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bnort002

How to Build a Brand for Your Mobile App: Strategies, Tips and Examples - 2 views

uxplanet.org/tips-and-examples-29718ab6a291

shared by bnort002 on 26 Aug 18 - No Cached
    • bnort002
      bnort002 on 26 Aug 18
       
      Some other things to consider would be: Is the app easy to use, will it appeal to all users or the target market, and will your colors/logo/design be able to grow and mature with the Brand you are creating.
    • bnort002
      bnort002 on 26 Aug 18
       
      Some Brands do not allow much creativity or changing of the Brand. For example, when I worked for Hyatt, you had to follow everything that was within the Brand Standard. It you couldn't find it in their Brand database you could not use it. Working for a family owned or private company you have more flexibility with promoting their brand and you can have more creative pull such as with an App.
  • Gamificatio
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  • Social networks are first of all the big channel of brand awareness and brand recognizability so don’t neglect their influence.
  • All these details shape the positive user experience and support brand loyalty with happy users.
  • Personalization and Onboarding
  • not only should mobile apps offer high quality of their performance but also build up strong brands to stand out.
  • brand is an image created with a set of distinguishing features and promoting awareness and recognizability of the product or service on the market, it’s what people think and know about it
  • Talking about mobile apps, the important thing to think about is the correlation of the logo with an app icon
  • how users will perceive the app interacting with it: its visual image, its communication and its reputation
  • Keywords
  • Descriptor keywords
  • Brand keywords
  • Brand-Plus keywords
  • Help and Support
  • Landing Pages
  • Choosing this direction, remember two things:
  • – opinion leaders mostly care about their audience and reputation so they won’t promote what they don’t like or don’t find good for their audience, even rejecting profitable offers.– opinion leaders and brand ambassadors will waste your money if the product is half-baked. You may get the big traffic from the campaign and attract many users but if they get something with numerous bugs or lorem ipsum here and there instead of real copy, it will have a bad influence on the brand image in general. Positive experience first. Presentation and promotion after it.
  • bnort002 on 26 Aug 18
     
    This article brings up some great points on building your Brand on a mobile App. As a whole, we are attached to our cell phones and using apps for everything. Creating a Brand for your Mobile App is a must have in our industry and it is the direction most hotels, cruise ships, and resorts are taking when you are on property/ship. Personalization and Onboarding is important to the user as they want to be able view their interests/preferences/needs. By providing a personalized experience (interactive maps, videos, etc.) via App we hope to provide the most positive guest experience. As the article states, providing a positive user experience creates happy users which results in Brand loyalty. The end result is always to capture repeat business and Brand loyalty.
lumduan roth

Meeting Planners Check-in to the Cloud at Hilton Worldwide - 1 views

www.hospitalitynet.org/...4063587.html

event planning

shared by lumduan roth on 18 Feb 14 - No Cached
  • Participating hotels within the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels brands are part of Hilton Worldwide's Connect+ program, which provides a high level of event expertise and planning support. Each Connect+ hotel is located in a destination city with features including more than 450 guest rooms or more than 40,000 square feet of meeting space. "When planning large events, meetings and conventions, circumstances change often and decisions need to be made quickly," said Joyce Inderbitzin, vice president, events and catering, Americas, Hilton Worldwide. "getplanning enables our clients to exchange information seamlessly and securely between all stakeholders in real-time." getplanning features include: Organized and detailed approach to planning with real-time communication Document access from one centralized location (contracting, planning, on-site and post-event archive) Efficient dissemination of information with chronological organization Single-click to planning assets (floor plans, menus, Passkey and more) Ability to manage third-party vendors and activities Reply to getplanning correspondence directly from own email inbox Use of mobile devices on-site elevates the planner experience, including access to daily pick-up reports, food and beverage and banquet checks, weather, etc. Systematic approach to manage all customer meetings and events
  • lumduan roth on 18 Feb 14
     
