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The first products distributed by GDS was hotel lodging reservation system, such as different types of rooms, description and price categories with the airline system. GDS has been increased on the travel market, such as number of flights. Travel Agencies (TA) also use GDS to offer complimentary products, such as car rental, hotel and other related forms of accommodation, bus tickets, vacation tickets, yacht rides and even flowers and champagne,That means, GDS has become more important distribution channel for nay product through TA. Also TA had more opportunity of more products their own system and GDS system from increase number of booking volume with lower operating costs. It was the first and major goals of GDS being used in the hospitality industry. Even though hopitality ingustry use GDS system, there are few problems, such as show only simple structure. For example, there are 4 different kinds od room and 3 categories od comfort, it means they have 12 different kinds of combination. Because of the GDS database structure, only there 12 combination could be displayed. It took a while to fit all the multiple types of comport rates, rooms and services in GDS standard database structure. Instead of choosing GDS system, they cans choose other alternative system with develop several computerized system to make a database structure closer to product specification. Nowadays, GDS using all of the hospitality industry from reservation hotel rooms to car rentals and Travel Agencies. Through GDS as globally, people are able to to book different kinds of hotel rooms in different destination all around the world, tours, airline seats, cruises and eeve limousines.

Looking at these numbers it becomes very clear how important GDS are to the hospitality industry, more rooms booked means increased revenues and more jobs for hospitality professionals. I am sure that this technology will evolve and transform so it is important to stay current and understand how to get the most out of it.

What's global distribution system? This question is kind of cliché in our group, but this article gives a very good introduction about GDS and it's quite easy to understand comparing to many other articles introducing GDS. This article tells us: How GDS develops from being used only in airline industry to being generally adopted in hospitality industry; What is the working idea behind the GDS; Four major GDS including Amadeus, Galileo, Sabre and Worldspan; Advantages provided by GDS.

This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.

 In the customer survey the mobile POS requirement is high, and the online payment is also popular among consumers. The trend is obviously and the development of such technology will become beneficial investment for the company.  

This article shows us the result of VSR Magazine's first annual "2012 POS Study". The result indicated some developments and some worries of end users. 28% current POS were not well integrated into other IT systems, the POS is not ready to grow with their company, and it is difficult to add additional modules or functionalities to the current POS. But it also indicated negative perceptions of wireless POS have given way to a more positive outlook. Most of them wanted mobile POS capabilities to be the top technology features for next POS solutions because of three reasons. Firstly, mobile POS is vary from improving the customer experience. Secondly, mobile POS providing associates with better tools. In addition, it speeding up checkout and providing a more mobile workforce. Most of them wanted E-wallet payment in the next POS. some others were interested in near-field communication payment, while very few people want future POS to recognize near-field communication coupons.

The article talks about the results of first annual "2012 POS Study." The study were POS were not well integrated into IT systems 28% that the POS is not ready to grow with their company(26%) and to the additional modules or functionalities to the current POS ( 30%). Secondly, the study also shows the negative perceptions of wireless POS have given way for positive outcomes. For example, they want mobile POS capabilities were the top technology features they want for the next POS solutions. According to reports, restaurant operators have a wish list of anticipated POS platforms that go beyond mobile POS. Finally, E-wallet payment was the most widely recognized new payment option, with 36% of respondents that they want it with their next POS.

This article is a perfect example of how event planning can go terribly wrong with social media usage. The Bahama music festival hosted by Ja-Rule and his company left hundreds stranded on the Island of Great Exuma. The event started off by being promoted through instagram, mainly by famous celebrities such as Bella Hadid and Kendall Jenner. Tickets were sold at $1,200 for the utmost luxurious experience. Come the weekend of the festival, music go-ers arrived into full chaos. Everything that had been promised to the guests such as deluxe lodges, yoga tents and food courts were missing. People showed up to an empty island with no food, water or basic shelter. Clearly the festival was poorly executed and planned and it was canceled. There was a lack of infrastructure on the island to provide safety for the guests along with a lack of proper water systems and transportation. The event planners had not had a proper back up plan for storms that could potentially hit the island (which happened) which completely set back everything. Many viewed this Fryre Festival as a major scam and were extremely upset, but what it turned out to be was a poorly planned and executed music event.

In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.

I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.

