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ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.

This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".

Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain

Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ

Since we spent time discussing both the positives and negatives of utilizing an electronic restaurant menu, this article primarily focuses on six positive things about utilizing electronic menus. One positive thing I did not even consider is that it allows for people that speak different languages to communicate what they want better since they would have a menu that is in their native language. It also makes updating the menus much easier on the restaurant owners because everything is online which makes adding and deleting items much easier overall.

This was light, I wonder why they never mentioned Chain Wide deployment as a key benefit? Imaging instantly changing all branch menus (adding/removing/editing) instantly across hundreds or thousands of stores...that is powerful.

A very straight forward article highlighting various benefits of the eMenu. Namely the: Visual Formatting (Pics easily added). Increased Order Accuracy. Easier to Update (edited in practically real time). Additional Information (ie. nutritional information etc. can be easily inserted as opposed to a traditional menu) Upsell Items Automatically (ie. recommend paired dishes automatically). Mutiple Languages ( save cost, while increasing the number of potential customers).

This article reflects on this weeks topic of e-menus. It refers the different companies that have started this trend and the birth of this technology. It explains the pros of having this and what encouragements are embedded in order to grasp the user and influence them to play. AS mentioned in the summary, not all restaurants will adopt this as their are many risks involved with this type of technology.

This article was very interesting as it analyzes whether combining technology in the restaurant industry will appeal to customers. The debate of using tablets to replace paper menus has been considered by different restaurant segments. Its advantages include the ability of updating a menu continuously and offering clients additional advantages such as the option of viewing images of the dish. One of the benefits it offered is that guests can use tablets for more features, such as playing a game and competing with another diner in the same restaurant. I personally feel that not all restaurant segments will appeal to this. With regards to etiquette, fine dining establishments prefer to offer a well- designed paper menu. A tablet is quite distracting and it is an expensive investment if each guest is to have one. I believe this is only useful in a fine dining establishment while reading the wine menu as it can be updated frequently. For other restaurant segments such as a casual restaurant, this can be appealing. While technology can always be beneficial, some establishments are better off with traditional approaches to dining.

As i have mentioned in all of my posts this week, e-menu is believe is the future of the restaurant industry. Throughout this article you read about the positives of electronic menus as well as how difficult it might be to get the electronic menus might struggle to hit the ground running. It is a very interesting and educational article.

This article talks about E Menus and how it is changing the hospitality industry. I know this week we learned about tablets but with the pandemic E menus are common in almost every location. This is becoming the standard menu.

eMenu systems can cause customers to order more when they see images and descriptions on a tablet. There has been an average of a 6% increase in checks in restaurants that utilize digital menus. It can also save the restaurant money to use this system instead of printing new menus. eMenu systems can be customized to promote whatever the restaurant wants to promote. These menus can also be translated so guests can read the menu in their native language, a feature which would be useful in a city such as Miami.

Most of people believe that it is a trendwhich e-menu will replace traditional menus. E-menu has lots of advancedfeatures to provide a great dining experience such as the system is a simple,easy to use, modern digital touch screen computer or iPad with the restaurant'smenu on it. Also, with this modernized restaurant menu system, a customer'swaiting time will be minimized and waiter efficiency will increase. What'smore, e-menu is a full entertainment system which offers a wide range of games,chat and Facebook. Specially, the restaurant revenue willbe increase at least 10 % by using e-menu according to the latest studies. This digital restaurant menuwill completely replace the traditional paper menus soon based on its advancedfeatures. Restaurants using the e-menusystem have experienced an increase in customer satisfaction and loyalty,customer spending which is extremely important for a restaurant's operation ina long run.

Consumers behaviors have changed due to Covid-19. They demand more sanitary practices on places. One of the things of the 'new normal' lifestile is e-menus. The Interactive Firm has launched MyMenusOnline which is a touchless digital restaurant menu. With MyMenusOnline consumers simply scan with their phones a QR Code to view the restaurant's menu. Besides the digital menu presented by the professor in the discussion, this could be the future of menus in restaurants.

This article share some pros and cons about utilizing a digital menu. It describes the convinces involved in using this device and also how cost for repairs and maintenance can be disheartening. All in all, digital menu's are becoming the new trend in this world but this shouldn't eliminate the need for waiters/waitresses.

This article breaks down all your pros to e-Menus. I didn't think about cost saving when thinking about e-menus but it has now made it a lot more appealing from a business owner point of view. This article also explains how the way your e-Menu looks can be appealing to the customers eye. These e-Menus make it a lot easier for food to be prepared quicker as well as drinks.

This Article is about the ditial menu and the restaurant that benefits to have the ditigtal menu, which reduced workforce for the company and cheaper to have one compare the phsical menu. At the same time the restaurant could enhance their efficiency. The types of the digital menu are tablets, AR, interactive tables, are common opitions to the restaurant in order to upgrade their menu. In general, the the dital menu could help different type and levels of restaurants to enhancing their technological innovation in order to improve their services.

The digital menu seems having a lot of benefits for the restaurants. This menu is practical during the COVID-19 pandemic, when in person interactions are forced to be kept at minimal. However, I would expect more in person interactions at an upscale restaurant because I am paying more.