    This is another innovation utilizing the cloud based computing in the hospitality industry. I am delighted to see advancement of the industry with implementing technology. The possibilities seem endless. With this planning platform, the world is really on our finger tips.
rpere092

Marriott's Acquisition of Starwood Receives Antitrust Approval in China; Marriott and S... - 0 views

www.hospitalitynet.org/...4078329.html

shared by rpere092 on 26 Sep 16 - No Cached
  • As this was the last regulatory approval required to complete the merger, Marriott and Starwood are now able to proceed with closing the transaction and expect the transaction to be completed before the market opens on September 23, pending satisfaction of customary closing requirements. Upon closing, Marriott will solidify its status as the world's largest hotel company.
  • Starwood expects its shares will cease trading on the New York Stock Exchange before market open on September 23, 2016. As previously announced, Starwood shareholders will receive $21.00 in cash and 0.80 shares of Marriott International, Inc. Class A common stock for each share of Starwood Hotels & Resorts Worldwide, Inc. common stock.
  • Assuming that the transaction closes as expected, former Starwood shareholders will be entitled to receive Marriott's quarterly cash dividend of 30 cents ($0.30) per share of Marriott common stock that Marriott's Board of Directors declared on September 13, 2016 and which is payable to all Marriott shareholders of record at the close of business on September 23, 2016.
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  • The parties' plans for closing the merger transaction and delisting Starwood Hotels & Resorts shares are "forward-looking statements" within the meaning of U.S. federal securities laws, and are not historical facts.
  • rpere092 on 26 Sep 16
     
    This article showcases the possible merger of Starwood Hotels and Marriott International. Per the article, the merger has not been confirmed but if and when it goes through, Marriott will become the world's largest hotel company.
Carolina Ferrer

Restaurants adopt mobile apps for ordering, payment | Technology content from Nation's ... - 0 views

nrn.com/...t-mobile-apps-ordering-payment

resturants technology apps ordering

shared by Carolina Ferrer on 25 Sep 14 - No Cached
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
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  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • Customers are more frequently demanding a connection to a brand on their smartphones, and restaurants are considering an increasing number of technology options to meet those demands
  • Carolina Ferrer on 25 Sep 14
     
    Information technology serves a big party in keeping up with the latest trends especially in the restaurant sector of the hospitality industry. Restaurants owners have seen an increase in revenue from partnering with application developers to create online ordering applications for mobile devices. Consumer data collected from these mobile applications for online ordering most be processed properly especially if employees are in the mix. Companies must ensure that their property management system integrates efficiently and properly with the application that is being developed to ensure proper completion of orders.
Carolina Ferrer

Marketing Success of Paris Hotel du Collectionneur Highlights Flip.to's Global Appeal - 0 views

www.hospitalitynet.org/...4067022.html

emarketing socialmedia hotels

shared by Carolina Ferrer on 03 Oct 14 - No Cached
  • Hotel du Collectionneur in Paris faced a big challenge - it became the largest independent hotel in Paris at 408 rooms when it parted ways with Hilton.
  • "Flip.to helped us accomplish both things. First, they enticed thousands of unique visitors to the hotel's website through 72,000 guest connections. Secondly, they increased the brand awareness of the hotel on social networks thanks to their sharing platform.
  • Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing juggernaut - their current guests. Right at the point of booking, guests share with their connections about their upcoming trip, driving new visitors back to a uniquely personalized hotel website experience.
  • Carolina Ferrer on 03 Oct 14
     
    Hotel du Collectionneur in Paris broke away from the Hilton chain in 2013 and became the largest independent hotel in the city. Without the Hilton brand, the property needed help creating brand loyalty and foot traffic. The property's marketing department teamed up with a company called "Flip.to". This company was to help bring in newer people to their website and target a new group of customers. Flip.to used e-marketing to enhance the hotel's website traffic and create brand awareness on social media. Additionally, by increasing website traffic the property saw an increase in direct bookings. We can see the benefits of using a company like Flip.to to increase profits and create awareness. If we look at this from the perspective of a large chain hotel, they have the resources to market their properties through their corporations. We can see that Hotel du Collectionneur had to go in this direction of hiring a third party company to meet their goals and they can see if paying off today.
Carolina Ferrer

