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The concept of this article is totally new to me. Air travel contributes at least three percent of global greenhouse gases and it is still rising. However, it is really good to know that there are certain airlines begin to pay attention on this issue. Dutch airline nowdays has used recyceled cooking oil(biofuel) to power planes. In fact, the plane had a 50-50 mix of biofuel and regular jet fuel in one of its four engines, which help cut carbon emission making by the planes while also help reduce nagative impact on biodiversity and food supply. In a word, KLM airline really shows a model of "green airline".

This article discusses 10 robots that are helping to revolutionize the restaurant industry. These robots are really making an impact in the food and beverage industry by stepping in and filling workforce gaps due to the COVID-19 pandemic. The article mentioned that even though these robots have the ability to replace humans, it's very unlikely that will be happening anytime soon. Furthermore, a majority of these robotic systems are still quite expensive and are intended to work alongside human employees so they can "focus on more complex tasks." If you are interested in salad making robots, pizza robots, and my personal favorite the fully automated micro-cafe that creates coffee, then this will be a great read.

This article discusses 10 robots that are automating the restaurant industry. There are robots that make cocktails, pizza, burgers, coffee, ice cream, etc. Business are starting to discover the benefits of using robots to improve their productivity. Since the pandemic began, these robots have become increasingly used and all industries have started to take notice. In the future, it is likely that new generation technologies like these will replace front line workers.

By using of Nano Ionic technology, The new interior paint will remove odors that caused be smoking, pets, bacterial proliferation. However, some natural matrix materials ground into a fine powder the mixed with paint to be applied to the interior walls of homes and businesses. Moreover, this new product is non-toxic, not harmful to pets, children or planet earth and no consumption of electricity is necessary.

With the growth of OTAs there has been an increase in OTA fees. This does not mean however that hotels should not use OTAs to fill rooms. To optimize a healthy channel mix a hotel must look at certain distribution channel as not every guest is loyal to one brand. This is why avoiding OTAs is not a good idea. The optimal percent of OTA business depends on the hotel. One reason for hotels to pay special attention to direct bookings is that third-parties do not share data with hotels. In the lecture we learned that data means nothing but knowledge is everything. Since third-parties do not share information remarketing these guests is difficult. Additionally, guests who book with OTAs tend to be less loyal, travel less, and spend less.

Hotels rely on the information that is accessed through different intermediary systems that give each property information on their customers, as well as insight on their comp set. OTAs play a key role in assisting properties generate revenue, they have different processes in place such as pay per clicks or commissions involved when bookings are made through their websites. Marketing plays a key role in both OTAs and a properties direct website. Websites must be user friendly, easily accessible and have the ability to function on a mobile device. Majority of bookings are made online and and increasing amount are being made through a mobile device. Ensuring that each of these platforms creates a welcoming environment for each potential guest maximizes the chances of them booking.

An effective marketing strategy starts with knowing your customers and your goals. it is important to understand how to attract online shoppers, increase conversion rates, and have data mining tools to understand the customer's preferences and booking patterns to be able to develop a long-lasting relationship.OTAs and GDS remain an essential part of the industry, as they provide marketing exposure to a wider range of market segments.

Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ

This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.

The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.

The article "GDS- is it relevant for you in 2023" discusses GDS and their benefits and relevancy for the upcoming year. GDS provide "real-time rates" and "availability" which is important in this competitive market. GDS provide unmatched, personalized service tailored for each customer and it also ensures you have "effective channel mix" of both tourist and corporates. This article is great in understanding how one of the oldest distribution platforms is still so relevant almost 50 years later!

The relationship with OTAs should be about finding the right balance (or mix of business) for your specific hotel. A commonly held point of view is that OTA commissions are exorbitant (in dollars, or as a % of revenue), but shouldn't we be glad if they sold a room we were not going to sell otherwise?

Trying to go beyond the limitations of the "Like" as a standard metric for social media, a new Compete study combines a variety of measures to assess the success of online travel brands on Facebook. While the analysis focuses on the travel category, the approaches taken could apply to other industry verticals on Facebook.

Article discusses ways in the the practice of measuring social media success based on likes canbe misleading for travel sites and brands. The argument made is that the like is a cumulative metric rather than a current. Meaning You have an indication of what people think of your brand in general, but not at that moment. Unique visits is a metric that is a better indicator of engagement as it lends to give you an idea of how users/travelers are reacting towards your brand on an ongoing basis...

Point of sale systems are revolutionizing the retail and hospitality industry. They have gained much attention and are now much more common then the older cash register terminal systems that once used to be at every retail store in Australia. The reason for their increasing popularity in retail stores, hotels, and restaurants is that they are more efficient and make processing and tracking orders easier. In the hospitality industry a POS system is much better because of the different needs, requests, and reservations of customers. Data must also be stored, and processed by the staff of the hotel to ensure smooth operation of the hotel. Because POS systems can record date such as payroll. labor, volume of good sold etc, they are more feasible then a cash register system. POS systems are now found in high volume restaurants. Restaurants that bustling with clients have installed this new software to be able to track and complete orders in real time, similar to a rail or airport flight schedule. Customers appreciate when their food is delivered on time, and when their orders are not mixed up. For high volume or busy restaurants the POS system offers incredible advantages and the possibility of increasing profits.

