Contents contributed and discussions participated by Mathieu Plourde - Multimedia-Fashion

Creating a city guide for friends with PlaceWhisper - 0 views

digitalflapjack.com/...cityguide

PlaceWhisper city guide mobile smartphone geography location

shared by Mathieu Plourde on 10 Oct 11 - No Cached

Mathieu Plourde on 10 Oct 11

PlaceWhisper is designed to be a platform that puts you in control of creating your own located content experiences to share with others. There's a huge range of possibilities for what you could create, and over the next couple of weeks we're going to take a look at some examples of what you could create and share with your friends and the world using PlaceWhisper. First up - a personal guide to where you live.

<div class="cArrow"> </div><div class="cContentInner">PlaceWhisper is designed to be a platform that puts you in control of creating your own located content experiences to share with others. There's a huge range of possibilities for what you could create, and over the next couple of weeks we're going to take a look at some examples of what you could create and share with your friends and the world using PlaceWhisper. First up - a personal guide to where you live.</div>

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8 Characteristics of Effective Social Media Campaigns - 0 views

www.searchenginepeople.com/...ve-social-media-campaigns.html

socialmedia Business marketing metrics

shared by Mathieu Plourde on 28 Sep 11 - No Cached

Mathieu Plourde on 28 Sep 11

"Social media can be a great way of increasing brand awareness, customer engagement and long term loyalty and generating a short term boost in sales, but it's also a potential minefield and in the worst case, a bottomless pit into which you endlessly shovel money with nothing much to show for it."

<div class="cArrow"> </div><div class="cContentInner">"Social media can be a great way of increasing brand awareness, customer engagement and long term loyalty and generating a short term boost in sales, but it's also a potential minefield and in the worst case, a bottomless pit into which you endlessly shovel money with nothing much to show for it."</div>

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What is the Value of Your Social Media Assets and is it Worth Measuring? - 0 views

www.jeffbullas.com/...sets-and-is-it-worth-measuring

socialmedia Business marketing branding technology metrics

shared by Mathieu Plourde on 27 Sep 11 - No Cached

Mathieu Plourde on 27 Sep 11

"Companies and organisations in their marketing audit should be assigning value to their social online properties and here is a core concept and some ideas to consider."

<div class="cArrow"> </div><div class="cContentInner">"Companies and organisations in their marketing audit should be assigning value to their social online properties and here is a core concept and some ideas to consider."</div>

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Levi Strauss And Social Media: A Perfect Fit - 0 views

informationweek.com/...231600955

socialmedia Business marketing branding technology LeviStrauss clothing fashion

shared by Mathieu Plourde on 27 Sep 11 - No Cached

Mathieu Plourde on 27 Sep 11

"Levi Strauss's partnership with Facebook has translated into brand value. Over the past Thanksgiving holiday weekend, more than half of all visitor traffic to levi.com came from the company's Facebook page, which now gets more than 1 million visits every month. Today, it has more than 6.2 million "Likes" or followers on its Facebook page, Peck says, adding: "We understand the power and influence that friends and family can have." "

<div class="cArrow"> </div><div class="cContentInner">"Levi Strauss's partnership with Facebook has translated into brand value. Over the past Thanksgiving holiday weekend, more than half of all visitor traffic to levi.com came from the company's Facebook page, which now gets more than 1 million visits every month. Today, it has more than 6.2 million "Likes" or followers on its Facebook page, Peck says, adding: "We understand the power and influence that friends and family can have." "</div>

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Forget the Klout Score! What's Your Social Zoom Factor? - 0 views

www.pammarketingnut.com/...-whats-your-social-zoom-factor

ZoomFactor Klout socialmedia influence marketing metrics

shared by Mathieu Plourde on 25 Sep 11 - No Cached

Mathieu Plourde on 25 Sep 11

"So what does matter? What should you be measuring? How do you establish influence without focusing on the influence numbers? Ask yourself this one question… "Are you relevant to your audience?""

