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zihanwang

4 ways ecommerce is impacting the hospitality industry - Insights - 0 views

  • The ecommerce explosion has impacted the way business is done online
  • Enhanced customer service, automated marketing, customer-specific advertising
  • four ways ecommerce is impacting the hospitality industry
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  • A personalized service tailored to the customer
  • Virtual reality brings the experience to the customer
  • Tapping into an increasingly international market using data
  • Retargeting to chase up lost sales
  • Virtual and augmented reality is fast becoming a normal part of everyday life, most noticeably in ecommerce.
  • Many hotels now let customers take a virtual tour of their building right there on the hotel’s website. The Thai hotel and resort chain Amari, for example, offers virtual tours of all its premises, including 360° panoramic views of its lobbies, exterior, and hotel rooms.
  • By analyzing weather reports, local events schedules and more, Marriott is able to forecast demand and calculate the value of individual rooms during busy — and not so busy — periods of the season.
  • Ecommerce has blown the international market wide open.
  • It’s important for hospitality brands to stay ahead when anticipating customer needs, and personalization is an important method of doing so.
  • Another way ecommerce is impacting the hospitality industry is through the normalization of sophisticated tracking and retargeting.
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    This article talks about how ecommerce has impacted the way business is done online within the hospotality industry with enhanced customer service, automated marketing, customer-specific advertising.
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    This age of technology has become so powerful that it is used widely for travel. Consumers are looking for a personal experience, not something that is meant for everyone. eCommerce has evolved and made it very easy for retailers to obtain customer information. With that information they are able to customized ads for you based on your searches. Virtual reality is also a new way for consumers to be able to see if an item good for their home. It allows you to get a feel of the product before using. Hotels allow the opportunity for guests to get a feel of the hotel before going.
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    In this article, the author gave a bird's eye view of how the hospitality industry in 2019 was impacted by e-commerce in 4 ways. Firstly, e-commerce focused on the individual to foster greater engagement and boost sales by creating a personalized experience for each guest, based on the data gathered on them. Secondly, through the adoption of virtual and augmented reality, e-commerce was able to allow customers to experience their products before purchase. Thirdly, e-commerce has given hospitality businesses, global access to clients that a brick and mortar business could not facilitate. Lastly, e-commerce has given hospitality businesses the ability to recapture lost sales, from potential customers who may have left their sites before purchasing.
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    This article is about ways in ecormmerce has an impact on the hospitality industry.
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    Virtual reality is becoming a normal part of everyday life in eCommerce. Most hotels now let customers take a virtual tour of their building before they book a stay at the property. E-commerce has blown the international market wide open for consumers that were previously out-of-bounds.
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    As the hospitality industry continue to grow we should urge to monitor the current trends of consumer needs. Anticipation of what they may look for such as discount codes and personalized experiences are big pluses when it comes to satisfaction. An additional feature that customers are now being attached to is the virtual trend of placing furniture or items that you may purchase online in space of your home to see if it fits your look.
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    This article introduce four ways that E-commerce impact on hospitality industry. Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
leonfai

Why cybersecurity matters | Hotel Management - 0 views

  • Cybersecurity is not just a buzzword. In today’s technology-abundant world, it has become a critical undertaking for companies across all industries—including hospitality.
  • Trustwave’s "2018 Global Security Report" lists hospitality as one of the top three industries most vulnerable to payment card breaches. Other estimates project that hotels are the unwelcome recipients of around 20 percent of all cyberattacks.
  • Additional anecdotal evidence supports these numbers. One need not look further than Marriott International’s Starwood Hotels & Resorts Worldwide group, which recently disclosed the theft of more than 25 million passport numbers and 380 million unique guests’ personal information.
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  • After all, the industry has been and continues to be focused on cultivating a user-friendly atmosphere. Unfortunately, for hackers this combination is nothing short of a gold mine.
  • Since a businesses' hard-earned reputation relies heavily on instilling confidence in its customer base, a breach of trust is sure to compromise that relationship. If an attack affects millions and is publicized to millions more, the impact on brand equity can be difficult to recover. 
  • Marriott, for instance, was criticized not only for the breach, but also for responding inadequately and unprofessionally.
  • In short, as more and more consumers become aware of the importance of reliable cybersecurity, a hotel that neglects this pain point is compromising the strength of its product among its competitive set. 
  • Considering that the annual frequency and severity of cyberattacks are only rising, the time is now to establish organizationwide security operations, recovery plans and budget allocations.
  • a cohesive top-to-bottom strategy is required and often is best delegated to a trusted strategic advisor with depth of experience in cybersecurity breach prevention and resolution.
  • Next, the goal becomes full-scale protection. From the technical side, this includes setting up firewalls and securing weak points (such as point-of-sale terminals).
  • There needs to be an efficient method for detecting the attack and mitigating any damages. Lastly, to avoid the pitfalls noted above, a predetermined plan to address this worst-case scenario is vital. From reviewing insurance policies to preparing for impending litigation, recovery is a process best started with a go-to advisor before it is needed. 
  • The only way to avoid being another statistic in future Internet crime reports is by staying as ahead of the looming threats as possible.
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    This article talks about how cyber security is very important to the safety of the personal information.
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    Author, Lena Combs, discusses why hospitality has become vulnerable to cyber attack. Ranging from the failure to secure POS systems and credit card data. To hotels' inability to detect and effectively respond to potential cyber threats. Combs outlines the steps involved in implementing a cohesive top- to bottom strategy that will effectively address these dilemmas. More importantly, why doing so protects a hotel's bottom line and brand positioning.
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    The following article highlights the importance of cybersecurity in general and why it is especially important in the hotel industry. This highlights many facets, one being the fact that the hotel industry is one of the most vulnerable to cyber-attacks, therefore, needing to have top-notch cybersecurity.
cjdearmas

