"In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook - based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook and Pinterest to create trend catalogues that could be monetized through affiliate payments. Speaking about the Facebook Trend Reports, as they've been branded, chief revenue officer Kevin O'Malley for ELLE, says the first step of the experiment is to see whether it works without affiliate monetization;"

Pepsi and Coke are among a multitude of companies buying into social media's ability to strengthen their brands. Consumers are 55% more likely to recall ads that include social-media components than non-social ads, according to a 2011 Nielsen survey.

There are several keyboard combinations that can be used to take screenshots in Mac OS X. The SystemUIServer process handles these commands.

Screenshot and screencast software from TechSmith.

"The interviewer pulled up the web page for Klout.com-a service that purports to measure users' online influence on a scale from 1 to 100-and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. "He cut the interview short pretty soon after that," Fiorella says. Later he learned that he'd been eliminated as a candidate specifically because his Klout score was too low. "They hired a guy whose score was 67.""

List of tools used to support online conversations.

Free Screen Sharing and Online Meetings

Photoshop is a popular topic of discussion here in Fashion + Beauty, and I know that some readers grow tired of hearing about it. We should just assume that all ads and fashion spreads are altered to some degree, right?

The volume of information being created is growing faster than your software is able to sort it out. As a result, you're often unable to determine the difference between a fake LinkedIn friend request, and a picture from your best friend in college of his new baby. Even with good metadata, it's still all "data"--whether raw unfiltered, or tagged and sourced, it's all treated like another input to your digital inbox. Curation is the act of individuals with a passion for a content area to find, contextualize, and organize information. Curators provide a consistent update regarding what's interesting, happening, and cool in their focus.

To help readers find new books, Goodreads works with an algorithm much like Facebook's news feed. It is what powers the site's book recommendation engine, which is based around ratings, what's on a reader's virtual bookshelf and what readers with similar tastes have recommended.

For the last two weeks, I've been engaged in a very interesting experiment. Five faculty members from the Fashion and Apparel department have agreed to explore social media for personal productivity, professional development, curriculum redesign, and program promotion.

Thanks Martha. I think you're right that students need to be exposed earlier to this, but I also think that we could chunk the session up in little parts, where I wouldn't necessarily need to be directly involved.

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.

Patti Hart, CEO of International Game Technology, says that all too often, executives try to avoid making mistakes. That is a mistake.

"13 Steps to Building Connections on Pinterest"

After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sound familiar? Welcome to the Law of Shitty Clickthroughs: Over time, all marketing strategies result in shitty clickthrough rates.

This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.

Content used for Mathieu's presentation in Brenda's class, Spring 2012.

"Awkward, but not as awkward as a search for bi-coloured socks that uncovers image upon image of bi-curious tweens, which means you probably landed on the online home of American Apparel, purveyors of quality bodysuits and ads that are born to be banned. The most recent example of which happened on Wednesday, when the ASA declared the company's latest marketing to be exploitative and that it inappropriately sexualised young women."

The rise of the social Web has led to a fundamental shift in the way businesses of all sizes engage with their customers. Rather than focusing on "touch points" during the marketing and sales process, they're using social technologies to form meaningful, ongoing relationships that involve frequent online interactions, oftentimes through social channels.