Most future trends for Customer Relationship Management are predicted to be online marketing and competition. However, companies realized they are losing touch with customers, which brings up attention on customer service. So more and more companies are trying to mix technology with customer service. For example, mobility is still coming on strong and a long way to go with Microsoft announcing strong mobile options in the last month. The customization of IT and the "Bring my own device" movement add new pressure to mobilize CRM. Social CRM is a long way to go here with increased investment in linking Social analysis into CRM via customer sentiment as well as networking and key decision matrices through connectors to LinkedIn becoming popular. However, all the apps or software designed for CRM solely emphasizes from management perspective, such as marketing, pricing and reading reviews, which lost reaction with consumers. Instead of only reading customer reviews, we should arrange more agents to respond to build two-way communication.

The article explains in depth why e marketing is the right way. Marketing involves a product from the geographic location, price depend on the preferences and income of consumers in the target market, the place is the distribution points where the product is available, and promotion methods and media is what the tourism service uses to communicate the availability and benefits of what it's offering, which is a marketing mix.

Information technology serves a big party in keeping up with the latest trends especially in the restaurant sector of the hospitality industry. Restaurants owners have seen an increase in revenue from partnering with application developers to create online ordering applications for mobile devices. Consumer data collected from these mobile applications for online ordering most be processed properly especially if employees are in the mix. Companies must ensure that their property management system integrates efficiently and properly with the application that is being developed to ensure proper completion of orders.

The article talking maining about the issues that companies have in investing into technology without having a set plan. Mr. Estis-Green, among others, stated that they see an industry that is very innovative but lacking direction in its approach to investing in the correct technology. The main issue is seems to follow throughout the article is that these companies are following trends instead of figuring out if said technology would mix well with the brand vision. A first, the implementation of technology within a business was used more as a tactic but it has become more popular that is has changed the way the guest experiences service at a hotel, from POS systems to a front desk check in. It's driving the way hotels run their business. I think that the biggest issue with investing in technology is controlling the way its used within a hotel. With technology becoming bigger and being implemented within larger hotel brands, it is changing the service experience which affects the loyalty of a guests. Taking that into consideration, I think that it causes internal competition within the vision that a hotel original sets out to provide and what other hoteliers are doing to gain that loyalty. As mentioned in the article, i think that the best way to have a vision and trend coincide is to find a way to personalize it to its convenience and effectiveness.

The main focus of the article is the use of Aptech PVNG Enterprise Accounting within La Corsha Hospitality Group. La Corsha has been implemented the web-based system over 10 properties, providing a flexibility between hotel and restaurant operations. The multi-company system is meant to facilitate the way companies report and access data while also managing finances. The main feature is that it is very detailed in the way is analyzes the finances and allows for it to increase productivity within the workplace. Also giving a brief description about how Aptech computer systems is the "only provider to fully integrated enterprise accounting, business intelligence and planning ecosystem to the hospitality industry." Besides the ability to help productivity, what I consider important is that the software helps define who and who doesn't have access to certain functions. When it come to finances, security is important and having that function allows management to control and limit the staff that is allowed access. Not only does it prevent theft but in my opinion it helps to hold the staff accountable for the expenses that are being reported.

As the topic suggests information is the key for decision making in any business. Computerized modern information technology should make this process much quicker and more efficient. But, of course, as the old saying goes "Garbage in Garbage out." So it is a combination of the Right People and the Right System that makes a business successful. Computers cannot replace men. Good people along with a good computerized system is necessary. The software used for any hospitality business needs to be tailored to the specific needs of that organization depending on whether they primarily sell just room service or whether they offer a lot of food and beverage service or other services. Good I.T personnel should have good knowledge of all three components: System (flow of each activity), Software (that translate the activity in measurable terms both quantitatively and qualitatively) and Hardware (media through which we can see these activities) To achieve this at least two months of training should be done, of which one month must be on the job training. Once an appropriate mix of competent people and a good system is set up this should reflect in guest satisfaction, staff satisfaction, management satisfaction and owner satisfaction.

The Alibaba hotel in China has incorporated several e-business components that decrease the hotel's cost of human labor drastically. The traditional front desk check-in process is replaced by podiums that scan guests face as well as documents. To check-out, a button is pressed on an app which locks the room and automatically charges the guest through an online wallet. Apart from hotels, Alibaba has also launched projects for grocery stores and book stores.

This article provides 8 tips on how to email marketing. Email marketing which is a part of e-marketing is a great way to reach customers, the service is also cost effective and time efficient. The main ways to optimize emails are to get a an organic list of contacts to make sure they do not end up in the junk bin. Next the emails should be functional they should be mobile friendly and the links should work. In regards to the content it should contain more than just rate specials they can contain events or insider city tips and they should be targeted at the correct audience. Finally the sender should test it out by receiving one first.