Hyatt Unveils New 2020 Environmental Sustainability Strategy - 1 views

www.hospitalitynet.org/...4066742.html

hyatt green sustainability environmental hospitality hotels

shared by Carolina Ferrer on 04 Sep 14 - No Cached
  • an aggressive set of environmental goals for the year 2020, all designed to strengthen Hyatt's collective ability to collaborate, inspire and further its commitment to environmental stewardship. Hyatt, which is already an industry leader for tracking comprehensive global energy and water data since 2006, is significantly expanding the scope of its existing sustainability initiatives and will continue to focus strongly on measuring and reporting progress.
  • The conservation efforts undertaken by Hyatt hotels around the world since formalizing our approach several years ago have had a real impact, resulting in major reductions in greenhouse gas emissions and water and energy usage by property across our portfolio," said Brigitta Witt, Vice President of Corporate Responsibility for Hyatt. "With five years and significant momentum under our belt, we saw the opportunity to further our commitment to environmental stewardship in a manner that fundamentally touches every aspect of our business, from the way our hotels are built and operated, to the way we collaborate with our global supply chain, to the way we influence change through the passion and commitment of our colleagues around the world."
  • Carolina Ferrer on 04 Sep 14
     
    Hyatt Hotels Corporation has been in the green initiative game for over five years now. Hyatt plans to set higher goals to benefit the environment by 2020. They have set up three focus areas which are done by each sole property. Firstly, they have goals regarding the consumption of less water, less waste and opportunities to recycle. Additionally, corporate sets goals for individual properties to follow. Secondly, Hyatt wants to make sure that they are building environmentally conscious hotels that are efficient. They will start new construction in 2015 and continue with renovations. They hope for every property to reach LEED certification. Thirdly, Hyatt wants to innovate and inspire, they want to create awareness about environmental sustainability and the benefits to society it can have. Hyatt hopes to create waves in the hospitality industry and at the rate they are going they should be seeing success in the future. Hyatt is definitely going in the right direction when it comes to green initiatives. Setting goals and reporting deadlines will help Hyatt and there large number of properties reach the goals they have in place for a more sustainable future.
knare002

MyCheck Breaks New Ground with Menu Reordering Capability for Custom Mobile Payment App... - 1 views

www.businesswire.com/...en

shared by knare002 on 12 May 19 - No Cached
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck
  • Check’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck.
  • ation ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumpti
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  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck.
  • location
  • MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them in more mea
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck
  • Unlike traditional tablet solutions, MyCheck does not require any special hardware or related installation or maintenance. Because it is integrated with a restaurant’s POS, the MyCheck platform extracts data and analytics on consumption that can illuminate actionable marketing programs.
  • MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them
  • knare002 on 12 May 19
     
    The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.
  • knare002 on 12 May 19
     
    The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.
ivonneyee

Yum Brands Is Adding Disruptive Technologies Across Its Global Restaurant System. Here'... - 0 views

