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Jorge Acosta

The Secrets to TripAdvisor's Impressive Scale - Jeffrey Bussgang - Harvard Business Review - 0 views

blogs.hbr.org/...ecrets_to_tripadvisors_im.html

HarvardBusinessReview HBR TripAdvisor socialmedia marketing trends business case research tourism travel recommendation

shared by Jorge Acosta on 03 Mar 13 - No Cached
  • Jorge Acosta on 03 Mar 13
     
    "Scaling is hard. Really hard. As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. So I'm highlighting a few companies outside of the Google/Amazon/Facebook pantheon that have built large, sustainable, profitable business models at scale."
Jorge Acosta

The trouble with travel distribution - McKinsey Quarterly - Transportation - Strategy &... - 0 views

www.mckinseyquarterly.com/..._with_travel_distribution_2932

McKinseyQuarterly business online socialmedia distribution emarketing ecommerce travel tourism

shared by Jorge Acosta on 16 Dec 12 - No Cached
  • Jorge Acosta on 16 Dec 12
     
    "It's among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel's next wave."
Jorge Acosta

bcg.perspectives - The Digital Road to Earning Travelers' Trust - 0 views

www.bcgperspectives.com/...oad_to_earning_travelers_trust

bcgPerspectives BCG digital marketing travel tourism trends lodging socialmedia business trust

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Digital marketing in travel and tourism is quickly developing into much more than another e-commerce channel for companies to manage. Online and mobile interaction is becoming the most frequented and substantive interface between travel companies and consumers (other than the actual hotel, resort, airline, or cruise experience, of course)-and therefore a defining medium for travel brands."
Jorge Acosta

bcg.perspectives - Digital's Impact on Lodging and Leisure Brands - 0 views

www.bcgperspectives.com/...pact_on_lodging_leisure_brands

bcgPerspectives BCG travel leisure lodging digital marketing trends brand business socialmedia

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Like many industries, lodging and leisure is undergoing a digitally driven transformation that is changing how travelers shop for hotels, resorts, and cruises-and the nature of the relationship between brand and consumer. Those companies that can combine strong brands rooted in attractive products with comprehensive digital strategies have the opportunity to build enduring customer relationships. Those that fail to do so risk becoming commodities in the marketplace, with inevitable pressure on margins and profits."
Ananda K. Nunez

Cómo calcular el ROI de tu Campaña de Social Media - 0 views

mashable.com/...calculate-roi-social-media

social media socialmedia publicidad digital campaña ROI retorno de inversión

shared by Ananda K. Nunez on 06 Nov 10 - No Cached
  • According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return
  • unique visits, page views, followers, demographics, frequency, bounce rate, length of visit
  • Quantitative Metrics:
  • ...7 more annotations...
  • Qualitative Metrics:
  • ROI Metrics:
  • metrics that have an emotional component
  • percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website
  • Customer Lifetime Value
  • the amount of revenue a customer will bring to your company over the course of their lifetime with your brand.
  • Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale.
Ananda K. Nunez

Redes Sociales, más que interacción - 1 views

www.cnnexpansion.com/...s-sociales-mas-que-interaccion

redes socialmedia Medios Sociales innovación tecnología futuro

shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    "La tecnología se ha ido adaptando, el software (programas computacionales) y el hardware (piezas periféricas y opcionales para mejorar la experiencia y el uso de un aparato) han cambiado para adaptarse a las necesidades que presentan las personas que utilizan las redes sociales", comentó en entrevista el director del CIU, Ernesto Piedras.
Ananda K. Nunez

Foursquare 2.0: más que sólo check-ins - 0 views

sho.tc/316

Foursquare socialmedia redessociales smcmx smcmxturismo

shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Foursquare 2.0. Esta renovación viene acompañada de nuevas versiones de los clientes para iPhone, Android y BlackBerry.\n\nFoursquare está separando la lista de Tips de la de To-Dos en los clientes para móviles, y le está dando más protagonismo a esta última.
Ananda K. Nunez

5 puntos que debes conocer sobre las Redes Sociales en México - 0 views

blog.ogilvypr.com/...xico-5-things-you-need-to-know

socialmedia redes sociales mexico smcmx smcmxturismo

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    post en inglés
Ananda K. Nunez

Evan Williams on Twitter at TED Conference - 0 views

www.ted.com/473

twitter socialmedia smcmx smcmxturismo

shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Video - El fundador de twitter da una charla en TED.
Ananda K. Nunez

La influencia de los usuarios de Twitter sobre la reputación de las marcas - 0 views

www.rosauraochoa.com/...uencia-de-los-usuarios-de.html

twitter marcas socialmedia smcmx smcmxturismo

shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Estudio de ExactTarget da a conocer las razones por las que los usua<rios de twitter siguen a las marcas en este medio.
Ananda K. Nunez

52 verdades sobre las Redes Sociales - 0 views

dannybrown.me/...cool-facts-about-social-media

redes sociales socialmedia estadísticas smcmx smcmxturismo

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Estadísticas, hechos
Ananda K. Nunez

Medios Sociales para la promoción de destinos - 0 views

savannahnow.com/...twitter-lure-tourists-savannah

destinos tips socialmedia medios sociales savannah smcmx smcmxturismo turismo viajes

shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Savannah, Gergia, USA\n\nMelissa Yao, Vice-presidenta de Comunicación de Visit Savannah habla sobre la experiencia del destin en medios sociales, proporciona tips y da las razones para estar presente en estos medios. CASO MUY INTERESANTE!
Ananda K. Nunez

Social Media Grammar: The "Checkin" Conundrum - 0 views

ymidoingthis.com/...0%9Ccheckin%E2%80%9D-conundrum

socialmedia tips smcmx smcmxturismo

shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Las palabras desarrolladas por los medios sociales que surjen día con día le gana a las instancias encargadas de aprobar "nuevas" palabras para nuestra lengua. Este post aborda las referentes a geolocalización: checkin vs. check in.
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