Saudi Arabias national oil company, Aramco, was attacked by a computer virus, Shamoon, and it is suspected that an insider or employee assisted the hackers. The virus spread through the network and infected about 30,000 PC business computers and wiped their hardrives. This is one of the worst attacks against a single business. The hackers who claimed responsibility, The Cutting Sword of Justice, were politically motived. The companies more important documents including plant operating networks were not affected by the virus because they were on a separate and higher security network. Recently, other Middle Eastern natural gas firms with relations to Saudi Arabia have been hit by cyber attacks. Because the Aramco hackers admitted their motives against the Saudi Arabian government income sources, I think that all the cyber attacks may be politically motivated. As a Middle Eastern oil company with relations to Saudi Arabia, this is a major indication to take precautionary measures and increase network security. This attack demonstrates that no matter how much security you have in place, if an insider is willing to assist hackers or provide hackers with necessary information, you are no longer protected. It would seem imperative that employees with this access are chosen carefully or network access is very limited.

Enterprise resource planning (ERP) systems were once referred to as manufacturing requirement planning (MRP) and were mostly comprised of supply ordering functions, but now consist of companyy-wide functions, such as finance/accounting, and even human resources compenents.  (Source: http://www.businessdictionary.com/definition/enterprise-resource-planning-ERP.html) This article discusses the leap ERP are taking to cloud-based software and the implications to consider.  This trend means that even small- to medium-sized business can have an ERP software to run their business, instead of (due to high cost associated with it) just large corporations.  Many are finding it beneficial, especially because it's customizable.  A business can choose which components they want or need the most instead of having to take on ones that wouldn't benefit them.  Although it's not as high a cost, it's still a cost, and the writer warns to consider business needs carefully before making the leap, giving extra considerations to the fact going fully Web-based is a security concern for any business. 

According to the article, two Romanian nationals have plead guilty for participating in an international, multimillion-dollar scheme to remotely hack into and steal payment card data from hundreds of U.S. merchants' computers, including a great number of Subway restaurants. The reality is that anyone with an Internet connection can search for, identify and target remote applications that businesses rely on. This case is a warning to operators utilizing POS systems to shore up their security by taking steps to make their accounts more difficult to breach and therefore less attractive hackers.

This article discusses the security issues with restaurants using remote desktop applications that are easily accessed by hackers trying to steal stored credit card information. The relative simplicity in which these hackers were able to steal the numbers should pose a real concern for restaurant owners in making sure their systems are properly secure from theft. They were able to crack simple password protected applications to gain access to private information. These remote applications used by restaurants are a not provided with enough security and therefore are easy targets for hackers.

This article describes the decline and increase in GDS bookings in May 2012 in comparison to 2011. The March 2011 earthquake and tsunami in Japan may have had an impact in the drop off of hotel reservations as many trips that would have occurred in March and April were postponed to May.

This article is a good one that demonstrates how GDS are now more often used than times before. The article states that the 2011 Global Travel Agent GDS study demonstrates how important GDS platform and shopping Displays are to the travel agents. They stated the 84 percent of those who took the survey stated that they are using the GDS just as much or even more than they did in the pass and 35 % of these stated that they were using it more than they did in the pass. The article explained how these numbers have greatly increased since 2009 where only 26% agents admitted that they used the GDS systems more than before. This study is 2011 reaffirmed Travel Click's projection, which was that GDS hotel bookings would surpass %50 million in the year 2011. This was far more than that of 2010. The article goes on to explain how the GDS will improve the booking and services of the industry all around. Furthermore, the article went on to explain a worldwide survey conducted for agents who were among the largest GDS in the world and some 495 responses were collected. The survey was conducted by Phoenix Marketing International, which is and independent marketing research firm Travel agents were indicated that promotional messages were effective and prompt during bookings and 66% of these agents request additional information about it. While, 68% of these agents looked into the GDS for more information. After this survey was complete the agents who were aware of promotional messages, 46% of them made North American bookings within 3 months as a result of the promotional messaging and 44% made non- North American bookings. The survey itself shows that promotional messages were and excellent way to get the agents interested. In the article it is quoted how the promotional messages acts in a chain reaction to reach the agent and then the customer, which allows sales all over the world.

GDS provides a perfect virtual marketplace for travel inventory sellers such as hotels, airlines, and car rental systems to showcase their wares to a global Internet travel audience. The GDS is a natural outlet for hotels, resorts, and even smaller inns that want to increase revenue and online marketing exposure. As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale.

Yes, GDS is of great importance for tourism development. It provides such a huge market of tourism information for customers, airlines, hotels, travel agents and any parts included in the tourism. Someone said that GDS will end travel agent, however, in my opinion; they have their own advantages and will supplement each other in the future.

Event management software firm Active Network has launched a new suite of mobile applications for meetings and events that is designed to encourage attendees to engage with meetings' goals and conferences' brands, while helping the executives running them to better and more efficiently respond to attendees' needs. While Active Network has explored the possibility for years, it felt that earlier technologies were not good enough - for example, Bluetooth requires a multi-step device pairing before the exchange, and would drain mobile batteries too fast, says Miller.