www.forbes.com/...al-restaurant-system-heres-how

yum brands adding disruptive technologies restaurant system

shared by ivonneyee on 25 Oct 21 - No Cached
  • Those moves set the ball set in motion to integrate technology-centric solutions across its four brands across the world with an objective of elevating both the customer and team member experiences.
  • “What Covid has done is change our mindset. We don’t have to have everything perfect to launch something. For example, in Pizza Hut, U.S., we launched contactless curbside and carryout in two weeks. In the previous environment, it would have taken months, committees, testing protocols. Now we don’t have the luxury of time. We don’t have to wait until we have sharpened the blade to perfection. Our strategy is the same, but our pace is faster,” Felder said during a recent interview.
  • “Digital Innovation Lab,” led by Park, a partnership with the Plug and Play platfo
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  • rm for startups and plans for a physical innovation lab to open later this year
  • The digital lab is unique in that it translates restaurant operations–be it at KFC, Pizza Hut, Taco Bell or Habit Burger–into a cloud “facility.”
  • Park’s team takes all digital inputs from Yum’s restaurants, like closed-circuit television footage of cars in the drive-thru, point-of-sale data or drive-thru audio, and puts it into the cloud
  • Plug and Play, which claims to be the world’s largest global innovation platform for startups and corporations
  • Automation can free up employees’ time spent on manual back-of-house tasks so they can focus more on customer-facing tasks, ideally providing more speed and accuracy in the process.
  • Some of these ideas–like voice, artificial intelligence, computer vision, IoT–have popped up in the restaurant industry here and there. None, however, have proliferated at the global scale Yum Brands offers. This is where the true disruption could happen. Yum has over 50,000 restaurants in more than 150 countries and territories, and employs 1.5 employees and franchise associates. Few food and beverage companies have this kind of global footprint.
  • Restaurant companies are no longer dabbling in technology efficiencies, they’re relying on them for their very survival. In fact, because of the pandemic, digital sales are now expected to make up more than half of limited-service business by 2025–a 70% increase over pre-COVID estimates. 
  • “The big lesson for us is we’ve got to be where the customer is. We have several restaurants at the moment trying to take consumer ease to the next level,” Felder said. “I don’t think we’ve ever seen a more fertile time of innovation in the history of the restaurant industry. We’re about to hit a wave of transformative innovations.”
  • ivonneyee on 25 Oct 21
     
    Yum Brands, which runs restaurants KFC, Pizza Hut, Taco Bell and Habit Burger, is integrating technology-centric solutions across its four brands around the world, which could result in an acceleration of disruptive technologies on a large scale. This Digital Innovation Lab then adds information from thousands of Yum Brand restaurants into a cloud facility. The information includes closed-circuit tv from a restaurant's drive-thru and point-of-sale or drive-thru audio. Hundreds of startups then get access to the data to compare their technologies in the lab. They're able to use that information to create more automated services like artificial intelligence, computer vision and the Internet of Things. Yum's idea is by improving automation back of house, employees can focus more time on customer-facing tasks, resulting in more speed and accuracy.
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing

social media marketing advantages disadvantages social social media marketing hospitality travel Tech

shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
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  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
chunxia gao

More foreign brands use China's Taobao for e-commerce | IT News - 1 views

www.itnews.com/...s-use-chinas-taobao-e-commerce

B2C e-commerce e-business online-sale

shared by chunxia gao on 27 Jan 12 - No Cached
  • We are launching on Taobao to expand our reach to Chinese consumers given Taobao is the most trafficked e-commerce site in China,"
  • "(Taobao) allows us to reach millions of consumers in a very direct way, many of whom we could have difficulty reaching through brick-and-mortar storefronts,
  • Taobao, which started as a consumer-to-consumer platform, rose to the top of the China's online retail market after beating out e-commerce rivals like eBay in the country.
  • chunxia gao on 27 Jan 12
     
    This article showed more foreign brands like Adidas and Gap are expanding their reach into China's market by tapping the user base of the country's largest online retailer Taobao.com for e-commerce. A majority of domestic and well-known international brands have set up their own online stores on Taobao Mall for brand expanding and sales. Presence on Taobao Mall is complementary to their own e-commerce site, which is doing well, along with their stores. Through Taobao, international brands can reach millions of customers in a very direct way and Chinese customers are increasingly turning to the internet to do their shopping. But there are challenges with opportunities. They have to fight with counterfeit goods. Counterfeit goods are low price in Chinese e-commerce market. Taobao also launched actions to penalize selling counterfeit goods. In a word, e-commerce in China is not mature, it has a long way to be improved.
armanyleblanc767

