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Contents contributed and discussions participated by vivduru

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The blessing and curse of proximity marketing | Marketing Dive - 1 views

www.marketingdive.com/...449470

shared by vivduru on 19 Feb 18 - No Cached
  • According to recent studies, including a report by Retail Touchpoints, nearly half of retailers in the U.S. la
  • Whether you are a fashion retailer or a chain drugstore, proximity marketing should be on your radar
  • unched proximity marketing programs going into 2016, and the number has only skyrocketed this year. 
  • ...4 more annotations...
  • Department stores such as Macy’s, Nordstrom and Neiman Marcus, as well as major fashion retailers such as Urban Outfitters and American Eagle, are already using beacons to target consumers based on their physical location
  • t a basic level, beacons emit radio signals to connect with nearby consumers’ mobile devices, working in conjunction with a retailer-specific app in order to push certain notifications to consumers when they are in proximity to the beacon — for example, a special offer for a product in the aisle in which they are browsing.
  • From marketers’ perspective, navigating these requirements poses a unique dilemma: how can they create content compelling enough to convince the consumer to stay committed through the opt-in process to share their data?
  • These reports and guidelines highlight the need for consumers to be informed of any data or tracking that they may not expect — for example, interaction with a broad-spectrum beacon that reaches beyond the confines of an affirmatively-downloaded retailer app.
  • vivduru on 12 Jun 22
     
    This article talks about the benefits of proximity marketing and why it is the new wave in which companies should get engaged and begin finding ways to utilize this kind of marketing amongst their consumers. The collected data is priceless information for a company to gather about its ideal customers and how to engage them. However, the downsides the article brings up are the legalities around opt-in and the opportunity to allow consumers to opt-out with ease, and the pressures to get the marketing continuously. That is a compliance issue that companies should stay clear and consider. Also, it the importance to build security features to care for this data and information being shared online.
vivduru

What will the metaverse mean for the hotel industry?   - Insights - 0 views

insights.ehotelier.com/...se-mean-for-the-hotel-industry

shared by vivduru on 11 May 22 - No Cached
  • his principle idea – a fully immersive and persistent 3D
  • digital environment – is not a new invention. It’s been around since the ‘90s.
  • ach industry is scrambling to see how they can jump on this new concept that is destined to change the world. 
  • ...12 more annotations...
  • realised that it can use the metaverse to sell rooms. Whereas before, guests only had photo
  • ustry has quickly
  • The hotel ind
  • s, copy, and reviews to go on
  • mmersive 3D tours 
  • This is what the future of holiday planning and window shopping will look like. 
  • n email with a polite hello and an offer to explore their other rooms could pique their curiosity and close some conversions. Perhaps you could automate a discount when they move to exit the tour? 
  • Making your event spaces metaverse compatible will make it a much more attractive location
  • The metaverse could also lead to a reduction in labour costs. By moving the front end booking office to the virtual realm
  • he hotel can also use the metaverse to improve the experience of the city or town they’re in. 
  • Let’s consider that 8 out of 10 Gen-Z and Millennial travellers emphasise the desire for a unique experience. 
  • from attracting and up-selling guests to improving events at hotel locations and improving the guest experience. A
  • vivduru on 11 May 22
     
    The Metaverse and what it means for the hotel industry. It is shifting the way hotels and events reach consumers. It is a new way in providing a different experience for customers in a way they could ever imagine. This article highlights this trend of the metaverse which is picking up and changing the way industries engage with consumers.Many companies are moving quickly to join the community of companies entering into the realm of the metaverse and what its impact has on costumer experience. The metaverse will drive workforce down and increase experience marketing tech touch for the consumer.
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