Event Planning - Technology Solutions - Active Network Mobilizes - Successful Meetings - 1 views
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Saida Albanes on 03 Oct 12Event management software firm Active Network has launched a new suite of mobile applications for meetings and events that is designed to encourage attendees to engage with meetings' goals and conferences' brands, while helping the executives running them to better and more efficiently respond to attendees' needs. While Active Network has explored the possibility for years, it felt that earlier technologies were not good enough - for example, Bluetooth requires a multi-step device pairing before the exchange, and would drain mobile batteries too fast, says Miller.