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Jorge Acosta

When Crisis Strikes, Ogilvy PR Tells a New Tale, Takes the Show on the Road and Saves M... - 0 views

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    "What happens when your brand loses its voice-when poor product reviews, social media scrutiny or breaking news blunders speak for it? Moreover, what happens when your brand represents the image of one of the world's most populous countries, and it is outright blotched by headlines and hearsay? Such was the case in 2011 when newspapers, magazines and television screens were saturated with scenes of Mexico's drug seizures, cartel crimes and kidnappings. The once-celebrated south-of-the-border Shangri-la was swiftly scratched from the lists of spring breakers, scuba divers and travel agents: The country's consumer market was gone."
Jorge Acosta

Mexico Uses PR to Combat Negative Press, Lure Back Tourists | CMO Strategy - Advertisin... - 0 views

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    Mexico is undoubtedly a challenged brand. Drug cartels, violence, murder and kidnappings have been grabbing headlines, thus deterring tourists who typically flock to the country for its beaches, Mayan archaeological sites and tequila.
Jorge Acosta

World Economic Forum - Travel & Tourism Competitiveness Report - 0 views

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    "Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism industry, according to the third annual Travel & Tourism Competitiveness Report, published by the World Economic Forum. Among the top ten, France (4), Canada (5), Sweden (8) and Singapore (10) post improvements. The rankings are based on the Travel & Tourism Competitiveness Index (TTCI), which measures the different regulatory and business-related issues that have been identified as levers for improving travel and tourism competitiveness in countries around the world."
Ananda K. Nunez

How to Add Google Analytics to Your Facebook Fan Page | Social Media Examiner - 0 views

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    Facebook Google Analytics Tracker works on your Facebook fan page to track visitor statistics, traffic sources, visitor countries, and keyword searches
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