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Advantages and Disadvantages of a Cloud Kitchen | SupplyNote - 0 views

  • cloud computing has been used in nearly every aspect of day-to-day life. It is used to store images, stream online movies, and even operate businesses and, now increasingly used to order food online
  • Since the client order and interactions happen through a third party food aggregator app or the restaurant’s app, cloud kitchens are the application of cloud technology in the food business.
  • A cloud kitchen uses food aggregators and online apps to take food delivery orders and have cut off the dine-in space busines
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  • Compared to opening a traditional restaurant, creating a cloud kitchen will not cost you a fortune. And after you’ve constructed your virtual kitchen, it’ll be even easy to expand. Cloud kitchen businesses don’t need to rent or buy a lot of space when they grow; hence scaling up is possible with low investment.
  • The most significant benefit of the cloud kitchen business is eliminating costs such as restaurant space, decor, dining tables, chairs, high-end cutlery, and electrical fixtures
  • A cloud kitchen may operate many brands or digital restaurants within one roof by sharing the space
  • A cloud kitchen business model is flexible and can change the menu; cuisine’s themes much easier than the dine-in restaurant. If a cloud kitchen finds some menu item not very profitable, the same can be swapped without reprinting the menu and avoiding extra cost.
  • Food aggregators charge anywhere between 20-30% of commission,
  • The ambience and interactions with the restaurant staff are two factors that contribute to consumers being more engaged to a restaurant
  •  
    Cloud kitchen utilizing technology to create a whole new market
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Hospitality Services | EY - US - 1 views

  • As a result, hotels and restaurants are investing in technology to transform both their front- and back-office operations to lift the customer experience, optimize costs and gather data to provide insights into digital operational efficiency. Meanwhile, tourism and destination organizations are seeking to maximize the benefits of tourism, while satisfying both visitors and local communities.
  • hospitality and tourism teams support hotels and destination organizations, helping them to make operations cost-efficient while providing the required services for their customers and communities
  • To meet the evolving demands of customers and to thrive in a digital age, we help hotels and hospitality organizations to transform their front- and back-office operations through: Strategy: Rethinking business strategies and operating models for the digital age - for example, developing integrated digital platforms to provide seamless customer experiences Innovation: Broad innovation capability, including incubating new ideas and business models, and redesigning the entire customer journey Experience: Analyzing the world of the customer, then designing and assisting new experiences such as e-commerce platforms that provide seamless digital experience Operations: Aligning, enhancing and automating operations and supply chain to deliver the promise of digital Trust: Helping EY clients build the agility to respond to digital risks
  •  
    The advancement of technology is improving daily. As a business personnel it important to constantly improve customer satisfaction and the operation of business. It is important to create a cost and benefit analysis on devices to overlook their operations. On the other hand, it should be a priority that it can develop improvement to the front and back office operations. Digital transformation has methods that can be used to enhance operations, in the area's of strategy, innovation, experiences, operations and trust.
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Hospitality Industry Benefit from Integrated Communication Platforms in Cloud PBX Marke... - 0 views

  • Cloud-hosted branch exchange (PBX) system is a major technological advancement in business phone system traditionally used by organizations.
  • Integrated communication platforms harboured by cloud PBX have thus become go-to platform for numerous verticals including the BFSI, retail, healthcare, government, and real estate
  • . Ranging from offering high-quality voice and call recording to intelligent call routing, service providers in the cloud PBX market are expanding their portfolio of integrated communication platforms
  • ...5 more annotations...
  • a cost-effective strategic move to further the scope of their client communication strategies
  • save substantial costs
  • Integration with vendor services also makes the cloud-based PBX an attractive business proposition for various end-use industries.
  • companies must maintain high-speed internet and the advanced networking technology to support that.
  • providers in the cloud PBX market must improve their quality of service (QOS) schemes to leverage the full benefits of cloud hosted VoIP systems for dispersed organizations.
  •  
    Cloud PBX is a great communication tool that is becoming more relevant after the pandemic hit. Cloud PBX is now the go-to platform for different industries including hospitality is able to offer high-quality voice and call recording to an intelligent call routing.
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The Importance of Cybersecurity in the Tourism Industry - PHPTRAVELS Blog - 0 views

