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Contents contributed and discussions participated by Thomas Holmes

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Thomas Holmes

Location, Location, Location: The Strategy of Place - 4 views

hbswk.hbs.edu/6916.html

mk473 place

shared by Thomas Holmes on 31 Oct 13 - No Cached
  • Thomas Holmes on 31 Oct 13
     
    This offers a good coverage on the ideas behind Location strategy.
Thomas Holmes

From McRibs to Maseratis: The Power of Scarcity Marketing - 2 views

hbswk.hbs.edu/7236.html

mk473 consumer behavior

shared by Thomas Holmes on 24 Sep 13 - No Cached
  • Thomas Holmes on 24 Sep 13
     
    How limited offers can make consumers perceive products as better than they actually are.
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