How hotel chains are tackling the cybersecurity challenge - 1 views

  • With customers getting increasingly tech-savvy and looking for better deals, smarter platforms, and intelligent options when traveling, the hospitality industry is struggling to protect margins.
  • As a result, the industry is undergoing a period of consolidation.
  • This is exactly how Marriott International became the world’s largest hotel chain — it acquired Starwood Hotels & Resorts Worldwide for US$13.6 billion.
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  • However, at the time, due diligence failed to discover that Starwood had fallen victim to a data breach prior to the deal which exposed customer data of 500 million guests and subjected the hotel to penalties from regulatory authorities.
  • For those in the hospitality industry, looking to acquire properties or not, cybersecurity should be something to pay attention to — after all, the risks of not defending against cyberattacks could be catastrophic with regulators tightening the noose on those that fail.
  • Given Marriott’s size and cash reserves, it was able to weather the hit it took in the stock market, compensate (loyal) customers, and cough up the fines levied on it. Others might not.
  • “The hotel industry is at risk of attacks, such as malware and ransomware, where criminals try to either steal data or exploit organizations for a pay-off. The majority of these threats come through over email, often in malicious links.
  • The incident, of course, hasn’t dampened spirits at Marriott.
    • tcale003
       
      When Mariott bought other smaller hotels and added them to their inventory, they were not careful about their cyber-security and there was a data breach. The hotel industry is at risk of being attacked by things such as malware and ransomeware. Hotels need to pay attention to Cyber-security or risk having criminals steal valuable information.
  • Hotels house banks of sensitive
  • Hotels house banks of sensitive
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    email security is a good defense against cyberthreats in the hospitality space because it not only helps fend off attacks but also sensitizes staff to risks in cyberspace and provides them with basic awareness and education.
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    Mariott learned the hard way about the importance of cyber security! By inquiring a hotel for their boutique hotel line, it wasn't until after the fact that they realized that the hotel had been hit by a huge data breach in their system. Luckily, Marriott has the resources and reputation to deal with the issue. But a lot of these smaller hotels do not, so the damage to them could be catastrophic.
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    "The hotel industry is at risk of attacks, such as malware and ransomware, where criminals try to either steal data or exploit organizations" Majority of threats come through over email, often in malicious links. deploying email security is a good defense against cyberthreats in the hospitality space because it helps fend off attacks.
sharlabrunsvold

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - The New York Times - 3 views

  • The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion, to make visiting Disney parks less daunting and more amenable to modern consumer behavior. Disney is betting that happier guests will spend more money.
  • Disney is not the first vacation company to use wristbands equipped with radio frequency identification, or RFID, chips. Great Wolf Resorts, an operator of 11 water parks in North America, has been using them since 2006.
  • The logistical challenges involved in pulling this off are extensive. Disney has 60,000 employees here and many must be retrained to use new technology.
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  • At Disney
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    Since most of us no longer give Magic Bands at Walt Disney World a second thought, I thought it would be interesting to look into the past to see how they were interrupted before they were launched. This article discusses the risks, challenges, costs, and competitors at the time. It dives into the discussion many Disney fans had about their privacy and well-being, and it directly aligns with our material this week. We can now see the pay off of this specific management information system, showing their importance in a business's success.
jfuen093

7 Most-Popular Hotel Management Software for Small Hotels - 3 views

  • For hotels, finding the right software fit is especially important, because without a suitable software solution, you’re wasting time and money—big things that take you away from your customers and keep you from providing a stellar guest experience. For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run tours as well and need a feature for managing that aspect of your business.
  • 11 most popular hotel management software
  • Easy-to-use interface Customizable availability calendar Personalized guest, company, and travel agent profiles that can be exported into marketing campaigns Data encryption on secure servers, and the ability to restrict user privileges
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  • For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run tours as well and need a feature for managing that aspect of your business.
  • you’re wasting time and money—
  • you’re wasting time and money
  • you’re wasting time and money
  • For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run tours as well and need a feature for managing that aspect of your business.
  • For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run t
  • Cloudbeds serves as an all-in-one hotel management system that can also connect your property to hundreds of channels (such as Booking.com and Orbitz) with real-time, two-way integration
  • Rate management to maximize revenue through seasonal rates Mobile application to receive reports on smartphone/tablet Event management Self-service check-in kiosk
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    Capterra is a webiste that offers the proper research for businesses to look for a software that works best for them. The article discusses the most popular software solutions that works best for small hotels. The list of the software's discussed already included what reviewers loved, their advice for improvement, and cost. This is a great article for small hotels to look at because it is an easier way for them to select a software that suits them best.
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    For any hotel, it's important to find the right operating software. Especially for small hotels, choosing a well-designed software is able to save more money and time. In this article, the author has introduced 11 most popular hotel management software specially for small hotels, including Cloudbeds, eZee Frontdesk, Frontdesk Anywhere, Hotelogix PMS, Maestro PMS, MSI CloudPM, OPERA Property Management System(PMS), RDPWin, Rezlynx PMS, roomMaster, SkyTouch Hotel OS.
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    The following article reviews the 11 most popular PMS systems that are used within the lodging industry. The importance of choosing the right system for your property is vital and should be taken seriously when comparing the different features offered, etc. I found the article to be very helpful in the fact that it goes into detail analyzing the different systems and highlighting what each have to offer. Depending on the size of your property, facilities, and even location are just a few factors that truly depict which system is best for you. Comparing cloud based systems to dashboards is also something to consider and can drastically change the overall functions of your property based from the system that is used.
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    This article is about the new software technology ad uts benefits in the hospitality industry
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    This article discusses the 7 different PMS systems that would benefit each hotel style in the hospitality industry. It's important for hotels to find the right PMS system so they do not waste time and money. Cloudbeds serves as an all-in-one PMS system, it connects your property to hundreds of channels with two-way integration. It allows guests to make direct reservations through their desktop or mobile device. eZee Frontdesk serves to help with rate management to maximize revenue, mobile access to reports, event management, and self-service check-in. This PMS system is mainly used at boutique hotels, hostels/lodges, resorts, and small hotels in 140 countries. Frontdesk Anywhere serves to create personalized guest, company, and travel agent profiles that can be exported for marketing campaigns, data encryption on secure servers, and the ability to restrict user privileges. Hotelogix PMS serves as a multi-device booking engine for third-party integrations with OTAs. This system is mainly used by small to midsize hotels and is used by more than 10,000 properties worldwide. Maestro PMS serves its purpose by helping small properties. Maestro is designed for the cloud, and brings 20 different modules under one umbrella, including reservations, front desk, sales, space and club management, and dining POS. Maestro aims to simplify things, enabling hotel managers to run everything from one dashboard. MSI CloudPM serves to keep costs down by bypassing the purchase of additional hardware. It provides an Automatic backup and optional on-site backup. Lastly, OPERA PMS system serves to help big corporations, as well as independent hotels with profile management, housekeeping management, accommodation management, and much more. These PMS systems all are beneficial to understand them to learn what PMS system fits best for your business instead of going into the hospitality industry blind.
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    These are the most popular software that are used by small hotels specifically
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    Smaller hotels run with tighter profit margins. This article discusses the 7 top softwares that are available to a small hotel that have many features i.e. front desk, bookings, food and beverage - all in one software application.
mtedd003