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    It is increasingly important for businesses in the tourism industry to safeguard against cyberattacks. As technology advances, vulnerabilities increase. Companies must remain vigilant, stay aware, and keep abreast of the latest safety measures to protect their data and the data of their clients.
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How the Cloud is Changing the Hospitality Industry? - CloudTern Solutions - 0 views

  • hospitality industry revenues are increasing at a rapid pace.
  • ‘Mobility solutions’ is a key aspect of cloud services. This is what the hospitality industry needs the most as its target audience comes from different parts of the globe.
    • akopp008
       
      mobility solutions has made it easier on hotels to have clients access their information all over the world
  • Regardless of the size and nature of the traffic, hotel and resort management can seamlessly scale operations on-demand and only pay for the resource used. 
    • akopp008
       
      It si ideal for hotels to be able to scale to high or low operations with flexibility. This is why clound computing can be so important to help ease the operations for hotels
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  • Cloud solutions augmented with AI analytics help organizations identify customer preferences, purchasing trends and browsing behaviours to offer personalized and customized offers.
    • akopp008
       
      With the cloud hotels can access customers information and provide them with a unique and personalized experience. This not only helps hotels in one specific property but with the cloud the information can be shared with all those hotel properties around the world to ensure they deliver always the personalized experience with the customers preferences.
  • can concentrate on delivering a superior customer experience instead of worrying about property management. 
  • only pay for the resources used. There is no heavy upfront payment. During a peak season, the platform automatically scales up and down to meet traffic spikes. As such, operational costs are significantly optimized. 
  • simplify IT management.
  •  
    The cloud has made hotel operations run smooth and seamless. Cloud computing has made hotels be able to reach their customers all around the world with their rates and information. it has given hotels the opportunity to scale up or down depending on the online traffic they experience in certain seasons. It has facilitated hotels to provide customers with a unique and customer experience by sharing their preferences across different properties using the cloud. It has helped reduce costs and simplify IT.
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Augmented and Virtual Reality in HoReCa - 0 views

  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  •  
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
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What Are The Benefits of Proximity Marketing? - Digital Doughnut - 0 views

  • useful and modern form of marketing
  • location-based advertising.
  • wireless localised distribution of content used for advertising purposes.
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  • helps to guarantee that the right ads are sent to the right customer for more accurate results
  • use this information to send digital ads to consumers on their mobile devices
  • gather information from local ISPs to find out what products local customers wish to purchase.
  • most reliable forms of advertising.
  • improve your company’s visitor to customer conversion rate, and you have the opportunity to engage more with your customers and gain their trust.
  • enhance the client experience
  • you have the option to improve your offline to online conversion rates.
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    Proximity marketing is a technologically advanced form of businesses advertising. This type of marketing is used to gather information on customers, such as purchase behaviors to see what they are buying and what they want to push ads to them on their devices. This "helps guarantee that the right ads are sent to the right customer for more accurate results". This can lead to increased sales, repeat business, and customer satisfaction. Proximity marketing will also aid in being able to engage more with your customers, instilling trust and improving conversion rates. This is the latest form of modern technology in marketing and creating personalized ads with business success in return.
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https://www.infostrux.com/wp-content/uploads/2022/01/Case-Study-Hospitality-company-use... - 1 views

shared by amdelgad on 04 Sep 22 - No Cached
  • However, their existing solution was insucient at handling the large amount of IoT data they were collecting.
    • amdelgad
       
      Had a problem, needed a solution. Some people won't recognize the issue or ignore it until it is too late.
  • They wanted to leverage the data they are collecting to increase visibility into their overall business performance and to gain a better understanding their customers’ needs and wants.
    • amdelgad
       
      Perfect way to increase visibility.
  • This enabled our client to pull their data from the CRM and POS systems and join it together in one place so that it easily accessible.
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  • Key benefits
  •  
    This case study talks about how an innovative hospitality company needed a solution that could bring in better customer analysis and have a one-stop-shop that could integrate all their current data sources. These are the types of problems cloud computing solves in today's world. Companies and businesses are getting innovative and they need innovative solutions.
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7 restaurant technology trends to watch in 2022 - 2 views

