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marble_bird

Conditions Associated with Increased Risk of Fraud A Model for Publicly Traded Restaura... - 0 views

shared by marble_bird on 12 Jul 20 - No Cached
  • Many restaurant industry examples provide evidence that as a firm’s internal control structure weakens and deficiencies are found, the opportunity for fraud increases significantly.
  • The main premise of the study tests the application of the fraud triangle framework constructs to publicly traded restaurant companies during the time period of 2002–2014, using proxy variables defined through literature. The proxy variables selected were company size, amount of debt, employee turnover, organizational structure, the Recession, inflation rate, interest rate, executive stock compensation, return on assets, and international sales growth.
  • growing pressures from both passive and active investors to constantly increase their stock value in a competitive world where meeting performance goals are necessary to maintain a competitive edge
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  • To meet targets, it is typical for companies to put additional stresses on their internal control structures by reducing head counts, requiring employees to perform more than one job, and rearranging risk profiles
  • The deceptive and corrupt business practicesofthesecompaniesandothersresulted largely from a failure of corporate governance and lack of ethical business practices, in which internal control mechanisms were circumvented by conflicts of interest that enriched executives and damaged shareholders
  • Deficiencies are often observed through review of the main business cycles: revenue and receivables, purchasing and payables, treasury and stock, and financial reporting
  • Internal controls are often the first avenue of protection in safeguarding assets and thwarting and discovering errors and fraud
  • Some research has been conducted in this area, and findings suggest that companies in the telecommunications, technology, financial, and services industries experience the most difficulty with SarbanesOxley compliance efforts because of increased risk of fraud from industry and company risk factors
  • Therefore, pressure resulting from expectations of financial performance, opportunity to circumvent internal controls, and rationalization coupled with certain inherent industry factors may contribute to increased risk of fraud
  • opportunity to engage in unethical behavior may stem from the macro environment, the operational features, and the specific nature of the business cycles
  • Because of this potential for fraud on the company, shareholders, and the public, examining the conditions that may prompt fraud is necessary for the efficiency of the restaurant industry, and namely, for those passive and active investors that are relying on the financial statements to be true and accurate
  • the restaurant industry is often susceptible to deficiencies because of its inherent characteristics and high control risk
  • Corporate scandals, misappropriation of assets and financial statement misstatement are all very real threats to the restaurant industry.
  • the central focus of this study is to understand the factors that contribute to increased risk of fraud to determine why fraud may occur despite the imposed regulation of the Sarbanes-Oxley Act.
  • numerous researchers have found indication that executive stock option compensation provides encouragements for behavior that is fraudulent or corrupt
  • the study seeks to identify the factors that may provide the optimal criteria to engage in fraudulent or opportunistic behavior, using the incidence of a reported control deficiency as the measurable dependent variable.
  • The fraud triangle is the model that explains the factors that may cause an individual or a company to commit occupational fraud.
  • The differing classifications and definitions of pressure provide evidence that the construct is not directly observable; therefore, researchers in this field have measured the construct of pressure through proxy variables
  • consists of three constructs: pressure/motivation, opportunity, and rationalization. The three constructs offer an explanation as to why management commits fraud, and the dynamic relationship that underlies the acts of occupational fraud.
  • pressure may best be classified into four general types that may lead to fraud: financial stability, external pressure, manager’s personal financial situations, and meeting financial targets (
  • when considering measurements of external pressures relating to debt financing, the financial leverage ratio is the most common measurement of the amount of debt.
  • Both pressures and opportunities are often determined by factors that occur at both the individual and company level (
  • ROA, or asset composition, is an appropriate proxy measurement for the pressure of meeting financial targets.
  • according to the fraud triangle, it can be said that opportunity does not exist unless a pressure exists.
  • nonshareable problems could also motivate groups of individuals, representative of a company’s culture, to commit fraud.
  • Opportunity is described as an atmosphere or temporary environment that enables fraud to be committed, usually with a small perceived probability of being caught or reprimanded
  • In a study of Swedish restaurant companies, it is noted that competition is very high, often resulting in price wars among different companies that reduce prices and then try to compensate through increased sales
  • Some risk factors include the susceptibility of the industry to market changes as well as the nature of the industry, coupled with the specific operations of the company such as whether there are significant or complex international operations; how effective management is at monitoring activities within the organization; and the level of complexity that exists in the organization
  • This environment is therefore dependent on the discretionary income of consumers, and this increased pressure may lead to earnings mismanagement through overstatement.
  • Public companies in the restaurant industry are susceptible to opportunities for fraud on the basis of the aforementioned opportunities
  • The ability to commit fraud in the restaurant industry results from inside knowledge of processes and procedures, and the ability to circumvent controls through weaknesses (
  • strong evidence has also linked the CEO position to fraud when the CEO is also the Chairman of the Board. In incidences like this, the CEO is the dominate decision maker for an organization that may provide an increased opportunity for fraud.
  • The underlying reason for these three categories of increased opportunities for fraud is the state of the internal controls structure, and management’s commitment to strong corporate governance
  • Rationalization is essentially an attitude, belief, or position of the mind or ethical personality that enables an employee or group of employees of a company to intentionally misappropriate assets and then defend their dishonest activities
  • Weak corporate governance structures are often presented through ineffective monitoring of management.
  • A quantifiable means of capturing this could be through review of executive stock compensation measures.
  • excessive use of discretionary accruals may lead to poor audit opinions, providing a rationalized thought for business activities.
  • the nature of the restaurant industry is often described as a periodic, seasonal, and cyclic trade
  • Defining parameters for financial reporting can also have an effect on reducing the rationalized behavior and the opportunity to commit fraud
  • Because these conditions have an obvious effect on earnings and measures of success, this seasonal variability and volatility should be considered when analyzing pressures in the restaurant industry
  • For restaurant companies, this means that rationalizations and attitudes can be managed by assessing the internal control environment and understanding the pressures and opportunities that exist for employees.