An Event Management Software firm has launched mobile applications for specific meetings and events to encourage attendees to participate and review certain aspects of the specific event. The company has been in the mobile industry for a few years now and are working their way up the ladder with some pretty large events. The mobile apps the company offers are quite interesting and are a great way to keep the people attending the event involved. In a specific case during a presentation a guest speaker was not fully understood by some people and the attendees were able to review the speaker afterwards saying they didnt totally understand the technology of the app allowed the speaker to come back out and clarify themself. The company is certainly going in the right direction and offers great technological advances to a variety of different fields who host conferences and business events.

This article summarizes the findings taken from research done within the Expedia Group's global hotelier panel consisting of 1,215 hotelier participants that used a choice-based study to compare technology investments between defined hotel chains and small independent hotels. In summary, chain hotels were likely to invest twice as much in technology when compared to small independent hotels. Conversely, small independent hotels were likely to invest more in rooms reservations than chain hotels. The I.T investment strategy varied among the two hotel segments. Small independent hotels choose technology based on affordability, value, and complexity of technology, whereas chain hotels bought technology based on its ability to integrate into their existing systems, the price was not mentioned.

My opinion on this article surrounds my personal experience in the way I have been able to experience third party extranet portals and because of these enhancements that Expedia has developed for hotel partners, I have seen a tremendous amount of return on investment that goes into technology development. Many consumers have been influenced by these third party sites because they offer a type of experience that is different from traditional booking methods and often times consumers are able to snag cheaper rates than they would with booking hotel direct. I would like to see how this trend goes on in future years because I have seen more third party bookings in recent months and it should follow that trend for years to come.

The article focuses on applying technology in the hospitality industry, based on the study conducted by Expedia Group (Big Think). The article summarized the research study conducted on 1215 hoteliers worldwide, assessing the focus and prioritization of technology investments by these businesses. The study provides that Chain of hotels are twice as likely to invest in technology than SME in the hospitality industries, with these SMEs being 1.5 times more likely to invest in renovations. In the year 2019, approximately 54% of hotels focused on increasing their technology investments, with only 8% focusing on reducing the same. This provided that more hoteliers were willing to "stay ahead of the curve" than those that focused on adopting the "wait and see" approach. In this respect, hoteliers identified that their main technology investments were influenced by the value and affordability of the same and the capacity to integrate them with existing technologies. On the other hand, the main challenges associated with the technologies were complexity, affecting 25% of the respondents, and ease of use, affecting 33.33% of the respondents (Big Think). In focusing on technological advancement, the Expedia Group focused on technological elements such as Partner Central Mobile Application improvements, new "rooms and rate," page improvements, new "marketing" improved pages, new homepages adaptive, as well as multiple-property portfolio dashboards. With regard to the market perspective, digital marketing/website optimization, smart room, reputation management, revenue management, guest check-ins, and payment solutions were the main technological focuses for the hoteliers. Focusing on the reasons hoteliers were motivated to invest in technology, the study established that improving productivity, improving loyalty and repeat visits, improving guest experiences and reviews, reducing costs, and improving revenue generation topped the list.  

The findings of this research make very interesting reading. We were impressed to see so many independent hotels using social media - 85% had a Facebook page and 74% were on Twitter, although only 35% actually responded to our tweet. The fact that 37% of the hotels take the time to respond to every review on TripAdvisor was also very positive

The La Jolla Beach and Tennis Club in California has had many problems with time cards for their employees over the past several years. They used to use swipe cards with bar-codes to tell when people were coming in and out of work but there are a lot of problems with that technology. If people misplaced their cards or knew they were going to be late so gave it to a co-worker to punch them in is not a very smart thing to have in the hotel. After a lot of problems with this system management finally went in a new direction. They decided to move to newer technology and go with Biometrics. The hotel now has a hand reader system that makes every employee get there hand measured to clock in. This technology measured length, width, thickness, and surface area of the hand to store in the system so it knows each persons hand every time they go to clock in any time there after. When going to clock in the system asks for the employee number and then is ready for your hand on the little screen for your scan. The entire process of this takes under 1 minute. This technology of the HandPunch 3000 not only allows the employees to clock in but also allows management to collect data for pay codes, tips collected, and to allow the employees to go back and view their past times in and out. This system is a very green way to go in the hotel industry because there is no paper for records of clock in times, and there are no swipe cards that need to be made for clock in times. Ever since this hotel got the HandPunch 3000 they have not had issues of other employees clocking in other people. The system of course had some glitches to it in the beginning but they were fixed immediately while the staff was there installing it. My only question to this article that is not answered is : since it is a machine that has to be plugged in, what happens if the power goes out? Can employees still clock in to work because the hotel still is functioning?

