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ahyla001

How Augmented Reality is Transforming the Hospitality Industry - 1 views

  • Augmented reality has emerged as an important concept within hospitality management in recent years, because it allows hotels and other related businesses to enhance the physical environment they are selling
  • Many hotels are seeing the benefits of using augmented reality to make the hotel environment more enjoyable to spend time in.
  • Augmented reality serves to alter a person’s perception of their physical surroundings, through the use of computer technology.
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  • Augmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
    • kmill139
       
      This is important to understand since a lot of people think both are the same. I thought they were the same.
  • The technology itself can be deployed in a number of ways, including through smartphones, tablet devices or headsets.
    • kmill139
       
      This can be especially useful in today's world since everyone has access to a cellphone.
  • (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area.
    • kmill139
       
      This is another way that the industry can enhance its guests' experience.
  • Augmented reality technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience.
  • Today, millennials are the dominant consumer generation and they are also more likely than previous generations to utilise digital technology and buy things like virtual reality and augmented reality devices.
    • kmill139
       
      As the generations are being born into the ever-changing and growing technology world, they need to utilize this in their business practices.
  • 1. Interactive Hotel Rooms
  • An example of this is seen with The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
  • 2. Gamification
  • 3. Augmented Hotel Environments
  • For example, Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel.
  • Meanwhile, Best Western experimented with augmented reality and Disney stars, allowing children to see themselves alongside characters from Disney films, and other hotels have used AR apps to allow guests to virtually redecorate.
  • 4. Beacon Technology
  • Virtual Reality & Artificial Intelligence
  • The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
  • allows hotels and other related businesses to enhance the physical environment they are selling
  • ugmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
  • Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel
  • Starwood Hotels, for instance, used the technology to send a virtual key to guests, allowing them to unlock their door through their phone. Others have used beacons to send maps and other information at opportune moments.
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    This article is about how augmented reality has made such improvements in the hospitality industry. The changes that are being made are actually for the better, not only fr the hotel but also for the customers that benefit from these augmented realities.
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    A great article that explains what augmented reality is and how it is being integrated into the hospitality industry.
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    This article relates to augmented reality and a few of the different ways it is being incorporated into hotels. Augmented reality allows the hotelier to enhance the guests environment real time in a number of different ways. Some of these ways, as described in the article are: interactive hotel rooms, gamification, augmented hotel environments, and beacon technology. At the end of the article there are a number of links to articles about other digital trends, such as robots being used in the hospitality industry!
smend120

How AR, VR, and robotics can work together | Artificial Intelligence | - 0 views

  • How AR, VR, and robotics can work together
  • With the help of robots, businesses not only achieve higher efficiency but ensure the safety of their staff in hazardous areas
  • With the help of AR and VR, people can experience surreal atmospheres indoors as well as outdoors
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  • Yes! Together, augmented reality, robotics, and virtual reality can be the ‘Three Amigos.’ VR and AR can offer an immersive medium to operate robots
  • With the help of low-latency networks, people can utilize robots remotely using intuitive AR and VR controls
  • Robot training
  • Virtual reality and augmented reality can be utilized to train robots for different tasks
  • With the help of dual neural networks, robots can learn new tasks by observing and breaking down several actions
  • he first network, known as the visual network, captures an image using the robot’s camera to understand the current state of an object. The other network, imitation network, tries to understand a demonstration and analyze how an action is being performed.
  • Motion sensors in AR and VR gaming can be deployed to train robots. Developers can use a pressure-sensitive trigger on a joystick to teach robots how to control grasping and articulation speed for picking up objects
  • Object recognition
  • Using this approach, robots can learn how to group similar objects together, differentiate between various objects, and identify new items that look similar to those it has already seen
  • Generally, AI-powered robots are exposed to a wide range of data.
  • By using VR, a trainer only requires a 3D VR model of several objects. With this approach, trainers and developers can minimize costs and effort required for collecting data and real-world objects. Using 3D models, robots can also be trained to recognize biological structures in the human body in detail.
  • Operations
  • Virtual reality can be used to develop teleoperating robots that can function with the help of multiple sensor displays.
  • obots replicate a user’s hand movements by using hand controllers
  • In a direct model, a user will be directly coupled to a robots current state
  • With a cyber-physical model, a user is separated from the robot.
  • Using controllers, users can guide hand grippers to move, pick up, and retrieve objects.
  • How AR, VR, and robotics can work together Augmented reality, robotics, and virtual reality can team up to develop innovative applications for various organizations.
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    They can work together. Based on this article, this can be beneficial for all industries.
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    Robotics, virtual reality, and augmented reality can work together to create cutting-edge solutions for diverse businesses. Businesses use robots to increase efficiency while also ensuring employee safety in potentially dangerous situations. Virtual reality and augmented reality, two contemporary technologies, have provided an immersive platform for media and gaming. People can explore strange environments both indoors and outdoors with the aid of AR and VR. The "Three Amigos" can be augmented reality, robotics, and virtual reality when they work together. Robot control using immersive technologies like VR and AR is possible. Business executives need to be aware of the potential benefits of combining virtual reality, robots, and augmented reality. Robots can be programmed to do a variety of jobs using virtual reality and augmented reality. There are two different kinds of neural networks: imitation networks, which attempt to comprehend demonstrations and examine how actions are executed, and visual networks, which use images taken by the robot's camera to understand the current state of an object. Dual neural networks can be used by organizations to enable robots to learn new tasks by monitoring and dissecting several behaviors. Robots that use artificial intelligence (AI) are exposed to a wide variety of data, which helps them learn how to distinguish between distinct objects, group related objects together, and recognize new objects that resemble what they have already seen. The expense and effort needed to gather data and real-world items can be reduced by trainers and developers. Robots can also be taught to recognize certain biological structures in the human body using 3D models. Virtual reality can be utilized to construct teleoperating robots that can function with the help of many sensor displays by employing hand controllers. The homunculus concept of the human brain, which postulates that there is a miniature human inside the brain that controls movement
lflor087