  • Some restaurant industry pressures that may impact profitable sales growth include a lack of understanding of the consumer’s perception, including the relevance of existing brands, and delays in opening new restaurants. Likewise, an inability to consider cost pressures, including increasing fees for supplies, utilities, and health care providers contracted by restaurants, as well as an incapability of obtaining economies of scale in procurement, could compress margins and negatively impact sales and operations profit margin.
  • The value in the application of the fraud triangle to the restaurant industry provides an opportunity to extend theoretical contributions that originated from mainstream accounting to hospitality literature, which is severely lacking in the current literature
  • Likewise, restaurant companies that are smaller (and therefore may not have strong internal controls) with increasingly complex transactions create additional opportunities for fraud to be committed
  • competitiveness is a condition that makes meeting financial targets difficult and provides opportunity for fraudulent behavior. External pressure from analysts and investors may create an incentive to misappropriate assets, which, in turn, distorts common financial measures of success such as return on assets.
  • when debt financing exists, in order to address past and future obligations, and remain competitive, restaurant companies are at an increased risk of fraud especially when disruptions in financial and credit markets exist.
  • Studies have revealed that restaurant company victory and demise is eventually correlated to restaurant leadership abilities and intentions; therefore, it can be stated that executives and managers’ intentions are of utmost concern in understanding risk of fraud
  • firms with increasingly complex operations coupled with changes in organizational structure have less resources to put into internal controls and are therefore at an increased risk for accounting errors.
  • .Internationalgrowthissubjecttorisks such as international political and economic conditions, foreign currency fluctuations, and divergent cultures and consumer inclinations
  • This study will focus on the variables most pertinent to the restaurant industry on the basis of the inherent characteristics of U.S. publicly traded restaurant companies, as previously described in this section.
  • a s a result of workforce diversity and the presence of many perceived low-skilled workers. In addition, as companies within the industry respond to declining performance, publicly traded restaurant companies may be subject to activist investors who wish to see a change in the executive management team. If a shake-up such as this would occur, the organizational structure of the company may become unstable, resulting in much greater opportunities for fraud to occur at all levels.
  • this study looks to assess the relation between the amount of debt a company has occurred and the incidence of reported internal control deficiencies.
  • Variables relating to rationalization are present in the restaurant industry when considering the motivations and attitudes of management. It is noted that in difficult times, such as the Recession, aggressive financial reporting tactics may be used
  • this study seeks to understand the effect of substantial stock compensation on increased fraud risk.
  • this study also hypothesizes that poor ROA could increase the risk of fraud, as the pressure provides executive management with the motivation to manipulate earnings.
  • this study suggests that the organizational structure of the company may provide opportunity for increased fraud risk through a unitary tone at the top.
  • this study analysed the disclosures of publicly traded restaurant companies to determine whether a company has a higher probability of increased fraud risk on the basis of the presented variables.
  • The results of the applied probit model reveal for the entire population set of publicly traded restaurant companies that the macroeconomic factors of the Recession, interest rate, inflation rate and unemployment rate all have a significant impact on the increased risk of fraud, as evidenced through a reported internal control deficiency.
  • As noted in the overall model, the results reveal that the model as a whole is a significant fit to the data. Although the company-level variables were not significant in the overall model, external factors were each significant.
  • Therefore, it can be said that the results of this study empirically support the intuition that changes in macroeconomic conditions may impact increased risk of fraud for companies in the restaurant industry.
  • It can be said that there is a significant relation between increased risk of fraud and the macroeconomic factors of interest, inflation, and unemployment rates.
  • from a managerial perspective, the study provides evidence that macroeconomic conditions that might affect consumer demand may increase the risk of fraud for publicly traded restaurant companies.
  • In addition to the high costs of compliance, it is also important to recognize additional managerial characteristics that may heighten the effects of the macroeconomic conditions on increased fraud risk.
  • As indicated by the results of the study, however, many times executive management does not recognize the problems associated with the macroeconomic conditions because of systematic perceptual filters that play the crucial role in the functioning of the company.
  • By focusing on the changing macroeconomic conditions that may have an empirical effect on demand, executive leadership will be able to streamline processes to avoid incidences of reporting internal control deficiencies when exposed to the macroeconomic conditions.
  • In the restaurant industry in particular, information is also not readily quantifiable, which makes it even more difficult to transform into meaningful and timely information for executive management. Particular examples include consumer insights and how well new promotions are received and moved throughout the market.
  • it should be noted that reported internal control deficiencies are indicative of increased fraud risk, but not necessarily conclusive that fraud has occurred. Therefore, just because a company has reported a deficiency, it does not indicate fraud, necessarily.
  • According to the model, the managerial factors are only exacerbated by the presence of macroeconomic factors.
  • the identified conditions could help managers to improve internal control when a high risk factor is realized. The contribution of this study may allow restaurant companies to deter activities that may result in increased risk of fraud.
  • Because the study revealed that the macroeconomic conditions were significant for the entire population of restaurant companies, an area of future research might explore the relevance of the co alignment model (Olsen &R o p e r , 1998) to strategic management decisions to reduce the risk of fraud.
  • for purposes of this study, privately traded companies are excluded. This is a limitation of the study because the results may indicate a problem that is more or less pervasive since the sample is representative of a small number of companies in the United States.
  • the model is limited in application because it does not take into account fluctuations among the variables over time.
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    This article covers the methodology and findings of a study conducted to examine the factors contributing to fraud risk in publicly traded restaurants. The article discusses factors in the fraud triangle, macroeconomic factors, and internal company factors that may contribute to fraud despite protections implemented per Sarbanes-Oxley. The study ultimately finds that internal company factors are insignificant when considering the impact on fraud risk, while macroeconomic factors, such as inflation or unemployment, drastically impact the level of fraud risk that a company may face.
tjcamino

