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Ananda K. Nunez

5 formas para que los Hoteles puedan orientar el revenue con Social Media - 0 views

www.hotelevolution.com/...ar-el-revenue-con-social-media

Social Media E-marketing Estrategia en redes sociales tips redes sociales

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Consejos para reforzar las estrategias de e-marketing orientadas a redes sociales (SMO), para poder destacarse entre la competencia.
Jorge Acosta

bcg.perspectives - The Digital Road to Earning Travelers' Trust - 0 views

www.bcgperspectives.com/...oad_to_earning_travelers_trust

bcgPerspectives BCG digital marketing travel tourism trends lodging socialmedia business trust

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Digital marketing in travel and tourism is quickly developing into much more than another e-commerce channel for companies to manage. Online and mobile interaction is becoming the most frequented and substantive interface between travel companies and consumers (other than the actual hotel, resort, airline, or cruise experience, of course)-and therefore a defining medium for travel brands."
Jorge Acosta

The trouble with travel distribution - McKinsey Quarterly - Transportation - Strategy &... - 0 views

www.mckinseyquarterly.com/..._with_travel_distribution_2932

McKinseyQuarterly business online socialmedia distribution emarketing ecommerce travel tourism

shared by Jorge Acosta on 16 Dec 12 - No Cached
  • Jorge Acosta on 16 Dec 12
     
    "It's among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel's next wave."
Ananda K. Nunez

Cómo calcular el ROI de tu Campaña de Social Media - 0 views

mashable.com/...calculate-roi-social-media

social media socialmedia publicidad digital campaña ROI retorno de inversión

shared by Ananda K. Nunez on 06 Nov 10 - No Cached
  • According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return
  • unique visits, page views, followers, demographics, frequency, bounce rate, length of visit
  • Quantitative Metrics:
  • ...7 more annotations...
  • Qualitative Metrics:
  • ROI Metrics:
  • metrics that have an emotional component
  • percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website
  • Customer Lifetime Value
  • the amount of revenue a customer will bring to your company over the course of their lifetime with your brand.
  • Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale.
Ananda K. Nunez

Gogobot Leverages Social To Enhance Travel - 1 views

blogs.forrester.com/...rages_social_to_enhance_travel

travel startup gogobot socialmedia

shared by Ananda K. Nunez on 15 Nov 10 - No Cached
  • Forrester Blogs › Marketing & Strategy › eBusiness & Channel Strategy Professionals › Henry Harteveldt Gogobot Leverages Social To Enhance Travel Posted by Henry Harteveldt on November 15, 2010 Blog post info and actions 0 Recommendations Print Email 0 comments Blog post body tweetmeme_url = 'http://blogs.forrester.com/henry_harteveldt/10-11-15-gogobot_leverages_social_to_enhance_travel'; Forrester estimates that in 2010, $80 billion of leisure and personal travel will be bought online
  • more than 7 in 10 online leisure travelers in the US use social media
  • she can choose to target her request to selected friends whose experiences or tastes may be more closely aligned to hers. A user can also ask the entire Gogobot community or her Facebook friends, since Gogobot can be integrated with the user’s Facebook account.
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