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The volume of information being created is growing faster than your software is able to sort it out. As a result, you're often unable to determine the difference between a fake LinkedIn friend request, and a picture from your best friend in college of his new baby. Even with good metadata, it's still all "data"--whether raw unfiltered, or tagged and sourced, it's all treated like another input to your digital inbox. Curation is the act of individuals with a passion for a content area to find, contextualize, and organize information. Curators provide a consistent update regarding what's interesting, happening, and cool in their focus.

Who knew there was such a large, mainstream market for artfully arranged pictures of other people's stuff? Or that "curation," that rarefied and highly specialized skill, would all of a sudden go viral?

"In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook - based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook and Pinterest to create trend catalogues that could be monetized through affiliate payments. Speaking about the Facebook Trend Reports, as they've been branded, chief revenue officer Kevin O'Malley for ELLE, says the first step of the experiment is to see whether it works without affiliate monetization;"