15 Benefits of Having Digital Menu Boards in Your Restaurant - 0 views

  • While the core focus of a restaurant might be to serve delicious food, what missed out is the paper menus and restaurant chalkboard on which restaurant invest lot of time and mon.
  • 1. Digital Menu Display Makes Communication Easier
  • It gives you better control over what you want to highlight on your menu which indirectly influences the choices of order of a customer.
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  • use videos or animations that catches more attention and also makes the communication much easier
  • grab user’s attention with videos and animations
  • pdate can be made in a matter of seconds and whenever you want to.
  • 3. Sound Investment Saving Money
  • convenience with an added benefit of cost savings. Since you don’t have to print new menus or promotional material regularly
  • 4. Digital Display Create a More Memorable Experience
  • The right mix of graphics and videos can keep customers entertained
  • enhance the overall customer experience.
  • 5. Better Visibility of Menu
  • 2. Save Time by Easy to update Digital Display
  • ye pleasing than the regular paper
  • 6. 24/7 Support
  • Many restaurants have started opting for 24/7 menus which create an impression on passersby too
  • 7. Boost Sale up to 21-23%
  • said to have boost up sales by 21-23%
  • You can change menu items, prices, and promote specials without having to invest anything more to have your menus changed
  • 8. Promote and Upsell Your New Items
  • sell and promote your newly introduced items on the menu.
  • 13. Reduce Wait Time
  • Moreover a restaurant can use several other things like display fun facts or display promotional material to distract the waiting customers and get them less frustrated.
  • 14. Meet Health Care Regulations
  • display calorie counts next to each menu item.
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    Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ
ldevaul

Making the Move to a Cloud-Based Restaurant POS - 0 views

  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
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  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
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    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
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    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
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    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
lande070

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
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  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
  • Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
  • With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
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    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
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    This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
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    This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
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    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • 1. Make your Restaurant More Visible
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
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    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
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    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
sbarr011

6 reasons why digital marketing is essential for restaurants - Different Perspective - 0 views

  • It’s time to take advantage of the immediacy, huge reach and visual appeal of digital media. Watch your audience grow, your reservation rates soar, and the positive reviews flood in when you invest in digital marketing for your restaurant.
  • By claiming your business listing on Yelp and Google and establishing a Facebook Page for your restaurant, you can monitor reviews and publicly (or privately) respond to customer complaints and queries.
  • Does your restaurant regularly offer promotions? Do you often have featured menu specials? Use your digital marketing to spread the word! Your website and social media are great avenues to promote them, which will help to build your audience and encourage repeat business.
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  • There’s nothing more frustrating than out of date information online. Use digital marketing to give your customers the information they need: use your website, business listings and social media channels to share your location, opening hours, menu and contact details.
  • Use your social media platforms to share delicious, enticing visuals and fresh, interesting content — try sharing recipes, behind the scenes photos, and limited-time menu items.
  • More than half of social media users in the U.S. agree that social media is the best way for consumers to communicate with companies [2].
  • Digital marketing helps you to share your story with your customers online. Before you begin, make sure you have developed your restaurant’s brand identity.
  • good digital marketing strategy for restaurants should include a website, email marketing and social media.
  • Digital marketing is the promotion of products and services using any kind of digital medium.
  • 75% of smartphone users access restaurant information on the go [1], so having an online presence is essential for your business. The decision of where to eat is most influenced by location, price, and the number of good reviews. So where do you start with promoting your restaurant? Digital marketing may be the answer
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    E-Marketing/ digital marketing help businesses in the hospitality and tourism industry grow and succeed. This article focuses on the importance of e-marketing/digital marketing for the restaurant industry. The article mentions that over 70% of smartphone users access restaurant information on their phone, therefore promoting the restaurant online through a website, social media or e-mail marketing can help drive business. The first way digital marketing can help restaurants would be to develop the brand's story and identity. Secondly, having the restaurant be active and engaging on social media will help build customer loyalty and interaction. Another advantage to digital marketing is sharing menu items, pictures of the restaurants and showing guests having fun online develops visual content and can entice and attract customers. Another point made in the article was to keep the restaurant information such as hours, promotions and restaurant contact info up to date. Incorrect information can lead to customer frustration and loss of business and profit. Another benefit of e-marketing is the ability to offer incentives to the customers and bring them in the door. It is especially important to reward loyal customers. Another benefit listed is to review and interact with customers on platforms such as Yelp and Facebook. All in all, digital marketing is beneficial for business growth not only restaurants, but any business in the hospitality and tourism sector.
Jia Kim

