This article talks about how hotels can use location based marking to drive business and create customer loyalty. Hotels and restaurants can use proximity marketing and geofencing to get the messages out to customers. Proximity marketing uses Bluetooth technology and WIFI to send messages to a customers mobile phone when they are within a specific proximity to your business. Geofencing creates a virtual "fence" that once the customer is within this area they can be reached on their mobile device. Hotels can use this technology to build customer loyalty by sending special messages to guests when they enter the hotel. These personalized messages can you give a competitive advantage by making the guest feel special and welcome. They can also send messages to guests encouraging them to visit the hotel's restaurant or spa instead of going somewhere else. According to a recent study, customers are willing to give up personal information and privacy in exchange for money saving deals. It is important for hotels and restaurants to take advantage of this new technology to reach the people who are willing and want to be contacted this way.

This article discusses some current trends in property management systems and how Maestro by NORTHWIND is ready to deliver. Maestro by NORTHWIND is a PMS used by many independent hotels and resorts and offers 20 integrated modules. One of the top trends for 2012 is mobile optimization for management and guests. More and more people are turning to mobile apps for personalized services, and express check-in and check-outs. Maestro Xpress Check-In App allows properties to use iPads and other tablets to do this anywhere there is WIFI. Maestro's App will also allow managers access to reports, and real-time activity from anywhere allowing managers more control over their business. Another growing trend is cloud PMS. Maestro has a cloud based system that claims it can increase productivity at the same time reducing costs. Managers can manage multiple hotels from a single location and reduce costs because they won't have to maintain an in-house PMS. There is also a steady increase in direct online booking from mobile apps and social media sites. Maestro Web Connection reduces the commissions paid to online travel agencies and 3rd parties by allowing guests to book reservations directly. Another way Maestro helps independent hotel chains is by offering them a guest loyalty system to help them offer some of the same incentive and reward programs offered by larger hotel chains.

This article discusses the development of new electronic distribution channels for hotel suppliers and consumers to use. There has recently been an emergence of new search engines such as roomkey.com and room77.com that offer a different booking experience than the more established Expedia.com or Orbitz. Roomkey.com is offering a search for high quality hotels with price transparency and links to direct booking on the hotels website. www.roomkey.com Room77 is interesting because it shows the rates of many other OTA websites, all the standards plus some less common sites. You can choose what OTA site you want to book from. The highlight is that room77.com offers floor plans of hotels where you can see the view from multiple rooms and even how far the closest elevator is. www.room77.com Another important emerging channel is mobile phone applications that are geared toward last minute travelers. These channels typically offer a limited inventory at up to a 30% discount. The discount group is yet another new development in distribution channels. Websites such as Tingo.com offer an automatic refund if the price drops after you book your reservation. www.tingo.com Social media also has to be considered. Online reviews can have a tremendous impact on future bookings and hotels have to take this into consideration.

This article highlights 2 properties that were part of a study to show the benefits of installing an Ozone laundry system. An Ozone laundry system is one way a hotel can reduce its carbon footprint by reducing the amount of hot water used verses traditional laundry systems which in turn will reduce utility costs. These systems also reduce the amount of chemicals used and claim to extend the life of fabric. This system installed at a Hampton Inn in Rhode Island and as a result they were able to reduce their carbon footprint by 70,000 lbs and they also received a 79% return on investment in the first year! This article demonstrates how much of an impact a change can make on the environment and the bottom line.

A security researcher discovered that he could unlock certain electronic key card entry devices used at millions of hotels by inserting a plug into the small port in the bottom of the key card device and unlocking the door. When he inserts the plug and turns on his device it triggers the mechanism inside that key card device and opens the door in seconds. Granted when he tested this at a conference he was only able to open 1 of 3 doors but it was still enough to show the flaw in the system. It doesn't sound likely after reading the article that there is an easy or cost effective fix to this problem because so many hotels across the world use these devices supplied by Onity. I think the lesson here is to always be vigilant in securing your valuables in any hotel room. Any time new technology is installed there is going to be someone right behind trying to hack it or find the security breaches.

Nelson, I went back and read your article, very interesting to see the follow up but I am surprised that it has taken this long to come out. I wonder if this would have been more publicised if it would have put more pressure on Onnity to fix the problem without putting financial burden on the hotel owners? I am curious now to see if my own company has been effected by this issue.