  • Many restaurants have turned to tech in the last couple of years, even if reluctantly, to adapt to a new reality.
  • 1. Online ordering systems and delivery apps
  • he food delivery market is now worth more than $150 billion globally, which has more than tripled since 2017 largely attributed to the pandemic, according to statistics from McKinsey.
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  • 2. Contactless payment
  • It’s estimated that contactless payments will triple from $2 trillion to $6 trillion worldwide by 2024, and having such options are reportedly extremely important for 34% of customers.
  • 3. Online table reservation system
  • initiative Experiences
  • OpenTable is offering
  • unique culinary events and dining experiences
  • Ramen Nights in celebrity chef Hugh Acheson’s dining room, a ‘side-dish’ of line dancing lessons or a fixed-price tasting menu,
  • 4. Digital kitchen ‘boards’
  • Kitchen Display Systems (KDS) are a digital menu board for kitchen staff
  • Directly linked to the restaurant’s point-of-sale (POS) system, the screen displays orders automatically according to priority and flagging any special dietary requests.
  • racking meal delivery times and monitoring inventory to signal when a product is out of stock,
  • 5. Automated inventory management software
  • tracking food and beverage stocks, anticipating quantities and even scheduling reorders
  • implementation of such software
  • reduce food wastage, which is reportedly costing the hospitality industry $100 billion annually.
  • (AI) technology, companies like Kitro
  • cut food waste and costs
  • platforms like Too Good to Go also save restaurants from wasting their food surplus
  • 6. QR codes
  • QR codes
  • allows customers to access online menus, order and pay – without contact –
  • 7. Air purification technology
  • bipolar ionization
  • purifies the air and surfaces in indoor spaces by neutralizing contaminants
  • systems which make use of ultraviolet light
  • f both air and surface sanitization
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    "Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn
  •  
    Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.
  •  
    Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.
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SaaS Software Currently Dominating The Cloud Computing Market, Especially In The Health... - 2 views

  • The healthcare industry often utilizes software as a service (SaaS) to increase software versatility and accessibility without installing and running applications on multiple computers and data systems.
  • By 2022, healthcare professionals and facilities can expect to see some new SaaS trends in the industry.
  • Increased Attention to Security
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  • Use of Multiple Clouds
    • jordynmiddleton
       
      Use of internet redundancy
  • more efficiency, faster automation, and a higher level of personal responsiveness.
    • jordynmiddleton
       
      Time is key when working in healthcare, and the speed of access to data could assist in saving someones life.
  • many companies will strive to increase their ability to store, process, analyze, and secure essential healthcare data. As a result, instead of using various cloud providers for multiple applications or disaster recovery, such cohesive approaches will become more common.
  • The Company has been awarded 11 contracts thus far in Q2, six of which are additional expansions with existing customers.
    • jordynmiddleton
       
      As companies expand there cloud-based services, they will become much more attractive to current clients with wanting to take their business to the next level.
  • The current healthcare cloud computing market is valued at nearly $18 billion and is expected to increase by almost 18.7% between 2022 and 2025.
  • there will be a greater need for security, privacy, and compliance
  • More than 81% of the most successful IT companies have begun to work on AI technologies, allowing them to revolutionize business processes and increase efficiency and productivity while supporting human capabilities and automating repetitive tasks.
  • As a result, the number of businesses using cloud-based apps is expected to increase by 19.6%
  • The Company is perfectly positioned to benefit from the Biden Administration's $1.9 trillion Infrastructure Bill, including $350 billion allocated for State and Local Governments to invest in upgrades and modernizations.
    • jordynmiddleton
       
      Cloud-based software would be at the top of the list for these upgrades and modernizations which would increase revenue substantially for multiple cloud services. The same exact software needed for a major hospital may not be need for urgent care or small primary care office, but the software is needed none the less.
  •  
    Software as a Service is becoming an essential part of the healthcare community. The time saved researching information about a patient, searching for medications or treatments could be valuable time needed for saving a life. It is project that "the number of businesses using cloud-based apps is expected to increase by 19.6%." With the increase in the use of cloud-based applications, there is a stronger need for the attention given to data security. Especially when it comes to patient information. Multiple cloud based options may initially be utilized before phasing into singular sources over time. This will alleviate some of the pressure needing to have the increased security for two platform rather than one.
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The blessing and curse of proximity marketing | Marketing Dive - 1 views

