bcg.perspectives - The Digital Road to Earning Travelers' Trust - 0 views
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Jorge Acosta on 15 Feb 13"Digital marketing in travel and tourism is quickly developing into much more than another e-commerce channel for companies to manage. Online and mobile interaction is becoming the most frequented and substantive interface between travel companies and consumers (other than the actual hotel, resort, airline, or cruise experience, of course)-and therefore a defining medium for travel brands."
