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Contents contributed and discussions participated by Mathieu Plourde

Mathieu Plourde

Google's 'Project Glass' Augmented Reality Glasses Are Real And In Testing - 0 views

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    After weeks of speculation and rumors, Google has officially pulled back the curtain on what they have come to call Project Glass - a pair of augmented reality glasses that seek to provide users real-time information right in front of their eyes.
Mathieu Plourde

How to Track Your Website's Content on Pinterest - 0 views

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    In order to track what is being pinned from your site, and to engage with those pins further, try funneling that Pinterest content into a handy RSS feed.
Mathieu Plourde

"Overexposed" - 0 views

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    GRAND PRIZE WINNER of the 2010 Trend Micro Internet Safety Video Competition
Mathieu Plourde

Google Wallet - 0 views

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    A smart, virtual wallet for in-store and online shopping.
Mathieu Plourde

Digital Skills Can Be Quickly Acquired - 0 views

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    "They are essential skills that are needed to operate in the world and in the workplace," she said. "And people will either need to learn through formal training or through their networks or they will feel increasingly left out."
Mathieu Plourde

10 Little Known Social Media Tools You Should Be Using -- Now - 0 views

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    "And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do? To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective."
Mathieu Plourde

Information Overload? YOUR Blueprint for Turning Information into Action - 0 views

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    "It's the cornerstone of any successful Internet business. We all need information to learn what techniques are currently working. Without it; you'll get left behind."
Mathieu Plourde

Grow Your Google+ Business Page with the Power of Sharing - 0 views

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    In social media, sharing means reposting the content of others (always with a clear link back to them!) or recommending others to your followers. It's no secret that one of the keys to success in building a good following on social media is good sharing skills.
Mathieu Plourde

How to Follow London Fashion Week Via iPhone, Social Media and Web - 0 views

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    "London Fashion Week kicked off Friday - and fortunately for those of us outside the ropes at Somerset House, brands and media are making the week more accessible than ever before."
Mathieu Plourde

Wearable Android Google Goggles Will Debut in 2012 for Under $600 - 0 views

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    "Since Seth Weintraub of 9 to 5 Google first leaked news of "Google Glasses" in December, a steady trickle of information on the top secret project has been filtering out."
Mathieu Plourde

Why You Can't Compare Google+ User Figures To Facebook & Twitter - 0 views

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    "Google announced that Google+ has 40 million users today. Woo-hoo! That's nearly half what Twitter claims, right? And while it's below Facebook's 800 million, Google's getting there, right? Wrong. The number simply can't be compared to Facebook and Twitter."
Mathieu Plourde

Social networking 'utopia' isn't coming - 0 views

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    "How many real connections do Twitter users have? Not just silent following, not retweeting, not a stray @ message to someone, but a real back-and-forth conversation. How many people can you maintain that kind of contact with online before you get overwhelmed? The answer, on average, was roughly 150."
Mathieu Plourde

Why Pinterest Is So Addictive - 0 views

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    "Pinterest is a place where we can demonstrate: 'If it weren't for all those mundane things that I do that I post on Facebook, this is what I would be doing and consuming. Here is my real self"
Mathieu Plourde

The Social Network Identity Crisis of 2012: Facebook vs Twitter vs Google+ - 0 views

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    "After the social networking sand settled with Facebook on top over the last half decade, the social behemoth seemed untouchable. Twitter, far behind in second place, wasn't a direct competitor for a while, since it focused on public conversation and Facebook mostly targeted private, friends-only conversations. Google+ entered the picture and managed to shake things up a bit, making both networks question their own identities, adding new features left and right to try to be everything to everyone. Here we are, at the Social Network Identity Crisis of 2012, and it isn't pretty."
Mathieu Plourde

Facebook vs Twitter vs Google Plus for Small Businesses - 0 views

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    "What works for one business might not work for another, and Facebook, Google Plus, and Twitter each have their pros and cons. As a result, many businesses create pages on all three sites, thinking that "more is better". However, I don't think that's always advisable, especially for small businesses. This is primarily because many businesses tend to create and then abandon their social media profiles."
Mathieu Plourde

Beyond Tools, Marketers Must Focus on Content - 0 views

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    Our industry is afflicted with shiny object syndrome, a focus on the new tools, without thinking about the content that will drive it. As we mature and the tools make it easier to share information, companies need to be extra sensitive to the content that will be shared, both that's created by the brand, and the customer.
Mathieu Plourde

Why QR Codes Won't Last - 0 views

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    "Enter mobile visual search (MVS). With MVS, you simply point at a product or logo and shoot a picture with your smartphone's built-in camera. Within seconds, the MVS application will provide product or company information, or even the option to make a purchase right then and there on your mobile device. "
Mathieu Plourde

Social Business: We're Just Getting Started - 0 views

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    I was talking with industry peer Michael Brito (former Intel and now at Edelman) about the maturity of the space at Cisco's social media week yesterday, and we both agree this space is just heating up.
Mathieu Plourde

Valentine's Day augmented reality - 0 views

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    If you've passed through Waterloo station today, the likelihood is that you've already spotted the giant M&S Valentine's Day billboard. Hopefully, you will have experienced Katya - the model on the billboard - come to life by downloading a Smartphone app called 'Aurasma Lite', and received a little extra Valentine's Day inspiration whilst making your commute!
Mathieu Plourde

A Day Made of Glass... Made possible by Corning - 0 views

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    "Watch "A Day Made of Glass" and take a look at Corning's vision for the future with specialty glass at the heart of it."
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