  • Over the last few years, retailers have increasingly seen consumers migrate away from brick-and-mortar retail stores in favor of convenient digital outlets.
  • Proximity marketing is a way to appeal to these fundamental consumer desires without sacrificing a focus on the in-store experience. 
  • This type of technology has potentially widespread applications for retailers and marketers working in partnership with each other and sharing data — for example, in airports or shopping malls where a specific marketer may not have a relationship with a particular consumer, but can provide a platform where other retailers can integrate their apps and reach out to that consumer.
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  • The Federal Trade Commission (FTC) has brought several enforcement actions against both online and offline companies for failing to comply with their posted privacy policies, failing to adequately safeguard data, failing to honor consumer opt-out promises and for a general lack of transparency.
  • Today's consumers engage in a shorter purchasing process, but the essential principles that underlie business-to-consumer marketing have not changed — consumers still make emotional buying decisions, they still want to comparison shop t
    • ngerv001
       
      Proximity marketing provides a means to place targeted messages in the hands of consumers, literally. It's the next best thing to actually walking up and putting a product in a customer's hands yourself. Customers might walk right by a sign and ignore it or scroll right past an ad in a social feed but a notification can't be overlooked quite so easily. Sending messages directly to nearby mobile users' phones increases engagement dramatically. Beacons drive promotions that are relevant to what clients are looking for, in real time, in places where it is easy for them to make a purchase.
  • According to recent studies, including a report by Retail Touchpoints, nearly half of retailers in the U.S. la
  • Whether you are a fashion retailer or a chain drugstore, proximity marketing should be on your radar
  • unched proximity marketing programs going into 2016, and the number has only skyrocketed this year. 
  • Department stores such as Macy’s, Nordstrom and Neiman Marcus, as well as major fashion retailers such as Urban Outfitters and American Eagle, are already using beacons to target consumers based on their physical location
  • t a basic level, beacons emit radio signals to connect with nearby consumers’ mobile devices, working in conjunction with a retailer-specific app in order to push certain notifications to consumers when they are in proximity to the beacon — for example, a special offer for a product in the aisle in which they are browsing.
  • From marketers’ perspective, navigating these requirements poses a unique dilemma: how can they create content compelling enough to convince the consumer to stay committed through the opt-in process to share their data?
  • These reports and guidelines highlight the need for consumers to be informed of any data or tracking that they may not expect — for example, interaction with a broad-spectrum beacon that reaches beyond the confines of an affirmatively-downloaded retailer app.
  •  
    This article helped me gain a better undestanding of proximity marketing and beacons. Beacons emit radio signals to connect with nearby consumers' mobile devices. This article discusses some of the pros and cons to proximity marketing in order to best engage consumers. Proximity marketing is a fairly new concept that is beginning to skyrocket.
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    I found the information about the legal requirements very interesting. If a notification pops up on my phone to ask if I would like to share information, like location, I almost never do.
  •  
    Modern society is an era of big data. There are indeed many benefits to using proximity marketing. But pay attention to avoid excessive spam, so as not to cause customer dislike.
  •  
    This article talks about the benefits of proximity marketing and why it is the new wave in which companies should get engaged and begin finding ways to utilize this kind of marketing amongst their consumers. The collected data is priceless information for a company to gather about its ideal customers and how to engage them. However, the downsides the article brings up are the legalities around opt-in and the opportunity to allow consumers to opt-out with ease, and the pressures to get the marketing continuously. That is a compliance issue that companies should stay clear and consider. Also, it the importance to build security features to care for this data and information being shared online.
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10 robots automating the restaurant industry| 2021 Trends | Fast Casual - 1 views