How Email Marketing Can Help Local Restaurants | StreamSend - 0 views

  • Indeed, the relationship between local restaurants and email marketing is a win-win for all involved. Most local restaurants don't have the budget to advertise on local television or radio, never mind nationally, and the days in which the local newspaper was a reliable advertising option are long gone.
  • declining readership of newspapers–as well as their shrinking ad space–means any ads placed there will almost surely go ignored by the target audience.
  • affordable for restaurants of all sizes and can be managed by anyone with a minimal amount of computer experience. There is no need to hire anyone to handle email marketing for local restaurants.
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  • details about the restaurant's special promotions
  • unobtrusive local restaurant and email marketing messages
  • Email marketing for local restaurants is a savvy way for these "Mom and Pop" establishments to overcome the advertising advantage
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    This article is about how email marketing can help the local restaurants. Local restaurants generally do not have enough budget to advertise on local television, radio, or newspapers. Local restaurants would make most of the Email marketing that could overcome the advantages of chain restaurants' expensive advertisement. The Email marketing strategy is affordable for all sizes of restaurants and does not need IT specialist. So, there is no need to hire IT specialists. Anyone who has minimum experience of computer can deal with managing Email marketing. The Email marketing benefits the potential customers also. The potential customers are able to know the detail about the menu and promotional contents when they check their email. Even they are not going to go restaurant right away, they could remind the promotion and information on their mind and retrive the mail before planning to go restaurant. Email marketing is one of the savvy ways for the local restaurants, and mom and pop properties that want to target more potential customers with efficiency.
Ashley Reed

Urbanspoon Unveils Rezbook "Right Now" - Yahoo! Finance - 1 views

  • Now" for Urbanspoon Rezbook, enabling diners to view immediate table availability at their favorite restaurants, both for reservations and walk-ins.
  • new functionality gives diners the immediate gratification of securing a table when they want it, and accessing table availability at a broader pool of restaurants that may not take reservations or have heavy walk-in and waitlist traffic.
  • Restaurants have a unique opportunity to market open inventory that's never been available to them before."
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  • Real-time availability: The new functionality enables consumers to view current availability and book a table at their favorite restaurants, or a new restaurant they want to try
  • Waitlist: If users are interested in a restaurant that does not take reservations, they can now learn how long the wait is, and how many diners are on the list ahead of them Restaurant marketing tool: "Right Now" provides a new tool for restaurants to push out and market new inventory to diners on the go Availability bar: Diner
  • s can view restaurant availability in aggregate, with table inventory automatically populating a bar marked "Tables Available Right Now," on the Urbanspoon iPhone app home screen; Restaurants can easily flip the switch on and off to publish information about their wait list, including walk-in availability and wait times
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    The article, Urbanspoon Unveils Rezbook "Right Now", highlights a new chapter in online reservation resources available to customers on their home computers or their smart phones. Urbanspoon's new application rivals Open Table. The "Right Now" feature allows guests to view what restaurants in their area have open tables, make reservations 'right now', view current wait times, and amount of guests in front of them. This allows restaurants to reach a market they might not have before and can provide them with new business. The goal of restaurants is to turn first-time guests into regulars, and Rezbooks is a great way to introduce new guests to your establishment. Not only can they reserve or find a table online, guests can also directly rate the restaurant and post details on their dining experience. This enables restaurants to get immediate feedback (positive or negative), especially since the application is readily available from smart phones. The new Urbanspoon application can work to provide new business while streamlining the seating process. For instance, even if a restaurant offers a 15-minute grace period for seating, to the diner they have conveniently jumped ahead of the wait in an otherwise busy setting. In our world of instant gratification, Urbanspoon's "Right Now" seems to fit in just right.
ngerv001

The Pros and Cons of Restaurant Pay-at-the-Table Technology | Toast POS - 0 views

  • Pay-at-the-table apps are becoming increasingly popular among restaurants of all levels, from fast casual to fine dining
  • These apps started as a way for small businesses to streamline their payment processes and reduce technology overhead
  • And yet, many restaurants that have clung to the paper receipt model for years are moving this direction, as it saves the restaurant both time and money, increases profits and tips, and reduces waste. It also provides benefits to the customer, which makes pay-at-the-table even more appealing. 
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  • In fact, only 41% of restaurants plan to be using tablets by the end of 2017
  • While 68% of diners agree that pay-at-the-table technology improves their experience, restaurant managers and trainers will need to research and test best practices in these situations to provide the customer with the optimal experience.
  • While pay-at-the-table speeds up this process, it can make some customers feel unwelcome to sit and enjoy one another’s company.
  • 1) Technology is Expensive 
  • No point of sale system is perfect, but pay-at-the-table programs provide an option that reduces your overall spending on paper products, while also providing your customers with a sense of security. Add in the high morale due to increased tips and less wasted time, and your employees will be clamoring for pay-at-the-table options.
  • A pay-at-the-table system also gives customers the opportunity to use even more secure forms of payment like Samsung Pay or Google Wallet, which uses biometric information or passwords to securely store and transmit credit card numbers.
  • Because pay-at-the-table systems are designed using software best practices, they provide easy access to financial data for both customers and restaurants. Restaurants can connect easily to many accounting systems over an API port, automatically sending financial records and updating restaurant accounts without time-consuming and tree-killing paperwork.
  • Pay-at-the-table systems reduce trips back and forth to the POS terminal, which in turn decreases the time it takes to close the sale. This lets tables wrap up their meal and get back to their day quicker, and reduces friction due to split checks or servers multitasking while payments are being made. Some restaurants have seen increased table turn by 15 percent or more, which in turn increases revenue for the restaurant and increases customer happiness as they get to their table faster. 
  • Restaurants are some of the worst offenders for waste in general, but getting rid of paper receipts help companies reduce their overall waste and receipt expenses. Paper receipts require purchasing rolls of paper and ink cartridges, or if you choose to use thermal paper you run the risk of exposing employees and customers to BPA, a known carcinogen.
  • Pay-at-the-table gives customers a sense of security knowing that they keep control of their credit card and its financial information
  • Pay-at-the-table is an investment when you factor in the cost of enough technology to reasonably serve the entire restaurants. Despite these expenses, you may find that the initial investment pays dividends because you avoid costly software updates and the eventual expense of a specialized POS register.
    • ngerv001
       