7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
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    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
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    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
rrodr658

How Virtual Reality (VR) can Enrich the Hospitality Industry - 3 views

  • Through this, users can experience a virtual recreation of different aspects of travel, from the flight, to arrival, to some of the key sights.
  • These tours can be made available on hotel websites, allowing guests or potential guests to take a look at their hotel room, or other parts of the hotel, before they book or before they arrive.
  • allowing customers to look for flights, compare hotel prices and book rooms through a virtual reality headset.
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  • Within the hospitality industry, VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.
  • Virtual reality is a computer technology, which utilises images, sounds and physical sensations to make users feel as though they are physically present in a virtual world. Virtual reality technology typically makes use of VR headsets and this equipment enables users to look around and immerse themselves in a digital environment.
  • Virtual reality, or VR for short, is one of the biggest emerging technology trends and the business world is gradually coming to terms with the various opportunities it provides. For those in the hospitality industry, virtual reality has particular appeal, because it can digitally transport potential customers to a hotel or travel destination.
  • While many of the applications of modern virtual reality are entertainment-based, businesses are increasingly getting to grips with VR’s potential as a marketing tool, delivering important information to potential customers in a way they can actually experience, and stimulating multiple senses in the process.
  • allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing
  • Virtual reality hospitality strategies can help to improve the quality of experience provided at almost every stage of the customer journey. Yet, this can be taken to the next level by embracing the metaverse
  • allow customers to experience nearby attractions once they have arrived, adding to the hotel experience itself.
  • is one of the biggest emerging technology trends, and the business world is gradually coming to terms with the various opportunities it provides.
  • Virtual reality is a computer technology, which utilizes images, sounds, and physical sensations to make users feel as though they are physically present in a virtual world. Virtual reality technology typically uses VR headsets, enabling users to look around and immerse themselves in a digital environment.
    • rrodr658
       
      VR definition/explanation
  • allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing
    • rrodr658
       
      VR experiential marketing
  • Virtual Travel Experiences
    • rrodr658
       
      one of the main reasons how VR is being used in hospitality and tourism. VR travel experiences such as tours.
  • Trainees can improve their housekeeping skills in realistic virtual settings and gain valuable insights through interactions with lifelike avatars. VR allows trainees to learn from mistakes, even serious ones, without the anxiety of real-world effects.
    • rrodr658
       
      VR used as a training tool to help staff improve and refine their skills. It allows for virtual simulations to happen and practice possible outcomes.
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    Virtual Reality is enhancing the way travelers can decide if they want to book their hotels, by allowing them to take virtual tours of the hotel or experience local attractions via virtual trials, some of these examples include checking out local beaches, even simulated scuba diving. Some of these 36o videos are truly remarkable and I can see how this can encourage guests into booking their trips because it certainly makes me want to try all of these activities.
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    This article discusses the ways VR is utilized in the hospitality industry. It then goes to explain how potential clients can have virtual visits before actually booking.
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    The article is providing examples for the technology of Virtual Reality (VR) and its ability to boost the hospitality Industry. VR has been used more as an entertainment tool but it is now progressively seen as an useful and important marketing tool, as it delivers life like experiences through stimulation of the senses.
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    Virtual reality is a computer technology, which utilizes images, sounds, and physical sensations to make users feel as though they are physically present in a virtual world. For those in the hospitality industry, virtual reality has particular appeal because it can transport potential customers to a hotel or travel destination. The full potential of virtual reality within the hotel industry is only just being recognized.
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    This article goes over how VR/AR is currently impacting the hospitality and tourism world. The main reasons for its big impact on the industry and how the technology is being applied. It mentions examples and touches a little bit on the metaverse topic. It also has a separate article that explains further on AR & AI in the hospitality industry.
nelson1oliva

Augmented Vs Virtual Reality - Which Should I Choose? - 0 views

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    what I enjoyed about this particular article is that it actually not only explains the concepts of AR and VR and hw they elate to AI but also how it contrasts them: see the highlighted excerpts in quotes below; "Augmented Reality Definition Augmented Reality (AR) is the overlaying of computer-generated objects upon the real environment. The application recognizes some element in the real environment and then places objects in relation to it with differing levels of interactivity." And, "Virtual Reality Definition Virtual Reality (VR) is a completely digital experience that is viewed inside a closed visual environment. It may also include physical elements from the outside world such as movement, temperature, and sound." I discussed these contrasts in my academic journal in which VR is a completely digital experience in most cases, although there can be some physical animation involved that may be perceived as a type of AI or AR incorrectly. it does however allow a greater margin that the its counterparts to create a complete fantasy world that has no similarities with reality whatsoever. Ai however presents a more reciprocal thinking addition to the equation which in my opinion at some point will blend seamlessly with VR. AR on the other hand in a way does this by allowing the concepting of augmenting the reality by definition. They all have advantages and limitations, to where these are pushed will be the real question in the future.
ajean132