The Importance of Social Media in the Hospitality Industry in 2022 - Fresh Mind Ideas |... - 1 views

freshmindideas.com/...a-in-hospitality-industry-2022

social media hospitality branding marketing industry hotel travel tech

shared by armanyleblanc767 on 20 Feb 23 - No Cached
  • Increase visibility, boost direct bookings, and increase brand awareness through social media marketing for hotels
  • Updating your channels allows prospective and regular clients to interact with your brand and keep them reminded that you value your brand
  • . And create a connection with your guests so that they can become familiar with the team.
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  • Give your hotel a face using your social media channels
  • In exchange for a reward, encourage guests to add location tags to their photos or include you in videos based on your location
  • Facebook remains an important channel for social media marketing for hotels because there are no word or video size limits
  • Now that Instagram and Facebook have merged, you can create paid campaigns and promote them across both platforms
  • Your followers will be more likely to continue their relationship with your hotel if they are involved with your messaging
  • Instagram has undoubtedly become one of the most influential channels in our day and age. It’s an excellent tool for keeping your users engaged with your brand since Instagram users are constantly engaged
  • You must create a hashtag unique for your hotel because it’s an essential tool for planning trips in advance.
  • No social media marketing plan is complete without a YouTube strategy
  • The use of YouTube can help you drive traffic to your direct channels.
  • LinkedIn is a great platform for sharing content and networking within the hospitality industry
  • It is an excellent tool for promoting your space for special events and conferences.
  • Influencers have a lot of power, don’t underestim
  • ate them
  • Connect with the influential people in your area who can influence your target audience.
  • nowadays, with so many images bombarding us, a video can be worth a million
  • videos increase engagement, increase time spent on the page, and are more likely to be shared and go viral.
  • Always respond to both positive and negative comments so that customers get the sense that the hotel is interested in their feedback.
  • The most important thing is to share awesome reviews with your followers. Positive reviews are the best social media marketing for hotels. 
  • armanyleblanc767 on 20 Feb 23
     
    This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.
Rui Zhu

How to Start Your eCommerce Business in China | Forrester Blogs - 0 views

blogs.forrester.com/...ur_ecommerce_business_in_china

ecommerce China

shared by Rui Zhu on 12 Sep 12 - No Cached
  • For many businesses, the growing spending power of high-income consumers and the middle class in China has become a compelling growth engine. For luxury brands, China is already a huge growth market, and many Western companies have had a brand presence in China for many years, albeit often with counterfeit products and even whole counterfeit stores. But as the economy grows in China and consumer thirst for foreign brands increases, companies will be compelled to consider an online direct-to-consumer presence due in-part to the following factors:
  • eCommerce in China is growing very quickly. Online spending in China is poised to more than double over the next four years, growing to more than $356.1 billion by 2016*.
  • Driven by both new consumers online and by increased spending by consumers already online, it is expected government reforms will make it easier for both domestic and foreign companies to sell online and for consumers to transact.
  • Rui Zhu on 12 Sep 12
     
    ECommerce business has rapidly increased in Chins and it will be a strong incresing point fro Chinese economy. The reasons that drive the development of this new economy pattern in China can be defined in three parts. First, the growing purchasing powe of high-income and mid-class in China has become the most powerful growth strive in China. They have enough money to make their lives more stylish and elegent whcih motivate them to seeking more worldwide brands. Second, some foriegn brands have been aware of this ttrend and begun to spread their business to this fantastic market. An obvious example it that China has become the largest consumer of luxury products although some of the upscale brands have not hully enterd Chinese market. Most of them are planning to grab their own segment strategically in China, which will insentive the development of ECommerce here. Last, online spending will be double increased in the following four years under a positive forecast. It is a more convenient and secure shopping style for young generations. For these reasons, sterting an ECommece business is a good choice for both local entrepreneurs and international corporations.
smaka004