Sabre announces new SynXis platform agreement with Resorttrust, Inc. to drive reach and revenue ambitions for the Japanese hotel chain « Sabre Hospitality Solutions - 0 views

  • Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced a new agreement with Japan’s Resorttrust, Inc. to provide industry-leading technology solutions to enable the luxury chain to fine-tune its distribution strategies, grow geographic reach, increase booking conversions, boost revenue-per-room and deliver improved guest experiences.
  • Resorttrust, Inc. will also gain a greater global presence through 2fthe SynXis platform 2fwhich will connect the chain to nearly 900,000 travel agents 2f
  • The SynXis Booking Engine provides real-time rates, offers, and availability to the website shoppers
    • mtedd003
       
      The synXis booking engine provides instant availability of rates and also delivers the same conveniences they offer for bookings for e-commerce- may also reflect in greater global commerce.
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  • “We are thrilled to be partnering with Sabre to boost direct and indirect bookings to our resorts.
    • mtedd003
       
      Streamlined direct and indirect bookings have led to a growth in Japan's domestic and international tourism
  • This new agreement with Resorttrust, Inc. further strengthens Sabre’s existing presence in the Japanese 2fmarket, and 2fdemonstrates our ongoing commitment to the recovery and continued success of Japan’s tourism industry
    • mtedd003
       
      Had a great result on brand image
  • improve the conversion rates of web browsers to bookings and deliver an improved guest experience.
    • mtedd003
       
      *improved conversion rate- this is a really good quality when concerning bringing back global tourism
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    Covid has put a large strain on the global travel industry and a large portion of the hospitality industry are relying on technological means to recover. Hotel chains such as Japan's Ressorttrust inc. has made an agreement with Sabre Corporation to utilize Sabre's SynXis booking engine. The platform expands Ressorttrust's points of access by exposing them to over 600 online global platforms and over 900,000 travel agents. The software's ability to provide an easier, quicker, and convenient style of booking has already resulted in growth of Japanese tourism. This decision also posed well for brand image. The success of Sabre SynXis highlighted the company's dedication to helping bring back Japan's tourism.
cleon087

Three Ways to Overcome Hotel Accounting Challenges - 3 views

  • Adopting a cloud-based reporting system can offer seamless labor monitoring and management from clock-in to paycheck while giving hoteliers on-demand management of earnings to manage transactions in real time.
  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
  • . The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event.
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  • Whether the needs are short-term or necessitate a longer plan, hotel-specific accountants can scale on demand to offer the needed expertise and ramp up quickly.
  • oteliers are turning to robust accounting tools and hotel-specific accounting partners to balance these challenges. Below are three ways that smart accounting solutions can address unique needs of hotels.
  • Most hoteliers have access to an array of data sets, including STR reports, PMS data, guest satisfaction surveys, comments, and financial data from multiple properties.
  • Managing payroll is a constant challenge, so it’s critical for hoteliers to have a way to monitor daily labor costs, manage overtime, oversee daily payroll transactions, and have access to simple reporting functions
  • Hotels live or die on the ebb and flow of fluctuations in their business. In-house accounting teams are regularly affected by a variety of foreseeable events such as seasonality, portfolio turn-over, and one-time events, but also unexpected events such natural disasters.
  • fastest growing sectors in the world
  • to threats from multiple fronts
  • ncreased importance on price, quality, and the level of services
    • cleon087
       
      They're looking for more value for their buck and being more critical.
  • can help increase revenue, minimize costs, and maximize profits without affecting service quality.
  • . One hotel can have part-time, full-time, and tipped employees
    • cleon087
       
      This is what makes our business so unique. Every employee, even IT should be prepared for interacting with a guest.
  • Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success.
    • cleon087
       
      Sometimes too much data can also be a negative thing. You want to focus on the numbers that are crucial.
  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
    • cleon087
       
