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Jorge Acosta

The Secrets to TripAdvisor's Impressive Scale - Jeffrey Bussgang - Harvard Business Review - 0 views

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    "Scaling is hard. Really hard. As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. So I'm highlighting a few companies outside of the Google/Amazon/Facebook pantheon that have built large, sustainable, profitable business models at scale."
Ananda K. Nunez

Six ways to innovate with social media | Social Media Today - 0 views

  • 1. Take an interest in other people – and pass on their content. It will get you noticed – the Law of Attraction. It really does work: these people will notice you back, in time, and reciprocate. 2. Take risks – be authentic, speak with your actual voice on social media platforms. Get the vibe of your business or Agency out there: let people know what working with you looks like, feels like. 3. Be real – don’t tell me about how many new widgets you manufactured this month, let the person who actually makes them tell their personal story. Your business is brilliant, but you have to get this story out there – from each employee outwards. 4. Be selective – don’t set up a Facebook page if you don’t have to. Select which social media platforms are best – it may be that your business or Agency only needs a real presence on one or two – and focus your attention, effort, and energy there. 5. Be unique – don’t copy what your competitors are doing: show your audience the uniqueness in your business or Agency, give them your biggest unique asset, your people. Get everybody involved, to tell their stories in a way which makes your business or Agency so attractive, natural engagement form others will follow. 6. Stop talking and start listening – too many Agencies (PRs are the worst culprits) are so busy shouting about how brilliant they are, and how many industry (navel-gazing) awards they’ve won, they forget the audience. Less broadcasting, more listening please.
Ananda K. Nunez

The Pros and Cons Of Tumblr For Small Business - 0 views

  • half of Tumblr’s 14 million daily posts are image-based
  • Tumblr — as well as being a platform — is also a community, allowing users to share content, interact with others and follow blogs that are relevant to their interests.
  • “I look at Tumblr as an ingredient in a bigger recipe,” he says. “Tumblr helps facilitate your search efforts, which in turn drives more traffic to your site. This helps give you an indirect return on investment. Tumblr can also help create another indirect return through engagement.”
  • ...1 more annotation...
  • Yes, Tumblr can be a time suck if you don’t have clear objectives — but seeing as how the service is free, if you use it correctly and target your audience, you’re not going to be losing any money by joining. Granted, you probably won’t be pulling in the dollars directly via Tumblr, either, but you will be engaging with your customers, and perhaps building a stronger base for future business.
Jorge Acosta

World Economic Forum - Travel & Tourism Competitiveness Report - 0 views

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    "Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism industry, according to the third annual Travel & Tourism Competitiveness Report, published by the World Economic Forum. Among the top ten, France (4), Canada (5), Sweden (8) and Singapore (10) post improvements. The rankings are based on the Travel & Tourism Competitiveness Index (TTCI), which measures the different regulatory and business-related issues that have been identified as levers for improving travel and tourism competitiveness in countries around the world."
Ananda K. Nunez

Facebook Ad Essentials for Travel and Tourism Businesses  - 0 views

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    Descripción paso a paso para crear un anuncio en Facebook
Ananda K. Nunez

Los Grandes Retos de Social Media para 2011 - 0 views

  • creating an iPhone/ Android promotional mobile app for your business which uses your Facebook or Twitter credentials is likely to gain good traction.
  • Socialytics
Ananda K. Nunez

Social Media Marketing: 5 Lessons From Business Leaders Who Get It - 0 views

  • November 17, 2010
  • only 36% of the CEOs at the world’s 50 largest companies are engaging via social media or their company websites.
  • 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies’ websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).
Jorge Acosta

The trouble with travel distribution - McKinsey Quarterly - Transportation - Strategy &... - 0 views

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    "It's among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel's next wave."
Jorge Acosta

The Travel & Tourism Competitiveness Report 2013 | World Economic Forum - The Travel & ... - 0 views

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    "Under the theme "Reducing Barriers to Economic Growth and Job Creation", The Travel & Tourism Competitiveness Report 2013 assesses 140 economies worldwide based on the extent to which they are putting in place the factors and policies to make it attractive to develop the travel and tourism sector. Read the full news release for more information."
Jorge Acosta

bcg.perspectives - The Digital Road to Earning Travelers' Trust - 0 views

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    "Digital marketing in travel and tourism is quickly developing into much more than another e-commerce channel for companies to manage. Online and mobile interaction is becoming the most frequented and substantive interface between travel companies and consumers (other than the actual hotel, resort, airline, or cruise experience, of course)-and therefore a defining medium for travel brands."
Jorge Acosta

bcg.perspectives - Digital's Impact on Lodging and Leisure Brands - 0 views

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    "Like many industries, lodging and leisure is undergoing a digitally driven transformation that is changing how travelers shop for hotels, resorts, and cruises-and the nature of the relationship between brand and consumer. Those companies that can combine strong brands rooted in attractive products with comprehensive digital strategies have the opportunity to build enduring customer relationships. Those that fail to do so risk becoming commodities in the marketplace, with inevitable pressure on margins and profits."
Jorge Acosta

Name your price: The power of Big Data and analytics | Chief Marketing & Sales Officer ... - 0 views

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    "In the travel industry, pricing has always been a tough job. Overprice an airline seat, hotel room, cruise cabin, or rental car today, and you won't get a second chance to move that unsold unit tomorrow. Set the price too low, and you destroy value by selling out limited inventory too soon. No wonder, then, that the industry boasts some of the most sophisticated pricing capabilities anywhere. But in the era of Big Data, those capabilities are looking increasingly outdated and inadequate."
Jorge Acosta

Infografía: Historia de las tecnologías del turismo | Otras Secciones - 0 views

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    "Cabe apuntar que la presentación comienza con un punto de humor. Y es que según indica Joyce, todo empezó hace 2.000 años cuando se dio el primer caso de overbooking, ya que una mujer embarazada y su marido se vieron obligados a pasar la noche en un establo debido a la falta de plazas en el hotel local..."
Ananda K. Nunez

Cómo hacer llegar tu empresa al turismo extranjero - 0 views

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    Lista de websites relevantes para darte a conocer en el mercado extranjero.
Ananda K. Nunez

E-Business, El Futuro: Interjet - 0 views

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    Jorge Luis Paz, gerente de Mercadotecnia y Comercio Electrónico de Interjet habla sobre la promoción de las marcas en Internet.
Jorge Acosta

Social Media and The Tourism Industry - 0 views

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    Taking a summer vacation as a reward for working hard all year long is ingrained in our culture. The significance of these annual trips goes far beyond well-deserved relaxation. Local economies depend on tourism dollars to thrive, and, in some cases, just to function.
Jorge Acosta

Buscan posicionar a la Riviera Maya en redes sociales - Grupo SIPSE, sipse.com - 0 views

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    PLAYA DEL CARMEN, Q. Roo.- La industria turística de la Riviera Maya buscará conformar su Social Media Club para impulsar y dar a conocer proyectos e iniciativas que posicionen internacionalmente a este destino en las redes sociales de internet, de acuerdo a un boletín del consorcio Sunset World.
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