<div class="cArrow"> </div><div class="cContentInner">"So what does matter? What should you be measuring? How do you establish influence without focusing on the influence numbers? Ask yourself this one question… "Are you relevant to your audience?""</div>

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The Most Influential Designers At Fashion Week - 0 views

www.forbes.com/...tial-designers-at-fashion-week

socialmedia marketing Business fashion Klout branding

shared by Mathieu Plourde on 16 Sep 11 - No Cached

Mathieu Plourde on 16 Sep 11

Social media efforts are in full swing, too-they have been for the past month. But is all the chatter effective? Does it matter how many people you reach if you don't reach the right people?

<div class="cArrow"> </div><div class="cContentInner">Social media efforts are in full swing, too-they have been for the past month. But is all the chatter effective? Does it matter how many people you reach if you don't reach the right people?</div>

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Ten types of social media complaints - 1 views

www.bizcommunity.com/...64002.html

socialmedia complaints branding awareness marketing Business

shared by Mathieu Plourde on 14 Sep 11 - No Cached

Mathieu Plourde on 14 Sep 11

"Before preparing to tackle the wide array of topics, questions and issues that your customers will pose, it's important for the social media team to understand the different types of complaints and work out how to respond to each."

<div class="cArrow"> </div><div class="cContentInner">"Before preparing to tackle the wide array of topics, questions and issues that your customers will pose, it's important for the social media team to understand the different types of complaints and work out how to respond to each."</div>

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ifttt - 1 views

ifttt.com

process tool web2.0 socialmedia productivity ifttt automation

shared by Mathieu Plourde on 13 Sep 11 - No Cached

Mathieu Plourde on 13 Sep 11

"If This Then That" Put the internet to work for you.

<div class="cArrow"> </div><div class="cContentInner">"If This Then That" Put the internet to work for you.</div>

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Using Social Media for Fashion (Mathieu's preso) - 1 views

sites.udel.edu/...sm-fashion

socialmedia technology presentation branding persona

shared by Mathieu Plourde on 13 Sep 11 - No Cached

Mathieu Plourde on 13 Sep 11

This semester, I have been asked to be a guest speaker in the "FASH325 Multimedia Fashion Presentations" course, one section taught by Sharron Lennon and the other by Brenda Shaffer. This post is a placeholder for materials and links related to this special appearance, that, I hope, can be of general interest to readers of this blog.

<div class="cArrow"> </div><div class="cContentInner">This semester, I have been asked to be a guest speaker in the "FASH325 Multimedia Fashion Presentations" course, one section taught by Sharron Lennon and the other by Brenda Shaffer. This post is a placeholder for materials and links related to this special appearance, that, I hope, can be of general interest to readers of this blog.</div>

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Mathieu Plourde on 13 Sep 11

Home base for Mathieu's presentation. Slides and links.

<div class="cArrow"> </div><div class="cContentInner">Home base for Mathieu's presentation. Slides and links.</div>

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The Unspoken Rules of Online Etiquette - 0 views

www.ricardobueno.com/online-etiquette

etiquette rules socialmedia Netiquette potentialpost marketing

shared by Mathieu Plourde on 12 Sep 11 - No Cached

Mathieu Plourde on 12 Sep 11

"When you're new to someone's home, you conduct yourself in a respectable manner. If you see that people take their shoes off before going upstairs, you ask if you should take your shoes off (at least I do). You basically conduct yourself in a way that's respectful of the other person's space."

<div class="cArrow"> </div><div class="cContentInner">"When you're new to someone's home, you conduct yourself in a respectable manner. If you see that people take their shoes off before going upstairs, you ask if you should take your shoes off (at least I do). You basically conduct yourself in a way that's respectful of the other person's space."</div>

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15 Case Studies to Get Your Client On Board With Social Media - 1 views

mashable.com/...social-media-case-studies

socialmedia PEMCI2011 Business technology CaseStudy

shared by Mathieu Plourde on 30 Aug 11 - No Cached

Mathieu Plourde on 30 Aug 11

"Think of these interactions the next time you confront a reluctant client. Instead of touting Twitter in general, instead emphasize the importance of reaching new and savvy stakeholders using the platform. Instead of evangelizing for a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity."