      Receiving the information in one place can really impact the business for the better in order to make better decisions.
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    This article jumps into some challenges facing the hotel industry with respects to accounting. It touches on various topics we have gone through as a course, and ends with an emphasis on technology.
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    Thank you for sharing. I found it a good read as it gives a brief description on some of the different platforms that are out there.
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    The article goes into detail about ways to overcome accounting challenges in the hotel industry, ranging from Cloud based programs to report labor, to having back-up accounting teams as workloads can increase due to seasonality and holiday stays.
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    Due to the changes in the industry the accounting branch of hospitality has had to encounter several changes. They are turning to robust accounting tools and hotel-specific accounting partners in order to figure out all aspects. Accounting information is now mostly online and all digital therefore changes need to be made since the common way of keeping records was papers.
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    Hospitality businesses are becoming more and more profit-focused and guests are thinking that higher prices mean higher level of service. This simply isnt so. Perhaps not all hotels have the same amenities and activities, however, all hotels and resorts should have more or less the same exemplary service so that prices become less of an issue in the future.
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    This article is about the hospitality businesses are becoming more cost- and profit-conscious and guests are placing increased importance on price, quality, and the level of services they receive. These unique challenges require hotels to be nimble, educated, and equipped with the latest technology to streamline processes and drive financial performance. Owners rely more and more on financial benchmarking data to ensure they are getting the most out of each asset and each management contract. Hoteliers are turning to robust accounting tools and hotel-specific accounting partners to balance these challenges.
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    Accounting for hotel properties is the backbone that holds the property to its up filling standard in the hospitality industry. These departments are often faced with major setbacks on a daily bases that require special attention, whether its to balance book, handle unexpected turn overs and natural disasters. However due to many technology advances many properties are installing software that easily and better assists the accounting department from constant overwhelming situations. Systems that allow other department to help with monitoring overtime, payroll and transactions.
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    This article talks about the need for hoteliers to be up to date with technology. By having systems that have all the data in one place, helps owners make better decisions. Also having an accounting system that helps with making decisions and offer the proper tools is imperative. When it comes to accounting it is important to be prepared for the worst case scenario.
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    Although I'm not a 100 percent fan on the cloud base systems, technology is ever changing and i somewhat believe that we should keep up with it providing that it is in out best benefit personally or from a business security point of view. We see how this article reveal to us challenges and how technology helps alleviate some of them.
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
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  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
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    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
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    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
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    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
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    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
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    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
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    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
yijingyang

Another POS breach at White Lodging - will EMV save the day? | PhocusWire - 0 views

  • White Lodging has been hit by another POS breach which has affected travelers who made purchases at its restaurant and bar operations within 10 hotels.
  • The company is clearly trying to reduce its continued vulnerability,
  • we took various actions to prevent a recurrence, including engaging a third party security firm to provide security technology and managed services. These security measures were unable to stop the current malware occurrence on point of sale systems at food and beverage outlets in 10 hotels that we manage.  We continue to remain committed to investing in the measures necessary to protect the personal information entrusted to us by our valuable guests. 
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  • The vulnerability remained even after hiring a third-party security firm, which is something of concern to any hotel brands seeking to deploy additional security measures and analysis by third parties.
  • The thieves pretty much had everything they needed to make fraudulent purchases off guests' cards, and were able to access this for over 7 months.
  • The key to successfully managing the risks is to regularly monitor systems for any breaches and updating to the latest software.
  • But the Washington Post did some research that shows a rapid recent increase in fraud across the European continent.
  • White Lodging has been transitioning its POS to tokenization, which replaces sensitive information such as the card number with a non-meaningful token for transmission.
  • Even so, tokenization is an effective means of protecting sensitive transaction data.
  • EMV is the technology that is supposed to make credit card fraud more difficult.
  • Beyond that, insurance is available to protect against costs for data breaches — a solid measure of last resort that reduces the financial burden of a data intrusion.
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    POS breach at White Lodging, huge important personal information was stolen and was able to access for over 7 months. White Lodging hire third party security firm to protect customers.The key to managing the risks are keeping monitoring systems and updating software. Besides, insurance is available to protect against costs for data breaches.
jamigovaerts

Hotel Management Software: What Are the Benefits for Hotels? - 2 views

  • hotel management software refers to any software package that is designed to assist with the day-to-day management of a hotel, resort or similar property. Examples of this include property management systems (PMS), revenue management systems (RMS), rate shopper software, reputation management software and channel managers.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
  • Automation allows certain hotel operations to be carried out even when staff are not available to intervene manually, while the ability to share data across the property and even across hotel chains can help to remove barriers. Moreover, software solutions also have the potential to reduce instances of human error.
  • Review management software can boost your reputation, saving on marketing costs, while channel managers can save on costs linked to distribution.
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  • Another reason why hotel management software can be beneficial is because it can significantly enhance the customer experience you offer. One of the most obvious examples of this is the use of mobile hotel check-in and check-out systems, which allow for much more seamless arrivals and departures.
  • Finally, one of the single most convincing reasons why you should utilise hotel management software solutions is the potential to gain a competitive advantage over rivals. Many software packages will provide valuable real-time industry insights, allowing you to be more competitive in terms of room rates, or package discounts.
  • Hotel management software has become widespread within the hotel industry and there are a number of different types of solutions available. Crucially, these systems and applications have the potential to streamline processes, reduce costs, increase revenue, improve the customer experience and provide you with a competitive advantage
biancafavilli

How Cloud-based Hotel Software is Changing the Industry - 8 views

  • Couple that with the fact that in the next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
  • Additionally, increased accessibility, greater profitability, and user-friendly dashboards make cloud-based software enticing for hoteliers
  • For starters, cloud-based hotel software has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
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  • Cloud-based hotel software has been shown to boost productivity, efficiency, and cost-effectiveness
  • Additionally, through the centralization of operations, hoteliers can eliminate the need for on-premise servers at each property
  • In fact, the hotel group, Triple C Hotels and Resorts, reported a 60% savings on software costs when they switched to Cloudbeds’ cloud-based hospitality software
  • For example, Cloudbeds hospitality software implements periodic auto-logoff features that require users to re-enter their password, two-factor authentication for an added level of user verification, and automatic removal of guest credit card data after 14 days
  • The high-level security standards followed by cloud-based hotel software is due in part to its rigid compliance with PCI requirements.
  • Unlike locally installed software, one of the more attractive elements of using a cloud-based hotel software system is the ability to adapt, grow, and integrate with future trends
  • Unlike conventional hotel software models that require hoteliers to purchase licenses and hardware, cloud-based hotel software is sold as a service that enables clients to add on as many or as few tools and features as needed.
  • In fact, a study by Frost and Sullivan showed that businesses can cut IT costs in half by implementing cloud-based computing solutions to customer support.
  • ability to host a property management system (PMS) from a remote location, allowing hoteliers to access property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
  • Eliminate the need for manual data sharing and processing
  • Give staff more mobility and accessibility around the property
  • next two to three years hoteliers are expected to invest 7-8% more on cloud technology
    • cleon087
       
