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Emily Prellwitz

Will Whole Foods Dilute the Brand With a Lower Cost Chain? - 4 views

www.adweek.com/...-brand-lower-cost-chain-149955

mk473 stp segmentation

shared by Emily Prellwitz on 30 Sep 13 - No Cached
  • Emily Prellwitz on 30 Sep 13
     
    This article discusses how Whole Foods is trying to position itself as a go-to grocery store. Do you think this is a good move for Whole Foods? Do you think their position as a organic and higher end health only grocery is a better position for them?
  • ...3 more comments...
  • Sarah Jacobsma on 02 Oct 13
     
    I think that this positioning strategy is a great move for Whole Foods -- especially if they are successful. It seems more and more consumers value companies that have a positive impact on society and Whole Foods is doing just that.
  • Sarah Wesp on 03 Oct 13
     
    Personally, I think this is great! Though the new Whole Foods in Detroit may not be in the best location or have the best reputation, I do think it is very important for everyone to have access to healthy food. I do believe this is a good move for Whole Foods and could have a very positive/successful outcome.
  • anonymous on 03 Oct 13
     
    This article is really interesting because I was thinking the same thoughts about Whole Foods marketing strategy by establishing new stores in these areas. Since Whole Foods is thought of as a high-end grocery store, it is intriguing that they even want to expand into these low-income areas. I think this will definitely be a challenge for Whole Foods, but if they ultimately have success I think it will further strengthen Whole Foods' brand more so than any other grocer.
  • meganbos on 03 Oct 13
     
    I think loyal customers will recognize that the brand is capitalizing on helping a community grow. I think it will help the brand because it's consumers are interested in helping the community and creating sustainable environments.
  • anonymous on 03 Oct 13
     
    I think this article is very interesting because I had the same thoughts when learning that Whole Foods was expanding into these new areas. Since Whole Foods is considered a high-end grocery store, it really made me question what its marketing strategy actually is and if they are making the right decision by entering into these markets. I truly think this will be a challenge for Whole Foods because they are dealing with a market that is not truly its target market, but if they succeed I think this will strengthen Whole Foods' brand more than any other grocer.
Lindsey Wacnik

Staples tracks on digital signage to tackle omnichannel - 2 views

www.digitalsignagetoday.com/...ge-to-tackle-omnichannel-Video

mk473 omni

shared by Lindsey Wacnik on 05 Oct 13 - No Cached
  • Lindsey Wacnik on 05 Oct 13
     
    This article discusses Staples incorporation of interactive kiosks and digital signage into their stores to help be more efficient with their square footage. They are trying to give customers "access to endless aisle shopping and ordering capabilities." Do you think shoppers will be disappointed by the limited amount of options on hand or will the ability to order more items in-store outweigh the limited selection?
  • ...3 more comments...
  • Carly Foley on 06 Oct 13
     
    Isn't this just like what Kohl's has, just for office supply? I think it is a good idea and I have used the one at Kohl's many times. It make shopping more convenient, especially when it is busy. It is annoying sometimes that they don't have on hand the one thing you need now, but in those instances you might go somewhere else and pay more to get it now.
  • Lina Goens on 07 Oct 13
     
    I think the ability to order more items in-store will outweigh the limited selection. At times it can be difficult to find the exact product you need because the labels look the same, but now you can search on the computer/Ipad and find exactly what you need. It sounds like a great convenience as Carly mentioned, and I think it sounds like a great idea. It can take some stress off of employees because people can refer back to the computer as an alternative option.
  • Sarah Wesp on 08 Oct 13
     
    Going off of what Lina said, this will make it much easier for consumers to find the exact products they're looking for. It can often be intimidating when walking into a store like Staples or Kohl's when you are trying to look for something specific, so I think these kiosks will give consumers the opportunity to find what they want more efficiently. Also, I could see where some shoppers may be disappointed because of the limited selection, but I think overall, the ability to order more items in-store will outweigh the limited selection.
  • Brock Naylor on 08 Oct 13
     
    The digital kiosk idea can be great, but only if it works effectively. In my experience, I tried using Targets kiosks that they started using to pull up a registry for a wedding. However, the system wouldn't allow me access to the registry, and even after an employee tried helping me, we both just kind of gave up. This is just one example how technology if used improperly can do more to hinder a consumer's experience than help.
  • Sarah Jacobsma on 08 Oct 13
     
    I am not sure how I feel about Staples new plan to offer a limited selection in-store. If this is more for small items that there are many types of -- it is helpful and takes away the frustration of searching for a specific item among many alike items -- but why would we go into the store when we can just order it online? Going off Lina -- sometimes the reason people go into stores is to get the item there and then . . . this makes me think will ordering it in store be more of a hassle than a convenience? I think it will be interesting to see how consumers react to this new shopping experience. . I think it is a good way to incorporate online and in-store shopping but I think that this may just drive consumers to shop online and stray away from going into the store.
Brock Naylor

Apparel retailer Onward Reserve refines its e-mail targeting and gains revenue - 5 views

www.internetretailer.com/...e-refines-its-e-mail-targeting

mk473 targeting STP

shared by Brock Naylor on 02 Oct 13 - No Cached
  • Brock Naylor on 02 Oct 13
     
    This article discusses how apparel retailer Onward Reserve refines its e-mail targeting process in order to maximize brand exposure and increase consumer interaction. Do you think that e-mail targeting will remain relevant in the coming years and be an effective strategy? What other methods do you see retailers using to target particular markets and segments?
  • John Cummings on 03 Oct 13
     
