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Mathieu Plourde

The Law of Shitty Clickthroughs - 1 views

andrewchenblog.com/...he-law-of-shitty-clickthroughs

marketing webdesign advertising consumer behavior

shared by Mathieu Plourde on 06 Apr 12 - No Cached
  • Mathieu Plourde on 06 Apr 12
     
    After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sound familiar? Welcome to the Law of Shitty Clickthroughs: Over time, all marketing strategies result in shitty clickthrough rates.
Mathieu Plourde

Social media marketing landscape complicated - 0 views

www.businessinsider.com/g-landscape-complicated-2012-5

marketing socialmedia visualization infographic

shared by Mathieu Plourde on 17 May 12 - No Cached
  • Mathieu Plourde on 17 May 12
     
    "Maybe here's the reason General Motors went "mental" and pulled its Facebook ad budget. Digital marketing is confusing-really confusing-as this insane graphic shows (below)."
Mathieu Plourde

American Apparel is only exposing itself with these pathetic soft porn ads - 0 views

www.guardian.co.uk/...american-apparel-soft-porn-ads

AmericanApparel marketing advertising controversy apparel industry

shared by Mathieu Plourde on 06 Apr 12 - No Cached
  • Mathieu Plourde on 06 Apr 12
     
    "Awkward, but not as awkward as a search for bi-coloured socks that uncovers image upon image of bi-curious tweens, which means you probably landed on the online home of American Apparel, purveyors of quality bodysuits and ads that are born to be banned. The most recent example of which happened on Wednesday, when the ASA declared the company's latest marketing to be exploitative and that it inappropriately sexualised young women."
Mathieu Plourde

Beyond Tools, Marketers Must Focus on Content - 0 views

www.web-strategist.com/...us-on-content-altimeter-report

socialmedia marketing strategy technology

shared by Mathieu Plourde on 16 Feb 12 - No Cached
  • Mathieu Plourde on 16 Feb 12
     
    Our industry is afflicted with shiny object syndrome, a focus on the new tools, without thinking about the content that will drive it. As we mature and the tools make it easier to share information, companies need to be extra sensitive to the content that will be shared, both that's created by the brand, and the customer.
Mathieu Plourde

The New Rules of Customer Engagement - 0 views

www.inc.com/...es-of-customer-engagement.html

customer engagement socialmedia marketing branding loyalty

shared by Mathieu Plourde on 05 Apr 12 - No Cached
  • Mathieu Plourde on 05 Apr 12
     
    The rise of the social Web has led to a fundamental shift in the way businesses of all sizes engage with their customers. Rather than focusing on "touch points" during the marketing and sales process, they're using social technologies to form meaningful, ongoing relationships that involve frequent online interactions, oftentimes through social channels.  
Mathieu Plourde

What is the Value of Your Social Media Assets and is it Worth Measuring? - 0 views

www.jeffbullas.com/...sets-and-is-it-worth-measuring

socialmedia Business marketing branding technology metrics

shared by Mathieu Plourde on 27 Sep 11 - No Cached
  • Mathieu Plourde on 27 Sep 11
     
    "Companies and organisations in their marketing audit should be assigning value to their social online properties and here is a core concept and some ideas to consider."
Mathieu Plourde

Influencers Are The New Brands - 0 views

www.forbes.com/...influencers-are-the-new-brands

influencer marketing brand fashion

shared by Mathieu Plourde on 13 Oct 16 - No Cached
  • Mathieu Plourde on 13 Oct 16
     
    "Influencers are the golden children of marketing strategies right now. Rebecca Minkoff even put influencers front and center in her New York Fashion Week runway show, featuring several popular fashion bloggers-including Chriselle Lim and Arielle Charnas-as models in her Greene Street production. Influencers are the new celebrity endorsements."
Mathieu Plourde

Social media and web 2.0 for #fashion: Spring 2012 edition - 2 views

sites.udel.edu/...sm-fashion-s12

socialmedia fashion branding student presentation

shared by Mathieu Plourde on 06 Apr 12 - No Cached
  • Mathieu Plourde on 06 Apr 12
     
    This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.
  • Mathieu Plourde on 06 Apr 12
     
    Content used for Mathieu's presentation in Brenda's class, Spring 2012.
Mathieu Plourde

How Companies Learn Your Secrets - 3 views

www.nytimes.com/...shopping-habits.html

Target analytics consumer behavior research EDUC846 elifocus

shared by Mathieu Plourde on 11 May 12 - No Cached
  • Mathieu Plourde on 11 May 12
     