  • From cocktail-making to burger-flipping, many food and beverage businesses are beginning to discover the benefits of using robots to improve their productivity.
  • The automation revolution has begun.
  • make 10 loaves per hour,
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  • Aside from being pretty damn cool and bringing innovation into businesses, customer-facing robots can help reduce human contact, a significant benefit at COVID-19.
  • Recently acquired by delivery startup DoorDash, Sally is a salad-making robot, mixing up to 8 fresh ingredients from vegetables to salmon into a compostable bowl in just 90 seconds!
  • Cecilia.ai is a smart, interactive bartender that can be placed almost anywhere, serve mixed drinks in less than 30 seconds, and give customers guidance about the menu using AI and speech recognition.
  • The entire process can be automated in this modular and customizable system, starting with spreading the sauce, topping it with cheese, then adding pepperoni and three more ingredients and baking the pizza.
  • Picnic can produce hundreds of pizzas per hour with just one operator, allowing the rest of the staff to be occupied with the rest of the food
  • The startup recently raised $16.3 million and has plans to install its robot in schools, stadiums and hospitals.
  • The Mini Bakery, built and designed by Wilkinson Baking Company, is a fully automated system for baking bread. It does all the mixing, shaping, proofing and baking, allowing bread to be sold hot and fresh directly to customers just like a vending machine
  • Even though the system was built for supermarkets, we don't see any reason why it couldn't be used in restaurants or hotel kitchens.
  • This countertop device makes authentic artisan gelato, fruit sorbets, frozen yogurt and ice coffee using biodegradable capsules, which can also be used as the serving bowl. Solato is ideal for small cafes and restaurants looking to upgrade their menu with fresh ice cream without wasting precious space and money.
  • can flip burgers and make fries
  • The system includes the Miso Analytics platform, which provides deep insights and improves food quality with cooking precisely as defined.
  • Among the company's clients are CaliBurger and White Castle, where it flips over 10K burgers and fries more than 12K baskets every month.
  • The Dark Kitchen, also referred to as ghost kitchens and virtual kitchens, is a kitchen space devoted exclusively to delivery-only restaurants, a trend that has seen a meteoric rise since the global pandemic began in 2020.
  • Beastro can be customized to automatically prepare any type of dish, prepare about 45 dishes per hour, collect analytics, and fully integrate with Cuismo, the company's online restaurant, and dark kitchen management software.
  • The company partnered with craft breweries in NYC to give customers high-quality coffee at a reasonable price, automatically made by a 20-square-foot kiosk that serves the cup using three little magnets.
  • While TrueBird's primary business model is to open dozens of automatically operated coffee shops in public spaces across the country, we can see no reason why you shouldn't set up one in your hotel or airport lounge.
  • ACUR-C by Japanese company Smile Robotics is an automatic robot for serving and collecting dishes in restaurants, clinics, nursing homes, hotels, and more.
  • The robot moves autonomously between tables, picking up trays with its robotic arm and bringing them back to the kitchen.
  • They can automate the food or beverage-making process, save money and human resources, enrich menus, make fewer mistakes, reduce food waste, and work 24/7 without a raise.
  • Another innovation for the hospitality industry is Milkit, a patented milk-tap solution that saves time, energy and money
  • With its unique milk bag, the Milkit device pours precise amounts of milk, saves up to 4 seconds per coffee cup and eliminates the need for storing milk bags.
  • Most of these systems are still quite expensive and are intended for filling in the gaps throughout the workforce (a major issue created by COVID-19), either to work alongside human employees so they can focus on more complex tasks, or just to serve as additional revenue sources or a tourist attraction.
  • already being used by several Israeli restaurants and hotels, as well as Starbucks in Germany.
  • As technology advances and AI becomes more accessible, it is no wonder that robots for the food and beverage industry are becoming more commonplace.
  • We believe that we will see more and more robots and machines in restaurants and hotels, making delicious meals or mixing fantastic cocktails.
  • Innovating the food and beverage industry is essential and will be beneficial for both the business and the customers.
  •  
    This article discusses 10 robots that are helping to revolutionize the restaurant industry. These robots are really making an impact in the food and beverage industry by stepping in and filling workforce gaps due to the COVID-19 pandemic. The article mentioned that even though these robots have the ability to replace humans, it's very unlikely that will be happening anytime soon. Furthermore, a majority of these robotic systems are still quite expensive and are intended to work alongside human employees so they can "focus on more complex tasks." If you are interested in salad making robots, pizza robots, and my personal favorite the fully automated micro-cafe that creates coffee, then this will be a great read.
  •  
    This article discusses 10 robots that are automating the restaurant industry. There are robots that make cocktails, pizza, burgers, coffee, ice cream, etc. Business are starting to discover the benefits of using robots to improve their productivity. Since the pandemic began, these robots have become increasingly used and all industries have started to take notice. In the future, it is likely that new generation technologies like these will replace front line workers.
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Cloud Computing Is Becoming the Default Setting for Enterprise Business - 1 views

