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VenueSeen is a new company that allows companies to use Instagram for advertising campaigns. The tool aggregates photos that have been labeled with  specific hashtag and brings [the Instagram user] to the company's campaign page.  Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company may have put in place. Price for a campaign can range from under $1000/month to tens of thousands depending on the scope and reach of the project.

"We just made history." That Nov. 5, 2008 tweet from the campaign of Barack Obama capped off the first presidential election of the social media age. Four years earlier, Howard Dean had begun to reveal the power of the Internet for fundraising and organizing in his losing effort, but it was the 2008 Obama campaign that really demonstrated social media's power to be transformative of the political process. And yet, social media as we know it today was in its infancy.

About defending our right to free content as governments (such as germany's) threaten to start charging for snippets of searches on the web. 

I think is really interesting when we look at the ways we communicate health causes and programs. Movember has turned into a really "sexy" cause as is support for a lot of other campaigns.