How Marriott Wants to be the Red Bull of the Hotel Industry | Variety - 0 views

variety.com/...-the-hotel-industry-1201316184

shared by smaka004 on 06 Oct 14 - No Cached
  • Marriott International today announced the formation of an internal content studio through which it will develop, produce and distribute a slate of entertainment projects that will include web series, short films, TV shows, music events and movies. The goal for the Bethesda, Maryland-based company is to appeal to the “next-generation traveler” — made up mostly of millennials — with story driven content marketing.
  • With 18 brands, Marriott is the world’s largest hotel company with over 4,000 hotels in 78 countries. Through its individual properties, in-room TVs, websites, mobile platforms and reward program, Marriott certainly has the network through which it can distribute entertainment.
  • To promote the projects, Marriott will use its website; its mobile app; various social media channels; in-room TV network; and Marriott Rewards, a loyalty membership program that has over 45 million subscribers.
  • smaka004 on 06 Oct 14
     
    Marriott is seeking to become the Red Bull of the hotel industry. While I first thought that this meant that it wanted to become synonymous as a brand with hotels generally, as Red Bull's brand is with energy drinks, what Marriott is actually pushing for is a sophisticated eMarketing strategy. The company is focusing on content marketing by developing and producing (in-house or through contract) its own videos, shows, web series, movies, musical events, etc. and distributing it through their network of properties. The distribution strategy will focus on using Marriott's 4,000 rooms, which are located across 78 different countries globally. In addition to pushing content through in-room TVs, Marriott will also use its rewards program and mobile app to distribute what it produces to its consumers. Marriott does not plan to abandon its print or online advertising; it is simply adding another platform to increase and diversify its global reach and strategy. The ultimate goal is to fill rooms, but with Millennials, creating long-lasting, individual, memorable experiences is important to overall brand loyalty. Thus, content marketing provides a means by which Marriott can offer original, targeted content to its consumers. In the future, it can become a full-fledged development studio providing complete content for its consumers, in turn pressuring companies like Netflix, Hulu, etc. In the short-term, producing content and releasing it through their app will allow Marriott to increase brand awareness, loyalty, and the overall guest experience. Over time, Marriott is not simply pushing a product or service; they are building meaningful relationships with their consumers.
danikafox

Hotels Working On Concierge App For Check-in Via Smartphones | The Economic Times - 0 views

www.hospitalitynet.org/...4065287.html

hotels smartphones concierge app

shared by danikafox on 15 May 14 - No Cached
  • Come 2015, guests arriving at the Aloft and W Hotels will be able to bypass the traditional check-in desk and enter their rooms using their smartphone as the room key.
  • Much like Starwood, other top hotel brands are also looking for ways to shorten queues at the front desk by offering quick check-in, check-out and concierge facility through the smartphones of their guests.
  • The Concierge App allows guests to manage a range of services including room service, transportation, local attractions, spa appointments, housekeeping requests, wake-up calls and more.
  • danikafox on 15 May 14
     
    Essentially this article breaks down the evolution of a mobile concierge that is to come in the future of the hotel industry. It is noted that Starwood Hotels has been implementing a system in two of their boutique brands that will allow guests to check-in to a room using a keyless entry system through their smartphones. This type of technology would provide a seamless check-in process and open the door to eliminating a "front desk" all together. The article goes on to explain that Marriott has already implemented a system similar to this in some their properties that allows certain guests to check-in through their mobile app and collect their keys from a designated mobile check-in desk. The use technology and applications has become the "new norm" and as technology continues to evolve the hospitality industry will be on the forefront of its utilization.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
hui wang

How to Plan, and Measure, Online Event Marketing | ClickZ - 0 views

www.clickz.com/...measure-online-event-marketing

evaluation restaurants controlling best practice

shared by hui wang on 03 Apr 13 - No Cached
  • Event marketing connects consumers with your product in a special environment to create a compelling, inherently personal experience.
  • Integrated online/offline programs
  • Contests or sweepstakes.
  • ...1 more annotation...
  • Online communities.
  • hui wang on 03 Apr 13
     
