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When you're evaluating a brand name, it can help to visualize it in a variety of settings. Catchword's Name Visualizer is a free tool that allows you to contextualize name candidates in six real-world scenarios, from a business card to an advertising billboard. This site builds on this week's discussion on virtual team work and also relates to our Visual and Document Design course. We can now have the ability to connect virtually using visual applications. Brand creators can decide on an effective brand name and brand placement for their products or services through virtual applications.

To follow up on the topic of branding that was discussed during yesterday's mashup, here's a look at how certain big brands have taken advantage of branding using Facebook features.

As more people turn to brands on Facebook, it's important to know why they do-or don't-click "like." Consider these new findings. I find this surprising. Maybe because I don't "like" brands on Facebook to avoid a cluttered page and newsfeed. Personally, seeing a brand's post all the time would turn me away from the brand. I'm not sure why, but I still seem to have this mentality that Facebook brand pages aren't as "legit". But that's just me. Check out the infographic.

The Obama tweet mentioned below, got me thinking about social brands. This article elaborates on the concept and provides three ways companies can tell a social brand story. It addresses this key question "How can brands continue to inspire, stay relevant, and excel in this socially charged ecosystem?"

Talks about ways to build your personal brand. 

Interview with Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners as part of "The Brand New Series" operated by Think with Google. Interesting comments on struggle of meaningful corporate communication with digital media from a industry insider. The Think with Google is certainly worth poking around on for a few minutes

VenueSeen is a new company that allows companies to use Instagram for advertising campaigns. The tool aggregates photos that have been labeled with  specific hashtag and brings [the Instagram user] to the company's campaign page.  Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company may have put in place. Price for a campaign can range from under $1000/month to tens of thousands depending on the scope and reach of the project.

I'm starting to explore topics for my MRP (though a decision is very far off) and one topic I'm thinking about exploring is the role of organizational storytelling or folklore in the org.'s communications. Although from a branding perpective, this is an interesting read on the topic.

I'm sure we'll all getting a bit tired of the social media analysis of the election. But this is an interesting read looking at Obama's "Four more years." tweet.

An article about what julius ceasar could teach us about leadership and social media. Interesting as we look at building our "personal brands" 

An interesting read on how organization's can take an emotional approach to marketing on LinkedIn (and other social media platforms).

This is really interesting article following the ways in which Lady Gaga has capitalized on using social media to promote her brand - especially now that she has her own social networking site for her fans that launched earlier this summer. I don't consider myself an avid fan of hers, but I'm really impressed with the way she uses social media to interact and connect with her fans; which is basically the only reason why I follow her on Twitter.

I think this is a new aspect in the reporter/journalist vs. citizen journalist debate. Really interesting how there is already a policy in place regarding live-tweeting from the athletic department at the University of Washington. "Social media has irreversibly altered the media landscape, and the power relationship between big content brands, individual reporters and fans. But the major money makers - ad-rich TV and radio, in particular - will always, or at least for the foreseeable future, remain in the control of the powerful. So it's best for them to lay off the micromanaging, and accept some bit of change."

In light of our discussion on micro-blogs this week and the different models of public relations, I thought this addition of the "reply" to Facebook comments was an interesting development in terms of user-generated content and feedback to brands. It will be interesting to see whether their "experiment" is actually successful.

Discusses the dominance of Facebook as the primary social networking site and as an important marketing tool for brands and companies.

Watch this beautiful video of Nuit Blanche 2012. It makes me regret not going this year. This got me thinking about video as a medium to build brand value. How could Nuit Blanche use this video (or video in general) to capture the imagination of Torontonians and get more people out on the street and enjoy this event?

A new feature on Facebook that is interesting, will it change the way you use Facebook or is this just another incremental change that will have no long term impact?

Related to today's seminar, Wal Mart seems to be one of the top companies using social media in an innovative and successful way.

Janice mentioned how much she disliked comic sans. This is a great illustration of how much a font can change the entire feeling of a brand and logo.

Just a quick piece about a survey that found one in five consumers have used social media to get a customer service response in the past year. Worth noting from the study is that only 54 per cent of consumers tell others about good experiences. I found that surprisingly high? Also, check out the link in the article to Dell's guide to social commenting and managing online conversations -- http://www.mediabistro.com/alltwitter/files/2012/05/dell-social-media-tips.png