Impact Of E-Commerce On The Hospitality Industry | YOSAKI - 0 views
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E-commerce has now become a very important and basic part of people’s lives and since it is the selling and buying of products and services via the internet it has not only impacted on the business industry but the hospitality industry as well.
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The hospitality industry being one of the most essential industries must move together with the evolving world in order to fully satisfy consumers and this has brought an unavoidable combination of E-commerce and hospitality.
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E-commerce creates quick access to the hospitality industry as it markets the best services so that people don’t have to waste too much time looking for where the best hospitality services are.
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As tourists look for the best places to tour on the internet they are also provided with hospitality facilities such as accommodation (hotels), social functions, foods and cultural attractions among many others that are displayed all over the internet.
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From a mobile phone or computer it is now very simple for to look up for where they can find the best services
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The hospitality industry is majorly dependant on wildlife and natural scenes which are very easy to advertise through E-commerce
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Since customers can know whatever they need to know through internet, all extra costs have now been eliminated yet made everything more convenient and thus leading to a really drastic rise customer satisfaction.
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When using the internet it is super fast and easy for a customer to get into contact with the supplier of the particular service or product that they need. Using emails and different social media app chats communication which is one of the key issues in developing the industry has greatly been simplified.
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Through the various web services, customers have been motivated to try out the most famous hotels and inns no matter how far they are and also people who were never interest in travelling are encouraged to go to destinations far away.
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Everyone loves to have various options to pick from in order to have their needs perfectly satisfied and that is exactly what e-commerce has brought into the hospitality industry
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All a company needs to reach out its ideal customers is create a website through which it can offers its services directly to customers, display each and every service they offer and also the necessary conditions and requirements without having to pay extremely high costs for it.
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Most of the companies that deal in hospitality services now allow customers to have their places of stay booked earlier, they make the payments online and have all of the details including where to find tickets, how they will be welcomed, what is required of them and so much more.
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Each and every company puts out their rates in the open giving customers the advantage of comparing prices before they can actually go on to spend the money.
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This a very important thing for customers. People like being able to compare prices in order to choose the one that saves them money. They also want to be able to make the right choice in terms of what is really worth their money. But of course this means more competition within the hospitality industry.
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Through the bookings and reservations done from the internet customers end up giving out way too much information something that has become overly dangerous as it exposes innocent customer’s information to unauthorized that end up using it for in wrong ways and for the wrong purposes.
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E-commerce has created a world where it is extremely easy to rob, steal, kidnap and even more criminal offences such as killing among so many others.
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The owners of such places must put strict security and warning on such attractions or else suffer with the unruly members who may use them recklessly.
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Marketing countries with overly attractive facilities has become a threat as it has overly attracted the wrong crowd, not everyone that travels into a country come into the country with the best of intentions.
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This is another possible side effect of advertising in the internet. Everyone nowadays has access to the internet and therefore can see all this information and as is mentioned here not everyone has good intentions and could turn something pleasant into something offensive and hateful. One just has to be very careful with these things.
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The internet attracts all sorts of people since it puts out way too much information and the same way hackers get into other online businesses they have also managed to get into the hospitality industry and caused innocent countries to face huge problems with such people.
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Since the customer never gets to meet personally with the owner of the service, a seller can easily provide them a service different from what they actually wanted, some do this by mistake while others do it intentionally due to lack of ethics.
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This a very common things that does happen maybe very often depending on how well the communication between the customers and the suppliers goes. Sometimes customers end up paying for a service that wasn't exactly whet they wanted or whet they needed. This then leads to customer dissatisfaction and to poor service.
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In conclusion, e-commerce has increased the popularity of the hospitality industry through the different ways of marketing its facilities and making them more accessible to the customers who are mostly tourists and people who enjoy lives of leisure and luxury.