    This is a clever idea. Not necessarily try to sell a product in every email, but more keep the consumer engaged as to what is going on the company. I believe this will help cut back on the number of customer getting annoyed by all the emails sent out by certain companies always trying to sell something.. I believe this method should be adapted by more companies.
  • Lina Goens on 03 Oct 13
     
    I think that e-mail targeting will not remain a relevant strategy. I am already overwhelmed and overlook e-mails from companies. But, if there is an innovative e-mail or heading then my interest will be met. It depends on the content and how many times I receive e-mails whether or not I open it up.
Kyle Werner

JCPenney to Launch 565 Disney Store-Within-a-Stores on Oct 4 | InvestorPlace - 2 views

investorplace.com/...store-within-a-stores-on-oct-4

mk473 place

shared by Kyle Werner on 30 Oct 13 - No Cached
  • Kyle Werner on 30 Oct 13
     
    After numerous setbacks, JCPenney is coming out with a different strategy with a new partner.
  • ...4 more comments...
  • Sarah Jacobsma on 30 Oct 13
     
    The idea of placing "Disney Stores" within JCP stores is interesting. I am a little confused -- I thought JCP was aiming to bring back old customers and people our age? A Disney Store would bring in younger ages and parents. It is pretty cool knowing you can go to JCP and purchase Disney Products. This is a great idea but this will bring in a totally different market yet again. As long as they stick with this strategy it could be successful. On the other hand, if this doesn't work -- changing strategy yet again could be risky.
  • Kara Blakley on 31 Oct 13
     
    I think JCPenney selling Disney merchandise is a great concept, and reminds me alot of the mini Finish Line sections in Macy's department stores. Children are going to lure their parents into buying Disney items when they go shopping because they will recognize their favorite animated characters and want merchandise to call their own. Also for the holiday season, parents will be able to buy official Disney products at their most convenient JCPenney location instead of waiting for online shipments to arrive or finding their nearest Disney store. It's seems like a great thing for parents who are in a pinch for a gift or birthday party present for their child's friend to get Disney items at JCP because everybody knows and loves the characters/movies. Finish Line's mini stores seem to be successful, and I think the holiday shopping season is a great time to see if these mini Disney store sections will succeed. Maybe it's steps like this launch that can bring JCPenney back to being prominent in customer's minds.
  • Sarah Wesp on 31 Oct 13
     
    Though I am a bit confused by JCP's new strategy to partner with Disney, I do think it could be a successful move. Their target market has not typically been a younger crowd, so this will be a good way to get children and their parents into the store.
  • Carly Foley on 31 Oct 13
     
    I agree with Sarah and Kara. I am suprised that the two are partnering, but I think it will be a good idea to help bring JCP come out of this little rut they are in.
  • meganbos on 31 Oct 13
     
    This is an interesting pair because I know that Disney is very particular about who they partner with. JCPenny does not necessarily seem like the strongest brand name to associate with the Disney brand. This may end up harming Disney in the long run or greatly helping JCPenny- however it doesn't not directly reach their target market.
  • John Cummings on 05 Nov 13
     
    I am also surprised.. I worked at Disney world in Orlando and I do not see what disney expects to gain from this partnership.
Kate King

Study: Omnichannel shopping varies by category and country; most prevalent in U.S. - 4 views

www.chainstoreage.com/...441706

mk473 omnichannel

shared by Kate King on 07 Oct 13 - No Cached
  • anonymous on 08 Oct 13
     
    This article completely parallels what you have been stressing in class about making omnichannel shopping as cohesive as possible. Not only does the store have an expected image to fulfill, but if the store is utilizing a virtual app in addition to an online website, the channels need to work in harmony to achieve the same desired outcome. It is evident that different consumers have different buying preferences and habits, so it is important that no matter where the consumer is deciding to buy that the channel has a cohesive image that represents the overall brand as whole.
  • ...1 more comment...
  • Angelo Csuti on 08 Oct 13
     
    Yes, I am really curious about the next years and how far this whole e-commerce trend goes. Especially in Asian countries like Japan or Korea, where technique is always an important topic and Omnichannel shopping is also on the rise. It would be interesting to see whether they are going to surpass the US and western countries at some point or whether they stick to their traditional way of shopping.
  • meganbos on 08 Oct 13
     
    It will be interesting to see how stores respond to the changes in consumer needs. We talked in class about how our generation is very focused on the store experience. I think that we really enjoy stores that differentiate themselves from others in terms of service- that is why Apple and Nordstrom so frequently in class because they stand out in our minds and have made a prominent impression on us. However, I do think its important to recognize that not all in store cell phone usage is bad. Brands can really benefit from consumers being on their phones by encouraging them to check in, tweet at their friends, or engage online with the brand- for the potential in store benefit.
  • Kara Blakley on 08 Oct 13
     
    This was so interesting! I completely agree with the online-to-store relationships and why customers want to touch and feel the product. I experienced this when completing my e-commerce audit when shopping for my product (a CD). There were perks associated with purchasing online (an exclusive product not available in the store) but there were additional savings options when purchasing in the store. Mobile presence is huge and I foresee this aspect continuing to dominate the market for both brick-and-mortar and online retailers.
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