  •  
    " It is a reasonable argument that the only reason millions of workers have been able to successfully work remotely over the past year is because cloud computing has reached a level of maturity that now makes working without the cloud unthinkable. Microsoft 365 is arguably the most widely used. Cloud computing is no longer a choice, but rather the default position of any organization that wants to remain competitive. The number of ShareGate desktop users performing on-premises SharePoint upgrades decreased by 19.7 percent in 2020. On-premises operations decreased by 60.63 percent. Operations to migrate from on-premises to the cloud increased by 37.2 percent. Cloud-based operations jumped by 50.1 percent. Cloud-to-cloud migrations increased by 67.9 percent and included the transfer of 144 percent more terabytes of data in 2020 versus 2019. Microsoft also made significant investments in industry specific certifications in financial services, energy, health and manufacturing to meet the stringent requirements of these heavily regulated environments, making it an even more attractive option for enterprise clients. He pointed out that companies that need extreme low-latency transactions, have geographical proximity restrictions or highly secure data handling needs should consider traditional methods as well as the cloud While security is improving, some old and new attack vectors remain for cloud-based applications. That threat landscape will continue to grow as the market for cloud and SaaS networks and platforms expands and bad actors follow the money. The cloud service providers are asking businesses to trade off convenience for control. That will never happen. Further, there is only one cross-cloud provider standard, K8. The other area in need of standardization is security notification. Every cloud provider reports security events to customers separately, with different languages and syntax. Cloud consumption is linear but cloud security notification is exponential.
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IT Investment-Calculating the value of an IT investment - 1 views

  • This article will give you the basic skills necessary to analyze and create a valuation for a proposed IT investment.
  • Basic IT Investment Analysis Terminology
  • Capital Expenditure (CAPEX)
  • ...7 more annotations...
  • Depreciation
  • Cash Flow
  • Discount Rate
  • Net Present Value (NPV)
  • discount the net inflow less the net outflow into a single value. If the number is positive, then the project would add value to the organization and if the NPV is negative, it would lower value of the organization.
  • Inflows: The inflows or benefits resulting from an IT investment can be subjective and less exact. Often times, the benefit of an IT investment is savings in time, client satisfaction or other "soft" numbers.
  • Outflows: Outflows are typically easier to estimate but some can be subjective as well.
  •  
    This article will give you the basic skills necessary to evaluate a proposed IT investment.These skills can be used in any industry including hospitality. At the beginning, it explains some basic IT investment analysis terminologies. Then it introduce two IT investment analysis methods: NET PRESENT VALUE; PAYBACK PERIOD. It also contains some link that would teach us how to use EXCEL to calculate data.
  •  
    This article explains how important it is to analyze and interpret new forms of IT technology to make the best purchase or investment. The articles starts by describing terms used in IT Investment. The first term is Capital Expenditure, which is any expenditure not for the usual maintenance and upkeep of the hotel or restaurant. For example, a Capital Expenditure would be obtaining a new PMS or renovating your banquet facility. The next term is Depreciation, which everyone should know is the amount of money lost on an investment of the course of its life. The third and fourth terms are Cash Flow and Discount Rate. Cash Flow is "the movement of cash in and out of the business", and Discount Rate is "analysis based on the dollar being worth more today than in 5 years". The second part of the article talks about investment techniques used. Many methods are used to help make sound investment decisions like NPV. NPV is Net Present Value, which is an assessment of long-term profitability of the investment made by adding together all the revenue over its life and deducting the costs involved. Another technique used to evaluate an IT investment is the Payback Period. This helps to evaluate how long it will take to make back your initial investment in the IT. The article goes into grave detail on both of these methods and believe this article can be very helpful for hotel/restaurant managers and owners when determining which investment should be made.
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The Importance of Social Media in the Hospitality Industry in 2022 - Fresh Mind Ideas |... - 1 views

