and the nature of the relationship between brand and consumer. Those companies that can combine strong brands rooted in attractive products with comprehensive digital strategies have the opportunity to build enduring customer relationships. Those that fail to do so risk becoming commodities in the marketplace, with inevitable pressure on margins and profits."
Jorge Acosta

TripAdvisor's Focus On Hotels, Social Media & Mobile Are Paying Off - Forbes - 0 views

www.forbes.com/...al-media-mobile-are-paying-off

Forbes TripAdvisor tourism travel trends recomendations influence opinion traveler hotels

shared by Jorge Acosta on 20 Feb 13 - No Cached
  • Jorge Acosta on 20 Feb 13
     
    "Quick Take Growth in hotel shoppers and increase in international traffic led to a 20% increase in 2012 revenues and a 23% y-o-y increase in Q4 2012 revenues. Traffic on TripAdvisor increased by 45% y-o-y. We estimate the user base to further expand in the future. More than 30% growth in hotel shoppers led to a 24% y-o-y increase in click-based revenues. With more than 75% growth in traffic, Asia-Pacific was one of the fastest growing markets. Increasing investment in social & mobile platforms increase traffic flow for TripAdvisor."
Ananda K. Nunez

Leah Woolford: Measuring CPM Is A thing of the past - 0 views

thetouroperator.wordpress.com/...ing-cpm-is-a-thing-of-the-past

socialmedia mistakes entrevista errores Medios Sociales smcmxturismo

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    La CEO de USDM.net, agencia interactiva para el sector turismo revelalos 4 errores más comúnes que cometen las marcas en la ejecución de sus programas de Medios Sociales.
Ananda K. Nunez

The PhoCusWright Consumer Technology Survey Third Edition - Market Research Reports - R... - 0 views

www.researchandmarkets.com/...t_consumer_technology_survey_t

digital travel technology and travel travel survey

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    The PhoCusWright Consumer Technology Survey gathers information about how U S online travelers are using and adopting technology when discussing, shopping for and booking travel This Third Edition has a particular focus on social media and mobile technology, both of which continue to grow in usage.
Ananda K. Nunez

Online Reputation Management - 0 views

www.theperspectivemagazine.com/...pageflip.htm

Online Reputation Management tourism turismo redes sociales social media hospitality hotelería

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Perspective Magazine (p.50) How to make the most of Facebook, Twitter, YouTube and all the other Social Media sites, and how to handle criticism and complaints along the way
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