Augmented Reality in Hospitality Industry - Augray Blog - 0 views

  • New technologies such as augmented reality and virtual reality are reshaping the industry. The growing competition in the hospitality industry, as well as the need to stand out, is driving the industry to adopt cutting-edge technology.
  • Using Augmented reality technology in hospitality industry makes the customer experience interactive and immersive.
  • Not having a proper view of the hotel room can hinder their reservation-making process. Thus many hotels, resorts, and third-party websites now provide a 360-degree view of their rooms, properties, and various amenities, making the booking process simple and decisive
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  • Help guests find their way through the hotel with ease. Whether they’re trying to find the pool or spa, or choosing which restaurant to eat at, augmented reality enhances this experience by scanning an image of a map to find their way within the resort. 
  • When your guests are waiting to be checked in or out, awaiting their ride, or simply waiting for their food to arrive, you can keep them engaged and entertained by having them scan a QR code and transporting them into an immersive experience using Augmented Reality.
  • In the post-pandemic world, many restaurants and hotels avoid keeping physical menu cards to reduce the spread of germs and infections. Traditional menu cards have been replaced by 2D menu cards that can be viewed on smartphones after scanning QR codes. This reading of a simple menu card can be made fascinating by incorporating AR technology. Creating a mesmerizing menu card enables the customers to visualize the food they will eat before they place their order.
  • Give your guests the chance to know the history and meaning behind the art. This allows the visitors to learn about the culture and story behind the paintings and sculptures. By placing a QR code beside the painting or sculpture, the guests can scan it and view the story behind it in an attractive 3D manner
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    This article shares opportunities for the introduction of augmented reality in the hospitality setting. These modernized methods will allow hospitality properties to stand out from competitors. Guests will also have an improved experience with this technology in place.
audragrace

Hotel 2025: How will virtual reality shape the future of hotels? | Oracle Hospitality Blog - 4 views

  • Marriott International, which used VR as part of its “Travel Brilliantly” campaign
  • tech-savvy millennials, who are projected to make up over 50% of the world’s hotel guests by 2020
  • 52% of interviewees believe that VR will be used in the booking process by 2025. 2/3 say this would enhance their experience. 45% of customers would visit hotels more often if they offered this service.
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  • 52% of interviewees believe that VR will be used in the booking process by 2025. 2/3 say this would enhance their experience. 45% of customers would visit hotels more often if they offered this service.
  • These results – combined with predictions that sales of VR devices will exceed 60 million by 2020
  • According to Hotel 2025, 70% of operators think that VR for staff training will be mainstream in less than five years.
  • 42% of surveyed guests believe that VR training will make employees more engaged
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    This article talks about the various ways virtual reality can be used in the hotel industry. VR can be used to entice consumers to increase their amount of travel, by immersing them in VR versions of almost any travel destination. The article also briefly touches on the use of VR for hotel booking and even training employees.
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    Very interesting read. I have always had mixed emotions as it relates to the use of virtual reality in the hospitality and tourism sector. On one hand, it is my opinion that virtual reality can add to the guest and consumer experience. Virtual reality can allow consumers to experience multiple levels of travel with the purchase of one ticket or hotel booking. While on the other hand, I am also of the view that virtual reality can limit the amount of travel and hotel bookings that can actually occur. Why would consumers travel to a specific location when they can travel virtually? The article highlights various ways that virtual reality can be used in the hotel industry. Technology is changing and the industry must continue to adapt and make use of the new trends and technological advances. I look forward to the future with virtual reality.
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    The use of VR as an augmentative tool in Hospitality and Tourism is virtually a non-sequitur. In an industry that is built on experiences its use and value is almost limitless. In of itself, no doubt we will see "Virtual Tourism" become an actual industry. I do believe the timelines being pushed forth by the article represent fairly conservative estimates even with the current limitations of the technology. Oddly it leaves out augmented reality, which is already seeing heavy increases in usage from previewing venues to experiencing the product before you try. With the current rapid progress and access of the technology to the general end user growing, we will see consumer driven adoption outpacing industry delivered implementations quite soon. Once driven by the desires of the consumer, not unlike the advent of the OTA, we will see the industry adopt much more quickly than I think this article presents.
slain006

