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Forrester Blogs › Marketing & Strategy › eBusiness & Channel Strategy Professionals › Henry Harteveldt Gogobot Leverages Social To Enhance Travel Posted by Henry Harteveldt on November 15, 2010 Blog post info and actions 0 Recommendations Print Email 0 comments Blog post body tweetmeme_url = 'http://blogs.forrester.com/henry_harteveldt/10-11-15-gogobot_leverages_social_to_enhance_travel'; Forrester estimates that in 2010, $80 billion of leisure and personal travel will be bought online

more than 7 in 10 online leisure travelers in the US use social media

she can choose to target her request to selected friends whose experiences or tastes may be more closely aligned to hers. A user can also ask the entire Gogobot community or her Facebook friends, since Gogobot can be integrated with the user’s Facebook account.

Social Media will eventually become “media,” representative of an important chapter in its advancement and transformation.

Short Version Any tool or service that uses the internet to facilitate conversations. Long Version Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.

creating an iPhone/ Android promotional mobile app for your business which uses your Facebook or Twitter credentials is likely to gain good traction.

Socialytics

half of Tumblr’s 14 million daily posts are image-based

Tumblr — as well as being a platform — is also a community, allowing users to share content, interact with others and follow blogs that are relevant to their interests.

“I look at Tumblr as an ingredient in a bigger recipe,” he says. “Tumblr helps facilitate your search efforts, which in turn drives more traffic to your site. This helps give you an indirect return on investment. Tumblr can also help create another indirect return through engagement.”

November 17, 2010

only 36% of the CEOs at the world’s 50 largest companies are engaging via social media or their company websites.

28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies’ websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).