Group items tagged

VenueSeen is a new company that allows companies to use Instagram for advertising campaigns. The tool aggregates photos that have been labeled with  specific hashtag and brings [the Instagram user] to the company's campaign page.  Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company may have put in place. Price for a campaign can range from under $1000/month to tens of thousands depending on the scope and reach of the project.

Twitter posted this "Best Practices for journalists" on their blog. Twitter wasn't 'meant' or built to be a tool for professional communicators but has obviously been used as such since its creation. I just found it really interesting that the tool is telling the storyteller how to do his/her job. I wonder why Twitter as an organization felt the need to post this best practices for journalists. What is the communication strategy here? Do they hope to change Twitter practices? Bring in more would-be journalists on the site? They even include quantitative research and examples to support their recommendations!

When you're evaluating a brand name, it can help to visualize it in a variety of settings. Catchword's Name Visualizer is a free tool that allows you to contextualize name candidates in six real-world scenarios, from a business card to an advertising billboard. This site builds on this week's discussion on virtual team work and also relates to our Visual and Document Design course. We can now have the ability to connect virtually using visual applications. Brand creators can decide on an effective brand name and brand placement for their products or services through virtual applications.

Thank you for sharing this! I was able to fix the issue I had with adding the Diigolet to my toolbar.

This an interesting article to follow up my groups presentation this morning on Communication and Organization. We addressed so barriers for remote workers and this piece brings up some interesting advantages to being a remote worker. The use of tools section is particularly relevant to our in-class activity as well.

Article that discusses how social media sites like Facebook and Twitter may not be effective for certain businesses that are more successful with traditional marketing tools.

I figured this would interest most people in our class. "As Election Day nears, Twitter's new "Political Engagement Map" lets users see where people are most interested about specific issues -- at least as measured by tweeting patterns."

Interesting article in relation to our discussion of technological determinism - are we shaping the tools or are they shaping us?

In light of our conversation about Prezi last class, here is an article that suggests Prezi is more than just a presentation tool, but rather can be used by businesses to advertise their services, or introduce their products on their websites. You can even develop a website entirely in Prezi by first creating the Prezi and then linking to it with an iframe tag.

An interesting site focusing on the evolution of visual communication. The author takes you through communication via rocks and caves, the printing press, the computer etc...It's an interesting read as it allows us to thoroughly understand how communication tools progressed at the speed of light since the Latin typographic system. 

The CEO of Pinterest explains the tools they used to grow the site.

After reading some of the articles for this week this article seemed relevant as it looks at the effects our mobile technology and the need to be always connected is starting to have on consumers.

This is an article that applies some rhetorical tools in a leadership context. It explores things like: -Threats or consequences -Passion, pathos -Humor, wit -Imperfection -Surprise -Wonder

A designer tool for creating color combinations that work together well. Not educational, but VERY useful.

Discusses the dominance of Facebook as the primary social networking site and as an important marketing tool for brands and companies.

In my previous job, we used virtual conferencing on a daily basis. As a media communications company, we were seeking the best conferencing software out there, and we finally found it: Open-tok (tokbox) Please check this page out as it may change your virtual communication lives in your work or home environments! Details: "This is a unique video conferencing service that lets your audience (up to 200 people per conference) send you video questions, really making your virtual conference feel like a face-to-face one. Video questions can be sent in advance of the meeting, so presenters can review them and decide if they want to make the video public. Presenters can also put meeting participants on screen and move them off at any time."

This is a great blog from HBR that explores the importance of change readiness (implies that change is always present) as opposed to change management (implies change is new and needs to be managed) and which communication tools can support change.

A more informal post, but quite a handy tool for those who share in my issue of computer related ineptitude! Some great tips to keep your computer experience smooth and comfortable. 

Guess what? According to this article, "among CEOs of the world's Fortune 500 companies, a mere 20 have Twitter accounts." This article explores the business case of social media, beyond just a soft PR tool. P.s. If you're not familiar with it yet, Fast Company is an incredible website. I highly encourage you to poke around. I gets tons of great info/inspiration/new ideas from this site. Hope you enjoy!

.A very topical article for next week's class in "The Virtual Organization" regarding the changing workplace due to digital technologies.Suprisingly, this article reveals that only 20 of the world fortune 500 companies have twitter accounts. Enjoy. 

Just a quick piece about a survey that found one in five consumers have used social media to get a customer service response in the past year. Worth noting from the study is that only 54 per cent of consumers tell others about good experiences. I found that surprisingly high? Also, check out the link in the article to Dell's guide to social commenting and managing online conversations -- http://www.mediabistro.com/alltwitter/files/2012/05/dell-social-media-tips.png