The Latest Technology Trends in the Hospitality Industry in 2022 - 4 views

  • In particular, biometrics is being used to usher in a new age of seamless authentications, and this could benefit hotel processes and customer purchases.
  • In the future, this technology is also likely to allow for completely seamless purchases, with payments being authenticated by touch.
  • the Hilton robot concierge ‘Connie’, which uses speech recognition and AI to respond to queries from customers and intelligently learn from interactions.
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  • Chatbots are able to understand simple questions and provide answers almost instantaneously, taking the burden away from customer service staff and improving the experience for customers. Meanwhile, AI’s uses extend into other important areas for hotels too, including data analysis.
  • More and more, hotel websites are using 360 degrees imaging technology to allow virtual reality users to experience rooms in their hotel before they book.
  • Within the hotel industry, big data allows businesses to identify trends, which can be used for revenue management purposes.
  • The ‘Internet of Things’, or IoT, involves extending internet connectivity to everyday objects, devices and appliances. These devices can then collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices, which are often semi or fully autonomous.
  • Unlike VR, which places users in a digital environment, augmented reality is about enhancing the real-world environment through information overlays.
  • The use of this technology is typically intended to either make life easier for a business’s employees, or to improve the overall experience for hospitality customers.
  • increase automation and ease the workload for staff
  • payments are possible even if customers do not have their wallets with them
  • improve the accuracy of work
  • This means failing to keep up could provide rival companies with a significant competitive advantage
  • widespread adoption of voice search, augmented reality, artificial intelligence
  • Contactless payments
  • coronavirus pandemic has accelerated some behaviours
  • save money as well as time
  • smart speakers in hotel rooms
  • Contactless Payments
  • Voice Search & Voice Control
  • Robots in Hotels & Restaurants
  • Recognition Technology
  • Chatbots
  • as customers now demand swift answers to questions at all times of the day.
  • Virtual Reality
  • During the COVID pandemic, those working in hospitality marketing have a particularly good opportunity to capitalise on virtual reality technology and gain an edge on rivals, because it provides customers with the ability to experience elements of a hotel or to see the layout of a restaurant prior to booking.
  • Mobile Check-In
  • WiFi 6
  • Internet of Things (IoT)
  • collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices
  • Augmented Reality
  • Cybersecurity
  • Big Data
  • cleaning purposes
  • 30 per cent faster,
  • NFT Marketing in Hospitality Industry
  • Voice search is a growing technology trend within hospitality because a growing number of guests or customers are turning to voice search in order to find hotels, restaurants and cafes, so it is worth taking the time to properly capitalise on this
  • have become more popular in retail settings, while mobile check-ins have emerged in hotels, restaurants and airports.
  • Technological advances have played a significant role
  • . Aside from speeding up payments and improving customer satisfaction, contactless tech is also easily compatible with loyalty programmes.
  • the rise of robotics and the use of robots to carry out tasks traditionally performed by humans.
  • d chatbot will answer the most common questions without the need for any human involvement.
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    This article is about the top emerging technology trends within the hospitality industry. It was actually pretty interesting to read about certain trends that I had never heard of before, such as augmented reality. My main takeaway from this article is that hotels are focusing more and more on incorporating bigger and better technology as we delve deeper into the technological era.
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    When hotels steer towards a sole focus on technology based functions and customer service, I feel that they are missing they mark entirely. The personalized, human experience becomes absent. Technology is great and it is fascinating to see how it is implemented. Technology was initially designed to be a tool help support people and their job functions, not takeover. Additionally, by having robots act as a concierge or chat bot it takes jobs away from hospitable people, who if given the opportunity, would have the ability of exceeding guest expectations.
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    great article, the latest technologies are interesting and a little exciting but worrisome. The idea or the overall meaning behind hospitality is the human touch. Humans are able to be host and be hospitable but a robotic machine that is able to check you in or give you information on locations to visit doesn't strike me as warm. But these new creations are being implemented and some people actually likes them. Since it is seen as advancement.
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    This article describes 7 technology trends that we will see soon. 1. Recognition technology - This technology can be used in hotels to scan one's face for room access, or to check-in or out. This technology is already being used in China where they walk up to a stand, scan their face, and they are instantly checked in. 2 . Robots - If you are not aware, Hilton has had a Robot that is named "Connie." Connie can respond to any questions and intelligently learns from human interaction. There is also the first hotel to have a robot-staff. This hotel is located in Japan which the robots act as "front desk, customer information tools and even luggage porters"(Revfine). 3. Chatbots &Artificial Intelligence - Chatbots are a bit like the previous robots I mentioned. They are known from providing answers quickly and effectively. 4. Internet of Things (IoT) - Similar idea to the previous chatbots and robots, the IoT extends internet connectivity to everyday objects and turns them into smart devices. An example of this is internet-enabled thermostats, which adjust room temperature based on check-in or out times, windows being opened, etc.The same concept is being used for lights. 5. Big Data - Big data recognizes trends and can allow travel agents to make recommendations based on the customers age, gender, etc.Big data can also predict hotel occupancy, so they rates can be adjusted accordingly. It can also take into account weather, holidays, etc. 6. Virtual Reality - Virtual Reality can allow one view and book (all in 3D) their next vacation. Starting from the seat on your flight, the exact car you will rent, etc. 7. Augmented Reality - This technology has limitless potential. The video demonstrates a female checking into a hotel where she is changing the environment around her with just a simple click. Her room transforms from a beach to a city within seconds.
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    This article covers the new technology trends hitting the hospitality world. I explains why these trends are becoming so popular and how they're changing the hospitality industry. Everything is now technology based.
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    This article went into depth about the recent technological innovations being seen within the hospitality industry and how these pieces of disruptive innovation are changing the way hotels operate forever. One of the main catalysts for an increase in the speed of change has been the COVID 19 pandemic. A move to touchless and more hygenic aspects of operations was essential to get businesses back up and running while investments in these innovations lead the way for more and more advancement. These changes are forcing the whole industry to evolve as the pressure to keep up with changes to food and beverage, guest services, and amenities are all being shaken by technological advancement.
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    This article talks about the different types of technology created based on the trends in the world of the hospitality industry. Hotels are not trying to continue to be a competitive with technology that appears to clientele. Not only it will entertain guests, but also assist with improving operations and accuracy.
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  •  
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
aquin206

6 Technology Trends Redefining the Hospitality Industry - 2 views

  • Travelers now prefer self-service over waiting to be served
  • online planning and booking
  • ontactless check-in and
  • ...22 more annotations...
  • Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
    • aquin206
       
      Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency.
  • Companies must move quickly to meet evolving demands or risk missing the boat.
  • 24/7 digital concierge.
  • Gamification of travel planning
    • aquin206
       
      By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved
  • As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.
  • companies can capitalize on human motivation.
  • Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue.
  • Virtual reality tours
    • aquin206
       
      Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence.
  • Through the use of VR (virtual reality), companies can now give first-person digital tours of their space to future guests.
  • VR increases the elaboration of mental imagery and presence, leading to better brand experience,
  • Going contactless
    • aquin206
       
      Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency.
  • The adoption of contactless technology like self-check-in, in-room technology, mobile keys and digital payments, increased by 66 percent during the pandemic
  • many hospitality companies transitioned to contactless check-in/out to reduce staff dependency.
  • Chatbot as a digital concierge
    • aquin206
       
      Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room.
  • Hoteliers are scrambling to meet 24/7 guest demands. With fewer staff, chatbots are shifting from luxury to necessity.
  • This means a 24/7 ability to engage users, answer their questions and fulfill their requests.
  • IoT for room control and customization
    • aquin206
       
      IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc.
  • Location-based services
    • aquin206
       
      With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • IoT technology allows guests to personalize room settings like room temperature and lighting.
  • By seeing a guest's location via their smartphone, hospitality companies can offer more intuitive local recommendations. Without needing staff assistance, guests can instantly access local information, such as the nearest grocery store or the best pub in town.
  • Hospitality tech revolution predictions
  • he hospitality industry cannot expect a return to normal.
  •  
    This article focuses on six trends that are redefining the hospitality industry. These trends are; gamification of travel planning, virtual reality tours, going contactless, chatbot as digital concierge, IoT for room control, and location-based services. Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency. Gamification of travel planning: By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved. Virtual Reality Tours: Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence. Going Contactless: Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency. Chatbot as a Digital Concierge: Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room. IoT for Room Control and Customization: IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc. Location-Based Services: With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  •  
    Hello Alejandra. I really enjoyed reading this article, thank you for sharing! Although I am a germaphobe, and number three (Going contactless) appealed to me on a certain level, the points that stood out to me the most were; number two (Virtual reality tours) and number four (Chatbot as a digital concierge). I am one of the individuals who check reviews of places before I make a reservation but taking the virtual reality tour would give me more assurance of the property because individuals have different expectations and standards so what may be appropriate for them, may not be for me. The Chatbot as a digital concierge is quite convenient for both guests and hotels, hence it will ensure a more comfortable and relaxing stay.
rhera004

How Augmented Reality Is Revolutionizing Hospitality Industry (From Inside Out) | ARPost - 0 views

  • Augmented reality gives hoteliers unlimited potential to engage their guests. Since today everyone is carrying a smartphone in their pockets, you can leverage it to connect with your guests deeply.
  • AR has risen as an essential technology for the hospitality industry recently because it allows it to improve the physical environments and experiences and hence the sales.
  • One way in which hoteliers can use AR to boost their offering is by using interactive elements within their hotel rooms. Such experiences can add value to a customer’s stay at the hotel.
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  • It is high time now for the hospitality industry to consider building gamification apps to engage their customers. You can create games that help customers win discount coupons of the nearby restaurants or theme parks.
  • Using augmented and mixed reality headsets,  such as Microsoft Hololens, companies can show all this information to the manager and employees in real-time.
  • Many hoteliers have leveraged augmented reality to make the hotel environment more enjoyable to customers. For example, one of the leading hotel chains,
  • Augmented reality can help facility managers to increase their engineers’ productivity and decrease costs to keep them safe. Incorporating AR mobile app into EAM and CMMS solutions can help them work more efficiently.
  • Hoteliers can use this technology to create virtual keys that allow customers to unlock their rooms when they come near one.
    • rhera004
       
      Incredibly important in collecting consumer generated data
  • T
  • history of the city or video traveling guide.
    • rhera004
       
      Interesting! I think it would depend on how this tool is used. For example, sounds like it would be perfect in a haunted house!
  • explore the hotel and your other establishments.
    • rhera004
       
      Can be used for scavenger hunts around the property to engage younger guests
  • Beacon technology is all about providing information to customers when they reach a particular location. It works using Bluetooth technology.
  • The CMMS can provide maintenance and service staff with an automated tool capable of preventive maintenance, scheduling inspections, work orders, managing inventory, and retrieval of recorded data. Technicians can enter various instructions explaining how long a task takes to complete work orders, filter through previous work orders, and closeout of the system.
    • rhera004
       
      Holding maintenance and technicians accountable for completing tasks in the estimated amount of time will save the property more money in the long run.
  • help them to improve their back-office operations.
  • It will help them to increase their revenue by saving maintenance costs.
  • d
  • eliver a great customer experience.
  • he second one is that you can get more insights by integrating the app with CMMS (Computerized Maintenance Management System) or EAM (Enterprise Asset Management).
  •  
    This article depicts how AR (augmented reality) is being implemented in the hospitality industry to improve the physical environment and experiences the hotels are offering to the consumer. It provides a real time data feed to customers at the right time and place giving great customer service in the end result. Some examples how it is being implemented is that with AR you are able to transport the customer directly to the room they want to explore in real-time and in real retrospective as if they were there. With the creating of AR apps like "Pokemon Go" hotels can create similar games in which it rewards the customers with discounts and other incentives. So with the rise of technology we can definitely look forward to how technology can hep us prior to our choice of booking experience the outcome of what to expect without leaving the comfort of our living room.
ecast038