      This could be a determination if a hotel succeeds. It is important to not lag and instead adapt to the times.
  • an spend more time attending to guests
  • ransitioning to a cloud-based hotel software solution can seem like a daunting task at first
    • cleon087
       
      Not all bosses are even comfortable with technology to begin with so it would be difficult for them to spend the money to transition.
  • Accelerate hotel check-in / out
    • cleon087
       
      People value fast check in, especially someone that came to the hotel on a business trip and just wants to get to their room.
  • Eliminate the need for manual data sharing and processing
    • cleon087
       
      This saves a lot of time because you wont have to manually record data.
  • customizable
  • In an industry that is always changing, this kind of flexibility is priceless.
  • across multiple properties simultaneously
  • faster for operations, online booking and customer service.  
  • frequent security updates t
  • Cyber attacks and tighter regulations on privacy policies have made the need to protect guest information more important than ever. This topic is a main concern for those considering switching to a cloud-based PMS system since data servers are hosted off premises.
  •  
    Cloud-based hotel software is able to host a property management system from a remote location which therefore allows hotel staff to access data from wherever they are in the world. It is showing positive signs of increased efficiency and overall cost-effectiveness.
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  •  
    Cloud-based software is the future of the entire hospitality industry. The benefits of having this software heavily outweigh the cons. It would allow employees to better assist guests with check-in/out processes and it would also give them increased mobility throughout the system, accelerating the services we can offer to our guests. In addition, cloud-based systems allow for better data storage, giving us the tools we need to be prepared for returning guests and their accomodations.
  •  
    Providing the best customer service is the goal of any hotel. It is what attracts your guests to return and suggest your hotel to others. Imagine a software that eliminates the need for hoteliers to be physically present to check on daily management operations or even automate mundane daily tasks, allowing staff to spend more time attending to guests and improving the customer service experience. This software is known as cloud-based hotel software. This software is not sold as a product; it is sold as a service that allows hoteliers to add on as many or few features as needed, making it completely customizable. Cloud-based software is hosted by a vendor's server and gives hoteliers a scalable system that is flexible and easily updated across multiple properties simultaneously. A great key feature to this software is that the system is able to adapt, grow, and integrate with future trends. Flexibility is so important in this generation because new technologies are constantly being innovated and staying up with trends is a great way to satisfy your guests. Cloud-based software has shown to boost productivity, efficiency, and cost-effectiveness. What more could you ask for?
  •  
    The cloud based hotel software is a great addition to he hospitality industry because it gives the hoteliers a chance to be flexible with their stay. It gives the staff member a more relief on updates of property housekeeping status. Cloud based technology gives advantages of moreover frequent updates and enhancements for hoteliers inquiring.
  •  
    This article highlights the benefits of switching to Cloud-based hotel software. One of the highlights is the reduction in cost, by switching it allows employees to focus more on service then repetitive tasks. This is also an attractive deal for hoteliers because they're allowed to check on important data from their house. This software makes it more efficient and soon all hoteliers will have to invest in a innovative software.
  •  
    A general trend is that hoteliers are considering to use cloud-based systems more. Data have proved that hoteliers will invest more in cloud technology. Cloud-based hotel software can provide its users with many benefits like cost-efficiency, increased accessibility, and user-friendly dashboards. Furthermore, it makes remote/offsite information sharing and real-time offsite management possible. With a cloud-based system, staff can spend more time on guests and improving service. For security issues, cloud-based systems upgrades often and therefore reduce the risk of being hacked. Cloud-based systems are also enough flexible to meet the future needs of users. In sum, cloud-based technologies can help the hospitality businesses to deal with the changes better.
  •  
    Hotels are beginning to transition to cloud-based software because they are realizing the great impact it has caused on their business. The article mentioned, "in the next two to three years hoteliers are expected to invest 7-8% on cloud technology". This percentage exhibits how hotels are going to be ran in the future. Cloud-based software has brought positive impact to a hotel business such as "increased accessibility, greater profitability, and user-friendly dashboards". All of these benefits have caused hotels to run their business smoothly bringing back satisfied guests. This software allows check ins/out to be more quick and gives easy access to areas in the hotel for employees. Another gain received by using this software is that its cost-effective. It has been disclosed that a hotel has saved "60% on software costs". Using this software has saved a hotel a lot of money that can be used to satisfied guest more. Security on data is more secured using cloud-based software because the vendors take it seriously making it harder for hackers to retrieve information. Some hotels may halt to install new technology such as cloud-based software but with all the benefits it has given to other hotels, this is going to be the future for the hospitality industry.
kelseybarton

Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020 | - 0 views

  •  
    (1 of 3) This Hotel Technology News article discusses the various technology advancements in Hotel Event Planning and what their effects were predicted to be for 2020. As the article states, "With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees' needs in finer detail, and bringing guests together in unique venue spaces for a variety of occasions." The event industry continues to grow as people continue to desire more unique, memorable experiences. Event planners struggle with advancing their experiences, but with the help of technology they are able to continue to grow each year. This process starts with the booking experience and Venue Management Technology has gained popularity in creating seamless booking experiences. "Whether marketing to a transient guest, event attendees, or a corporate group, hoteliers and event planners are in the business of meeting and exceeding expectations." With venue management technology, event planners are able to make memorable experiences starting with the booking of the venue all the way until days after the event. Venue management platforms provide everything to the event planners at their fingertips.
  •  
    (2 of 3) The article continues on to discuss that while large events are extremely lucrative, venues must make sure to consider smaller events as well. "Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life." Meetings are going to continue to grow so venues must continue to adjust and be equipped for anything a consumer might desire. This may include non-traditional events or venue spaces as well. While classic hotel convention spaces may not be as popular anymore, hotels are challenged to utilize and market their space differently to attract new consumers. With the event industry, as with any segment in hospitality, the ultimate purpose is to leave lasting impressions on guests. In recent years, the use of technology has been great in assisting this idea. Venues who have mastered creating a memorable experience have often done so by "using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences." Venue management tools are also used in making these experiences for guests. The article left readers with three takeaways. The first being that venues need to utilize technology to make them more effective in areas such as RFP response and the way that they offer their services. The second takeaway is that businesses need to evaluate their current technology partners and make sure to choose a partner that will allow them to best create memorable events. The final key takeaway is that venues must increase conversions and improve venue listings with things such as real-time availability and strategic pricing.
  •  
    (3 of 3) This article was very interesting in its description of the technology used in the event industry and predictions for the future of events. It is quite apparent that this article was written at the beginning of 2020, though. I do believe the event industry was headed in this direction, but, as with the rest of the hospitality industry, I believe events will see a massive decrease over the next few years and then pick back up in the future. Due to the risks associated with Covid-19, consumers are not finding in-person meetings or events necessary. Many organizations have resorted to digital meetings and cancelled any events, causing a huge loss for the industry. I believe that as the rest of the industry recovers, events will slowly follow and eventually make their way back to their pre-pandemic predictions.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  •  
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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  •  
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  •  
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  •  
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  •  
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  •  
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  •  
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  •  
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  •  
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  •  
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  •  
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  •  
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
teallemejia

As vacations resume, here's why you might want to pay a travel advisor - 0 views

  • The pandemic ruined travel for travel advisors and their clients the last 15 months. However, people who didn’t book with an advisor had no advocate and were much worse off.
  • A survey from Sandals Resorts and the American Society of Travel Advisors found that 94% of customers will use them again and 44% of all travelers are more open to the idea post-Covid.
  • we were just refunding and refunding, and we were fighting for our clients
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  • people forgot about the other side of the hospitality industry, from the flight attendant and travel advisor to the [hotel] housekeeper,” Griscavage said. “It impacted our industry in a really bad way.”
  • Using the internet cut out “the middleman” — i.e., the travel advisor, who was paid a commission by airlines, hotel chains and tour operators — so suppliers could offer seeming bargains at their own self-service sites or at online travel agencies. Problems arose, however, with unforeseen bumps in the road — natural disasters, political crises, industry strikes — and then travelers largely had to fend for themselves.
  • “The future is bright,” Kerby said. “If you didn’t understand the value of a travel advisor before, you certainly do now because you realize how thin the response mechanisms are for some [travel] suppliers.”
  •  
    This article talked about the importance of travel agents. Before the pandemic people often thought that travel agencies weren't necessary was a dying career, however since this past year they have really proven their worth and won't be going away any time soon. Travel agents were able to cancel trips and get their customers money refunded or switched gears and planned a different trip for the future. Using the internet to cut out the middleman and save money isn't always the best way to plan a trip and the pandemic proved this.
nashalsiddiqi

Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
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  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
teresastas

5 Reasons Why You Need A Travel Agent - More Than Ever - 0 views

  • The major search sites routinely leave out flights (lots of them) and even entire airlines. A lot of the flights they do show are ones you don’t want, starting with “basic economy” fares that hit you with tons of restrictions and fees, so the price you see isn’t the one you end up paying, along with connections way too short or way too long, ones that no responsible travel agent would let you book.
    • teresastas
       
      This is a very good point that is often overlooked. Southwest Airlines is one of those who do not publish their fairs on most of these OTA searches.
  • The reality is that while it was widely predicted that the internet was going to kill off travel agents when digital tools were placed at every traveler’s disposal, that just hasn’t happened, for several good reasons.
  • “They can find crazy deals”; “They will be your advocate”; “They’ll take care of the little things”; “They’re true experts” and “They don’t usually cost extra.”
    • teresastas
       
      I think that the general public believe that TA's cost extra to use. For the most part that isn't true...unless it's a cooperate travel.
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  • Travel agents are a thing of the past - they primarily booked tickets and beds. Travel advisors have taken on a much more complex role - part psychologist, life coach, executive producer, concierge, fixer, dream maker, and ‘Blink Blink’ genie, with the multitude of services that they provide.
  • Anything that causes cancelled flights (or cruises, etc.) means hassles, but the people who get through this process the most smoothly and the ones who get rebooked first and get the few available seats out of Dodge are usually the ones who used a travel agent. It’s that simple. First off, you actually have someone to call, versus long lines at banks of airport phones masquerading as “help desks.” But good agencies are constantly monitoring their clients’ flights and they usually know about your problem before you do - and often have a resolution before you even call them.
    • teresastas
       
      They make a good point about having someone to call.
  • Expertise: No one knows everything about travel, no matter how deeply they are involved in the industry.
    • teresastas
       
      Reason #2: Expertise
  • Emergencies: This is the one most applicable to the average occasional travel.
    • teresastas
       