    The Internet changed event marketing. You can create online events around a product, leverage an existing program to enhance a brand, and build an ongoing online community with a natural brand affinity. As a result, you can cost-effectively engage consumers in a brand experience that extends over time and yields measurable results. Online event marketing enables you to attract new customers, build brand, and increase revenue. Maximize the outcome with a well-coordinated plan of related programs. Consider incorporating other aspects of your online offering, extend the program offline, or move an offline happening to the Web. An event can be implemented on your site or in partnership with a related media site.
Melissa Krajewski

Cornell Center for Hospitality Research Examines Daily Deals and Sustainability Issues - 0 views

www.hospitalitynet.org/...4054882.html

'e-Marketing' 'customer acquisition' retention' 'CSR'

shared by Melissa Krajewski on 05 Apr 12 - No Cached
  • A survey of nearly 200 international hotel operators found generally favorable results for those that had offered a daily deal, also known as a flash deal, according to a study posted by the Cornell Center for Hospitality Research.
  • Piccoli and Dev found that Groupon and LivingSocial were the two sites used most heavily by these respondents, and their top reasons for offering a deal were branding, customer acquisition, and boosting occupancy in shoulder periods. Ironically, the hotels that were avoiding daily deals were especially concerned about compromising brand standards.
  • David Jerome, senior vice president of corporate responsibility at InterContinental Hotels Group, three critical myths are (1) that "green" is expensive, when in fact sustainable practices save money; (2) guests do not care about sustainability, when in fact many guests and group planners specifically look for "green" practices; and (3) hospitality firms can wait to implement sustainability programs, when in fact waiting is costing them both money and business.
  • Melissa Krajewski on 05 Apr 12
     
    This article comments on the perceived effectiveness of daily "flash" deals distributed through the internet to provoke the usage of services of a hospitality enterprise. It also addresses current industry challenges hotels face with regards to sustainability and corporate social responsibility. The first Cornell study surveyed approximately two hundred international hotels. The results showed half of the hotels have used the e-Marketing "flash" deals technique while the other half abstain siting concerns of brand reputation. However the issue of dissatisfaction from those hotels who use daily deals is also prevalent. The conductors of the study recommend those who use the deals to "start small," clearly define the reason for the deal and examine every aspect of the deal, including limitations, to increase ROI and satisfaction. If the deals are tailored to fit both the hotel and guests' needs they should attract and retain customers. The roundtable discussion then dives into an important branding issue of CSR. It highlights common misconceptions related to sustainability such as going "green" being being costly, guests not appreciating sustainable efforts, and the "wait and see" approach being smart for implementation. With education and communication the hospitality industry can inform their internal and external customers of their sustainable business practices and increase customer acquisition. Rather than being reactive, businesses should be proactive and concentrate on their "long-term brand focus."
uhey77

Connect with Gen Z travelers in a disruptive world | PhocusWire - 0 views

www.phocuswire.com/nnect-Gen-Z-travelers-Facebook

travel technology

shared by uhey77 on 31 Mar 20 - No Cached
  • Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their experience during their trip.
  • 61% of US 18–34-year-old travelers surveyed were more likely to stay loyal to a travel brand that has an easy-to-use website or mobile app.
  • Inclusive, curious and community-oriented, Gen Zers are growing in population and spending power. Understanding their expectations will be key to winning tomorrow.
  • ...9 more annotations...
  • Gen Z is the future, and travel brands that start to organize around their behaviors now will win with tomorrow’s most valuable customers.
  • They are adapting quickly, testing, iterating and measuring. These brands embrace best practices that leading disruptor brands have successfully embraced to drive incredible growth.
  • Stay ahead of the customer landscape:
  • Explore mission-driven marketing:
  • Build a brand community:
  • Leverage machine learning:
  • Move toward better measurement:
  • Break through with creative:
  • Travel brands, from traditional airlines to online booking agencies, can make great progress by exploring leading disruptors’ best practices and applying the right ones for their businesses.
  • uhey77 on 31 Mar 20
     