Why Are Hotels Investing In Augmented Reality Technology? | ARPost - 0 views

  • From virtual maps to quirky digital experiences, hoteliers are creating fun and memorable guest experiences using AR. By investing in AR solutions, they hope to exceed the expectations of guests and make their stay unforgettable. Best of all, hoteliers don’t have to commit to expensive and permanent changes when they’re experimenting with AR.
  • Hotels can also use AR to create virtual maps, especially if the place is quite large. They can get information about amenities, prices, maintenance issues, housekeeping schedules, and more.
  • AR can bring marketing collaterals like brochures, catalogs, and magazine spreads to life in new ways.
  • ...3 more annotations...
  • During the 2012 London Olympic and Paralympic Games, Holiday Inn used AR to create immersive experiences for guests around the hotel. Using a mobile device, guests were able to overlay photos or videos of their favorite athletes into a real-world setting.
  • They used these beacons to send virtual keys to their guests, allowing them to unlock their hotel rooms through their smartphones. All they had to do was tap a button.
  • The best thing about AR is that it is very accessible. Unlike virtual reality, guests won’t have to wear and carry around bulky headsets. Since AR overlays computer-generated elements into real-world settings, guests are able to see the environment around them at all times
  •  
    Although very popular among other industries, augmented reality is still not widely used in the hotel industry. It is accesible and can become a great marketing tool for hotels and get guests to see virtual maps of the hotels, and see additional information such as prices and amenities. A few hotel chains have brought augmented reality into their hotels to help promote Olympic games and have guests share photos about their AR experience.
olindacatillon

Tech In Hospitality: How AI, VR Can Revolutionise Customer Experiences - 1 views

  • Robots
  • Automation
  • According to MarketsAndMarkets, the global augmented reality and virtual reality market is estimated to reach $114.5 billion by 2027, at a CAGR of 25.3 per cent.
  • ...7 more annotations...
  • Automation
  • According to MarketsAndMarkets, the global augmented reality and virtual reality market is estimated to reach $114.5 billion by 2027, at a CAGR of 25.3 per cent.
  • According to MarketsAndMarkets, the global augmented reality and virtual reality market is estimated to reach $114.5 billion by 2027, at a CAGR of 25.3 per cent.
  • According to MarketsAndMarkets, the global augmented reality and virtual reality market is estimated to reach $114.5 billion by 2027, at a CAGR of 25.3 per cent.
  • Robots
  • Automation
  • According to Allied Market Research, the market for hospitality robots was anticipated to be worth $295.5 million in 2020 and is expected to grow to $3,083 by 2030, a CAGR of 25.5 per cent.
  •  
    The author (Dean Rodrigues) discusses the transformative aspects of technology in hospitality. The use of technology can streamline operations and make them more efficient. The use of AR can change the way people interact with food. The use of robots in the kitchen will reduce human error.
bingkunwu

How Augmented Reality Technology is Shaping the Hotel Industry | - 2 views

  • Facility managers are constantly thinking of ways to increase productivity, decrease costs, and keep engineers safe while they perform work tasks. Augmented Reality is a great example of how engineers/workers can use these tools and incorporate them with an EAM CMMS solution.
  • Some industries are already incorporating AR technology into their day to day tasks to increase worker/engineer knowledge, ramp up the on-boarding time for new employees, and keeping engineers safer by seeing instructions in real-time on real objects.
  • A company called DAQRI is focused on AR technology and developed a wearable AR tech smart helmet for industrial use. Engineers can see 4D images above assets in their facilities that prompt them with instructions and also give them a mapping of all asset functionality.
  • ...3 more annotations...
  • A CMMS has the capability to provide maintenance management and staff with an automated tool capable of scheduling inspections, preventive maintenance, managing inventory, work orders, and retrieval of recorded asset history.
  • Another company called UpSkill connects the workforce through Augmented Reality in its wearable technology guiding technicians in real-time to complete tasks, checklists, work orders, and send media to managers.
  • Augmented Reality has emerged as an important concept within the hospitality industry in recent years, because it allows hotels and other related businesses to enhance the physical environment they are selling (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area.
  •  
    Augmented reality has changed the way facilities management functions. AR technology has capabilities of tracking preventative maintenance check-ups and wearable technology to provide instructions to engineers. These systems also store and maintain work order statuses and relay communications to other team members and departments.
  •  
    This article tells us how Augmented Reality (AR) is a major tool for the Hotel Industry. AR can be used for interactive hotel rooms, augmented hotel environments, and Beacon technology. AR is the key for providing information to guest before and once they arrive to improve their experience.
slain006

How Virtual Reality (VR) is Transforming the Travel Industry | Revfine.com - 0 views

  • Although VR has a long history, it has come to the forefront of mainstream consumer technology
  • While many virtual reality applications centre around entertainment, the technology is also being utilised by marketers in a number of interesting ways.
  • Additionally, many businesses are experimenting with VR-based user interfaces, replacing traditional computer or mobile interfaces.
  • ...10 more annotations...
  • customers are looking to purchase experiences, rather than products,
  • Many hotels and travel companies are now providing virtual reality elements on their websites or apps
  • ‘try before you buy’ option
  • VR Applications in the Travel Industry
  • 1. Virtual Tours of Hotels
  • . The key benefit of this is that it allows potential customers to experience what the hotel looks like before they arrive, offering more transparency than standard images.
  • 2. Virtual Booking Interface
  • Effectively, this replaces the need to use a traditional computer mouse, or touch screen, in order to make a hotel or flight booking.
  • 3. Virtual Travel Experiences
  • offering hotels, travel agents, and other businesses within the tourism industry the opportunity to provide prospective customers with a virtual travel experience.
  •  
    This article talks about how virtual reality and augmented reality and transforming the travel experience within the hospitality industry. Hotels and travel companies are now using devices or using 360 tour of hotel rooms as if guests were actually inside. Also, this is considered a way for customers to try before actually making a booking.
melnetra112