      Reason #2: Expertise
  • It is important to remember that these advantages are not just for luxury travelers. Good travel advisors do not just know what the best hotel is, they know what the best hotel is for you and your budget and can help you find the right fit.
  • Connections: Whether you are trying to book space at a coveted 8-villa safari lodge in Africa or get a room in a top Paris hotel during Fashion Week, most hoteliers keep emergency inventory and guess who gets it? The travel advisors they have known for years who book a lot of guests and send them a lot of business.
    • teresastas
       
      Reason #3: Connections
  • “Travel advisors provide our clients with access: access to people, places, and experiences that could never be replicated, much less imagined. A great travel advisor has invested time and relationships in creating their ‘black book’ of contacts and relationships, so that when their clients travel, they are treated as a VIPs, not just a credit card number.” In my experience, everyone likes being treated like a VIP.
    • teresastas
       
      I think this lends itself to who your travel agent is and what they are most experienced in. I couldn't agree that all travel agents are going to give their clients VIP experiences.
  • “Information overload, thousands of new hotels on the scene, all sorts of new cruise ships, passport and visa issues, weather, transit strikes, political unrest, natural disasters, travel insurance, travel providers going out of business, it’s never ending. How does one navigate all of this? To avoid the travel landmines that lay in front of you, you need to get a great travel advisor!
  • Extras: When you get more than you expected for the same price, that’s a great deal, and with travel advisors this happens all the time.
    • teresastas
       
      Reason #4: Extras
  • “The millennial generation specifically may have seen their parents use a travel advisor, but don’t feel like they need one - until they are deep in the spiral of research. By shifting gears to planning with an expert, they feel liberated from the immense pressure of choosing the ‘best’ resort - because we’re cutting through the noise of all the conflicting opinions they’re seeing online.
    • teresastas
       
      This is a great point. I know first hand that when booking an actual vacation it can be so much easier to have an expert weed out the options they know won't work for you.
  • Air: If you are trying to buy the cheapest round-trip economy ticket from New York to Dallas, even the best advisors probably can’t get it for less than you can buy it online, though you still have to deal with all the pitfalls of the online travel sites and you will lose the safety net advisors provide when things go wrong. But in a couple of other cases, buying your air through an agent can actually save you money, or miles, or both.
    • teresastas
       
      Reason 5: Air Fare You will usually be able to find the cheapest economy online but there are times when a travel agent might be able to save you fees on airlines.
  • It just doesn’t seem possible, but it is, real tickets, same airline, better seats, less money. I don’t know how they do it, and frankly I don’t care, but if you know who to call this happens all the time (if you are not a client of SmartFlyer booking your vacation or business trip, they will charge you a fee to do the legwork and find you great deals on premium and mileage tickets, but in almost every case I’ve seen, it still saves you money).
    • teresastas
       
      This is a great travel tip!
  • Better Trips! At the end of the day this is the bottom line, the big win you get with a good travel advisor. They know more than you do, they are better connected, they have access to benefits you can’t get yourself, and they can match and often beat any prices you find. They plan a better trip and then provide a safety net.
    • teresastas
       
      Reason number 6: Better Trips Your trip is better all around when you use a good travel advisor!
  • Travel advisors take the overwhelming amount of information out there and distill it into the key points that apply to you - the best hotel/destination/tour for your interests, your budget, and your time frame.
  • 5 Reasons Why You Need A Travel Agent - More Than Ever
    • teresastas
       
      We have been discussing a lot about the role of GDS's and OTA's it has become clear that the role of the traditional travel agent has evolved. The question of what is the role of a travel agent and why should we still use them has come up a lot and this article breaks down the answer giving 5 reasons why we still need travel agents. The reasons are listed as emergencies, expertise, connections, airfare and extras. All of these reason collectively make a better trip all around. After reading this it makes me want to book my next vacation through a travel agent!
nixalexa

What is Hotel PMS? | Oracle - 2 views

  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing
  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • Hotel PMS is now a critical business operations system that enables hoteliers to deliver a seamless guest experience. Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including: Food and beverage operations Housekeeping and maintenance management Sales and catering execution for group bookings and event management Revenue management Distribution across multiple channels Spa management
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  • Faster innovation With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity. Lower IT complexity and costs With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs. Increase in RevPAR and ADR With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue. Enhanced customer lifetime value With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • Until recently, hotel PMS solutions were often managed on premises. On-premises solutions include hardware that can take up a lot of space. Resources were needed to manage the systems and software updates, upgrades, and patches needed to be scheduled and installed manually by onsite staff. Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure.
  • ncrease housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning
  • is now a critical business operations system
  • that replaced time-intensive, paper and spreadsheet-heavy processes.
  • seamless guest experience.
  • Enhanced customer lifetime value.
  • Hoteliers are challenged with providing a personalized guest experience
  • olutions help hoteliers deliver the experience guests want, while efficiently managing their business.
  • Connect operations and financial processes by leveraging prebuilt integrations
  • Increase room occupancy and ADR through real-time rate
  • ster innovation.
  • Lower IT complexity and costs.
  • aditionally, a hotel property management system was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • rease in RevPAR and ADR.
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands. Hotel PMS Defined
    • sbaut010
       
      Opera, a traditional PMS provider has has invested in cloud computing.
  • With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs.
  • With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • The benefits of cloud-based hotel PMS solutions include:
  • With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates,
  • r
  • Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including:
  • T
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands.
  • Provide anytime, anywhere service to your guests using a mobile-enabled cloud-based hotel PMS.
  • Centralize and secure customer data and improve the quality and accuracy of guest profiles with reporting and analytics.
  • Empower managers to improve ADR with extensive options for setting rates and advanced rate-management features for manual and semiautomated revenue management.
  • With a cloud hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
    • nixalexa
       