    "Almost every major retailer, from grocery chains to investment banks to the U.S. Postal Service, has a "predictive analytics" department devoted to understanding not just consumers' shopping habits but also their personal habits, so as to more efficiently market to them."
Mathieu Plourde

Pinterest, Tumblr and the Trouble With 'Curation' - 1 views

www.nytimes.com/...the-trouble-with-curation.html

curation Pinterest nytimes trends

shared by Mathieu Plourde on 20 Jul 12 - No Cached
  • Mathieu Plourde on 20 Jul 12
     
    Who knew there was such a large, mainstream market for artfully arranged pictures of other people's stuff? Or that "curation," that rarefied and highly specialized skill, would all of a sudden go viral?
Mathieu Plourde

10 Little Known Social Media Tools You Should Be Using -- Now - 0 views

www.entrepreneur.com/...222837

socialmedia tools productivity metrics analytics

shared by Mathieu Plourde on 24 Feb 12 - No Cached
  • Mathieu Plourde on 24 Feb 12
     
    "And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do? To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective."
Brenda Shaffer

Social Gets Down to Business | STORES.org - 0 views

www.stores.org/...social-gets-down-business

social media branding marketing

shared by Brenda Shaffer on 10 Apr 12 - No Cached
  • Brenda Shaffer on 10 Apr 12
     
    F acebook's imminent IPO should put to rest claims that social networking is a short-lived fad. Experts say sites like Pinterest, Twitter and Tumblr, Google+ and Svpply, Instagram and Spotify are reshaping shopping and turning old methods of customer engagement upside down.
Jo Kallal

http://technorati.com/social-media/article/etsy-most-pinned-brand-on-pinterest/ - Googl... - 1 views

www.google.com/search

technorati socialmedia marketing insight branding multi-media bulletin boards

shared by Jo Kallal on 15 Apr 12 - No Cached
  • Jo Kallal on 15 Apr 12
     
    This article focuses on audience insight plus branding re: multimedia bulletin boards like Pinterest and 20Blinks.
  • Nancy O'Laughlin on 16 Apr 12
     
    Interesting article. I liked this comment: users don't necessarily have a preconceived idea of what they want-but they know what they want when they see it. This dynamic gives brands the opportunity to introduce products, concepts and content much earlier in the decision making process and actually drive discovery. I have seen things on Pinterest that I would never even had tried to search for.
Jo Kallal

The World Happiness Report Explains What Makes People Happy | Co.Exist: World changing ... - 1 views

www.fastcoexist.com/...plains-what-makes-people-happy

people happiness marketing

shared by Jo Kallal on 13 Apr 12 - No Cached
  • Jo Kallal on 13 Apr 12
     
    "report, commissioned by the United Nations Conference on Happiness "
  • Jo Kallal on 13 Apr 12
     
    report, commissioned by the United Nations Conference on Happiness
Mathieu Plourde

WOM, UGC Much More Trusted Than Email, Social Media, Advertising - 1 views

www.marketingprofs.com/...email-social-media-advertising

marketing socialmedia crowdsourcing trust

shared by Mathieu Plourde on 16 Apr 12 - No Cached
  • Mathieu Plourde on 16 Apr 12
     
    Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.
Brenda Shaffer

LinkedIn Success With LinkedInfluence Course - 1 views

linkedin-success.com/?goback=%2Egde_1197727_member_109249710

linkedin success socialmedia marketing

shared by Brenda Shaffer on 20 Apr 12 - No Cached
  • Brenda Shaffer on 20 Apr 12
     
    Interesting video article concerning use of LinkedIn.
Brenda Shaffer

Sears' PHD Of Social Media Explains How Brands Can Create Orbits To Pull In Customers -... - 0 views

www.forbes.com/...te-orbits-to-pull-in-customers

socialmedia branding marketing

shared by Brenda Shaffer on 26 Apr 12 - No Cached
  • Brenda Shaffer on 26 Apr 12
     
    "There is something revolutionary going on, but not in the way people often think. This is about a lot more than generating Likes on Facebook and followers on Twitter. We are in the midst of a fundamental shift from mass communication to mass collaboration. This is the first time in our history that we can work together on a global scale. "
Mathieu Plourde

What Your Klout Score Really Means - 0 views

www.wired.com/...1

Klout career marketing Wired job branding

shared by Mathieu Plourde on 25 Apr 12 - No Cached
  • Mathieu Plourde on 25 Apr 12
     
    "The interviewer pulled up the web page for Klout.com-a service that purports to measure users' online influence on a scale from 1 to 100-and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. "He cut the interview short pretty soon after that," Fiorella says. Later he learned that he'd been eliminated as a candidate specifically because his Klout score was too low. "They hired a guy whose score was 67.""
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