Why is Virtual Reality Becoming Important in the Hospitality Industry? | Circle One | V... - 0 views

  • VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.
  • virtual travel experiences, using 360 degree video technology. Through this, users can experience a virtual recreation of different aspects of travel, from the flight, to arrival, to some of the key sights
  • Virtual tours make your website appealing and highlight captivating aspects of your hotel, which helps increase traffic. With a high-quality virtual tour and straightforward booking process, more customers will be motivated to make direct bookings with your hotel. You can even add direct calls-to-action at strategic points in the tour that lead to the booking page.
  • ...7 more annotations...
  • First impressions matter. If they’re positive, your guests will likely remember you for a long time. An engaging, interactive virtual tour helps grab your audience’s attention and create a positive first impression.
  • Virtual tours and interactive media give your guests control over their experience. Every visitor has unique needs, and can interact with the media by zooming in or panning up, down, left and right. Customers love having the freedom to choose what to view
  • this potentially allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing that has been commonplace within the food industry for decades.
  • those operating within hospitality management can continue to use VR to deliver information and allow customers to experience nearby attractions once they have arrived, adding to the hotel experience itself.
  • The full potential of virtual reality within the hotel industry is only recently being recognised. Nevertheless, three of the best current uses of the technology
  • The hospitality and travel industry has realized the potential of virtual reality to attract guests, increase online revenue and generate more bookings.
  • One way hotels are embracing this technology is with virtual tours. These interactive tours use virtual reality to give prospective guests an immersive, 360-degree walkthrough so they can explore the hotel before booking
  •  
    The article discuss different usages of virtual reality in hotels, and how it has benefited hotels by increasing the number of hotel bookings and level of satisfaction.
  •  
    In Today's Society digital is the new engineer and operational tasks in regard to how we book flights before touring, interactive experiences through the media, and memorable expressions. The hospitality and travel industry has realized the potential of Virtual Reality to attracts incoming guests and increase bookings rates.
Tomas Moreira

Etisalat and Ogle Middle East bring Augmented Reality Era to the Middle East and Africa... - 0 views

  • Etisalat showcased Ogle at GITEX 2012 as part of its Digital Services portfolio, and already a number of large multinational food retailers and regional government organisations are in discussions to bring Augmented Reality services into their own communications activities.
  • "Augmented reality has the potential to change the static advertising formats into a new level of interactivity between brands and customers," Khalifa added
  • "We have recently launched Mobile Advertising in the UAE, Saudi Arabia and Nigeria and we strongly believe that offering such technology as part of our mobile advertising proposition and combining it with location-based services, couponing and mobile payment to close the advertising loop with an actual sales results, will not only help brands to go beyond what traditional media can provide but will also increase the interactivity with their customers, conversion rates and hence sales and revenues."
  • ...1 more annotation...
  • "We are delighted to be partnering with Etisalat and Ogle to bring Augmented Reality to over 100 million consumers in the Middle East and Africa. This is the biggest AR deal for those territories and we're delighted to be platform at the heart of it."
  •  
    "Etisalat is converting Augmented Reality (AR) from a buzzword in innovation into an easily accessible meaningful customer-facing service. Ogle has already established its viability and will now become the Augmented Reality application of choice on smart devices in the Middle East and Africa. AR adds value by helping businesses to gain brand exposure, improve learning in education and expanding the entertainment experience for consumers."
kakaboshi

Top 10 Event-Tech Trends for 2019 - Hubilo Official Blog - Medium - 2 views

  • Top 10 Event-Tech Trends for 2019
  • 1. Facial RecognitionFacial recognition is definitely an aspect of event-tech that is on its way up.
  • Facial recognition tech can be great in attendee management, behaviour mapping, attendee engagement and most of all, event security which is indeed a major concern, especially in high profile events.
  • ...15 more annotations...
  • 2. Virtual RealityWe have talked about virtual reality for events a lot in the past. This is indeed a trend that is definitely here to stay. A major plus in attendee engagement, event planners have been finding a lot of amazing ways to leverage this tech to create interactive displays, on-site experiences as well as utilizing VR devices as a major factor in their event promotion strategy.
  • 3. Augmented RealityAlternate reality transports attendees while ensuring that attendees remain connected to the event.
  • From scavenger hunts to exhibitor promotions and lead management, augmented reality has a plethora of use cases in events.
  • 4. Event DataBig data is considered to be the future of technology. Event technology definitely is no exception. Time and again professionals have emphasized the importance of data and data security in events.
  • 5. DronesThere’s a lot that can be done with drones. Events like Superbowl, Winter Olympics etc. have used drones in the past to mesmerize attendees with breath-taking drone shows.
  • Apart from event experience, drones are also a great asset in terms of event security and surveillance.
  • 6. RFIDWearable tech is all the rage these days. It’s been in the market for quite a while now, its utility beginning with events such as concerts, music festivals, etc.
  • From event ticketing to attendee mapping, RFID enabled bands and other wearable gadgets along with Beacon technology will be one of the most used event technologies in the coming years.
  • 7. Mobile App for EventsMobile apps for events is officially mainstream. A lot of events these days are going smarter, making the most of a mobile event app to let attendees access their event on the go.
  • Event app developers are now focusing on integrating new and improved tech including AR and AI within the event app to engage attendees as well as for lead generation in events such as tradeshows, expos, etc.
  • 8. Voice SearchNot much has been talked about SEO for events. Organic traffic through SEO is a great tool for event promotion. Talking about SEO, voice search is definitely the future.
  • 9. Artificial IntelligenceAI is making great leaps in every field imaginable. One of the most popular implementations of AI is Social Media such as the Facebook chatbot.
  • Event tech developers have started to focus on this tech in a lot of ways including stand-alone chatbots for events, integrating AI within the event app as well as using AI robots for attendee engagement.
  • 10. Experiential TechEvent professionals are now putting heavy emphasis on experiences. Experiential marketing is on the rise. Attendees, consumers even, now value experiences above anything.
  • The value addition that an event provides is important to gain loyal attendees. Event technology such as 3D projection mapping, video mapping, etc. that aid event planners in developing these experiences are the future.
  •  
    This article talks about new technology advancements that will greatly help the event management industry elevate the guest experience and efficiency. Sensory experiences are a big trend and with some of these technological advancements, it will allow for event planners to create unique offerings such as video mapping, virtual reality, augmented technology, etc. Facial recognition and drone technology will aide in improving security measures. Mobile Apps can create customized apps for events with all the information in one place. The planning and execution of large scale events will become more effective with the aid of these and other new technology, which will benefit the planners and attendees alike.
anonymous

