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James Hodgins

When the readers become writers what do the writers become? | Creativity_Unbound - 0 views

edwardboches.com/hen-the-readers-become-writers

socialmedia strategy presentation

shared by James Hodgins on 11 Feb 11 - No Cached
  • James Hodgins on 11 Feb 11
     
    Fantastic presentation that includes many strong social media strategies
Tara Lennon

Thoughts on Customer Loyalty & Monopolies - Customer Insights | Cvent Survey - 0 views

survey.cvent.com/...thoughts-on-customer-loyalty

LP&L

shared by Tara Lennon on 11 Feb 11 - No Cached
  • Tara Lennon on 11 Feb 11
     
    Should a monopoly care about customer loyalty? Satisfaction measurements should not be based on a few comments found in the media.
James Hodgins

Facebook Now Has 149M Active Users In The U.S.; 70 Percent Log On Daily - 0 views

techcrunch.com/...he-u-s-70-percent-log-on-daily

facebook stats

shared by James Hodgins on 10 Feb 11 - No Cached
  • 149 million Americans now actively use the social network (as of 2009, the network had 100 million active users in the U.S.). And 70 percent of these active users in the U.S. log on to the social network daily.
James Hodgins

HOW TO: Design & Program a Facebook Landing Page for Your Business - 0 views

mashable.com/...design-facebook-landing-page

facebook Design program how_to

shared by James Hodgins on 04 Feb 11 - No Cached
  • James Hodgins on 04 Feb 11
     
    MUST READ!
James Hodgins

Buffalo Wild Wings Gets Interactive With SCVNGR Promo - 0 views

mashable.com/...scvngr-buffalo-wild-wings

restaurant location examples

shared by James Hodgins on 03 Feb 11 - No Cached
  • ike snapping a photo with a fan of an opposing team, earn fans points that go toward winning the grand prize of a trip to see the NBA finals with Scottie Pippen, formerly of the Chicago Bulls.
James Hodgins

Social Media Has Scorching Impact On Small Biz - Forbes.com - 0 views

www.forbes.com/...weeksmb-growth-lessons-10.html

socialmedia stats small_business facebook

shared by James Hodgins on 25 Jan 11 - No Cached
  • Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.
  • although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses
  • 46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts
  • ...2 more annotations...
  • 60% have reported a positive impact on their businesses shows [SMBs] are becoming increasingly receptive to the benefits.
  • The majority of small businesses--68%--use social media for networking, 63% tap these sites to attract new customers and 61% leverage social media to increase brand awareness
James Hodgins

Foursquare's Rise to 6 Million Users [INFOGRAPHIC] - 1 views

mashable.com/...ursquare-6-million-infographic

location mobile stats infographic

shared by James Hodgins on 24 Jan 11 - No Cached
  • 381,576,30 checkins were made in 2010. A checkin has been made in every single country in the world, plus space. North Korea was the last country to check in. The Rally to Restore Sanity on October 30 was the biggest event of the year, with 30,525 checkins made in Washington, D.C. that day. Food venues were the most popular checkin category in 2010; campuses were the least. MTV, Bravo, the History Channel, Zagat and VH1 were the most popular brand pages.
James Hodgins

Consumers slow to respond to location-based marketing: study - Mobile Marketer - Research - 0 views

www.mobilemarketer.com/...8773.html

mobile location stats

shared by James Hodgins on 19 Jan 11 - No Cached
  • Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.
  • Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).
  • Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).
  • ...1 more annotation...
  • 9 percent of respondents use location-based services to get coupons or special offers. Just 2 percent use them to win prizes or enter raffles.
James Hodgins

The Art of the Checkin: From Location to Content to Brand - 3 views

mashable.com/...art-of-checkin

location mobile stats strategy

shared by James Hodgins on 04 Jan 11 - No Cached
  • There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
  • James Hodgins on 04 Jan 11
     
    There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
  • Tara Lennon on 05 Jan 11
     
    "Serendipity" covers so many motives! I've begun to even analyze why NOT to check-in... do you really want people to know where you are and what you're doing all the time? Why not? Anti-social behavior, guilt, shame, embarrassment, secrecy, etc. come to mind. Will location checkin get specific to notifiy certain friends on your list but not all? Can you do that already?
James Hodgins

Why Chocolate Companies Are So Sweet on Social Media - 0 views

mashable.com/...chocolate-social-media

socialmedia retail strategy small_business

shared by James Hodgins on 03 Jan 11 - No Cached
  • Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  
  • Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.
  • Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.
  • James Hodgins on 03 Jan 11
     
    Some good ideas highlighted for small businesses and retail clients.
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