How Marketers can Connect with Customers on Controversial Topics | Ferguson Values - 6 views
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Kyle Werner on 08 Sep 13With many companies using controversial marketing campaigns, this article focuses on a company that does it well and why it works!
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Sarah Jacobsma on 10 Sep 13I agree with Lina, Walmart did make the right decision. As a society we are becoming more health conscious and companies will need to adapt to these changes. On the other hand there should not be so much blame towards CocoCola and as Lina said if we want it we go and buy it. As long as CocaCola maintains their original drinks along with adding healthier options will create a better image for them as a brand and offer options to more health conscious individuals.
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Camille Sampson on 10 Sep 13Great article Kyle! I loved Coca-Cola's add campaign. Although it doesn't completely address the issue of their product being one of the highest contributors to the countries health epidemic, they are promoting the ways in which they're helping people make a healthier choice. It may not be the most ethical choice for a company, but they are certainly not digging them selves into a hole any deeper. I feel like Coca-Cola is dealing with the issues at hand in a very proactive manner, which positively reflects through their strong brand image and customer loyalty.