      Convenience and efficiency should be the bread and butter behind any food operation. Restaurant owners have to worry about so many aspects from budgeting, staffing, scheduling, ordering, and everything else in between. The operational advantages with tablet POS systems are numerous. Typically tablet POS systems have a lower initial investment with hardware and software than traditional systems. This helps greatly reduce the overhead cost and improves ROI, helping restaurant owners to properly keep in line with their budgets.
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    This article details the up and coming new trend of restaurants offering customers the ability to be able to pay at their table. The article details the various pros and cons associated with the type of service and how it can benefit the customer as well as the employees of a restaurant establishment. While not perfect, there are many pros associated with a pay-at-the-table service that are hard to ignore, and it is my humble opinion that this kind of service will continue to catch on into the near future. Customers are increasingly looking for new ways to utilize technology to their advantage to be able to get in and out of a restaurant and pay-at-the-table technology definitely allows that. The companies that adopt this kind of technology will increasingly see their profits grow as well as their table turn increase.
Xin Jing

Envysion Implements its Managed Video as a Service Platform with Aloha Restaurant Guard... - 1 views

  • The integration of these solutions enables restaurant owners to monitor cash handling and exception reports, identify trends and validate suspicious transactions identified by Restaurant Guard by viewing the video taken at the time of the transaction.
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    The Aloha restaurant managed video as a service platform which is the leading exception reporting and theft deterrence tool for the restaurant owners. By utilizing Enysion's video, restaurant owners can monitor cash handling easier, identifiy potential suspicious activity faster and monitor the exception report effectively. Moreover, Aloha Restaurant Guard which invented by NCR corporation can identified the common scams through analyzes POS data and transactions. I think that combine Aloha Restaurant Guard to Envysion's video, the owner of the resturant may have a whole picture of the restaurant in their mind through easy used video web interface and secure video clip sharing, data from the two platform and intelligence reports. This is a good model for restaurants to reduce the profit losses from fraudulent activities. It smooth restaurants' daily operation meanwhile employees will regular their own behavior during the work period.
sigomezsh

How restaurants are bringing tech to the table in 2021 | Restaurant Dive - 1 views

  • Sit-down restaurants have traditionally abstained from digital innovations and other kinds of consumer-facing technology out of fear that these changes could cheapen the diner’s experience and undercut their value proposition
  • One-hundred percent of foodservice operators reported in a December Panasonic survey that the pandemic has intensified their sense of urgency to adopt transformational technology, and respondents are implementing tech that prioritizes safety and self-service in response.
  • This prioritization seems to directly reflect diner sentiment, with 21% of consumers planning to dine inside a restaurant reporting that contactless payment options would factor into their restaurant choice. This is especially true for younger consumers: 29% of Gen Z diners said contactless payment solutions would influence where they eat compared to 24% of millennials and 18% of Gen X consumers. 
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  • Fifty percent of full-service restaurant operators said they have added digital menu access via QR codes since March 2020, according to NRA’s 2021 State of the Industry Report. But it hasn’t become a point of differentiation in the mind of the consumer — only 1 in 5 diners said the option of accessing a restaurant’s menu through their phone or a QR code would make them more likely to choose one restaurant over another in the next few months. 
  • "People were less inclined to look up drinks, cocktails and wine through the QR code, so more often than not we would drop the beverage menu with each guest [that featured] a QR code for the food menu, and if they wanted a [physical] food menu it was available upon request."
  • The functionality of an NFC tag or a QR code on a table brings so much digital transformation opportunity that maybe the aesthetic that used to be a primary concern is now a secondary concern."
  • among diners who plan to eat inside a dining room or fast food concept in the next few months, 64% say they would sit in the section that offers traditional table service
  • Allowing diners to order and pay at their tables without a waiter, however, could have a material impact on sales and diner satisfaction, he said, because it takes pressure off restaurant employees and diners when the dining room is very busy.
  • There was a stat we were able to generate that paying on your own device rather than waiting for a server to drop off the check actually saves 21 minutes of table time on average across our network… and that’s great for a restaurant because they have the ability to increase their revenue per hour per seat,
  • Digital integration at the table also primes diners to become more loyal customers and gives restaurants greater customer ownership in and outside of the restaurant
  • I can automatically redeem my offers and my coupons from a loyalty program. And from a digital transformation transformation perspective, I'm now a user within that restaurant's ecosystem," May said. "So that means online I can be provided offers that are tailored and personalized to what I had [during] the meal at the restaurant."
  • Some experts believe that air technology within restaurants could eventually become featured design elements as well.
  • According to NRA data, 85% of adults believe going out to a restaurant with family or friends is a better use for down time than cooking at home, and 67% of consumers surveyed between Dec. 4-6 reported they aren’t using restaurants as much as they’d like. 
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    This article talks about how we have seen technology in restaurants change in the past year as well as what to expect moving forward. Restaurants have begun to see how new technologies like contactless pay are allowing them to expedite services and benefiting their businesses. It also discusses how even though things like QRs have become more common they won't replace aspects of service experience that are crucial to hospitality.
zihanwang

Busy year of growth for NFS Technology Group and Aloha EPOS - Restaurant Update - 0 views