I found this article incredibly interesting, as it is an interview with the co-founder of eMenu, Alexandru. He speaks about how he thought up the idea of eMenu, when he was at a restaurant trying to pay the bill, but after five minutes of trying to call the server and being ignored, he got annoyed; and believed there was a way to fix this. Additionally, he makes great points about why the eMenu is so efficient, such as it being technology based, it is very popular amongst Millennials. He also makes the great point of it being on a tech system, it allows restaurants to have the menu in several language options more conveniently. As well as, it being flexible enough to make changes, such as newly added plates, without needing to reprint several new menus. He then goes on to say, he now looks forward to bringing this technology into the hotel industry, where room service menus can now be available from the TV, rather than in a "small wasted paper menu." All in all, I believe Alexandru makes some very valid points as to why the eMenu should be considered in many aspects of the hospitality industry. 

This article describes a few of the pros of using unattended POS systems in restaurants. While many of them are things that I mentioned in my personal discussion post, I did not mention the ease of making menu updates, and I think that's a great point to mention.

The article from HashMicro mentions benefits on having E-Menu's in the restaurant and how it helps boost the hospitality industry because of its unique attraction.

This article highlights how digital menus can help some restaurants, but at the end of the day, the concept and the hefty investment are not for all restaurant owners. The usage of digital menus can provide customers a more clear view with the menu and it's easy to adjust it to coordinate with POS systems. Restaurant owners also have the benefit of taking items that are not available of the menu within minutes, preventing many customers the trouble of wanting something they cannot have. On the other hand, some restaurant owners just simply do not have the money for the investment and they also do not believe in they will capitalize on the ROI. This helps to explain much of the chalkboards coming back bring the old school style. Customers ultimately decide which kind of menu they are more comfortable with.

New apps are being developed for digital menus. Pros and cons and tablet menus and traditional menus. Many restaurants around the world are already implementing this type of technology.

The apps are searching within several options. Apps are various while somebody is searching. I like the example to show on menus that wine would offer grape variety and climate zone. There are more offerings on iPad about food suggestions. While clients are taking an option inside, everyone should take an insight. They are going on SmartCeller for e-digit selling. Even some of the groups are keeping software digital menu inside. How many more options are keeping to get papers and get owners. Data source are concerning more about processing like reservations online due to everyday data source. If there are more current contents. I would like to be offered more about networks and payments solving via cards no matter member cards or savings cards.

This article helps us to understand the benefits of eMenus. The main point is that eMenus do not replace waiters or waitresses but help them. For example, it lets people see the actual pictures of the dishes so they are more willing to order something new and maybe even something more expensive than usual.

This article give a good perspective of the Ipad as a menu in restaurants, Ipad, will make your restaurant trendy, because nowadays many restaurants are implementing this advise. Also says how the Ipad will make your business save time and money, since you don't have to print menus again this will contribute to the environment is paperless and you will be able to change the menu as many times as you want even during a day depending on your inventory or other reasons. Basically this article agree that having the Ipad as menu will give more positives aspects and in the end will improve profits to the business. 

A local restaurant in LaSalle Illinois, Uptown Grill, has turned their full menu into an e-menu, or electronic menu. All customers are to use an android-based tablet in replacement of the traditional paper menu along with their entire wine menu. The e-menu is simple to use. There are two apps available to the customer one of the apps it the restaurants menu. The other renders the tablet useless if a patron were to walk out of the restaurant with, their way of decreasing the thought of theft of their new tablets. The e-menu allows for guest to find out more information for any food item on the menu, all they have to do is tap the image. It pulls up with a full description of the item along with another option, wine pairing. Their menu comes equipped with a wine paring, or suggestion, for each dish. They sell, "hundreds of different wines", and this is a great way to help guests who are inexperienced with wine. For those patrons that have not adopted the e-menu, Uptown Grill provides their paper menus.

This article lists the benefits of restaurants having eMenus at their establishments and why they may want to consider the benefits: improved sales, easy customization, environmentally friendly, and health safety concerns for patrons. Even though this article may have been a short read, it is very informative. It touches on all the aspects of how eMenus is more beneficial in more ways than one.

Gipsee announced the new Interactive Allergy Software designed for the restaurant industry especially for non sit-down dining sector in the industry. Most sit-down dining places often maintain eight or more allergy-specific menus.Customers with restrictions have to manually search for items which will be safe for them to eat. This newest offering eliminates the need for restaurants to produce multiple allergy-specific menus and replaces them with an "on-demand" capability based on dynamic user requests. The basic working process is the restaurant staff select and enter food allergies or ingredient restrictions that a customer may have into the software and then instantly produce customized menu choices for the customer. Customer have the flexibility of selecting from hundreds of ingredients and thousands of combinations of restrictions representing a more pragmatic approach to food allergy occurrences. This new software offers advantages including cost-savings and reduces communication errors occurs particularly during busy time slots. Also this new software is available and increasingly used by restaurant such as iPad and other touch-screen display devices