  • Increase visibility, boost direct bookings, and increase brand awareness through social media marketing for hotels
  • Updating your channels allows prospective and regular clients to interact with your brand and keep them reminded that you value your brand
  • . And create a connection with your guests so that they can become familiar with the team.
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  • Give your hotel a face using your social media channels
  • In exchange for a reward, encourage guests to add location tags to their photos or include you in videos based on your location
  • Facebook remains an important channel for social media marketing for hotels because there are no word or video size limits
  • Now that Instagram and Facebook have merged, you can create paid campaigns and promote them across both platforms
  • Your followers will be more likely to continue their relationship with your hotel if they are involved with your messaging
  • Instagram has undoubtedly become one of the most influential channels in our day and age. It’s an excellent tool for keeping your users engaged with your brand since Instagram users are constantly engaged
  • You must create a hashtag unique for your hotel because it’s an essential tool for planning trips in advance.
  • No social media marketing plan is complete without a YouTube strategy
  • The use of YouTube can help you drive traffic to your direct channels.
  • LinkedIn is a great platform for sharing content and networking within the hospitality industry
  • It is an excellent tool for promoting your space for special events and conferences.
  • Influencers have a lot of power, don’t underestim
  • ate them
  • Connect with the influential people in your area who can influence your target audience.
  • nowadays, with so many images bombarding us, a video can be worth a million
  • videos increase engagement, increase time spent on the page, and are more likely to be shared and go viral.
  • Always respond to both positive and negative comments so that customers get the sense that the hotel is interested in their feedback.
  • The most important thing is to share awesome reviews with your followers. Positive reviews are the best social media marketing for hotels. 
  •  
    This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.
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Proximity Marketing Market 2023 Industry Breakdown for Major Key Manufacturers, Growth ... - 0 views

  • Global Proximity Marketing Market Research Report provides a key analysis of the market status of Proximity Marketing with the best facts and figures, meaning, definition, SWOT analysis, expert opinions, and the latest developments across the globe.
  • Google Microsoft Apple
  • Wi-Fi BLE Beacon Near Field Communication (NFC) GPS Geofencing
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  • ➤ Unbiased conclusions and market insights. ➤ 24×7 customer service available to address client queries. ➤ Highly efficient and experienced team of analysts striving to create top-quality reports. ➤ Our reports have facilitated the growth of over 500 companies. ➤ The systematic and methodical market research process.
  •  
    This article talks about research surrounding analysis of global proximity marketing. The article categorizes several things such as sales, revenue, cost structure, and more. It includes data on some of the most well known companies in the world, including Google, Microsoft, Apple, and more. This research is important because it provides a business overview of the sustainability of proximity marketing and discusses its implications for the marketing and sales industries, which hospitality falls under.
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GDS Technology : Overview, Pros Cons and the Future Ahead - 0 views

  • If you want to gain better marketing exposure without shelling out for additional marketing costs, investing in a GDS is a wise decision. The system places your property in front of numerous clients without dipping into your marketing budget
  • - GDS also reap the benefit of reaching untapped segments for your property.
  • Another perk that comes with a GDS is the ability to update product information in real time.
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  • As the industry becomes more collaborative and more inclusive, so does the technology. Some GDS firms are recognizing the need to include non-GDS, independent hotels in their searches in order to offer a better range of choices.
  • In addition to the positive economic outlook, the technology of GDS itself is proving to be a powerfully tool. With greater reach and increased visibility, GDSs make the jobs of agents easier, and in an information- based industry, ease of work is a high selling point. The GDS will have many more obstacles to face in its evolution, but the future looks bright for this inclusive booking software.
  •  
    The article discusses the pros and cons of the GDS. It also addresses the role it plays for helping smaller businesses in standing out to a large group of potential customers. Furthermore, the GDS has gone through many changes since the 1970's, but it is still thriving and overcoming new obstacles today.
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Chili's Has Installed More Than 45,000 Tablets in Its Restaurants - The Atlantic - 0 views

