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Jorge Acosta

bcg.perspectives - Digital's Impact on Lodging and Leisure Brands - 0 views

www.bcgperspectives.com/...pact_on_lodging_leisure_brands

bcgPerspectives BCG travel leisure lodging digital marketing trends brand business socialmedia

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Like many industries, lodging and leisure is undergoing a digitally driven transformation that is changing how travelers shop for hotels, resorts, and cruises-and the nature of the relationship between brand and consumer. Those companies that can combine strong brands rooted in attractive products with comprehensive digital strategies have the opportunity to build enduring customer relationships. Those that fail to do so risk becoming commodities in the marketplace, with inevitable pressure on margins and profits."
Ananda K. Nunez

Gogobot Leverages Social To Enhance Travel - 1 views

blogs.forrester.com/...rages_social_to_enhance_travel

travel startup gogobot socialmedia

shared by Ananda K. Nunez on 15 Nov 10 - No Cached
  • Forrester Blogs › Marketing & Strategy › eBusiness & Channel Strategy Professionals › Henry Harteveldt Gogobot Leverages Social To Enhance Travel Posted by Henry Harteveldt on November 15, 2010 Blog post info and actions 0 Recommendations Print Email 0 comments Blog post body tweetmeme_url = 'http://blogs.forrester.com/henry_harteveldt/10-11-15-gogobot_leverages_social_to_enhance_travel'; Forrester estimates that in 2010, $80 billion of leisure and personal travel will be bought online
  • more than 7 in 10 online leisure travelers in the US use social media
  • she can choose to target her request to selected friends whose experiences or tastes may be more closely aligned to hers. A user can also ask the entire Gogobot community or her Facebook friends, since Gogobot can be integrated with the user’s Facebook account.
Jorge Acosta

Nueva política turística para recuperar la competitividad del sector y detona... - 2 views

imco.org.mx/...detonar-el-desarrollo-regional

IMCO InstitutoMexicanoparalaCompetitividad business tourism Mexico trends research competitiveness travel leisure socialmedia socialnetworks digital communications marketing destination

shared by Jorge Acosta on 03 Nov 13 - No Cached
  • Jorge Acosta on 03 Nov 13
     
    "A pesar de que México es el decimotercer país del mundo con mayor número de visitantes extranjeros y que cada año esta cifra aumenta, el sector se encuentra en retroceso. Aunque parezca paradójico, cada día obtenemos menos por cada peso que invertimos en turismo. Además, de acuerdo con las fuentes más especializadas en el tema, nuestro país ya no figura entre los mejores destinos a visitar."
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