  • Keeping ahead of trends in the hospitality industry is vital in these quick-changing times, and NFS is constantly building on the capabilities of Aloha to meet new demand.
  • With home delivery opening up new revenue streams for many restaurants, NFS added integration with Deliveroo to its armoury this year.
  • Aloha now really streamlines the process of fulfilling home orders for many restaurants.
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  • When a customer orders via Deliveroo, the Aloha takeout management system displays the order at exactly the right time on a tablet in the kitchen or prints it via the kitchen printer – there’s no need to re-key the order into the system.
  • This saves staff time and means the order is prepared swiftly for delivery with the minimum of admin.”
  • Aloha by NFS is used by a wide range of hospitality businesses across the world, including Hawksmoor and Dishoom, who appreciate the way it streamlines operations, controls stock and labour and reduces waste.
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    Aloha has been widely used in the hotel industry worldwide. Aloha Point of Sale software is much more than a replacement for a till or cash register. This powerful restaurant EPOS software optimises restaurant and bar management, whilst increasing revenues. It supports handheld devices and that mean serving staff can take orders and payments at tableside. With Aloha restaurant management technology, serving staff can speedier service, it can helps streamline restaurant operations. Further, with the help of the Aloha EPOS system, restaurant can create the perfect dining experience that brings customer back again. Service and payment are swift and accurate , and the Aloha EPOS system helps restaurant managers to create targeted offers that hit the mark and promote loyalty. Also, Aloha EPOS system provides a better cash management. Aloha restaurant POS tracks all transactions in real time and that means total accountability for every bill. In a nutshell, Aloha EPOS system can helps restaurant maximize revenue, reduce costs and enhance customer exp erience with cutting-edge technology developed and manufactured.
Patrick Montesano

Can restaurants go green, earn green? - USATODAY.com - 0 views

  • Restaurants are the retail world's largest energy user. They use almost five times more energy per square foot than any other type of commercial building
  • Nearly 80% of the $10 billion dollars that the commercial food service sector spends annually for its energy use is lost in inefficient food cooking, holding and storage
  • The average restaurant annually consumes roughly 500,000 kilowatt hours of electricity, 20,000 therms of natural gas and 800,000 gallons of water. Using the latest EPA carbon equivalents, that amounts to 490 tons of carbon dioxide produced per year per restaurant
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  • A typical restaurant generates 100,000 pounds of garbage per location per year, the Green Restaurant Association estimates.
  • the industry is responding to criticism and to new awareness that restaurants can save serious money by taking small steps:
  • "Everything that comes out of a restaurant could either be recycled or composted,"
  • "Yet, most restaurants don't do a good job of either."
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    The National Restaurant Association has implemented a new "green" restaurant initiative to persuade owners of the US's 945,000 restaurants to adopt measures to control energy use and waste. They have some celebrity firepower in billionaire Ted Turner, who owns Ted's Montana Grill causal dining chain. His restaurants use straws made from biodegradable paper, and the menus are printed on recycled paper, among other initiatives. The NRA makes recommendations like using LED lights, composting, installing low-flow valves, and using recycled materials. In practical terms, however, going green doesn't necessarily mean "making green." In a tough economy, most people won't pay for the extra costs of green initiatives. In a poll, just 29% of consumers said they would be more likely to go to a green restaurant. Those numbers make it difficult to convince a restaurateur to make that extra investment. 
Carolina Ferrer

Restaurants adopt mobile apps for ordering, payment | Technology content from Nation's ... - 0 views

  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
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  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • Customers are more frequently demanding a connection to a brand on their smartphones, and restaurants are considering an increasing number of technology options to meet those demands
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    Information technology serves a big party in keeping up with the latest trends especially in the restaurant sector of the hospitality industry. Restaurants owners have seen an increase in revenue from partnering with application developers to create online ordering applications for mobile devices. Consumer data collected from these mobile applications for online ordering most be processed properly especially if employees are in the mix. Companies must ensure that their property management system integrates efficiently and properly with the application that is being developed to ensure proper completion of orders.
Nivia Butler

Accounting Software for Restaurants | Chron.com - 1 views

  • ff-the-shelf checkbook software through tightly integrated point-of-sale restaurant management systems
  • Restaurant accounting systems vary from simple
  • At the foundation of every accounting system lies a general ledger listing assets and liabilities (what the restaurant owns and what it owes) and accounts to track profit and loss
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  • These bookkeeping functions can be performed with a checkbook and a ledger pad (not recommended), a general-purpose accounting package like QuickBooks or Sage 50, or with special-purpose financial systems designed specifically for restaurants. High-end packages include point-of-sale terminals, menu planning, cost accounting, inventory, payables, receivables and other food service-specific features.
  • A general-purpose, off-the-shelf package like QuickBooks costs several hundred dollars and covers all of the basics: general ledger, profit and loss, cash flow, basic inventory, payables and receivables. The software takes little time to learn
  • Point-of-sale terminals or software act as cash registers, transmit orders to the kitchen, track inventory and monitor costs
  • full-featured point-of-sale system may look attractive, the same amount invested in kitchen equipment, fixtures
  • point-of-sale system, the vendor can also provide software that posts the results to a number of standard accounting package
  • "middleware" merges the details tracked by point-of-sale and lets you know when it's time to reorder supplies, alerts you when menu item costs get out of line and keeps the restaurant profitable
  • With all the choices and such a wide range of costs, it may be difficult to determine what a new restaurant really needs. Start by looking at the business plan
  • Talk with an accountant to find out what will be needed for tax reporting, license renewals and other legal requirements. Ask what others are using and how much they spent up front and each month.
  • ordered over the Internet or through restaurant supply stores, it makes sense to pay a little more to find a contractor who can install the system
  • every restaurant must turn a profit and control costs to stay in business.
  • yet every restaurant must turn a profit and control costs to stay in business
  • surroundings. Few will mention finance or accounting,
  • dly
  • yet every restaurant must turn a profit and control costs to stay in business .
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    The article I read was called "Accounting Software for Restaurants" in the article it said that many restaurants owners opened their business for their desire of food or their love for friendly surroundings. Most restaurant owners highly ever talk about their finances or accounting systems, yet they all should know how much money they are making and what percent of that money is profit. Every accounting system has a general list of assets and liabilities for the restaurant, which in other words means what the restaurant owns and what it owes. "These bookkeeping functions can be performed with a checkbook and a ledger pad (not recommended), a general-purpose accounting package like QuickBooks or Sage 50, or with special-purpose financial systems designed specifically for restaurants. High-end packages include point-of-sale terminals, menu planning, cost accounting, inventory, payables, receivables and other food service-specific features." Accounting software's allow you to see the general ledger, profit and loss, cash flow, and basic inventory. These software's are not only easy to use but they also save you a lot of time in the long run. When choosing software for your restaurant, start by looking at the business plans and see what your business can afford. It's best to talk with an accountant to find out what will be needed for tax reporting and license renewals, they will help you find out how much to spent up front and each month.
asanc036

Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 1 views

  • difference between a virtual restaurant and a ghost kitchen
  • both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
  • a recent report by Statista predicted that worldwide
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  • Virtual Restaurants
  • 324 billion in 2022
  • online food delivery revenue will reach over $
  • physical kitchens
  • work with existing restaurants and kitchens, from mom-and-pop diners to big chain
  • perators of commercial kitchen spaces,
  • Typically, an eatery may only be utilizing some 30% productivity out of their kitchen and labo
  • incremental orders can increase revenues and margins, particularly as labor costs rise,
  • boon for existing restaurateurs who have off hours, where the kitchen and staff are under-utilized
  • only exists online
  • designed and optimized for an off-premise (only pick-up and delivery) experienc
  • 30 or more individual commercial kitchens, with one central area for delivery drivers to pick up from
  • matter
  • additional costs, including rent, equipment, freezer/storage space, garbage pickup, staff salaries, runner fees
  • virtual restaurants
  • require a top-notch marketing plan
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media
  • professional food photography, menu design
  • strategies
  • if you are not listed on a certain app, you simply don’t exist
  • reviews
  • typically house a variety of brands, from national players like Chick-fil-A and Wendy’s
  • more than ever
  • about
  • mindful
  • arrival experience of the food
  • Set up your own website
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    Alex Canter, CEO of Nextbite and Ordermark explains the difference between virtual restaurants and ghost kitchens. Both exist online, with no physical storefront. A report by Statista predicted online food delivery revenue will reach over $324 billion in 2022. Virtual Restaurants - only exist online, work with existing restaurants and kitchens. Helps increase productivity of their kitchen and labor, increase revenue and margins. Ghost Kitchens - Physical kitchens designed off-premise (pick-up and delivery only). Some have 30 or more individual commercial kitchens for rent and one area for delivery drivers to pick up. These kitchens house many brands and new local restaurants for a rent fee. Virtual restaurants require great marketing strategies, such as digital marketing, SEO, social media, professional photography and menu design. Some of the strategies suggested for success are utilising and being part of apps, focusing on the reviews, setting up a website.
YU CHEN

iPad POS use rising among restaurants | Nation's Restaurant News - 1 views

  • Wishart said the most appealing aspect of the iPad is how it speeds up the ordering process in the restaurant. “The orders are in the kitchen or bar while the server is still at the table,” he said.
  • He said food and beverage notes can quickly be called up from the tablets’ built-in applications or third-party software by the wait staff to answer guest inquiries.
  • Wishart said he spent about $3,000 on the hardware — including around $500-plus for each of four iPads and another $900 or so for four wireless printers, two of which are in the kitchen, while the third and fourth are in the bar and dining room. That compares with the $12,000 to $20,000 upfront costs of some conventional POS systems, he said.
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  • Wishart said Trio has yet to suffer any significant snafus with the cloud service. He expressed confidence in the reliability of, and redundancy of systems in, the data centers operated by e-commerce giant Amazon.com, from which Lecere contracts for support.
  • Lappert is among the iPad POS users or vendors that have adapted magnetic stripe readers for credit and debit cards for use with the iPads. Others, such as Wishart, are processing card payments with one or more free-standing readers, such as the one behind the bar at Trio.
  • He added that the cloud-based model’s elimination of store-level software maintenance further sweetened the deal for him
  • “You don’t have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions, and the recipes for all the bar drinks are there, too,” Wishart said.
  • Wishart said he spent about $3,000 on the hardware — including around $500-plus for each of four iPads and another $900 or so for four wireless printers, two of which are in the kitchen, while the third and fourth are in the bar and dining room. That compares with the $12,000 to $20,000 upfront costs of some conventional POS systems, he said.
  • the touch-screen device’s ease of use, among other benefits
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    The article, iPad POS Use Rising Among Restaurants, reflects the evolution and implementation of both hardware and POS software within the restaurant industry. The iPad is revolutionizing POS systems, helping to increase the efficiency for the restaurants. According to Chris Wishart, restaurateur of the Trio Restaurant & Bar, "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions". This allows for the quicker and more efficient placing of orders that contribute to higher customer satisfaction, which is to an extent difficult to measure. As well, Wishart comments about the hardware cost an estimated $3,000, in comparison to the typical upfront POS system costs of $12,000 to $20,000. Including, the use of the cloud base technology has eliminated the need for store software upkeep. The iPad is a versatile hardware that has allowed POS software companies to benefit mutually along with restaurants.
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    This article introduces using ipad as a POS in restaurants. Customers liking ipad, this is a big advantage of using ipad to take the order. What's more, ipad can improve the efficiency for the restaurant and decrease the workload of servers. "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions, and the recipes for all the bar drinks are there, too," And ipad POS can bring the benefit for the cost of the restaurants. In addition, it also has the reliability to assure users.
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    It is a revolution that tablet brings to restaurant industry. Taking orders, reservation, planning and inventory, all things are possible with iOS platform devices. Both restaurants and guests like new tablet POS because it improve experience and time efficient. Both servers and restaurant owners like it because it is cheaper to set up comparing with traditional POS.
smaka004