<div class="cArrow"> </div><div class="cContentInner">"Think of these interactions the next time you confront a reluctant client. Instead of touting Twitter in general, instead emphasize the importance of reaching new and savvy stakeholders using the platform. Instead of evangelizing for a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity."</div>

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Tesco: Homeplus Subway Virtual Store - 1 views

www.youtube.com/watch

Korea qrcode shopping mobile Business socialmedia geotagging location retail

shared by Mathieu Plourde on 27 Jun 11 - No Cached

Mathieu Plourde on 27 Jun 11

Virtual shopping with qrcodes.

<div class="cArrow"> </div><div class="cContentInner">Virtual shopping with qrcodes.</div>

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Making your Corporate Website Relevant - 2 views

www.slideshare.net/...our-corporate-website-relevant

website design socialmedia branding PEMCI2010 marketing JeremiahOwyang

shared by Mathieu Plourde on 28 Apr 11 - Cached

Mathieu Plourde on 28 Apr 11

Slides by Jeremiah Owyang about the integration of the corporate website and social media.

<div class="cArrow"> </div><div class="cContentInner">Slides by Jeremiah Owyang about the integration of the corporate website and social media.</div>

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Delivering Happiness: A Path to Profits, Passion, and Purpose - 4 views

www.amazon.com/...0446563048

Zappos shoes retail Business online book

shared by Mathieu Plourde on 27 Apr 11 - No Cached

Mathieu Plourde on 27 Apr 11

The story of Zappos.

<div class="cArrow"> </div><div class="cContentInner">The story of Zappos.</div>

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Zappos.com - 1 views

www.zappos.com

Zappos shoes retail Business online

shared by Mathieu Plourde on 27 Apr 11 - Cached

Mathieu Plourde on 27 Apr 11

What happens when consumers don't go to the store anymore? Zappos is a good example to analyze!

<div class="cArrow"> </div><div class="cContentInner">What happens when consumers don't go to the store anymore? Zappos is a good example to analyze!</div>

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Texas innovative QR codes - 1 views

www.qrme.co.uk/...texas-innovative-qr-codes.html

QR qrcode geotagging location Texas Manor award innovation

shared by Mathieu Plourde on 27 Apr 11 - Cached

Mathieu Plourde on 27 Apr 11

"Manor SmartCode project placed City of Manor SmartTour QR Codes around the City. The City Secretary for City of Manor explained to QRMe that QR codes have been placed on historical markers, old buildings, The city hall, parks, city vehicles, business cards and other items of interest."

<div class="cArrow"> </div><div class="cContentInner">"Manor SmartCode project placed City of Manor SmartTour QR Codes around the City. The City Secretary for City of Manor explained to QRMe that QR codes have been placed on historical markers, old buildings, The city hall, parks, city vehicles, business cards and other items of interest."</div>

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QR Codes - 1 views

webforms.ats.udel.edu/655

UAPP689 qrcode location geotagging smartphone

shared by Mathieu Plourde on 27 Apr 11 - No Cached

Mathieu Plourde on 27 Apr 11

QR codes are two dimensional "quick response" codes that can be easily read by mobile devices like smartphones and camera-enabled media players.

<div class="cArrow"> </div><div class="cContentInner">QR codes are two dimensional "quick response" codes that can be easily read by mobile devices like smartphones and camera-enabled media players.</div>

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The Razorfashion Retail Experience - Razorfish + Emerging Experiences - 3 views

emergingexperiences.com/...razorfashion-retail-experience

Razorfashion fashion shopping business UX 3D technology touch socialmedia

shared by Mathieu Plourde on 27 Apr 11 - Cached

Mathieu Plourde on 27 Apr 11

Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.

<div class="cArrow"> </div><div class="cContentInner">Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.</div>

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Mathieu Plourde on 28 Apr 11

I'll check it out.

<div class="cArrow"> </div><div class="cContentInner">I'll check it out.</div>

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Mathieu Plourde on 28 Apr 11

They have a portfolio section on their website. A lot of stuff is proof-of-concept or small-scale right now from a quick look. http://emergingexperiences.com/portfolio

<div class="cArrow"> </div><div class="cContentInner">They have a portfolio section on their website. A lot of stuff is proof-of-concept or small-scale right now from a quick look. <a href="http://emergingexperiences.com/portfolio" rel="nofollow" target="_blank">http://emergingexperiences.com/portfolio</a></div>

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