Blasting the 'gastro ceiling' with financial literacy - 0 views

  • former World Bank executive
  • trustee of the James Beard Foundation and co-founded the JBF Women’s Leadership and the Women’s Entrepreneurship Leadership programs
  • The culinary “gastro ceiling” is especially appalling with less than 7% leading women executive chefs
  • ...12 more annotations...
  • scholarships and more education will not make a dent in parity. It’s not a lack of entrepreneurial spirit either — according to the National Restaurant Association, 40% of restaurants are women-owned businesses, or WOB, and startups by women are growing much faster than the industry overall.
  • grim reality that 96% of WOB do not cross $1 million in revenue. Fewer than 8% seek external financing,
    • anonymous
       
      Despite leading the way in education and opportunities, women are not accessing enough financial backing to support larger businesses
  • less than 4% of Small Business Administration loan dollars, and less than 2% of venture capital dollars.
  • o raise external financing and be successful entrepreneurs, however, women have to vanquish three areas.
  • own best advocate
  • by women learning to pitch themselves
    • anonymous
       
      Step One: Build confidence by learning how to pitch, not apologizing, not phrasing comments as questions, and not letting others take credit for their work.
  • investing in public speaking and negotiations coaching.
    • anonymous
       
      One way to accomplish this
  • 67% of executive women are in support roles (HR, Marketing, IT, et al) as opposed to running their own line businesses
  • ulinary world, women abound in the softer side (pastry, baking, freelance, cold stations, personal chefs
  • women increasingly develop discomfort with math
  • Policy should also incentivize commercial lenders and venture capital/private equity to do the same with their loan dollars
  • bottom-up solution of livable minimum wages and parental-leave benefits
  •  
    Despite women leading the way in scholarship and culinary education, they are suspiciously vacant at the top of the leadership ladder. According to Bloomberg, only about 7% of executive chefs are woman, and "67% of executive women are in support roles...as opposed to running their own line of business." This doesn't appear to be because of a lack of entrepreneurial spirt, as "405 of restaurants are women-owned businesses or WOB, and startups by women are growing much faster than the industry overall." This made me reflect on my own city, as I do see women in executive positions, such as Stephanie Izard, Sarah Grunenberg, and Mindy Segal, they all got to their positions in very different ways. Probably the most successful, with currently 7-8 restaurants, is Izard, she got her start by winning a reality tv show and then joining forces with two male business owners (BOKA). Grunenberg also started visa vi the reality TV route, and now eventually owns and runs a very successful restaurant downtown. Mindy Segal is the only woman executive in this group that has built her business, her cookbooks, her brand, and now her cannibis retail, mostly by herself. It is interesting to relate these women to this article because while they are all three incredibly successful, only one was able to pull herself there through the three points mentioned in this article. In order for women to break the glass ceiling in restaurants and culinary, they will need to accomplish three main goals: 1. Gain confidence, 2. Increase their aspirations, and 3. Learn and Maintain Financial literacy. The "grim reality (is) that 96% of WOB do not cross the $1 million in revenue...(and) fewer than 8% seek external financing. Women "receive less than 4% of Small Business Administration loan dollars and less than 2% of venture capital dollars. For confidence, this article recommends to women to learn how to advocate for yourself. Use coaches, practices public speaking, and learn how to pitch your business
kesca010

Augmented Reality Event Planning: 5 Mind Blowing Ideas - 0 views

  • Augmented reality is a hardware filter we can use to see our world but with an image, sound, or effect on top of it.
  • Virtual reality, on the other hand, is a totally immersive experience that often requires a full headset and controller system to enjoy. 
  • Train your event staff and planning team
  • ...10 more annotations...
  • Showcase sponsorship packages.
  • Take advantage of fully immersive trips.
  • Speed up the RFP process
  • Adopt an AR app that drives event traffic
  • The only limitations to virtual reality and augmented reality in event planning lie in your own imagination.
  • From inception to creation, VR and AR have proven to be welcome event additions for both the companies who use them and the attendees who benefit from them. 
  • Because AR and VR is all about creating an experience, you should focus on sharing event content that is relevant to the theme as a whole while also creating something entirely unique for the viewer. 
  • Virtual reality and AR event planning is all about creativity
  • VR and AR events and event elements are as practical as they are entertaining.
  • Look to leading brands and events for more inspiration.
  •  
    This article speaks about how AR and VR is integrated nowadays in events. It goes onto explaining how it is used, new ways it can be used, and great examples of leading brands using it.
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