    It's clear that travel companies need to meet customers where they are-on mobile and social platforms-with experiences that fit seamlessly into their lives. Gen Z is the future, and travel brands that start to organize around their behaviors now will win with tomorrow's most valuable customers.
da7327

HNN - Revenue and cost strategies for boutiques, independents - 0 views

www.hotelnewsnow.com/...ies-for-boutiques-independents

hospitality business GDS hotel revenue booking technology travel

shared by da7327 on 16 Sep 17 - No Cached
  • Without the power of a brand sales team and the tools that they provide, your independent hotel’s sales efforts need to ensure that they are utilizing the right channels to effectively capture transient demand.
  • While global distribution system business is mostly pay-to-play, it provides exceptional return on investment in the right markets.
  • Direct bookings are the most cost-effective business for boutique hotels, so it is always the goal to drive business to our own booking channels. Identifying what percent of business you need from group sales, GDS and online travel agencies is paramount to a successful revenue strategy.
  • ...5 more annotations...
  • Identify your hotel’s ideal rooms-to-space ratio to optimize profits on any piece of group business and to ensure your revenue manager and sales team are on the same page.
  • Your social media platforms create a stage for your hotel’s voice to be heard, so their importance is far greater than they would be for a branded hotel. Develop creative packages and collateral that capture the guest experience to set yourself apart from a franchised hotel.
  • A destination is a high contributing factor in the decision-making process, so your sales team should highlight all of the attractive aspects of the local area.
  • If your hotel has an in-house food-and-beverage department, then capitalizing on these events is even more critical to achieving financial success and should be incorporated into your revenue strategies
  • Your website should be constantly updated with local happenings, events and hangouts to keep up with search engine optimization (SEO) changes that stress local focused searches
  • da7327 on 16 Sep 17
     
    The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.
anonymous

Product Packaging Trends 2021: For Brand Managers - 1 views

blog.beaconstac.com/...cpg-product-packaging-trends

tech technology hospitality Software business solution mobile

shared by anonymous on 31 Mar 21 - No Cached
  • Packaging is now seen as a gateway to reinforce consumers’ trust in a brand. 
  • price sensitivity, higher digital engagement, a rise in attention to wellness and hygiene, and a redefinition of brand purpose. 
  • CPG brands should leverage smart packaging technology such as QR Codes and NFC to digitalize their product packaging and transform the way consumers interact with them. 
  • ...8 more annotations...
  • Packaging designers should make use of recyclable materials to create innovative and sustainable packaging designs.
  • QR Code-powered digital product labels that communicate the sustainability practices are the easiest way to achieve this.
  • The campaign incorporated QR Codes on the packaging of their free-range grass-fed meat to direct consumers to farmers’ stories and the farm of its origin. 
  • Customers could tap the cap using their smartphones to access in-store information about the brand, along with its history and food pairings.  
  • The World Economic Forum indicates that there’s now a whopping increase in consumer demand to understand the product’s journey; from its manufacturing to point of sale.
  • The pandemic accelerated the adoption of e-commerce. Most customers now prefer to shop online given the convenience and safety.
  • brands should make essential product information available through digitalized product packaging, coupled with the relevant certifications.
  • Consumers don’t look at product packaging the same way anymore.
  • anonymous on 31 Mar 21
     
    This article focuses on current packaging trends along with the diversification of brand management. Additionally, how companies, through smart packaging with QR Codes and NFC tags, can keep up with the below-mentioned trends and achieve higher ROI for their business. Successful incorporation of these technologies will help companies achieve product transparency and authenticity, supply chain visibility, elevated consumer experience, and many more positive outcomes.
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