  • Have you ever felt that, for making these decisions, your server was sort of judging you? 
  • wants to remove any friction that might separate you from your whims
  • without the pesky interference of a human.
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  • That doesn't necessarily herald the end of human-centered food service
  •  The Chili's version of the Ziosk menus is programmed to have images of dessert (a molten chocolate cake, say) pop up while customers are still eating their main courses. This has led, Chili's says, to a 20-percent increase in dessert sales. (Ziosk claims a 30-percent dessert-sale bump for its clients overall.)
  • de-humanizing the restaurant is, it turns out, good busines
  • That's in part because the tablets set defaults for tip amounts. The machines automatically suggest a tip of 20 percent
  • active attempt to minimize the interaction Chili's customers have with human
  • Chili's recently made a big change to its in-store ordering system. The chain partnered with Ziosk, the restaurant-targeted tablet-maker, to develop a series of tabletop devices that allow customers to order their meals
  • The tablets let your order your meal—and pay for it—through a screen, as you would with online ordering.
  • Chili's still requires people, of course, to do the actual delivery of the food customers order. There are still servers doing the serving at Chili's.
  • Ziosk claims to have found a 20-percent increase in appetizer sales, as compared with standard, server-based ordering strategies.
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    I love this article because it presents such a positive view of the unattended POS system in a restaurant setting. It poses human interaction as a nuisance which prevents customers from ordering more food. The way that it is explained is that the device will not judge someone for asking for too much or customizing their order too much, so customers feel more powerful in ordering exactly what they want. The article also provides several statistics showing how Chili's has increased their appetizer and dessert sales by using these tablets. The advertisements that are displayed on the machines lure customers into ordering more of these items.
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    It's really a definite one. It implied so much about reality. This is very factual, but there's still in need of traditional human interaction. It is a great marketing strategy and they can upsell their product and show what they offer which most customers will give it a try out of curiosity. Looks can be deceiving but yet it is in human mentality to try.
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    Chili's has installed 45,000 tablets across 823 Chili's restaurants. These tablets let you order your meal, drinks, refills, etc and lets you pay our bill at the end. Chili says the presence of the tablet increases the size of the average check.
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Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views

  • social media marketing for hotels will be the make-or-break factor for many hospitality brands
  • why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
  • real-life examples of social media marketing for hotels
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  • Social media marketing is a vital
  • integral part of every hotel's operations
  • has the potential to increase direct bookings and improve brand awareness
  • eight new users join TikTok every second
  • social media marketing increase visibility
  • generate a higher ROI
  • you’ll really stand out from competitors who aren’t putting in the effort on these same channels
  • advises hotels to consider social media as a channel for direct communication with potential new customers
  • that could lead to bookings
  • clear connection between the multi-touch opportunities
  • 1. Share slice-of-life content
  • recommend an 80/20 rule
  • day to day at the hotel
  • share “daily snippets, small but heart-warming stories
  • keep it personal and relatable
  • 2. Use your Google Business Profile
  • clients tend to overlook is Google’s own business review feature
  • they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
  • Any offers, news, and updates should also be added to the posts section to inform potential new customers
  • helpful for tracking
  • connecting content to bookings
  • we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
  • 3. Start with music
  • 4. Follow 80/20
  • Social media marketing also gives hotels creative new ways to interact with their audiences.
  • content creation
  • 80% of the content should be related to your destination, travel tips, encouraging engagement
  • 20% should be self-promotional
  • analytics that prove its success
  • “Always focus on quality over quantity.”
  • posting consistently, the algorithm will likely reward you for it on any platform
  • 5. Partner up
  • one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
  • the benefits go beyond saving time and money on content creation
  • 8. Use a calendar
  • Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
  • We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
  • partner share data on what content performed best, this guides our own content strategy
  • great way to get direct feedback
  • love seeing how our stayers interact with the suites and report on what they value to the most
  • 6. Be playful
  • 7. Don’t overthink
  • By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
  • Plot out the exact times and dates you’ll post
  • Create content ahead of time
  • 9. Project manage
  • 10. Choose content pillars
  • 11. Follow SEO rules
  • 2. Analyze the competition
  • Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
  • What are other hotels in your area posting online?
  • 13. reStays
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    This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.
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How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
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  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
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