      PMS is Hotel Property Management Systems to help operate the day-to-day tasks in the hospitality industry, PMS has assisted the process with guests check in and checkout, assistance with assigning rooms, managing room rates and for billing guests, this article also explains how PMS has removed the unnecessary use of paper for these processes as well, which is environmentally friendly! When a guest leaves their room, PMS systems help inform housekeeping that there is an empty room that now needs to be cleaned for the next guest. The article by Oracle also mentions "mobile-enabled cloud-based hotel PMS" which tells the reader that internet is required to function the PMS properly and efficiently. PMS also assists hotels with keeping customer data in their systems so that managers within the property can keep track of guest spending, room rates, guests per night, week or month and help improve how accurate their information is instead of having to keep track of all of this data manually. When speaking of the cloud-based PMS systems the article also states that this helps customers keep track of their own information with a specific company. Like if a customer stays at Marriott hotels, with the Marriott app they will be able to keep track of their stays and reservations they have made in the past as well as existing reservations.
  •  
    Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.
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  •  
    MS technology changed a lot in the hospitality industry. A hotel property management system is a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Hotel PMS now integrates to other onsite services that impact the guest's complete experience. Hotel staff provides a guest experience when operating an effective hotel business.PMS can help hotel staff to manage information more efficiently. hotel PMS can also let hotel employees gain insights into guest behavior and preferences, improving guest satisfaction and enhancing the quality of the guest experience. PMS will develop faster than now and implement their system more efficient. When customers book a hotel room through website hotel staff can know it immediately. It saves time and saves labor cost. Hotel staff doesn't need to write down the information now.
  •  
    A hotel PMS is often defined as the software used to manage bookings, room rates, check-in/check-out times, and much more. However, through the years, hotels' PMS has evolved to better allow for a seamless guest experience. For example, with an advanced PMS, front desk is capable of directly notifying housekeeping employees what rooms need what service and any specifications they might have. In addition, PMS has evolved to be a cloud-based software. This means that hotels can keep up to date with the newest version of the PMS, they lower IT costs, they can more effectively influence room rates and better manage expenses along with income, and they allow them to keep track of all guests and their specific requests to keep the experience perfectly personalized for them each time they come to visit.
  •  
    This articles talks about how the PMS programs are being redefined by new technologies that not only enhance the productivity of the hotel it self but has millions of positive effects, event towards a more ecological and eco friendly environment.
  •  
    This article first introduces the definition of PMS. Traditionally, PMS was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities. But with the development of science and technology, the function of PMS has been extended. Hotels can get many benefits from PMS, such as improving room management efficiency, more convenient management of customer data, and so on. This article also introduces the advantages of cloud-based PMS over traditional PMS. Such as faster updates, avoiding excessive costs in the IT department. Cloud-based PMS may be an important development trend for PMS.
  •  
    Hotel PMS is a critical business operations system which enables a seamless guest experience. PMS is not just limited to in house; cloud base PMS provides the same benefits with more features.
  •  
    Hotel PMS is extremely important when it comes to hotel management. It provides a seamless experience for not only guests but employees. It provides easier guest check in and out, data that includes accounts receivable, and also helps with maintenance and housekeeping. PMS systems are cloud based and is expensive but will be worth it over time.
  •  
    We look at how the software Oracle is beneficial to a Hotel's PMS system. This software is the middle man between the customer and proving service
  •  
    This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked
  •  
    More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.
ldeur001

How Travel and Tourism Brands Can Leverage Social Media to Attract New Customers - 0 views

  • Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently.
  • When consumers look for information regarding traveling, hotels, resorts, restaurants, local activities and more, they turn to the internet, specifically social media.
  • The best part is the return because social-media marketing can drive the healthiest ROI out of all your online marketing campaigns when executed correctly.
  • ...4 more annotations...
  • Social media provides an opportunity to showcase a brand’s personality,
  • starting a blog for your business
  • complement your search-engine-optimization strategy when you apply keyword research to new blog topics. 
  • Run paid Facebook and Instagram ads
  •  
    Social media is an incredibly effective way to attract new business. It's cost effective and easy. Your can use apps like tiktok and instagram that are very picture/video driven to showcase your business, but also blog posts can be great to boost your SEO.
melnetra112

"The Adaptation of Cloud Computing by the Hotel Industry" by Anthony Schneider - 0 views

  • Investment in technology must bring value to a business whether it’s a large international hotel chain or a small, independent resort. Since business strategy will vary, a detailed study must be performed to identify the major issues that must be analyzed before migrating to the cloud.
  • Cloud computing can dramatically lower the time and cost of entry to business for smaller firms trying to benefit from computer-intensive business applications that were originally available only to very large corporations.
  • Cloud computing offers an adaptable and dynamic provisioning of computer resources
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  • It can provide an almost immediate access to hardware resources, with little to no upfront capital investment.
  •  
    Cloud computing is not the answer to everything however it does have pros that allows its infrastructure to be invested. Cloud computing is cost effective, faster, and easy to share with different businesses in a different location. Although, its does rely on internet in order to make data download to the cloud.
liz649

Hospitality wins with biometrics; getting gamblers to the table; travel credentials' future plumbed | Biometric Update - 0 views

  • match passport photos to guest faces, validating the stay plans of international visitors against the nation’s Immigration & Checkpoints Authority
  • second-generation cashless technology
  • enhances the omnichannel consumer journey, reducing the customer’s “time to play”
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  • update introduces biometric authentication, remote identity verification and enrollment for loyalty and payments, as well as a single digital wallet user experience
  • first omnichannel cashless wallet to use the biometric features on the patron’s mobile device for enhanced security and ease of use.
  • Resorts World Las Vegas’ Mobile+ app
  • believes they will eventually replace physical passports.
  • enting and picking up a car using qualified electronic signatures
  •  
    The article discusses the future of biometrics in the hospitality and travel industry. It predicts that biometrics will soon cause the physical passports to disappear. As well as how hotels and casinos are moving towards a cashless and app only business.
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