Heartland Payment Systems (HPY) Debuts 'Mobile and Online Ordering' Restaurant Solution - 0 views

  • “Restaurants are looking for a competitive mobile ordering solution that will match the functionality that major restaurant companies are bringing to market, while minimizing the operational impact of adopting this new technology,”
  • Heartland Mobile and Online Ordering automates the ordering process, saving restaurant operators time and money. The solution’s robust functionality reduces the manual processes of servers taking orders by phone, entering orders into a POS (point-of-sale) system and manually processing payments. As a result, restaurants see increased throughput of incoming orders and improved sales.
  •  
    Heartland Payment Systems has recently partnered up with ToGo Technologies to offer mobile and online ordering payment solutions for restaurants. The companies are actually focusing on expanding their market reach by targeting smaller franchises that typically could not afford the hardware and software cost of purchasing such technology. QSRs are hopping on the tech bandwagon. The article gives the example of Taziki's Mediterranean Café, which is a fast casual restaurant with 35 locations. Their guests have easily made the transition from manual to digital ordering. Like others in this market space, Heartland Payment Systems is offering a cloud-based product that is highly customizable. The software takes into account a litany of restaurant industry standards and methods, such as "takeout, delivery, curbside pickup, catering, order from the table, and gift and loyalty." By giving restaurants various templates, they can work on optimizing mobile solutions, including pay-ahead options for quick service. Moreover, their system integrates and tracks key metrics and analytics, improving data mining and collection efforts. More and more businesses are turning to data collection as a means of increasing efficiencies and decreasing waste. With the amount of waste it must deal with regularly, the restaurant industry is a great market to target with data-driven technology. Heartland Payment Systems already has a history of working with the hospitality industry, so it a recognized name. By partnering with ToGo Technologies, they will be able to provide a quality, whitelabel mobile solution for restaurants looking to stay ahead of the pack with technological advances. Heartland will actually be demonstrating their software at the Food Service Technology-Next Gen conference next weekend at the Sheraton in New Orleans, Louisiana for those interested in this product.
ravicka

What's New in POS Hardware for 2014 | News | Hospitality Magazine (HT) - 0 views

  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • “There is a lot you can do with mobile that you couldn’t do with a traditional POS.” Meanwhile, standalone units are getting a smaller footprint, greater versatility (including the ability to transition from fixed to mobile), and improved energy efficiency.
  • “There is a lot you can do with mobile that you couldn’t do with a traditional POS.” Meanwhile, standalone units are getting a smaller footprint, greater versatility (including the ability to transition from fixed to mobile), and improved energy efficiency.
  • ...12 more annotations...
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • dware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • ardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • The point-of-sale (POS) remains the main artery for restaurant operators.  As befits its prominent position, the POS also demands the largest portion of IT spending for restaurant operators according to Hospitality Technology’s 2014 Restaurant Technology Study.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • The report reveals that POS systems — inclusive of hardware and software — account for 33% of the overall technology budget.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices.
  • . “Mobile is the game changer,” says Ed Beck, CIO and senior vice president of technology at the National Restaurant Association (www.restaurant.org). “There is a lot you can do with mobile that you couldn’t do with a traditional POS.”
  •  
    Tammy Mastroberte in her article "Whats new in POS Hardware in 2014" highlights the importance of a proper POS system for restaurants and presents the offerings of major POS manufacturing companies for the year. It was highlighted that 33% of a restaurant's technology budget went into selecting the right POS thus showing its importance to the sector. The importance of the traditional POS infrastructure was highlighted but it was also noted that new trends have come on stream to help improve service the major one being mobility. As noted by ED Beck CIO of technology at the National Restaurant Associaiton, " There is a lot you can do with a mobile that you could not do with the traditional POS." Because of this many of the traditional systems are being upgraded to include the ability to transit from fixed to mobile thus improving service provided.
anonymous

New DoorDash relief includes new ordering platform for restaurants - 1 views

  • include e-commerce solutions
  • 40% of DoorDash restaurant partners that currently don’t offer online ordering through their website
  • Storefront allows restaurants to retain valuable consumer data as orders will be made directly through a restaurant’s branded website.
    • anonymous
       
      CRITICAL! Data is everything and this is a major part of why restaurants and third-party delivery services are in such a battle right now. Not only are commissions high, most of these services don't offer any data feedback for the restaurants.
  • ...6 more annotations...
  • one-time set up fee, along with a monthly software fee and a flat delivery fee per order
    • anonymous
       
      hidden fees?
  • DoorDash Weblinks
    • anonymous
       
      Portals!
  • DoorDash, however, is offering 0% commission to restaurants with five or fewer locations on all weblink orders through the end of 2020.
    • anonymous
       
      That's actually incredible. It makes me wonder what the other fees actually are that they can get away with no commission. Feels too good to be true
  • DoorDash has dominated the delivery space for more than a year
    • anonymous
       
      Ah, so if Uber does by Grubhub, DoorDash would be number 2. I wonder if this will end up being regulated?
  • 45%, ahead of Uber Eats (28%) and Grubhub (17%).
  • $120 million in helping independent restaurants during the pandemic.
  •  
    During the midst of the Covid-19 pandemic, restaurants have been searching for ways to make profit now that many of them have been closed, or are operating on 25% or less. DoorDash, the leader in online ordering platforms, is determined to assist these failing independent restaurants the best they can. To help, they have established the DoorDash Storefront, which is a
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