In Amazon's last quarter, net income dropped by 57 percent from a year ago. Sales for the three months before December 31 came out to $17.4 billion, lower than Wall Street expected over the traditionally busy holidy season. It is predicted that for the next quarter outlook, there could be anywhere from a gain of $100 million to a loss of $200 million. While Amazon continues to profit in sales of its best selling Kindle devices, there were a variety of factors that contirbuted to its losses. The flooding in Thailand slowed down production for many tech companies. Third-party sellers (which give a 13% commission to Amazon as oppsoed to 100% commission when Amazon sells themselves) were used more than usual. Promotions such as the Amazon Prime program which allows the customer to pay a fixed rate and get umlimited two-day shipping hurt the retailer hard over the busy holiday season with shipping costs. Other reasons were lower demand for skimwords

So, for the consumers that are used to booking their vacations by themselves, I don't think this article applies to you. For the ones that are trying to save money by not going through a travel agent, I think thesis the article for you. A study conducted by AH&LA shows early signs that almost 2.5 million bookings for hotel properties made online through "fake websites" are being accounted for. This is a huge security issue. Consumers are booking their travel thinking that they are getting certain room types, ample amenities, amazing discounts, and good deals, but turns out they are just getting scammed. Other then not making the clients happy, this also hurts the reputation of the hotel property because when things don't go our way or something happens, we tend to blame the property. And in today's society, most take to the internet to voice their opinions in addition to speaking with the hotel; and bad word-of-mouth is the last thing our industry needs. Also, this can lead to loss of revenue. The survey stated that 56% of customers prefer to book directly with the hotel. It is always recommended to book directly through the property themselves, but for the new guys, how are they supposed to differentiate the difference between real and fake websites? 

During the recent solar eclipse the hotels located on the path of totality got an increase on their revenue. The greatest increase on the occupancy rate was the night before the event but also the following days. Apparently customers took advantage of this natural event to explore the areas that they were visiting. The most incredible point for me , is that the main part of such event , it lasted less than 2 minutes, which it was the moment of total eclipse. These 2 minutes of total darkness had a geographic path were it could be seem from, therefore, those 2 minutes were the responsible for such a great episode in our industry. Some cities were not prepare for this touristic wave as they are not popular destination in general. Some other cities had a great number of accommodations therefore these ones had great deal of business. Regardless, the number were so scandalous for the average revenue this time of the year "that was enough to lift performance results for the entire country last week." Important to mention as well that most of the hotel were located in non-urban areas which requires a certain type of customer but it did not matter in this case. We need more solar eclipses everybody.

MGM Resorts falls victim to data breach last summer, more than 10 million customers' information were leaked out. It was took place through "unauthorized access to a cloud server." However, specialist said this breach can be avoided by regularly checking and monitoring. Also, specialist advised that MGM also need to take same security levels for data on premise in their could.

It was reported that MGM Resorts fell victim to a data breach on a cloud server but not much critical guest information was leaked out. Experts said that this kind of breach can be avoided by checking who was able to access the server regularly. Also, the company needs to monitor data to find out the leakage earlier than anyone else. Monitoring the data stored on the cloud should also be as important as those stored on-site.

the article gives details about a data security breach that the company was a victim of and how information of 10 million customers were shared .

The Hutton Hotel that is a comparatively new and boutique style implemented new e-mail marketing in order to increase the clientele's awareness about their properties. The hotel developed this new e-mail marketing with the help of Spectrio that is an all-inclusive audio/video/digital marketing company. By using an existed short promotional film video of the hotel, Spectrio and the hotel created new video about hotel properties such as an event space to show the hotel and attract clientele without visiting in advance. This new e-mail campaign not only includes new video content but also still contain photos combined with music and narration and links to the Hutton Hotel's website like previous version of E-mail campaign. This new campaign increased the effectiveness of hotel's e-mail effort as well as enabled the hotel to raise the clientele's awareness .

By creating a video to showcase the hotel's major feature by the use of simple video they were able to create engagement with potential meeting planners that previously weren't aware that such a space existed. The video was not a significant cost since it was footage that already had been used for other purposes. But by using this footage for a new purpose has created a wider audience they previously had not been able to reach. This targeted strategy to meeting planners is much more effective than simply sending out traditional marketing materials. It reached the people the hotel was seeking to target to increase the awareness of the space, to create more potential business. The hotel also plans to send out a targeted email to corporate guests in the hopes of the same success rate.