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Ananda K. Nunez

ROI no quiere decir "Retorno de Ignorancia" - 0 views

www.businessweek.com/...id20100630_904162.htm

ROI socialmedia hotel smcmx turismo SMCMXTurismo

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Brian Solís habla sobre las métricas de Social Media y el Retorno de Inversión.
Ananda K. Nunez

Cómo calcular el ROI de tu Campaña de Social Media - 0 views

mashable.com/...calculate-roi-social-media

social media socialmedia publicidad digital campaña ROI retorno de inversión

shared by Ananda K. Nunez on 06 Nov 10 - No Cached
  • According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return
  • unique visits, page views, followers, demographics, frequency, bounce rate, length of visit
  • Quantitative Metrics:
  • ...7 more annotations...
  • Qualitative Metrics:
  • ROI Metrics:
  • metrics that have an emotional component
  • percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website
  • Customer Lifetime Value
  • the amount of revenue a customer will bring to your company over the course of their lifetime with your brand.
  • Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale.
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